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This document summarizes the history of skateboarding from its origins in the 1950s as a surfing offshoot to its modern popularity as both an extreme sport and mainstream activity. It traces skateboarding's rises and declines in popularity through the 1960s-1990s due to various events and innovations. The document also provides statistics on the current size of the skateboarding community and industry worldwide and discusses the resilience of skateboarding brands and culture.
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History of skateboarding
Skateboarding originated in the late 1940s in California when surfers wanted something to do on flat days. Early skateboards were wooden boards with roller skate wheels attached. In the 1970s, urethane wheels were developed, improving traction and performance and leading to a rise in skateboarding's popularity. In the 1980s, the ollie trick was invented, allowing for aerial maneuvers on vert ramps and the growth of street skating as most could not access ramps. By the 1990s, street skateboarding had become the dominant style, using smaller hard wheels and boards suited for tricks on streets and other urban environments rather than ramps.
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The document discusses strategies to revitalize Pabst Blue Ribbon beer's brand image and increase sales. It notes that PBR once won blue ribbons at the 1893 World's Columbian Exposition and was America's best-selling beer in the late 1970s, but has lost significant market share since 2001. The document suggests promoting PBR's heritage and name recognition through sponsorship deals, social media campaigns, and nostalgia-based marketing to make it a pop culture trend again and appeal to younger consumers.
Skateboarding
Skateboarding originated in the 1950s when surfers started riding boards on land. In the 1960s, skateboards became mass produced and popular, but concerns about safety led to a decline. Innovations like the kicktail in the 1970s increased control and helped skateboarding's popularity grow. The 1980s saw the development of ramps and pools for skating. Skateboarding continued to evolve and by the 1990s had become an official extreme sport, with professional skaters able to earn a living through competitions and sponsorships. Today there are skate parks in many cities and it is an internationally recognized sport.
Skateboard
Skateboarding involves riding and performing tricks on a skateboard. It originated in the 1940s-50s as surfers looked for something to do when waves were flat. Early skateboards were wooden boxes or boards with roller skate wheels. In the 1970s, new polyurethane wheels improved traction and performance, fueling skateboarding's popularity rise. By the 1990s, street skateboarding dominated as tricks focused on rails, stairs, and other urban terrain. Skateboarding continues to evolve and remains a popular recreational activity and sport for both youth and adults.
Skateboarding
Skateboarding originated in the 1950s in California when surfers wanted an activity to do when waves were flat. Early skateboards consisted of wooden boxes attached to a plank with roller skate wheels. Skateboarding declined in popularity in the mid-1960s but innovations like kicktails in the 1970s and urethane wheels allowed new tricks. In the 1980s, skaters started their own companies and the sport grew in popularity with more media coverage, becoming a spectator sport. The ollie, invented in 1976, revolutionized skateboarding by allowing aerial maneuvers. Tony Hawk began skateboarding at age 9 and became a professional champion by 14, regarded as the best in the world by
The evolution of skateboarding
Skateboarding originated in the 1940s-1950s when people took planks of wood with roller skate wheels and tried to replicate surfing on land. Through the decades, skateboarding evolved significantly with changes to board design and the introduction of new materials like clay and polyurethane wheels. By the 2000s, the sport had become a major worldwide phenomenon practiced across all ages and genders, with the classic "paddle pop" shaped board becoming standardized. Over 70+ years, skateboarding transformed from a simple sidewalk activity into an established extreme sport through continual innovation and growing popularity.
Skateboarding
Skateboarding originated in the 1940s-1960s in California as surfers looked for something to do when waves were flat. They began "sidewalk surfing" on boards similar to surfboards. The first manufactured skateboard was sold in the 1960s. Skateboarding grew rapidly in popularity until the mid-1960s when safety concerns caused a decline. In the 1970s, new urethane wheels and trucks were developed, improving the board. Competitions grew the sport's popularity again. The 1980s saw the rise of street skating and new tricks invented like the ollie and kickflip. By the 1990s, street skating had become dominant as vert skating declined. Into the
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History of skateboarding
Skateboarding originated in the late 1940s in California when surfers wanted something to do on flat days. Early skateboards were wooden boards with roller skate wheels attached. In the 1970s, urethane wheels were developed, improving traction and performance and leading to a rise in skateboarding's popularity. In the 1980s, the ollie trick was invented, allowing for aerial maneuvers on vert ramps and the growth of street skating as most could not access ramps. By the 1990s, street skateboarding had become the dominant style, using smaller hard wheels and boards suited for tricks on streets and other urban environments rather than ramps.
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The document discusses strategies to revitalize Pabst Blue Ribbon beer's brand image and increase sales. It notes that PBR once won blue ribbons at the 1893 World's Columbian Exposition and was America's best-selling beer in the late 1970s, but has lost significant market share since 2001. The document suggests promoting PBR's heritage and name recognition through sponsorship deals, social media campaigns, and nostalgia-based marketing to make it a pop culture trend again and appeal to younger consumers.
Skateboarding
Skateboarding originated in the 1950s when surfers started riding boards on land. In the 1960s, skateboards became mass produced and popular, but concerns about safety led to a decline. Innovations like the kicktail in the 1970s increased control and helped skateboarding's popularity grow. The 1980s saw the development of ramps and pools for skating. Skateboarding continued to evolve and by the 1990s had become an official extreme sport, with professional skaters able to earn a living through competitions and sponsorships. Today there are skate parks in many cities and it is an internationally recognized sport.
