Question 3 evaluation
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The writer believes that Prometheus Global Media, known for distributing Billboard magazine and other publications focused on music and film, could also distribute their new magazine focusing solely on new artists, as this approach could challenge Billboard and increase Prometheus' revenue. Prometheus Global Media is based in New York and distributes magazines like The Hollywood Reporter and Backstage, in addition to Billboard. Billboard is an American magazine founded in 1894 that initially covered bill posting but shifted to focusing on the music industry in the 1960s, proving to be a good business decision.
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Research and Planning - Institutions
Billboard Magazine is owned by Prometheus Global Media, which is part of the Guggenheim conglomerate. Billboard was first published in 1894 in New York City as a trade paper for the billposting industry. It now produces magazines on various music genres and related topics. Billboard is supported by other companies owned by Prometheus Global Media through promotional partnerships. It also partners directly with talent agency Backstage and gig booking site SonicBids.
star theory
Richard Dyer developed a theory distinguishing pop stars from pop performers. He argues that pop stars are constructed images crafted by music companies to appeal to audiences. Companies intervene to shape an artist's appearance, persona, and marketing across media to give them a unique selling point. This allows the artist to reach more people and generate more revenue as audiences relate to their constructed image. Stars therefore become artificial people molded by industries into recognizable brands that can be marketed widely. For example, Nicki Minaj's star persona was constructed through changes in music style, appearance, and ideologies presented across her albums, movies, magazines, and products in order to engage more audiences and promote revenue.
Case study on (1) -
The document provides background information on Billboard magazine. It details the name changes and ownership of the magazine over time. Originally focused on bill posting and outdoor amusements, it began regularly including music charts in the 1930s and became solely focused on music by 1961. Based in New York and owned by Prometheus Global Media, Billboard is a weekly trade publication that reports on the music industry through charts and covers topics of interest to music professionals.
Record label company roles
The document outlines various roles within a record label company. The president oversees production, touring, marketing, and other aspects of managing the company. The vice president assists the president and may oversee specific departments. Accountants handle finances like royalties and audits. Lawyers draft contracts and ensure legal compliance. A&R staff find and sign new artists, coordinating between the artist and label. Artist development helped promote artists, though many labels have eliminated this role. Marketing promotes artists through street teams, image, posters, and flyers. Online and social media representatives build artists' online presence. The art department designs album artwork and advertisements. Publicists obtain media coverage to increase artists' popularity. Sales staff distribute merchandise,
Dyers theory
Richard Dyer developed the Star Theory to analyze how pop stars are constructed images rather than real people. Pop stars have carefully crafted personas designed to attract audiences and generate revenue. Rihanna exemplifies this as her persona evolved from "good girl" to "bad girl" through her explicit music videos and relationships. She attracts large audiences by collaborating with other stars and changing her image to keep fans engaged. Pop stars like Rihanna are manufactured by record labels to create trends that maximize profits from music, concerts, and merchandise.
Chance the rapper
Chance The Rapper is a 24-year-old independent rapper and music producer from Illinois who is known for his noticeable style and wearing expensive brands. As an independent artist, he keeps all the money he earns but also has to promote himself without a record label. His target audience is typically younger people interested in rap music. Chance The Rapper has won 13 awards including a Grammy for best new artist.
Sony Music was founded in 1929 in New York and currently signs over 40 artists across genres like Beyoncé, Michael Jackson, and Britney Spears. The record label uses different slogans in varied marketing efforts rather than focusing on one genre or style.
Some common record label jobs
Reuben Jay - Jack & Maddie
Reuben J is a 19-year-old indie/alternative musician who writes his own music. To promote his unique style and talent, the document outlines several promotion strategies, including radio air time, interviews, gigs, posters, magazines, and social networking. The goal is to establish Reuben J's identity while tapping into the popularity of similar artists like Jack Johnson, Jason Mraz, Florence and the Machine, and Ellie Goulding. A prototype poster is also presented that is designed to portray Reuben J as a natural talent and represent his genre and style through its coherent color scheme and image.
Conventions of the hip hop genre
Hip hop music videos and social media posts commonly feature expensive props like cars and money to show off artists' success and popularity in the industry. Drugs and alcohol are also frequently depicted to portray an image of being cool. Artists craft their public image carefully to stand out from others and leave a memorable impression on fans. They aim to showcase their clothes, possessions, and wealth. Historically, hip hop's target audience has been young teen males, but more female fans and artists are broadening the genre's demographic. Artists address topics relevant to teens like making money and finding love, along with cultivating their star image, to engage their target group.
Recommended
Research and Planning - Institutions
Billboard Magazine is owned by Prometheus Global Media, which is part of the Guggenheim conglomerate. Billboard was first published in 1894 in New York City as a trade paper for the billposting industry. It now produces magazines on various music genres and related topics. Billboard is supported by other companies owned by Prometheus Global Media through promotional partnerships. It also partners directly with talent agency Backstage and gig booking site SonicBids.
star theory
Richard Dyer developed a theory distinguishing pop stars from pop performers. He argues that pop stars are constructed images crafted by music companies to appeal to audiences. Companies intervene to shape an artist's appearance, persona, and marketing across media to give them a unique selling point. This allows the artist to reach more people and generate more revenue as audiences relate to their constructed image. Stars therefore become artificial people molded by industries into recognizable brands that can be marketed widely. For example, Nicki Minaj's star persona was constructed through changes in music style, appearance, and ideologies presented across her albums, movies, magazines, and products in order to engage more audiences and promote revenue.
