The presentation used at the July 2011 Limestone New Media Group meetup - "Social Media 101"! A lot of great discussions and conversations arose from the slideshow, so I hope you'll be able to make it out to our future meetups.
How to grow your social media accounts when all you hear is crickets - Jeremy...TBEX
This document provides tips and best practices for growing social media accounts on Twitter, Facebook, and Pinterest. It analyzes metrics for posts on each platform and offers strategies for increasing engagement and followers. These include adopting consistent posting schedules, using hashtags and group boards, automating content, and focusing on visually appealing images and questions that spark user interaction. The document emphasizes testing different approaches to find the techniques that work best for each individual and their specific goals with social media.
This document outlines 5 things needed to get started on social media: 1) Have a clear purpose for why you are using social media. 2) Use a current profile photo that presents a good impression. 3) Create an online resume to showcase your experience and accomplishments. 4) Be aware of required disclaimers for your location and profession. 5) Develop engaging content to share by finding relevant local news, events and industry topics. The goal is to connect with others and get noticed through consistent activity and responses on social media.
Digital Ministry is more than having a Facebook page or using the latest technology. It is about using the tools and media available to us to reach out where people are and in the ways they interact and build relationships. This presentation will help you think about the questions that need to be asked when developing a strategy for your digital ministry, including social media, web pages, live streaming and other tools so that all you it all works within your mission goals.
Measuring the Networked Nonprofit: Keynote Social Media 4 Nonprofits ConferenceBeth Kanter
Beth Kanter gave a presentation on measuring social media impact for nonprofits. She discussed how a surfing foundation used social media to raise $5,563 for an online memorial event, engaging 128 donors, with most donations coming from Facebook. Kanter emphasized that nonprofits should go beyond just counting metrics and learn from their social media data. Effective measurement requires data literacy, using the right tools to collect the right types of data, and having analysis skills to understand results and drive improvement. The key is linking social media activities to meaningful outcomes through cross-department collaboration and a data-informed culture from the top-down.
Social Media Integrated Campaign Case Study SlamBeth Kanter
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
This document provides an overview of a social leaders program. It discusses key concepts like taking initiative, overcoming fear, assuming responsibility, and establishing ground rules for shared learning. It prompts participants to check-in on how they are feeling and why they are there. It explores topics like self-knowledge, vision, integrity, and service as part of the leadership journey. Participants are encouraged to understand their strengths and areas for improvement, and to develop a vision for themselves and their community with the goal of making positive change.
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
How to grow your social media accounts when all you hear is crickets - Jeremy...TBEX
This document provides tips and best practices for growing social media accounts on Twitter, Facebook, and Pinterest. It analyzes metrics for posts on each platform and offers strategies for increasing engagement and followers. These include adopting consistent posting schedules, using hashtags and group boards, automating content, and focusing on visually appealing images and questions that spark user interaction. The document emphasizes testing different approaches to find the techniques that work best for each individual and their specific goals with social media.
This document outlines 5 things needed to get started on social media: 1) Have a clear purpose for why you are using social media. 2) Use a current profile photo that presents a good impression. 3) Create an online resume to showcase your experience and accomplishments. 4) Be aware of required disclaimers for your location and profession. 5) Develop engaging content to share by finding relevant local news, events and industry topics. The goal is to connect with others and get noticed through consistent activity and responses on social media.
Digital Ministry is more than having a Facebook page or using the latest technology. It is about using the tools and media available to us to reach out where people are and in the ways they interact and build relationships. This presentation will help you think about the questions that need to be asked when developing a strategy for your digital ministry, including social media, web pages, live streaming and other tools so that all you it all works within your mission goals.
Measuring the Networked Nonprofit: Keynote Social Media 4 Nonprofits ConferenceBeth Kanter
Beth Kanter gave a presentation on measuring social media impact for nonprofits. She discussed how a surfing foundation used social media to raise $5,563 for an online memorial event, engaging 128 donors, with most donations coming from Facebook. Kanter emphasized that nonprofits should go beyond just counting metrics and learn from their social media data. Effective measurement requires data literacy, using the right tools to collect the right types of data, and having analysis skills to understand results and drive improvement. The key is linking social media activities to meaningful outcomes through cross-department collaboration and a data-informed culture from the top-down.