Skateboard
Skateboarding involves riding and performing tricks on a skateboard. It originated in the 1940s-50s as surfers looked for something to do when waves were flat. Early skateboards were wooden boxes or boards with roller skate wheels. In the 1970s, new polyurethane wheels improved traction and performance, fueling skateboarding's popularity rise. By the 1990s, street skateboarding dominated as tricks focused on rails, stairs, and other urban terrain. Skateboarding continues to evolve and remains a popular recreational activity and sport for both youth and adults.
Skateboarding
Skateboarding originated in the 1950s in California when surfers wanted an activity to do when waves were flat. Early skateboards consisted of wooden boxes attached to a plank with roller skate wheels. Skateboarding declined in popularity in the mid-1960s but innovations like kicktails in the 1970s and urethane wheels allowed new tricks. In the 1980s, skaters started their own companies and the sport grew in popularity with more media coverage, becoming a spectator sport. The ollie, invented in 1976, revolutionized skateboarding by allowing aerial maneuvers. Tony Hawk began skateboarding at age 9 and became a professional champion by 14, regarded as the best in the world by
The evolution of skateboarding
Skateboarding originated in the 1940s-1950s when people took planks of wood with roller skate wheels and tried to replicate surfing on land. Through the decades, skateboarding evolved significantly with changes to board design and the introduction of new materials like clay and polyurethane wheels. By the 2000s, the sport had become a major worldwide phenomenon practiced across all ages and genders, with the classic "paddle pop" shaped board becoming standardized. Over 70+ years, skateboarding transformed from a simple sidewalk activity into an established extreme sport through continual innovation and growing popularity.
Skateboarding
Skateboarding originated in the 1940s-1960s in California as surfers looked for something to do when waves were flat. They began "sidewalk surfing" on boards similar to surfboards. The first manufactured skateboard was sold in the 1960s. Skateboarding grew rapidly in popularity until the mid-1960s when safety concerns caused a decline. In the 1970s, new urethane wheels and trucks were developed, improving the board. Competitions grew the sport's popularity again. The 1980s saw the rise of street skating and new tricks invented like the ollie and kickflip. By the 1990s, street skating had become dominant as vert skating declined. Into the
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History of skateboarding
Skateboarding involves riding and performing tricks on a skateboard. It originated in southern California in the late 1940s as surfers looked for something to do when waves were flat. Early skateboards were made from wooden boxes and roller skate wheels. In the 1970s, urethane wheels were developed, improving traction and performance and leading to a rise in skateboarding's popularity. New tricks were invented, including the ollie, and vert (vertical) skating grew in popularity. Through the 1980s, street skating became more popular as most people could not access vert ramps. Street skating led to the evolution of smaller, harder-wheeled boards designed for street use.
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Snowboarding traces its origins to the early 1960s when individuals developed early snowboard precursors to fulfill their own desires for gliding over snow, rather than major sports manufacturers. Tom Sims made the first "ski board" in 1963 and went on to found Sims Snowboards. By the 1970s, several others were developing snowboards to replicate skateboarding or surfing rather than skiing. In the 1980s, snowboarding began being allowed at ski resorts and manufacturers like K2 and Rossignol entered the growing market. By the 1990s there were over 300 snowboard companies and its debut as an Olympic sport in 1998 cemented snowboarding as mainstream.
Skateboarding
Skateboarding originated from surfers who wanted to practice surfing on land by attaching wheels to their boards. It has since grown into a popular activity and competitive sport, though it comes with risks of injuries and expensive broken equipment. Key events in the skateboarding world include Street League competitions and the X-Games, and becoming a professional skater requires making demo videos to attract sponsorships and get paid for skating.
Skateboarding
Skateboarding originated from surfers who wanted to practice surfing on land by attaching wheels to their boards. It has grown into a popular activity and competitive sport, though it can be expensive due to the frequent breaking of decks which typically cost $60 each. Injuries are also common in skateboarding, ranging from cuts to broken bones. Aspiringskateboarders can become professionals by creating video parts to showcase their skills and get sponsorships from companies, which allow them to earn money from skating. The largest skateboarding competitions include the Street League and Tampa Pro AM.
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The sports shoe originated in the mid-19th century in the UK as the rubber-soled canvas sand shoe developed for beach use. Grooves were added to soles in the early 1900s to improve grip. Sports shoes were adopted by militaries and athletes, gaining popularity. By the mid-1900s, huge sports shoe companies emerged and trainers became a mainstream fashion staple beyond their athletic origins, establishing their enduring role in global culture.
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Lefti did present the key take aways of the "Work That Matters" session held by Jonathan Mildenhall and Ivan Pollard of The Coca Cola Company and made it clear that the future belongs to purpose driven business and marketing which inspires consumers to take action.
Coca Cola as a brand went against convention to challenge racial divides, gender stereotypes and shining a light on issues and causes that truly matter. They believe in the truly profound effect creativity can have to inspire real behavior change. It's about the simple fact that provoking happiness in big and small ways really does matter.
The 9 principles Coca Cola has created to define work that matters:
1. Straddle Borders
2. Challenge Racial Prejudice
3. Defy Gender Stereotypes
4. Be Stubbornly Optimistic
5. Promote Real World Stories
6. Give People Reasons to Believe
7. Don‘t Be Serious All The Time
8. Take A Social Stand
9. Remember The Greater Good
Today's consumers are ready to go beyond rational purchasing behavior. They long for more meaningful brand experiences and are attracted by brands with a bigger cause. Brands who walk this path create a magnetic pull effect which eventually leads to more success.