Case study on (1) -
The document provides background information on Billboard magazine. It details the name changes and ownership of the magazine over time. Originally focused on bill posting and outdoor amusements, it began regularly including music charts in the 1930s and became solely focused on music by 1961. Based in New York and owned by Prometheus Global Media, Billboard is a weekly trade publication that reports on the music industry through charts and covers topics of interest to music professionals.
Record label company roles
The document outlines various roles within a record label company. The president oversees production, touring, marketing, and other aspects of managing the company. The vice president assists the president and may oversee specific departments. Accountants handle finances like royalties and audits. Lawyers draft contracts and ensure legal compliance. A&R staff find and sign new artists, coordinating between the artist and label. Artist development helped promote artists, though many labels have eliminated this role. Marketing promotes artists through street teams, image, posters, and flyers. Online and social media representatives build artists' online presence. The art department designs album artwork and advertisements. Publicists obtain media coverage to increase artists' popularity. Sales staff distribute merchandise,
Dyers theory
Richard Dyer developed the Star Theory to analyze how pop stars are constructed images rather than real people. Pop stars have carefully crafted personas designed to attract audiences and generate revenue. Rihanna exemplifies this as her persona evolved from "good girl" to "bad girl" through her explicit music videos and relationships. She attracts large audiences by collaborating with other stars and changing her image to keep fans engaged. Pop stars like Rihanna are manufactured by record labels to create trends that maximize profits from music, concerts, and merchandise.
Chance the rapper
Chance The Rapper is a 24-year-old independent rapper and music producer from Illinois who is known for his noticeable style and wearing expensive brands. As an independent artist, he keeps all the money he earns but also has to promote himself without a record label. His target audience is typically younger people interested in rap music. Chance The Rapper has won 13 awards including a Grammy for best new artist.
Sony Music was founded in 1929 in New York and currently signs over 40 artists across genres like Beyoncé, Michael Jackson, and Britney Spears. The record label uses different slogans in varied marketing efforts rather than focusing on one genre or style.
Some common record label jobs
Reuben Jay - Jack & Maddie
Reuben J is a 19-year-old indie/alternative musician who writes his own music. To promote his unique style and talent, the document outlines several promotion strategies, including radio air time, interviews, gigs, posters, magazines, and social networking. The goal is to establish Reuben J's identity while tapping into the popularity of similar artists like Jack Johnson, Jason Mraz, Florence and the Machine, and Ellie Goulding. A prototype poster is also presented that is designed to portray Reuben J as a natural talent and represent his genre and style through its coherent color scheme and image.
Conventions of the hip hop genre
Hip hop music videos and social media posts commonly feature expensive props like cars and money to show off artists' success and popularity in the industry. Drugs and alcohol are also frequently depicted to portray an image of being cool. Artists craft their public image carefully to stand out from others and leave a memorable impression on fans. They aim to showcase their clothes, possessions, and wealth. Historically, hip hop's target audience has been young teen males, but more female fans and artists are broadening the genre's demographic. Artists address topics relevant to teens like making money and finding love, along with cultivating their star image, to engage their target group.
Artist Research
Chance The Rapper is a 24-year-old independent rapper and producer from Illinois known for his noticeable style and expensive brands. As an independent artist, he keeps all profits but must promote himself, which is difficult. His target audience is the younger generation interested in rap. He has won 13 awards including a Grammy for best new artist.
Media pre production task 3
The document discusses several reasons why music videos are made, including to advertise new artists and help them gain more fans and sales. It also explains how music videos allow fans to connect with an artist's emotions and personality. Creating successful music videos can help artists increase stock and merchandise sales, concert ticket sales, and income from brands that advertise in their videos. Record labels work to promote recorded music and artists, with major labels being large corporations and independent labels operating independently. Cross-media marketing involves promoting products across multiple media to increase profits from advertisers.
Studded roses
The target audience for the music video is 15+ year old students and young professionals who enjoy socializing, partying, shopping, and keeping up with popular culture and brands. They are interested in edgy, high street fashion and enjoy romantic comedies, reality television, and fashion magazines. Their role models are 20-something celebrities and they would be attracted to an indie aesthetic for the male characters in the video.
Record label research
- Fueled By Ramen is a major record label distributed by Atlantic Records that specializes in alternative pop music. They were founded in 1996 and aim to promote independent rock and alternative music.
- Fueled By Ramen promotes their label and bands through street teams where members of the public complete promotional tasks in exchange for exclusive contests and opportunities.
- Standby Records is an independent rock and metal label, distributing bands like Black Veil Brides. They also use a street team called the Standby Army to promote through handing out materials, though they do not offer the same exclusive rewards as Fueled By Ramen.
Music video purpose sheet
The document analyzes the purposes and benefits of music videos for artists and their target audiences. It discusses how music videos promote new albums and upcoming tours, extending the artist's income through festival performances and merchandise sales. Record labels and artists also benefit from synergy opportunities between music, live performances, and branded products. Common producer strategies to promote artists using social media, websites, television advertisements, and other outlets are examined. Case studies of the artists HAIM, Lady Gaga, and Enter Shikari provide examples of how music videos, touring, merchandise, and multi-channel promotions can extend an artist's reach and income.