Social Media Integrated Campaign Case Study SlamBeth Kanter
A panel at the Stanford Innovation Review hosted "Social Media on Purpose Conference"
Storify: https://storify.com/kanter/social-media-on-purpose/preview
This document provides an overview of a social leaders program. It discusses key concepts like taking initiative, overcoming fear, assuming responsibility, and establishing ground rules for shared learning. It prompts participants to check-in on how they are feeling and why they are there. It explores topics like self-knowledge, vision, integrity, and service as part of the leadership journey. Participants are encouraged to understand their strengths and areas for improvement, and to develop a vision for themselves and their community with the goal of making positive change.
Valparaiso Rotary Club Social Media Presentation The Four Horsemen-old and ne...RotaryValpo
As Rotarians, we know how difficult it is to find help, especially in regards to Social Media set up. Ever wonder what all of the platforms mean and how to work with them? It's as easy as eating a cheeseburger! Last year we had no presence and now we have numerous platfoms running with a ton of people following us. This is what we have done with our Social Media Initiative. Here are our Four Horsemen (plus one) young and old.
We recommend you run through our slides, see what we have done and then see what other clubs have done. Our Four Horsemen are Facebook, LinkedIn, Twitter, and Google+ (our fifth is YouTube)
We recommend you start with FB, then LinkedIn, then Twitter and so on. We use YOu Tube to show Rotary Videos during our meetings as well as other videos like TED.com We are just now working on Google Hangouts and hope to have our first Hangout this year and do a live streamed meeting.
Good luck. Service Beyond Self! If you need anything please email us at RotaryValpo@gmail.com or email Greg Farrall who started this initiative at greg@farrallwealth.com Good luck!
There are 2.3 billion active social media users in the world. The number of users has risen by 176 million in the last year. Whether you just set up your Facebook profile or you’re a Snapchat expert, having a good social media strategy will help your church reach out to your community and the world!
This document discusses segmentation in charity communications. [1] It provides examples of how PETA segments its online supporters based on data from petitions, pledges, donations and advocacy actions. [2] PETA tracks supporter interests in different animal issues and behaviors like location, frequency of support and recency of donations to personalize fundraising emails. [3] This results in higher donations, engagement and retention of supporters.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Review of some industry data and how it relates to the Lancaster nonprofit community. Also some examples of good emails and Facebook community building
Leading on Social Platforms - Smarter Networking in a Connected WorldBeth Kanter
This document summarizes a presentation by Beth Kanter on using social media platforms strategically for organizational leadership. Kanter outlines a "ladder of engagement" for organizations on social media, ranging from having no presence to fully integrating social strategies. She encourages leaders to develop an authentic personal brand in service of organizational goals. Kanter also provides tips for different leadership styles on social media, such as being a storyteller, curator, or networker. The goal is to help organizations and their leaders effectively leverage social platforms.
This document provides an overview of web and social media strategies for extension county websites. It discusses developing a new template for extension county websites, launching pilot sites, and rolling out the template to other counties. It also covers best practices for social media platforms like Facebook, Twitter, YouTube and using tools like Google Alerts, RSS feeds, and Teambox for collaboration. Counties are advised to hold off on website changes until the new template is available and focus on engaging content and audiences on social media.
1) Content curation allows nonprofits to become a source of valued information, build relationships, and aid in staff development.
2) Effective curation involves seeking relevant content from sources like news sites and Twitter lists, sensing what is interesting to your audience based on their interests, and sharing commentary while adding value and personal touches.
3) For better Facebook engagement, nonprofits can share personalized information, encourage staff to post about events, and use photos to incite feedback. On Twitter, connecting content to trends and posting breaking news can boost engagement
The latest version of "Keep Your Cell Phones On!" Social Media for Social Good - why people with disabilities need to be part of online communities and how we can make it happen
This document summarizes a presentation about developing effective social media strategies. It discusses identifying goals and target audiences, choosing appropriate platforms like Facebook, Twitter, LinkedIn and YouTube, and measuring success. Tips include getting to know target audiences, using hashtags and visual content, collaborating with others, and continually learning and improving strategies. Resources are provided for exploring social media opportunities.
Measuring and Managing A Social Media PresenceBeth Kanter
Beth Kanter presented on measuring and managing a social media presence. She discussed developing a strategic plan with objectives and audiences in mind. This plan should include an integrated social media strategy involving content, engagement, and influencer programs across multiple channels. Kanter also provided tips on defining objectives and metrics, creating an editorial calendar, optimizing content for sharing, analyzing results, and using automation and time management strategies for social media. The presentation aimed to provide ideas for participants to improve their own social media strategies.