SkAteboarding
Skateboarding originated in California in the late 1940s when surfers wanted something to do when the waves were flat. They took wooden boxes and boards and attached roller skate wheels to the bottom to ride. In the 1970s, a skateboard wheel made of polyurethane was developed to provide a smoother ride. Skateboarding grew in popularity in the 1980s as companies run by skateboarders focused on vert ramp skateboarding. Board styles have remained largely the same since the mid-1990s, derived from the freestyle boards of the 1980s with a symmetrical shape and narrow width.
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Jyrahb
Skateboarding originated in the 1950s in California when surfers started riding wooden boards on the streets to mimic surfing. It grew in popularity in the 1960s and competitions emerged. Rodney Mullen was drawn to skateboarding because of the freedom of expression and lack of rules compared to other sports. When not being filmed, he experiments with new movements alone to improve his skills. The Melbourne Shuffle dance originated in the late 1980s from earlier dances in Australia and incorporated movements from breakdancing. Longboards are longer than typical skateboards and have larger, softer wheels, making them suitable for cruising and downhill riding due to easier carving. Their popularity increased in the 1990s as a board culture grew
Skateboarding
Tony Hawk was the first to complete a 900, a 2.5 rotation trick in the air. Bob Burnquist set standards for future skaters by winning X Games medals and being the first to complete a 3/4 pipe jump. Rodney Mullen took skateboarding to new levels by inventing tricks like the darkslide and casper that no one had dreamed of before.
Skateboarding
Skateboarding originated in the 1940s-50s when California surfers wanted something to do on land when there were no waves. Early skateboards were made from wooden boxes or boards with roller skate wheels attached. Eventually, skateboards consisted of pressed layered wood decks. Surfboard companies began producing miniature surfboard-shaped skateboards and promoting their products. Wheels originally made from steel and clay were replaced in the 1970s by polyurethane wheels with better traction. Plywood became the preferred material for skateboard decks. Skateboard shapes evolved from 1940s surfboard designs for pools and hills to new designs in the 1980s better suited for street tricks.
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This was a project assigned to students of the University of Oregon as part of a workshop regarding Planner Tools. The workshop was hosted by Brandon J. Thornton, Brand Strategy Director @ Wieden+Kennedy.
The premise of our research was that "you can tell a lot about a person by the board they ride". This insight moved us to focus in understanding the relationship between board (brand), individual (identity), culture and skateboarding community.
Special thanks to all involved: Patrick Dewitt, Lexi Alaga, Ryan Hagen, Jazo Moises & Brandon J. Thornton.
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History of skateboarding
Skateboarding involves riding and performing tricks on a skateboard. It originated in southern California in the late 1940s as surfers looked for something to do when waves were flat. Early skateboards were made from wooden boxes and roller skate wheels. In the 1970s, urethane wheels were developed, improving traction and performance and leading to a rise in skateboarding's popularity. New tricks were invented, including the ollie, and vert (vertical) skating grew in popularity. Through the 1980s, street skating became more popular as most people could not access vert ramps. Street skating led to the evolution of smaller, harder-wheeled boards designed for street use.
Chapter 2
Snowboarding traces its origins to the early 1960s when individuals developed early snowboard precursors to fulfill their own desires for gliding over snow, rather than major sports manufacturers. Tom Sims made the first "ski board" in 1963 and went on to found Sims Snowboards. By the 1970s, several others were developing snowboards to replicate skateboarding or surfing rather than skiing. In the 1980s, snowboarding began being allowed at ski resorts and manufacturers like K2 and Rossignol entered the growing market. By the 1990s there were over 300 snowboard companies and its debut as an Olympic sport in 1998 cemented snowboarding as mainstream.
Skateboarding
Skateboarding originated from surfers who wanted to practice surfing on land by attaching wheels to their boards. It has since grown into a popular activity and competitive sport, though it comes with risks of injuries and expensive broken equipment. Key events in the skateboarding world include Street League competitions and the X-Games, and becoming a professional skater requires making demo videos to attract sponsorships and get paid for skating.
Skateboarding
Skateboarding originated from surfers who wanted to practice surfing on land by attaching wheels to their boards. It has grown into a popular activity and competitive sport, though it can be expensive due to the frequent breaking of decks which typically cost $60 each. Injuries are also common in skateboarding, ranging from cuts to broken bones. Aspiringskateboarders can become professionals by creating video parts to showcase their skills and get sponsorships from companies, which allow them to earn money from skating. The largest skateboarding competitions include the Street League and Tampa Pro AM.
The evolution of the sports shoe
The sports shoe originated in the mid-19th century in the UK as the rubber-soled canvas sand shoe developed for beach use. Grooves were added to soles in the early 1900s to improve grip. Sports shoes were adopted by militaries and athletes, gaining popularity. By the mid-1900s, huge sports shoe companies emerged and trainers became a mainstream fashion staple beyond their athletic origins, establishing their enduring role in global culture.
Skateboarding: California\'s Continuing Dominance of a Global Sport
Skateboarding originated in southern California in the mid-20th century and was likened to surfing on land. While it diffused globally, southern California, specifically the Los Angeles area, has remained the dominant center of the skateboarding subculture. The Zephyr surf team in Dogtown, LA pioneered the style and tricks of modern skateboarding in the 1970s. Their unconventional style and low, aggressive moves changed skateboarding forever and fueled its growing popularity worldwide. Despite periods of decline, southern California skateboarders and companies have continued to innovate the sport and shape its culture.
fidm-haute-couture-and-the-library
Haute couture refers to the highest level of fashion design. It originated in mid-19th century Paris with Charles Frederick Worth establishing the first fashion house. Haute couture is characterized by made-to-measure clothing constructed by hand from high-quality, often expensive fabrics. While traditionally only available to royalty and the ultra-wealthy, haute couture has seen a modern resurgence with a new global clientele. Major fashion houses like Dior and Chanel continue the tradition today alongside exploring new technologies like virtual reality. Libraries and museums provide resources on haute couture's history and techniques to students and the general public.