The final task
Quincy Jones founded the music magazine "Vibe" in 1994 through his company QDE. Jones is a highly successful music producer who has worked on projects spanning five decades in the music industry. As a music mogul with immense knowledge of the industry and connections, Jones would be well-suited to publish a new music magazine. "Vibe" targets a young, urban audience interested in hip-hop culture. Jones' company has also published the music magazine "Spin", which covers rock and hip-hop music aimed at college students.
Spin media
Spin media was formerly known as Buzz media, which acquired music and pop culture blogs and the publisher of Spin magazine in 2012. After shutting down the print version of Spin magazine and rebranding as Spin Media in 2013, it acquired Vibe magazine and was led by CEO Steve Hansen. Billboard magazine is an American music magazine founded in 1894 in Cincinnati that covers digital and mobile entertainment across its print and online platforms.
Indie genre audience demographics
The document discusses targeting 15-21 year olds, particularly students, with a music video in the indie genre. It notes that indie music embodies independence and freedom, which appeals to students. While the indie genre has low-budget music videos that are hard to compare to, the group sees an opportunity to be original while capturing the themes of independence that define indie music. Most students in this age group would have the disposable income to purchase the product since they have fewer responsibilities than working adults.
Adam Douglas - Personal Branding Project
Indie Thot is an independent artist from Riverside County who began his music career in 2012 with the release of his first project "Riverside". He has since gained a following in his hometown as well as Los Angeles and Orange County. His forthcoming album "The Story of I" follows his journey living in Pasadena as he searches for love and happiness.
Evaluation question 2.1
The combination of the main products (music video, digipack, and magazine advert) effectively promoted the up-and-coming pop artist Giulietta. [1] Key visual elements like facial expressions, lighting, and dominant shots were consistently used across products to link them and create a cohesive image. [2] Specifically, close-up and long shots of Giulietta's happy, seductive smile were featured to portray her upbeat, innocent yet fashionable and sexually appealing persona. [3] Together, the products informed audiences of Giulietta's new album while establishing her image as a young, charismatic pop star.
Magazine advert research
This document discusses the key features and purpose of magazine advertisements for music products like digi-packs. Magazine ads aim to grab readers' attention and encourage purchases by prominently featuring the artist's name and images, along with release dates and details about bonus content included. Effective ads stand out visually against the page and clearly communicate the product's availability.
3 strands of market
Katy Perry is a worldwide known singer signed to Capitol Records, a subsidiary of Universal Music Group. Her record label effectively markets, publicizes, and advertises her through publicity like magazine and talk show appearances, paid advertising like tube ads seen by millions, and promotional partnerships with other companies to reach different audiences.
Indie vs mainstream
The document compares mainstream and indie artists, using One Direction and Lanterns on the Lake as examples. One Direction is signed to major labels Syco Music and Columbia Records, has a large teenage/girl fanbase, and extensive merchandise. They gained fame through X Factor and have significant marketing support. In contrast, Lanterns on the Lake is signed to the independent label Bella Union, has a smaller audience, limited merchandise, and became known through smaller gigs and music videos rather than a major reality show. The document outlines advantages and disadvantages of major labels like widespread promotion but less artistic freedom, versus independence but smaller audiences and budgets.
A2 research : music advert.
This document discusses the codes and conventions of music magazine advertisements. It explains that the primary purpose of music magazine ads is to promote a new song, album, EP, or artist. To appeal to the target audience, the ad needs to be eye-catching and stand out. Different artists may have different target demographics, like young adults for Catfish and the Bottlemen versus young girls for One Direction. The main conventions included in music magazine ads are the artist name, song/album title, image, and release date. Other common conventions are details on where to purchase the item, quotes from the artist, the record label logo, reviews, social media links, and tour dates if applicable. Ads also usually have consistent
Album advert analsis 2
The poster advertises Ariana Grande's album "my everything" using strategies to attract different audiences. It shows Grande attractively seated in black clothing to intrigue viewers with her innocent yet intriguing appearance. It also promotes her globally successful songs featuring other popular artists like Iggy Azalea, Zedd, and Nicki Minaj. Including artists from different genres helps widen Grande's target audience and increase sales for her rising music career.
Task 13 - Pitch
The document outlines a pitch for a new music magazine called Rewind, which focuses on classic artists returning to mainstream music. It would target 16-30 year olds and feature content like top ten lists, tour information, album reviews, and interviews. The main story of the first issue would profile a 1990s band called Mirage returning with a new album. Feedback from a focus group was positive but suggested including more advertising and content details. Rewind has potential to become as successful as Bauer Media's magazine Q by appealing to a wider audience with its focus on established artists.
Music 3.0
Bobby Owsinski wrote the book "Music 3.0" to help artists be aware of new marketing and distribution possibilities in the social media age. The book describes how social media allows artists to directly connect with fans and distribute music to any screen. It provides 10 low-cost marketing tips and discusses how traditional music industry models are outdated. Owsinski has extensive experience in the music industry as a musician, producer, engineer and author.