Out Of The Day Program (wi/out personal photos)Aaron Johannes
This is a presentation we did at TASH 2011 in Atlanta, about how we closed a small centre based day program that we'd accidentally created after almost 25 years of refusing to be centre based! For more information about our work check out www.spectrumsociety.org or www.101friends.ca
So your nonprofit has a page and some fans on Facebook. Maybe you’ve even started tweeting. Now what? Join us for the Social Media Intermediate brown bag where we’ll discuss how to put together a simple social media policy for your organization and share methods for measuring the success of your efforts. This brown bag offers a healthy mix of high-level social media strategy along with concrete tips and tricks to help your organization rock the socks off your social media efforts.
Volunteers & Social Media: Boost Communication and Build Community501 Commons
Presented at the 2012 Volunteer Administrator Network conference, this presentation covers ways volunteer coordinators and managers can boost their communication efforts and help build community through the use of social media.
Getting the Most Out of Networking: Best Practices RevealedAffiliate Summit
This document outlines best practices for networking that were presented at the Affiliate Summit East 2014 conference. The presenters discussed the importance of networking for business and employment opportunities. They emphasized active listening, making eye contact, exchanging contact information, and following up after meeting new contacts. Tips included preparing an elevator pitch, practicing introductions, giving genuine compliments, and maintaining connections over time through social media and other follow ups. The presenters also hosted a live networking activity and encouraged attendees to utilize additional online resources for effective networking techniques.
Congressman beyer's women's economic conference using social networking for...Dagny Evans
As of January 2014, 74% of online adults use social networking sites. As of September 2014, 71% of online adults are using Facebook, with only 28% using LinkedIn. Is this the optimal mix for the advancement of your career? Are you presenting your best image for potential business partners or recruiters?
In the social networking & your career session, we will
review social media trends as it relates to business;
review what it means to use social media to develop & promote your brand; and review the Dos and Don’ts of leveraging social media for career development
The document discusses leading on social platforms and having an effective social media strategy. It provides an agenda for a workshop that covers topics like social mindsets, interactive engagement, measurement, and maturity of practice for social media. The document encourages organizations to move from just crawling to walking, running, and flying with their social media strategies and provides examples of effective practices at different levels of maturity.
Workshop for US Embassy Finland - Finnish- American Societies Beth Kanter
The document discusses the future of social clubs in a digital world. It suggests that traditional nonprofits need to evolve to become more like "networked nonprofits" that are simple, agile, transparent, and leverage people's professional networks to achieve their mission. It provides examples of where organizations fall on a spectrum from just starting to engage digitally to having fully embraced digital strategies. Younger generations are increasingly using social media and digital channels as part of their communities. The document advocates that nonprofits develop a digital strategy to help achieve their goals by understanding their audiences and how social media can help build awareness, engagement, and support.
This document summarizes a Twitter 101 brown bag session hosted by NPower Northwest. It introduces Twitter and how it differs from Facebook, provides statistics on Twitter usage demographics and by nonprofits, and gives the presenters' top five Twitter tips which include fully branding your presence, being human, building relationships, making tweets re-tweetable, and listening and engaging on Twitter. The document also includes an agenda, information on how nonprofits are using Twitter, and resources for learning more about using Twitter.
This document discusses leveraging social media for change. It begins with defining social media and providing examples of popular social media platforms. It then discusses why organizations should use social media, what the limits are, and techniques for effective social media communication. The document also provides tips on strategizing a social media approach, prioritizing social media within outreach efforts, and includes tips, tricks and tools for social media use.
A person asked how to make eco-friendly articles. They were advised to write passionately about an environmental problem they care about, have others review their writing, and submit it to organizations like Greenpeace or PETA or publish it in a blog or newspaper to raise awareness of the issue.
This document introduces the Limestone New Media Group (LNMG), a group of five social media professionals in Kingston, Ontario. It discusses the organizers behind LNMG, their goal of encouraging and supporting social media users in Kingston through monthly meetups and an upcoming website. The document also previews discussions for an upcoming meetup on getting more media savvy and how social media has changed communication styles and language.
We looked at the data. Here’s a breakdown of some key statistics about the nation’s incoming presidents’ addresses, how long they spoke, how well, and more.
There are 2.3 billion active social media users in the world. The number of users has risen by 176 million in the last year. Whether you just set up your Facebook profile or you’re a Snapchat expert, having a good social media strategy will help your church reach out to your community and the world!