Sneakers
This document discusses sneakerhead culture and provides a brief history of sneakers. It notes that sneakerhead culture originated in the late 1980s from influences of basketball and hip hop music. It then provides a brief timeline of major sneaker brands from the 1800s to the present. The document concludes by listing some facts about sneakers and sneakerhead culture, and provides tips for starting a sneaker collection.
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The document discusses what the snowboard industry can learn from the freeski industry based on a panel discussion. The freeski industry has tweaked the snowboard model by taking an inclusive approach to attract new customers of all ages and abilities. This allows freeskiing to have a longer lifecycle compared to snowboarding. The snowboard industry can learn from this by making snowboarding less exclusive, improving its image, and strengthening partnerships and lobbying within the larger winter sports industry.
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This document discusses the history of sport and its role in society from ancient times to the modern era. It explores how sport has become a civilized form of competition over time. Ancient Greeks held athletic competitions as part of their culture. In ancient Rome, gladiator fights in the Colosseum were a popular spectacle. In the 18th century, the upper classes in England pursued sports as a leisure activity. The 19th century saw the rise of organized team sports that also involved the working classes. Sociologist Norbert Elias believed that modern sport satisfies our innate human desire to engage in hunter-gatherer activities through civilized reenactments. Today, major sporting events are highly institutionalized global spectacles.
My favouritepasttime-snowboarding
Snowboarding has been Nicole Eplett's favorite pastime for 9 years. The document discusses the origins and history of snowboarding as a sport founded in 1964, popular competitions like the Olympics and X-Games, and major snowboarding brands such as K2, Burton, Volcom, and Salomon. Eplett began snowboarding at age 10 with lessons and received trick lessons at age 15, wearing Burton and K2 gear.
Physical education and health education
Roller skating involves traveling on surfaces using roller skates. It originated in the 1700s and grew in popularity in the early-mid 20th century. There are three main types of skates: quad roller skates, inline skates, and tri-skates. Inline skating became especially popular in the 1990s after improvements to inline skates. Ice skating and skateboarding are similar recreational activities that also involve gliding on surfaces but using ice skates or a board. Both have continued evolving in equipment and popularity since originating in the 18th-19th centuries.
Berkley Fusion19 Hooks Launch Plan
Fusion19 hooks blend Japanese craftsmanship with advanced polymer coatings to provide superior strength, sharpness, and penetration compared to competitors. The hooks are targeted towards bass anglers and come in various styles. Lab tests show Fusion19 hooks require less force for penetration and are stronger than leading brands. Berkley will promote Fusion19 hooks through sampling, print ads, digital videos, and sponsoring pro anglers. The marketing push in 2015 will introduce the hooks, with additional support in 2016 through publications, websites, and retailer merchandising.
Burton Brand Analysis
Burton was founded in 1977 by Jake Burton and helped transition snowboarding from a backyard hobby to a worldwide sport. Burton remains the international market leader in snowboards and related gear. Burton's product lines characterize the brand's culture of adventure, individual expression, and endurance. While Burton has had success extending its brand through rider sponsorships and stores, the document suggests Burton should not produce skis as that would not align with its positioning around snowboarding culture and lifestyle.
Turkeys and Testosterone: How American Auto Racing Got its Roots
The first auto race in the United States took place on Thanksgiving Day in 1895 in Chicago. Six cars raced for over 10 hours on a 54 mile course, averaging less than 10 miles per hour. Auto racing gained popularity in the early 20th century, with dirt track racing becoming widespread in the 1920s and 1930s. Major auto racing organizations like NASCAR and NHRA were founded from the 1940s onward, shaping the growth of American stock car racing and establishing Thanksgiving as a traditional time not just for food and football, but also the roots of auto racing in the U.S.
From Profit To Purpose: Marketing Can Change The World (Coca Cola Case)
This presentation was held at the After Cannes Lions Report in Stuttgart on July 9th, 2013.
Lefti did present the key take aways of the "Work That Matters" session held by Jonathan Mildenhall and Ivan Pollard of The Coca Cola Company and made it clear that the future belongs to purpose driven business and marketing which inspires consumers to take action.
Coca Cola as a brand went against convention to challenge racial divides, gender stereotypes and shining a light on issues and causes that truly matter. They believe in the truly profound effect creativity can have to inspire real behavior change. It's about the simple fact that provoking happiness in big and small ways really does matter.
The 9 principles Coca Cola has created to define work that matters:
1. Straddle Borders
2. Challenge Racial Prejudice
3. Defy Gender Stereotypes
4. Be Stubbornly Optimistic
5. Promote Real World Stories
6. Give People Reasons to Believe
7. Don‘t Be Serious All The Time
8. Take A Social Stand
9. Remember The Greater Good
Today's consumers are ready to go beyond rational purchasing behavior. They long for more meaningful brand experiences and are attracted by brands with a bigger cause. Brands who walk this path create a magnetic pull effect which eventually leads to more success.