Q2 what have you learned from your audience feedback
The document discusses feedback received from the target audience of a music video project. A questionnaire was distributed to the target audience of 16-18 year old males and females to determine preferences for shots, narrative, genre, and other elements. This informed the initial production of the music video. The first draft received feedback that helped improve areas like narrative clarity and camera work. A focus group then viewed the final draft and provided positive feedback while also noting lighting could be improved with more low-key contrasts. Overall, the target audience feedback helped at both pre-production and post-production stages to ensure the music video would appeal to its intended viewers.
4. Who would be the audience for your media product?
The document discusses the target audience for a media product. The target audience is young adults ages 14-25 who are interested in R&B and urban fashion. The media product features models wearing urban clothing and content about famous R&B artists like Rihanna and Chris Brown. Specifically, the target audience segments are aspirers, radicals and underachievers who are C2, D, and E on the Jicnar scale. The typical audience member is envisioned as a young adult aspiring to be an R&B or hip hop artist who is passionate but not the most academic.
The music industry diy v.s independent label v.s major
This document discusses different models for artists in the music industry: DIY (do-it-yourself), independent labels, and major labels. It outlines the pros and cons of each model. A key point made is that major labels were once necessary for marketing and promotion, but with new technologies like social media, artists now have more options to self-promote as a DIY artist or sign with an independent label instead of a major label. Major labels take the largest cut of profits but provide large budgets, while independent labels and DIY provide more artistic control and financial benefits to the artist.
Evaluation Question 6
Microsoft Publisher was used to create a school magazine cover because it was easier to use than Photoshop. Key features used included templates, overlapping and positioning images and text, importing fonts and images, and text alignment tools. Adobe Fireworks was used to remove backgrounds from images that were difficult to isolate in other programs. Adobe Photoshop CS6 allowed for high quality work through effects, layers, grouping, shapes, strokes and filters. Fonts were found on dafont.com and imported for magazines. Photography was done with a Toshiba Cameleo camera and Nikon Coolpix, saved to SD cards, and designs were created and saved on a laptop using Photoshop files on a memory card
Audience Research - Survey Monkey
This document is a survey asking respondents about their demographics, music interests and habits, and preferences regarding music magazines. It collects information on the respondent's gender, age, music genre preferences, frequency of reading music magazines, whether they purchase music magazines, expected page count of magazines, country of origin, photo or text preference, and spending on magazines.
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Artist Research
Chance The Rapper is a 24-year-old independent rapper and producer from Illinois known for his noticeable style and expensive brands. As an independent artist, he keeps all profits but must promote himself, which is difficult. His target audience is the younger generation interested in rap. He has won 13 awards including a Grammy for best new artist.
Media pre production task 3
The document discusses several reasons why music videos are made, including to advertise new artists and help them gain more fans and sales. It also explains how music videos allow fans to connect with an artist's emotions and personality. Creating successful music videos can help artists increase stock and merchandise sales, concert ticket sales, and income from brands that advertise in their videos. Record labels work to promote recorded music and artists, with major labels being large corporations and independent labels operating independently. Cross-media marketing involves promoting products across multiple media to increase profits from advertisers.
Studded roses
The target audience for the music video is 15+ year old students and young professionals who enjoy socializing, partying, shopping, and keeping up with popular culture and brands. They are interested in edgy, high street fashion and enjoy romantic comedies, reality television, and fashion magazines. Their role models are 20-something celebrities and they would be attracted to an indie aesthetic for the male characters in the video.
Record label research
- Fueled By Ramen is a major record label distributed by Atlantic Records that specializes in alternative pop music. They were founded in 1996 and aim to promote independent rock and alternative music.
- Fueled By Ramen promotes their label and bands through street teams where members of the public complete promotional tasks in exchange for exclusive contests and opportunities.
- Standby Records is an independent rock and metal label, distributing bands like Black Veil Brides. They also use a street team called the Standby Army to promote through handing out materials, though they do not offer the same exclusive rewards as Fueled By Ramen.
Music video purpose sheet
The document analyzes the purposes and benefits of music videos for artists and their target audiences. It discusses how music videos promote new albums and upcoming tours, extending the artist's income through festival performances and merchandise sales. Record labels and artists also benefit from synergy opportunities between music, live performances, and branded products. Common producer strategies to promote artists using social media, websites, television advertisements, and other outlets are examined. Case studies of the artists HAIM, Lady Gaga, and Enter Shikari provide examples of how music videos, touring, merchandise, and multi-channel promotions can extend an artist's reach and income.
The final task
Quincy Jones founded the music magazine "Vibe" in 1994 through his company QDE. Jones is a highly successful music producer who has worked on projects spanning five decades in the music industry. As a music mogul with immense knowledge of the industry and connections, Jones would be well-suited to publish a new music magazine. "Vibe" targets a young, urban audience interested in hip-hop culture. Jones' company has also published the music magazine "Spin", which covers rock and hip-hop music aimed at college students.
Spin media
Spin media was formerly known as Buzz media, which acquired music and pop culture blogs and the publisher of Spin magazine in 2012. After shutting down the print version of Spin magazine and rebranding as Spin Media in 2013, it acquired Vibe magazine and was led by CEO Steve Hansen. Billboard magazine is an American music magazine founded in 1894 in Cincinnati that covers digital and mobile entertainment across its print and online platforms.