This document discusses segmentation in charity communications. [1] It provides examples of how PETA segments its online supporters based on data from petitions, pledges, donations and advocacy actions. [2] PETA tracks supporter interests in different animal issues and behaviors like location, frequency of support and recency of donations to personalize fundraising emails. [3] This results in higher donations, engagement and retention of supporters.
Your organization has a facebook page, and you've got a few dozen or maybe a few hundred "fans". You see the notices to "boost" your posts, but every time you have tried it, it didn't work, or you haven't even tried. This Workshop will help you understand and use facebook strategically for your non-profit.
We will walk you through how to look at your "insights"
Offer helpful tips on when to post, how to schedule posts,
Show you where to find what kind of posts get the greatest engagement,
And we'll talk about how and when to boost your site or your posts for maximum value for minimum dollars.
This is a beginners workshop, but will assume that you have managed facebook for a non-profit organization, and are familiar with the interfaces.
About the presenter:
Katherine Cleland owns and operates Cleland Marketing, a small business that develops customized marketing for profit and growth strategies for Small Businesses. She has been creating successful campaigns in Facebook for 12 years for her many clients, and now runs facebook pages for more than a dozen small and medium businesses, including several nonprofits. Cleland Marketing focuses on technology, cleantech, and high tech businesses. She is also an advisor to the University of Washington Comotion CGF program, helping PI's define their marketing strategies.
Ms. Cleland has presented seminars on marketing at the Shoreline Lunch and Learn, Oregon State Austin Family Business Conference, Linn Benton Community College, Corvallis Chamber of Commerce, and The WNHS Micro-business program and the BEC Business Boot camp. She is a relatively recent transplant to Seattle.
Review of some industry data and how it relates to the Lancaster nonprofit community. Also some examples of good emails and Facebook community building
Leading on Social Platforms - Smarter Networking in a Connected WorldBeth Kanter
This document summarizes a presentation by Beth Kanter on using social media platforms strategically for organizational leadership. Kanter outlines a "ladder of engagement" for organizations on social media, ranging from having no presence to fully integrating social strategies. She encourages leaders to develop an authentic personal brand in service of organizational goals. Kanter also provides tips for different leadership styles on social media, such as being a storyteller, curator, or networker. The goal is to help organizations and their leaders effectively leverage social platforms.
This document provides an overview of web and social media strategies for extension county websites. It discusses developing a new template for extension county websites, launching pilot sites, and rolling out the template to other counties. It also covers best practices for social media platforms like Facebook, Twitter, YouTube and using tools like Google Alerts, RSS feeds, and Teambox for collaboration. Counties are advised to hold off on website changes until the new template is available and focus on engaging content and audiences on social media.
1) Content curation allows nonprofits to become a source of valued information, build relationships, and aid in staff development.
2) Effective curation involves seeking relevant content from sources like news sites and Twitter lists, sensing what is interesting to your audience based on their interests, and sharing commentary while adding value and personal touches.
3) For better Facebook engagement, nonprofits can share personalized information, encourage staff to post about events, and use photos to incite feedback. On Twitter, connecting content to trends and posting breaking news can boost engagement
The latest version of "Keep Your Cell Phones On!" Social Media for Social Good - why people with disabilities need to be part of online communities and how we can make it happen
This document summarizes a presentation about developing effective social media strategies. It discusses identifying goals and target audiences, choosing appropriate platforms like Facebook, Twitter, LinkedIn and YouTube, and measuring success. Tips include getting to know target audiences, using hashtags and visual content, collaborating with others, and continually learning and improving strategies. Resources are provided for exploring social media opportunities.
Measuring and Managing A Social Media PresenceBeth Kanter
Beth Kanter presented on measuring and managing a social media presence. She discussed developing a strategic plan with objectives and audiences in mind. This plan should include an integrated social media strategy involving content, engagement, and influencer programs across multiple channels. Kanter also provided tips on defining objectives and metrics, creating an editorial calendar, optimizing content for sharing, analyzing results, and using automation and time management strategies for social media. The presentation aimed to provide ideas for participants to improve their own social media strategies.
Out Of The Day Program (wi/out personal photos)Aaron Johannes
This is a presentation we did at TASH 2011 in Atlanta, about how we closed a small centre based day program that we'd accidentally created after almost 25 years of refusing to be centre based! For more information about our work check out www.spectrumsociety.org or www.101friends.ca
So your nonprofit has a page and some fans on Facebook. Maybe you’ve even started tweeting. Now what? Join us for the Social Media Intermediate brown bag where we’ll discuss how to put together a simple social media policy for your organization and share methods for measuring the success of your efforts. This brown bag offers a healthy mix of high-level social media strategy along with concrete tips and tricks to help your organization rock the socks off your social media efforts.