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Skateboarding: California\'s Continuing Dominance of a Global Sport
Skateboarding: California\'s Continuing Dominance of a Global Sport
Turkeys and Testosterone: How American Auto Racing Got its Roots
Turkeys and Testosterone: How American Auto Racing Got its Roots
From Profit To Purpose: Marketing Can Change The World (Coca Cola Case)
From Profit To Purpose: Marketing Can Change The World (Coca Cola Case)
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SkAteboarding
Skateboarding originated in California in the late 1940s when surfers wanted something to do when the waves were flat. They took wooden boxes and boards and attached roller skate wheels to the bottom to ride. In the 1970s, a skateboard wheel made of polyurethane was developed to provide a smoother ride. Skateboarding grew in popularity in the 1980s as companies run by skateboarders focused on vert ramp skateboarding. Board styles have remained largely the same since the mid-1990s, derived from the freestyle boards of the 1980s with a symmetrical shape and narrow width.
Nutcase Moto - Conor & the Nuts - Final Book
Nutcase stands for self-expression, individualism, and love of craft. The brand, as it stands, is not product-centric, it’s people-centric. Because nutcase cares more about interacting with consumers than just selling to them, they have built a culture of inclusiveness and community through individual expression.
Problem: The scootering community have never heard of Nutcase, therefore we needed to build a voice for the new moto line that would speak genuinely with them.
Objective: Position Nutcase Moto as a brand that understands, represents, and is a part of the scootering community alternative culture.
Jyrahb
Skateboarding originated in the 1950s in California when surfers started riding wooden boards on the streets to mimic surfing. It grew in popularity in the 1960s and competitions emerged. Rodney Mullen was drawn to skateboarding because of the freedom of expression and lack of rules compared to other sports. When not being filmed, he experiments with new movements alone to improve his skills. The Melbourne Shuffle dance originated in the late 1980s from earlier dances in Australia and incorporated movements from breakdancing. Longboards are longer than typical skateboards and have larger, softer wheels, making them suitable for cruising and downhill riding due to easier carving. Their popularity increased in the 1990s as a board culture grew
Skateboarding
Tony Hawk was the first to complete a 900, a 2.5 rotation trick in the air. Bob Burnquist set standards for future skaters by winning X Games medals and being the first to complete a 3/4 pipe jump. Rodney Mullen took skateboarding to new levels by inventing tricks like the darkslide and casper that no one had dreamed of before.
Skateboarding
Skateboarding originated in the 1940s-50s when California surfers wanted something to do on land when there were no waves. Early skateboards were made from wooden boxes or boards with roller skate wheels attached. Eventually, skateboards consisted of pressed layered wood decks. Surfboard companies began producing miniature surfboard-shaped skateboards and promoting their products. Wheels originally made from steel and clay were replaced in the 1970s by polyurethane wheels with better traction. Plywood became the preferred material for skateboard decks. Skateboard shapes evolved from 1940s surfboard designs for pools and hills to new designs in the 1980s better suited for street tricks.
Under the Board - Audience Immersion Research
This was a project assigned to students of the University of Oregon as part of a workshop regarding Planner Tools. The workshop was hosted by Brandon J. Thornton, Brand Strategy Director @ Wieden+Kennedy.
The premise of our research was that "you can tell a lot about a person by the board they ride". This insight moved us to focus in understanding the relationship between board (brand), individual (identity), culture and skateboarding community.
Special thanks to all involved: Patrick Dewitt, Lexi Alaga, Ryan Hagen, Jazo Moises & Brandon J. Thornton.
Final pitch
This document outlines a proposal for a documentary investigating the stereotype that skateboarding is antisocial. The filmmaker wants to show skateboarding as a community and disprove outdated views. Research included interviews that identified exploring both the community and stereotype as the main question. The documentary will include public interviews, skaters at a local park discussing public opinions, and an interview at a skate shop. It will be distributed on YouTube or BBC due to their counterculture content. Publicity will include a skate magazine feature and premier at a skate park.
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History of skateboarding
Skateboarding involves riding and performing tricks on a skateboard. It originated in southern California in the late 1940s as surfers looked for something to do when waves were flat. Early skateboards were made from wooden boxes and roller skate wheels. In the 1970s, urethane wheels were developed, improving traction and performance and leading to a rise in skateboarding's popularity. New tricks were invented, including the ollie, and vert (vertical) skating grew in popularity. By the 1980s, street skating became more common as people skated in public areas without ramps. Today, street skateboarding dominates the sport.
nn presentation skate
Skateboarding originated in California in the late 1940s when surfers wanted something to do on flat days. It grew in popularity in the 1970s with the development of polyurethane wheels and trucks designed for skateboards, allowing for more maneuverability. A key development was the invention of the ollie in 1976 by Alan Gelfand, which allowed skaters to do tricks in mid-air and transformed skateboarding with the adaptation of tricks to flat ground, led by skater Rodney Mullen.
Pharman project
This document outlines an assignment to create various projects about a selected sport. It provides 14 points that can be earned for tasks like writing a report on the sport, drawing diagrams of sport clothing and equipment, designing a logo and magazine cover, creating a diorama and word search, and developing a timeline of the sport's history. The maximum number of points earned can be 34.
The document then provides information about skateboarding, including 10 facts about its origins in California, early board designs, bans on the sport, wheel innovations, and the military's testing of skateboards. It concludes with a sample postcard and front/back magazine covers about skateboarding.
