From listening to engaging, it's all about treating everyone like an influencer and determining who are subject matter experts that want to work with you.

1. Danielle Brigida|@starfocus
Influencers, Advocates, and
Hidden VIPs

2. Confession:
I’m a Wildlife and Technology Geek
Learning
about the
environment is
FUN!
#confabnp
@starfocus

3. • Supporters and Donors
• Other Nonprofits
• Foundations
• Industry Leaders
• The Board
• Staff
• Senior Leadership
#confabnp
@starfocus

4. Let’s Start By Categorizing People

5. http://bit.ly/npoSocialArchetype
Standard Consumers

6. http://bit.ly/npoSocialArchetype
Multichannel Consumers

7. http://bit.ly/npoSocialArchetype
Engagers

8. Key Influencers
http://bit.ly/npoSocialArchetype

9. It’s Our Job to Notice the Forest
AND Observe the Details:
Play with Opportunities#confabnp
@starfocus

10. Listen and
Observe Actions
• Supporters and
Donors
• Other Nonprofits
• Foundations
• Industry Leaders
• The Board
• Staff
• Senior Leadership

11. Community, Network, and Crowd

12. Start With Your Community:
Know Your Most Active Social Supporters
#confabnp
@starfocus

13. Research Those Who Already Love
Your Cause
#confabnp
@starfocus

14. Tons of Places to Listen on Social
• Content
– Icerocket
– Google Blog Search
– Buzzumo
– Tumblr
• Facebook/Twitter
– Search.twitter
– SocialMention
– Mention.net
– Boardreader
– Social Analytics

15. RSS Your Search Results
#confabnp
@starfocus

16. Organize with TagsFeedly.com
#confabnp
@starfocus

17. Manage Social Connections With Lists

18. Help Keep Track of Meaningful Interactions
#confabnp
@starfocus

19. Empower Staff on Social Media to
Grow Your Community

20. • Comment on posts
and mentions
• Track mentions
• Send updates to
other staff
• Be willing to be
engaged and
informed by your
audience
Act on What You Find

21. Create Content that Fosters
Connections and Relationships

22. Engage Your Community and
Advocates
#confabnp
@starfocus

23. Measure the Impact:
Collect Qualitative Data
• Set up outreach goals and track their value
• Correct misinformation, Assist with Issues
• Notable mentions and behavior change
• Make note of content created

24. Questions?