Indie genre audience demographics
The document discusses targeting 15-21 year olds, particularly students, with a music video in the indie genre. It notes that indie music embodies independence and freedom, which appeals to students. While the indie genre has low-budget music videos that are hard to compare to, the group sees an opportunity to be original while capturing the themes of independence that define indie music. Most students in this age group would have the disposable income to purchase the product since they have fewer responsibilities than working adults.
Adam Douglas - Personal Branding Project
Indie Thot is an independent artist from Riverside County who began his music career in 2012 with the release of his first project "Riverside". He has since gained a following in his hometown as well as Los Angeles and Orange County. His forthcoming album "The Story of I" follows his journey living in Pasadena as he searches for love and happiness.
Evaluation question 2.1
The combination of the main products (music video, digipack, and magazine advert) effectively promoted the up-and-coming pop artist Giulietta. [1] Key visual elements like facial expressions, lighting, and dominant shots were consistently used across products to link them and create a cohesive image. [2] Specifically, close-up and long shots of Giulietta's happy, seductive smile were featured to portray her upbeat, innocent yet fashionable and sexually appealing persona. [3] Together, the products informed audiences of Giulietta's new album while establishing her image as a young, charismatic pop star.
Magazine advert research
This document discusses the key features and purpose of magazine advertisements for music products like digi-packs. Magazine ads aim to grab readers' attention and encourage purchases by prominently featuring the artist's name and images, along with release dates and details about bonus content included. Effective ads stand out visually against the page and clearly communicate the product's availability.
3 strands of market
Katy Perry is a worldwide known singer signed to Capitol Records, a subsidiary of Universal Music Group. Her record label effectively markets, publicizes, and advertises her through publicity like magazine and talk show appearances, paid advertising like tube ads seen by millions, and promotional partnerships with other companies to reach different audiences.
Indie vs mainstream
The document compares mainstream and indie artists, using One Direction and Lanterns on the Lake as examples. One Direction is signed to major labels Syco Music and Columbia Records, has a large teenage/girl fanbase, and extensive merchandise. They gained fame through X Factor and have significant marketing support. In contrast, Lanterns on the Lake is signed to the independent label Bella Union, has a smaller audience, limited merchandise, and became known through smaller gigs and music videos rather than a major reality show. The document outlines advantages and disadvantages of major labels like widespread promotion but less artistic freedom, versus independence but smaller audiences and budgets.
A2 research : music advert.
This document discusses the codes and conventions of music magazine advertisements. It explains that the primary purpose of music magazine ads is to promote a new song, album, EP, or artist. To appeal to the target audience, the ad needs to be eye-catching and stand out. Different artists may have different target demographics, like young adults for Catfish and the Bottlemen versus young girls for One Direction. The main conventions included in music magazine ads are the artist name, song/album title, image, and release date. Other common conventions are details on where to purchase the item, quotes from the artist, the record label logo, reviews, social media links, and tour dates if applicable. Ads also usually have consistent
Album advert analsis 2
The poster advertises Ariana Grande's album "my everything" using strategies to attract different audiences. It shows Grande attractively seated in black clothing to intrigue viewers with her innocent yet intriguing appearance. It also promotes her globally successful songs featuring other popular artists like Iggy Azalea, Zedd, and Nicki Minaj. Including artists from different genres helps widen Grande's target audience and increase sales for her rising music career.
Task 13 - Pitch
The document outlines a pitch for a new music magazine called Rewind, which focuses on classic artists returning to mainstream music. It would target 16-30 year olds and feature content like top ten lists, tour information, album reviews, and interviews. The main story of the first issue would profile a 1990s band called Mirage returning with a new album. Feedback from a focus group was positive but suggested including more advertising and content details. Rewind has potential to become as successful as Bauer Media's magazine Q by appealing to a wider audience with its focus on established artists.
Music 3.0
Bobby Owsinski wrote the book "Music 3.0" to help artists be aware of new marketing and distribution possibilities in the social media age. The book describes how social media allows artists to directly connect with fans and distribute music to any screen. It provides 10 low-cost marketing tips and discusses how traditional music industry models are outdated. Owsinski has extensive experience in the music industry as a musician, producer, engineer and author.
Q2 what have you learned from your audience feedback
The document discusses feedback received from the target audience of a music video project. A questionnaire was distributed to the target audience of 16-18 year old males and females to determine preferences for shots, narrative, genre, and other elements. This informed the initial production of the music video. The first draft received feedback that helped improve areas like narrative clarity and camera work. A focus group then viewed the final draft and provided positive feedback while also noting lighting could be improved with more low-key contrasts. Overall, the target audience feedback helped at both pre-production and post-production stages to ensure the music video would appeal to its intended viewers.
4. Who would be the audience for your media product?
The document discusses the target audience for a media product. The target audience is young adults ages 14-25 who are interested in R&B and urban fashion. The media product features models wearing urban clothing and content about famous R&B artists like Rihanna and Chris Brown. Specifically, the target audience segments are aspirers, radicals and underachievers who are C2, D, and E on the Jicnar scale. The typical audience member is envisioned as a young adult aspiring to be an R&B or hip hop artist who is passionate but not the most academic.