Research Paper
Skateboarding originated in the 1950s when California surfers wanted to move surfing to pavement. The first skateboards were made from wooden boxes with roller skate wheels. Skateboarding grew in popularity in the 1960s and professional skaters like Torger Johnson emerged. Skateboarding hit a decline in the early 1960s but regained popularity in the mid-1960s. Professional skaters like Tony Hawk, Shaun White, and Rob Dyrdek have helped evolve skateboarding into the sport it is today through competitions, sponsorships, and businesses. Skateboarding continues to be a popular extreme sport influenced by passionate skaters.
Skateboarding
The document discusses the history and governance of skateboarding. It describes the origins of skateboarding in 1950s California and two major leagues that organize skateboarding competitions - the International Skateboarding Federation (ISF) and Street League Skateboarding (SLS). It provides details on the championships hosted by each league and profiles notable skateboarders like Bucky Lasek and Nyjah Houston.
Media studies skateboarding
Skateboarding started in the 1950s when surfers attached roller skate wheels to wooden boards. It grew in popularity and specialized skate shops opened to manufacture boards. Skateboard shapes evolved over time from early flat boards to modern curved designs. In the 1970s, roller skating peaked during the disco era before the introduction of inline skates. Prior to skateboards and roller skates, soap box derbies were a popular hobby in the early 20th century. The document predicts that streetboarding, which uses elements of snowboarding on a board while strapped in, will be the next trend to emerge from this lineage of transportation fads.
Skating Cultures Unveiled A Global Journey
Skating's origins are intertwined with the inventive spirit of various cultures. Archaeological evidence suggests that as early as 3000 BCE, people in Finland were fashioning rudimentary skates from animal bones, strapping them to their footwear for more efficient movement across icy surfaces. These early prototypes marked the humble beginnings of what would evolve into the diverse skating world.
The Early History of Cycling in Illinois
This document summarizes the early history of cycling in Illinois from the 1860s to the 1890s. It discusses how the bicycle craze grew rapidly in Illinois during this period, with Chicago becoming a major center of bicycle manufacturing, racing, and cycling culture. It highlights how bicycles influenced transportation infrastructure, gender roles, and the good roads movement. The document argues that the real significance of Illinois' bicycle history is how it shaped industrialization, transportation, women's rights, and leisure activities in the late 19th century.
The evolution of skateboarding
Skateboarding originated in the 1940s-1950s when people took planks of wood with roller skate wheels and tried to replicate surfing on land. Through the decades, skateboarding evolved significantly with changes to board design and the introduction of new materials like clay and polyurethane wheels. By the 2000s, the sport had become a major worldwide phenomenon practiced across all ages and genders, with the classic "paddle pop" shaped board becoming standardized. Over 70+ years, skateboarding transformed from a simple sidewalk activity into an established extreme sport through continual innovation and growing popularity.
The evolution of skateboarding
Skateboarding originated in the 1940s-1950s when people took planks of wood with roller skate wheels and tried to replicate surfing on land. Through the decades, skateboarding evolved significantly with changes to board design and the introduction of new materials like clay and polyurethane wheels. By the 2000s, the sport had become a major worldwide phenomenon practiced across all ages and genders, with the classic "paddle pop" shaped board becoming standard. Over 70+ years, skateboarding transformed from a simple sidewalk activity into an established extreme sport through continual innovation and growing popularity.
Vans : off the walls
Vans is an American shoe company founded in 1966 in California that originally produced shoes for skateboarders. While initially targeting skaters, Vans shoes now appeal to a wide audience aged 13-30 due to their variety of styles and affordability. Some of Vans' most popular shoe designs include slip-ons and their "Era" model. Vans competes with companies like Converse and Nike SB in the footwear market and differentiates itself through collaborations and customization options.
Final project write up
Skateboarding originated in southern California in the mid-20th century and was likened to surfing on land. While skateboarding has become a global sport, California, particularly the Los Angeles area, remains the dominant center of the skateboarding culture. The majority of professional skaters were born in California or have migrated there, and California hosts the most skateparks and major skateboarding competitions like the X-Games. California also dominates in terms of where the offices of major skateboarding magazines are located. The traditional skateboarding culture, skateparks, and pleasant weather in California are factors that have contributed to its enduring dominance in the sport.
Imprimir ingles
Snowboarding has evolved from early attempts in the 1960s using trash can lids and cardboard to modern snowboards. The Snurfer, developed in 1965, was one of the first mass-produced snowboarding toys. Throughout the 1970s and 1980s, snowboarding continued to gain popularity through competitions and magazines. It was not until 1994 that snowboarding was officially recognized as an Olympic sport, representing how far the sport had come from its origins.
Skaters kk
Skateboarding has grown significantly in popularity since 2002, with an estimated 13.5 million skaters worldwide according to a sports report. Most skaters are teenagers and men, who use skating as a way to express their individual style. Skateboarding originated from street culture and is often practiced in public spaces not traditionally intended for the sport. Skaters have developed a variety of tricks while sliding on a board with wheels, many of which involve lifting the board and spinning in the air. Famous skaters who have advanced the sport include Tony Hawk, considered one of the most skilled and versatile skateboarders in the world.
Quiksilver report
The document analyzes the social media presence and performance of surf brands Quiksilver, Billabong, and Rip Curl, with a focus on analyzing their owned social media accounts and conversations around their biggest surf competitions. It finds that Quiksilver has the strongest social media presence across platforms like Facebook, Instagram, and Twitter. An analysis of the brands' largest competitions finds that Quiksilver generated the most social media conversation and had the highest sentiment during its event, the Quiksilver Pro Gold Coast. The document makes recommendations for how Quiksilver and the other brands can improve their social media strategies.