The music industry diy v.s independent label v.s major
This document discusses different models for artists in the music industry: DIY (do-it-yourself), independent labels, and major labels. It outlines the pros and cons of each model. A key point made is that major labels were once necessary for marketing and promotion, but with new technologies like social media, artists now have more options to self-promote as a DIY artist or sign with an independent label instead of a major label. Major labels take the largest cut of profits but provide large budgets, while independent labels and DIY provide more artistic control and financial benefits to the artist.
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Q2 what have you learned from your audience feedback
Q2 what have you learned from your audience feedback
4. Who would be the audience for your media product?
4. Who would be the audience for your media product?
The music industry diy v.s independent label v.s major
The music industry diy v.s independent label v.s major
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Evaluation Question 6
Microsoft Publisher was used to create a school magazine cover because it was easier to use than Photoshop. Key features used included templates, overlapping and positioning images and text, importing fonts and images, and text alignment tools. Adobe Fireworks was used to remove backgrounds from images that were difficult to isolate in other programs. Adobe Photoshop CS6 allowed for high quality work through effects, layers, grouping, shapes, strokes and filters. Fonts were found on dafont.com and imported for magazines. Photography was done with a Toshiba Cameleo camera and Nikon Coolpix, saved to SD cards, and designs were created and saved on a laptop using Photoshop files on a memory card
Audience Research - Survey Monkey
This document is a survey asking respondents about their demographics, music interests and habits, and preferences regarding music magazines. It collects information on the respondent's gender, age, music genre preferences, frequency of reading music magazines, whether they purchase music magazines, expected page count of magazines, country of origin, photo or text preference, and spending on magazines.
Question 4 Evaluation
The target audience for this grime music magazine would be lower-middle class males ages 16-20 living in urban areas. The document provides stereotypes about the target audience, stating they enjoy the danger and violence portrayed in grime music videos. Images used in the magazine feature only male artists dressed in stereotypically "chavy" dark clothing to appeal to the target audience and represent the dark themes of grime music.
Question 5
The document summarizes techniques used in a magazine design to appeal to audiences. A large central image of an attractive woman is used to attract both men, who would be interested in her appearance, and women, who would aspire to look like her. Additionally, a "pug" or circle advertising a free music track incentivizes readers to purchase the magazine. Following the left third rule, key information like cover lines and the pug are placed on the left side to catch people's attention on store shelves. Contact information and social media links are also included to encourage further interaction with the magazine online and through social media platforms.
Question 7 Evaluation
The document summarizes the learning and improvements from the author's preliminary magazine cover task to their final music magazine project.
In the preliminary task, the author's front cover lacked appeal and their contents page had some editing issues. They rated these 4/10 and 5/10.
For the final music magazine, the author applied lessons learned. Their front cover used proper magazine conventions and their contents page was professionally sectioned. They were able to effectively use Photoshop tools and rated the front cover 8/10 and contents page 8/10.
Their double page spread featured a blended background and sectioned text for a professional look. The author saw clear progression from their initial task to their final project in magazine
Media questionnaire results
This document summarizes the results of a media questionnaire completed by Millie-May Rich and Jessica Jones. It shows the responses to 8 questions about participants' gender, age, favorite film genres, films they have watched, and their interpretations of the titles The Hunger Games, The Maze Runner, Divergent, and Defiance. All participants had seen the films from The Hunger Games, Maze Runner, and Divergent series and their responses suggested that the titles gave clues to the plots involving games, mazes, divergence from norms, and defiance.
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Similar to Question 3 evaluation
Task 4b
Billboard is an American music magazine that has been published weekly since 1894. It was founded in Cincinnati by William H. Donaldson and James Hennegan as a trade publication for the bill posting industry. Over time, Billboard began covering other forms of entertainment and became a publication focused on the music industry. The magazine is currently owned and published by Prometheus Global Media, a New York City-based media company that owns several entertainment trade publications.
Task 4b – chosen sub genre and publisher
Billboard is an American music magazine that has been published weekly since 1894. It was founded in Cincinnati by William H. Donaldson and James Hennegan as a trade publication for the bill posting industry. Over time, Billboard began covering other forms of entertainment and became a publication focused on the music industry. Billboard is currently owned by Prometheus Global Media, a New York City-based media company formed in 2009.
Institutions research
Billboard is a world-famous American music magazine that has been published since November 1st 1894 and is headquartered in New York City. It is owned by Prometheus Global Media, a subsidiary company of Guggenheim Partners, which was formed in December 2009 and owns several major entertainment industry trade publications in addition to Billboard like Backstage, Adweek, Film Journal International and The Hollywood Reporter that have different target audiences ranging from 16-26 year olds for Billboard to 30-50 year olds for Adweek.
Which musical sub genre
The document discusses researching magazines related to the pop-rock music sub-genre in order to write an article for a music magazine. It recommends looking at Billboard magazine as a model, as Billboard often features pop/soft-rock artist interviews and began as a publication focused on music trends and innovation, reaching a wide audience. The current publisher of Billboard, Prometheus Global Media, is associated with only three magazines including Billboard and is owned by the financial services firm Guggenheim Partners.