Juanh
Longboards range from 36 to 60 inches and have larger, softer wheels than trick boards, providing a smoother ride. They use softer bushings or springs instead of bushings to allow for easier carving. Longboards can be used for travel or transport and come in different shapes like cruisers or hybrid boards. Their trucks are designed for sharper turns. Pintail shapes are useful for lifting the front of the board when riding off curbs. Longboarding originated in Hawaii in the late 1950s as surfers sought to replicate the feeling of surfing on land, and grew as a sport in California in the 1970s.
Roller skates blades
Roller skates are shoes with four wheels in a rectangular configuration, like car wheels, allowing for stability and balance. They were popular in the 1970s and provided a full-body aerobic workout, burning significant calories per hour. James Plimpton's 1863 design improved on earlier skates by including two sets of parallel wheels under the foot and heel, enabling easier turning. Roller skating evolved into a competitive sport including roller hockey. Rollerblades/inline skates have three to five inline wheels for increased speed and a design meant to mimic ice skating, though with less stability than roller skates.
Surfing!
This document provides an overview of surfing including its history, culture, records, and parts of a surfboard. It discusses how surfing originated in ancient Polynesian culture and was later observed by Europeans in the 18th century. It also summarizes Bethany Hamilton's story of being attacked by a shark while surfing but returning to the sport just weeks later. The document outlines the Association of Surfing Professionals and some notable surfing records. It describes surfing culture and how it has influenced other sports like skateboarding. Finally, it lists and explains the key parts of a surfboard.
The Forgotten Contributions of Central Illinois to the Bicycle Boom of the 18...
Presentation for the 2015 International Cycling History Confrence, Entraigues, France.
By the end of the 19th century, the state of Illinois was home to more than 60 bicycle manufacturers whose output accounted for an impressive 28% of the national total. Naturally, much of the bicycle industry was located in and around Chicago. Long forgotten, is the fact that Central Illinois also had a vibrant and productive bicycle industry. At the time, Peoria, Illinois (which is located in the central part of the state) was the second largest city in Illinois and home to a number of bicycle manufacturers including: Ide, Rouse and Hazard, Patee, Luthy, and Peoria Rubber and Manufacturing. Peoria-made “high art” bicycles were even exported to France and other European markets to meet overseas demand. Charles Duryea, who would go on to invent one of the first automobiles, began his career manufacturing bicycles in Peoria. Even Central Illinois-based agricultural manufacturing giant, John Deere, tried its' hand at manufacturing bicycles during the height of the boom.
In addition to manufacturing, Peoria was also an important stop on the national bicycle racing circuit. During the 1890's, races on Peoria’s Lakeview track attracted international competition. Many world records -on both ordinaries and safeties- were set in Peoria. During the 1890 Peoria tournament, the “unbeatable” Willie Windle lost twice to newcomer August Zimmerman. Major Taylor, who grew up in neighboring Indiana, began his early racing career in Peoria. In his autobiography, Taylor would later recall, “Peoria was the Mecca of bicycle racing in those days. On its historical track all the fastest riders in the World struggled for fame and glory.”
This presentation will discuss the historical significance of Central Illinois bicycle manufacturing and bicycle racing during the 1890's. This analysis will include social, cultural, and economic impacts of the bicycle both within the state and across the nation.
Rip Curl
Rip Curl started in 1969 when two friends began manufacturing surfboards and wetsuits in Australia. They went on to sponsor the first professional surfing competition in Australia. Rip Curl is now an internationally recognized brand that sponsors surfers and other athletes. Some key facts: Rip Curl created special wetsuits to support injured surfer Bethany Hamilton after she lost her arm to a shark attack. The company remains privately owned by its founders and others and had sales of $362 million in 2012. Rip Curl is focused on supporting people pursuing adventure sports through its equipment and events.
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Final pitch
The document outlines the development of a documentary idea about skateboarding. The filmmaker wants to investigate the stereotype that skateboarding is antisocial by presenting it as a social community. Secondary research found the stereotype often applies to young skaters. The history of skateboarding in the 1990s punk movement may have created the antisocial image. Focus groups provided feedback on including participant-led footage, public interviews, and a hip hop soundtrack. The goal is to inform viewers of the positives of skateboarding and its social nature.
Pitch
The document outlines a student's documentary project about male domestic violence. The purpose is to bring awareness to male domestic violence and show that it is a serious issue not adequately covered by media. Research included reviewing articles on domestic violence and a focus group that revealed people do not take male domestic violence as seriously. The documentary will use interviews, statistics, and a real case study to inform viewers and show that male domestic violence should be treated as seriously as female domestic violence. It will air on BBC Two to appeal to both young and older audiences.
Legal + Ethical issues
The document discusses privacy rights under the UK's Human Rights Act 1998. Article 8(1) of the European Convention on Human Rights, which was incorporated into UK law by the Act, provides that everyone has the right to respect for their private and family life, home, and correspondence. The summary protects individuals' privacy rights while filming a documentary by obtaining proper releases, avoiding filming private areas without consent, and not publishing sensitive personal information without permission.
Mapping my ideas
The document describes the development of the author's idea for a documentary about skateboarding. Originally, the author wanted to investigate whether skateboarding was unfairly labeled as antisocial. After research showed views of skateboarding as childish and teenagers as antisocial, the author decided to include interviews with older skateboarders and aim the documentary at a secondary audience of 30-35 year olds. Feedback on a pitch suggested clarifying the research question to focus on investigating if skateboarding itself is antisocial by observing the skateboarding community.