Media Institution for my Music Magazine
Bauer and IPC Media are the two main music magazine publishers in the UK. Bauer publishes magazines like Q, Kerrang, and Mojo that cover various music genres including pop, rock, and classical rock. IPC Media publishes NME and Uncut, with NME focusing more on indie pop/rock and Uncut focusing on classic rock. The document discusses choosing one of these publishers to distribute a new pop music magazine. Bauer is selected because although it already publishes Q, a pop magazine, the new magazine would have a different target age group of 15-25 and different features, allowing it to succeed alongside Q.
Question 3
Immediate Media Company was formed in 2011 by merging Origin Publishing, Magicalia, and BBC Magazines, and they currently distribute Top of the Pops magazines. The document discusses several potential magazine distributors and their experience with pop magazines, including EMAP International Limited, BBC Magazines, Bauer Media Group, and NME. Overall, Immediate Media Company is recommended as the best choice to distribute a new pop music magazine due to their experience distributing Top of the Pops, while Bauer Media Group could also be a potential option due to their global reach across 16 countries.
Music magazines task 4
Billboard magazine will serve as the model for the music magazine. Billboard has been publishing since 1894 and is considered the primary source of information on music trends and innovation. It provides background information on artists and trends for a variety of music professionals. The new magazine will take inspiration from Billboard's content pages and style, including featuring an artist from the author's college on the cover to make them seem famous. Billboard is owned by a diversified media company with assets in music, entertainment, and advertising industries.
Magazine style models- billboard magazine
Billboard is a weekly American magazine devoted to the music industry. It maintains several internationally recognized music charts that track popular songs and albums. The magazine was founded in 1894 and originally covered billposting and live entertainment. It began publishing music charts in the 1930s and became focused on the music industry by the 1960s. Billboard covers feature popular artists and are known for their bright colors and creative designs. The magazine contains various music charts and news about music industry.
Research on Existing Magazines
Billboard is an American music magazine that has been published since 1894. It was originally focused on bill posting but specialized in the music industry in the 1960s. Billboard maintains internationally-recognized music charts that track popular songs and albums weekly based on digital downloads, radio airplay, and streaming. Its charts, like the Billboard Hot 100, rank songs and albums regardless of genre. [/SUMMARY]
Sub genre analysis
Pop rock is a music genre that mixes catchy pop melodies and lyrics with guitar-based rock songs. It has varying definitions but generally refers to a mellower form of rock or a pop subgenre. Pop rock features subgenres like bubblegum pop, glam rock, indie pop, and pop punk. Common instruments are electric guitar, bass, drums, vocals, and keyboards. Pop rock originated in the 1960s UK and US as a softer alternative to rock and roll aimed at youth, characterized by catchy songs and commercial appeal rather than artistic authenticity.
Question 3
Prometheus Global Media is chosen to publish the author's new music magazine because they have experience publishing magazines in similar genres like Billboard, they feature diverse people, and are a well-known publisher. However, Billboard may compete for the same market as the author's magazine. When selecting a publisher, the author considered if they publish other magazines, their reputation, and ability to compete with other publishers. While IPC Media and Bauer publish music magazines, their genres may not match the author's hip pop/pop magazine as well as a new publisher type could limit the magazine's potential.
Question 3 kishen
Prometheus Global Media is chosen to publish the author's new music magazine because they have experience publishing magazines in similar genres like Billboard. As an established publishing company, Prometheus will ensure the magazine meets quality standards without needing extensive oversight. However, competing against Billboard in the same market is a risk. Other options like IPC Media and Bauer were considered but may lack experience with the author's hip pop/pop genre, limiting the magazine's potential.
Music sub genre research- publishers
Beth Cox is interested in using a publisher for her new music magazine. The document discusses two potential publishers:
Tommy Page is the publisher of Billboard magazine. He has experience working with successful artists as a record executive and had his own number one hit.
Mark Ellen and David Hepworth founded Q magazine in 1986. They have educational backgrounds and experience launching other successful magazines together.
Media analysis of billboard magazine
Billboard is an American music magazine that was first published in 1984 and focuses on the music industry. It maintains internationally recognized music charts that track the most popular songs and albums weekly. Billboard is owned by Prometheus Global Media and targets an audience between ages 16-26 by providing chart updates across various music genres in a mature layout without personal artist details. The magazine represents the music industry through informative updates on the latest music media trends across different communication platforms.
Institution research
This is a piece of my AS media coursework about publishing companies and which one I would chose for my own magazine.
Ipc media powerpoints
IPC Media was formed in 1963 through the merger of three leading UK magazine publishers. In 1968, IPC magazines was created to publish a variety of magazines. IPC publishes NME and Uncut, with NME originally a music paper that transitioned to a magazine format focusing on pop rock for 16-24 year olds, and Uncut launched in 1997 as a monthly magazine for 25-45 year old men focused on genres like rock and alternative country.
Analysis of billboard magazine
Billboard magazine was founded in 1894 in Cincinnati, Ohio as a trade publication for the bill posting industry. Originally titled Billboard Advertising, it began carrying news about outdoor amusements that utilized billboard advertising. Over time, Billboard became a leading publication covering circuses, carnivals, amusement parks, fairs, vaudeville shows, and other live entertainment events. Today, Billboard is an American music magazine owned by Prometheus Global Media that tracks music charts and focuses on the music industry. It publishes weekly and maintains internationally-recognized charts tracking the most popular songs and albums.