Intitial ideas
The document discusses a proposed documentary idea about the portrayal of Jeremy Corbyn in the media. It would examine how Corbyn is presented subjectively in headlines and analyze whether the media is unfairly criticizing him. Interviews would be conducted with the public, Corbyn supporters, and opposing Conservative supporters. The target audience would be 16-23 year olds interested in politics. It would air on YouTube or BBC3 to reach young voters who feel neglected by the current government.
3 strands of market
Katy Perry is a worldwide known singer signed to Capitol Records, a subsidiary of Universal Music Group. Her record label effectively markets, publicizes, and advertises her through publicity like magazine and talk show appearances, paid advertising like tube ads seen by millions, and promotional partnerships with other companies to reach different audiences.
Sony and Synergy
Sony is a global conglomerate founded in Japan that has diversified into electronics, gaming, music production, film, and financial services. The document discusses how Sony uses horizontal integration and synergy between its subsidiaries to promote different products. It provides examples of Sony Music artists Katy B and Taylor Swift being used to promote Sony electronics to expand both the electronics and music audiences. Another example shows how One Direction's endorsement of Pepsi through their record label Syco Music increased Pepsi's target market to include One Direction's fans.
Major record labels
Universal Music Group is the largest music recording company in the world, owning 37% of shares in the music industry. It is a subsidiary of the Paris-based company Vivendi and owns numerous subsidiary labels, including Capitol Music Group, Def Jam Recordings, and Interscope Geffen A&M. UMG also owns Universal Music Publishing Group, which is the second largest music publishing company globally.
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Content Research
- 2. History
- 3. • 1950’s: During this time no one knows exactly when or where but Skateboarding was invented. Many claim to have invented it but all we know is that it was an offshoot of surfing for when their were no waves. • 1960s: Skateboarding started to grow in popularity with the sport becoming popular with non surfers. Skating started to grow from pool skating into downhill slalom and freestyle. • Around 1965 Skateboarding took a dive in popularity and many brands died out. Causing many skateboarders to make their own equiptment.
- 4. • 1975 The Ocean Festival held in Del Mar, California was a traditional freestyle and slalom contest, but a new Skateboard team Zephyr arrived and blew the contest away with a new agressive, innovative style of skateboarding. This event catapulted skateboarding into the public eye. • After the invention of the Ollie (vertical jump with a skateboard) by Alan Gelfrand Skateboarding took another dive in popularity with many saying it was just a fad. • 1980- Skaters continue to skate, but in a more underground way. Small privately owned skateboard companies, owned by skaters were created. These small companies encourage creativity in designs. Skateboarding evolves into an even more personal style of expression. • 1984 two men named Stacey Peralta an George Powell create the first ever skate video named “the bones brigade” Skate videos become the new medium, a way to feel apart of something bigger and ultimately form a more unified Skate culture.
- 5. • In the 1990’s there was another dive in popularity but mostly affected ramp skateboarders as a new stream of Street skateboarding was growing with the punk movement. • In 1994 the World cup skateboarding is created which oversees a points based system in which performance in one competition can be compared to a different competition. • A year later the first X games is held with a strong focus on Skateboarding, This shoots skateboarding into the mainstream with X games doing deals with ESPN and Fox. Skateboarding’s new classification as an “extreme sport” due to the winter x games in 1997 had mixed reaction varying from acceptance to a resentment of Skate boarding’s slide into the main stream. • Since then Skateboarding has progressively gotten larger with Feature films and even a discussion on the viability of Skateboarding becoming an Olympic sport.
- 6. • There are approximately 13,000 Skateboarders in the UK and rising • 11.8 million Skateboarders in the world. • This spring PPR, the parent company of Gucci and Alexander Mcqueen, bought the Californian skate company Volcom in a deal worth $607m
- 7. • The Skateboard industry is worth 7.2 billion in the US alone. • Not only is the figure surprising but that the Skate industry is seemingly resilient to Global Economic crisis. • Whilst it is not immune to downward pressure of sales nationwide the resilience shows the Power of Skate brands and the close connections to the consumers is almost an economy of its own. • You could say that Surfers and skaters view the industry as a lifestyle, not a passing trend. Because of this, Loyalty to brands and the industry is much stronger than other markets like • This gives me assurance that my documentary has potential to have a large audience.
- 8. Articles • http://www.channel4.com/news/when-we-all-fell-in- love-with-skateboarding • This article briefly outlines the history of skateboarding in America and the UK noting its rises and declines through the years and then goes on to explain the challenges posed to skaters by the government and local councils banning Skateboarding in public areas. The article then gives the story and opinions of a 14 year old skateboarder explaining why the government have fears for skateboarding but also why this criminal view of skateboarding is wrong.
- 9. Articles • http://publicskateparkguide.org/vision/the- skateboarding-problem/ • This article explains the appeal of skateboarding. Where they go to skate. The article also describes why Skate boarders may be pushed away. Whilst explaining why this is wrong.
- 10. Articles • http://www.theguardian.com/world/2015/apr /19/kabul-girls-liberation-skateboard- skateistan • This article is a piece describing the charity ‘Skateistan’ Explaining its origins, who started and why they did so. The article praises the charity for giving the people of Afghanistan an escape from the stresses of their daily lives.
- 11. Articles • http://www.telegraph.co.uk/men/active/1073 4738/How-old-is-too-old-to-skateboard.html • This article is a satirical take on skateboarding. It describes skateboarding as a pass time for the youth whilst discussing the topic of whether adults should skateboard past a certain age.