Evaluation 3
Prometheus Global Media would be the best media institution to distribute the author's new music magazine because it already successfully distributes Billboard, which was the main inspiration for the magazine's target market. Prometheus Global Media publishes many high-end magazines and has a strong reputation in the industry, giving it expertise in distributing an up-market magazine about music. Though based in America, the author believes the magazine could also find success internationally.
Evaluation question three
IPC Media would be a suitable media institution to distribute the author's indie pop music magazine. IPC Media currently publishes NME, a popular UK music magazine that focuses specifically on music and features many indie pop artists. While magazines like Blender and Maxim were deemed unsuitable because they cover multiple genres and include sexual imagery, NME's content and target genre alignment makes it comparable to the author's proposed magazine. Therefore, IPC Media may be likely to also distribute an indie pop-focused magazine.
Media Evaluation 3
Prometheus Media Group would not be a suitable distributor for the author's music magazine because they already distribute Billboard magazine, which has a similar target audience. While Prometheus distributes various lifestyle magazines, taking on two magazines focused on the same niche could cannibalize sales. Bauer Media would be a better choice as they are familiar with distributing music-focused media to the target audience. As Bauer does not currently have a magazine in the author's genre, they may be interested in widening their reach.
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Ancillary Tasks Feedback
The summaries provide an overview of opinions on a digipak and poster for a music album:
- Many felt the digipak layout and design were good but that the picture quality could be improved. Some also wanted more information about the band or album.
- For the poster, most felt the concept of showing the band was good but that the picture quality let it down. Some also thought more creativity could be used for the banner or release date font.
- In both cases, many commented that simply improving the picture quality through higher resolution or different images would enhance the overall design.
Ancillary Texts Feedback
The summaries provide an overview of opinions on a digipak and poster for a music album:
- Many felt the digipak layout and design were good but that the picture quality could be improved. Some also wanted more information about the band or album.
- For the poster, most liked the simple design but felt the picture quality was poor. Some felt more creativity could be added to empty spaces or that different costumes may work better.
- In both cases, many commented that simply improving the picture quality through higher resolution or different images would enhance the overall products. Consistency between the designs was seen as a positive.
Music Video Feedback
The two locations of a park and stage were generally liked as they represented the loneliness in the song lyrics. However, some felt the park background could have been better without houses and playground equipment visible. There was also a narrative of loneliness depicted through the solitary artist. Most agreed the costume, locations and mood fitted the indie genre characteristics well. Some would have preferred to see another location like a recording studio added.
Annoation of album music covers of the same genre
The document analyzes and interprets various elements of an album cover artwork. It suggests that the run down setting and isolated man depicted could represent the subject's depressed mental state and loneliness. Other elements like the dog, broken bike, and graffiti are proposed as symbols of how the subject has been isolated from friends and family. The blue heart and unique font are thought to represent the band members' lack of emotion or capacity for love. Overall, the analysis speculates on how different visual aspects of the album cover relate to the band's experiences and messages conveyed through their music.
The kooks album annotation
The blue color of the heart symbolizes a cold heart, suggesting the band members are incapable of love due to past experiences. The quirky font resembles the band's uniqueness, while the multilingual word "listen" implies their lyrics have deeper meanings and will resonate universally.
Morrissey album annotation
The document analyzes and interprets various elements of an image, suggesting that the run-down area, graffiti, broken bike, and isolation from friends and family depicted metaphorically represent the subject's depressed mental state and feelings of being against the world. Interacting only with his dog, his facial expression and simple clothing reinforce that he feels lonely, depressed, and that only caring about world peace. The album title and rushed writing are interpreted as a personal message aimed at somebody negatively impacting his life.
Questionnaire Analysis
The document appears to be a series of polls or surveys about music video preferences. It asks respondents about their gender, age, music tastes, preferred settings and costumes for a music video, whether they prefer narrative or performance-based videos, the relevance of lyrics, and the importance of an artist's look. The polls include options like male/female, 16-20/20-25/26+, yes/no, city/desolate/on stage, formal wear/informal wear/indie wear, narrative/performance/both, yes/no.
Question 3 evaluation
This document proposes that Prometheus Global Media could distribute the author's magazine as they already distribute the well-known Billboard magazine. Billboard focuses on various music genres and the author's magazine would focus only on new artists, challenging Billboard and improving Prometheus' revenue in a similar way to how the author has approached their own magazine.
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Question 3 evaluation
- 2. I believe Prometheus global media could distribute my magazine as they are well known for distributing Billboard magazine. Billboard are a well known magazine company and are known for focusing on a variety of genres of music. Although I haven’t taken this approach, I have taken a different approach like this company by focusing on new artists only. I think this is something Prometheus global media could consider in the future because it could challenge Billboard magazine and even improve Prometheus Global Media’s revenue.
- 3. Prometheus Global Media are a company based in New York that were founded in 2009. They are also known for other magazines, such as the Hollywood reporter, Adweek and Backstage throughout America. These are magazines focus on film instead of music, but are still widely recognised. Billboard is an American magazine which is headquartered in New York. The magazine was first published on November 1st 1894 and is known as one of the oldest trade magazines on earth. Billboard decided to go into the music industry in the 1960’s but before that they were focused entirely on bill posting and outdoor amusing before going into the music industry, which was clearly a good move.