Volunteers & Social Media: Boost Communication and Build Community501 Commons
Presented at the 2012 Volunteer Administrator Network conference, this presentation covers ways volunteer coordinators and managers can boost their communication efforts and help build community through the use of social media.
Getting the Most Out of Networking: Best Practices RevealedAffiliate Summit
This document outlines best practices for networking that were presented at the Affiliate Summit East 2014 conference. The presenters discussed the importance of networking for business and employment opportunities. They emphasized active listening, making eye contact, exchanging contact information, and following up after meeting new contacts. Tips included preparing an elevator pitch, practicing introductions, giving genuine compliments, and maintaining connections over time through social media and other follow ups. The presenters also hosted a live networking activity and encouraged attendees to utilize additional online resources for effective networking techniques.
Congressman beyer's women's economic conference using social networking for...Dagny Evans
As of January 2014, 74% of online adults use social networking sites. As of September 2014, 71% of online adults are using Facebook, with only 28% using LinkedIn. Is this the optimal mix for the advancement of your career? Are you presenting your best image for potential business partners or recruiters?
In the social networking & your career session, we will
review social media trends as it relates to business;
review what it means to use social media to develop & promote your brand; and review the Dos and Don’ts of leveraging social media for career development
The document discusses leading on social platforms and having an effective social media strategy. It provides an agenda for a workshop that covers topics like social mindsets, interactive engagement, measurement, and maturity of practice for social media. The document encourages organizations to move from just crawling to walking, running, and flying with their social media strategies and provides examples of effective practices at different levels of maturity.
Workshop for US Embassy Finland - Finnish- American Societies Beth Kanter
The document discusses the future of social clubs in a digital world. It suggests that traditional nonprofits need to evolve to become more like "networked nonprofits" that are simple, agile, transparent, and leverage people's professional networks to achieve their mission. It provides examples of where organizations fall on a spectrum from just starting to engage digitally to having fully embraced digital strategies. Younger generations are increasingly using social media and digital channels as part of their communities. The document advocates that nonprofits develop a digital strategy to help achieve their goals by understanding their audiences and how social media can help build awareness, engagement, and support.
This document summarizes a Twitter 101 brown bag session hosted by NPower Northwest. It introduces Twitter and how it differs from Facebook, provides statistics on Twitter usage demographics and by nonprofits, and gives the presenters' top five Twitter tips which include fully branding your presence, being human, building relationships, making tweets re-tweetable, and listening and engaging on Twitter. The document also includes an agenda, information on how nonprofits are using Twitter, and resources for learning more about using Twitter.
This document discusses leveraging social media for change. It begins with defining social media and providing examples of popular social media platforms. It then discusses why organizations should use social media, what the limits are, and techniques for effective social media communication. The document also provides tips on strategizing a social media approach, prioritizing social media within outreach efforts, and includes tips, tricks and tools for social media use.
A person asked how to make eco-friendly articles. They were advised to write passionately about an environmental problem they care about, have others review their writing, and submit it to organizations like Greenpeace or PETA or publish it in a blog or newspaper to raise awareness of the issue.
This document introduces the Limestone New Media Group (LNMG), a group of five social media professionals in Kingston, Ontario. It discusses the organizers behind LNMG, their goal of encouraging and supporting social media users in Kingston through monthly meetups and an upcoming website. The document also previews discussions for an upcoming meetup on getting more media savvy and how social media has changed communication styles and language.
We looked at the data. Here’s a breakdown of some key statistics about the nation’s incoming presidents’ addresses, how long they spoke, how well, and more.
The document discusses how startup entrepreneurs think and operate. It notes that startups like Airbnb and Uber were started due to identifying shortages or problems. It emphasizes that startups focus on providing customer benefit, eliminating waste, and creating value. It also highlights that startups operate with speed, embracing failure fast and pivoting quickly, with transparency and by breaking rules. Startups succeed by moving rapidly, with minimal processes and instead prioritizing speed above all else.
This document discusses how emojis, emoticons, and text speak can be used to teach students. It provides background on the origins of emoticons in 1982 as ways to convey tone and feelings in text communications. It then suggests that with text speak and emojis, students can translate, decode, summarize, play with language, and add emotion to language. A number of websites and apps that can be used for emoji-related activities, lessons, and discussions are also listed.
Artificial intelligence (AI) is everywhere, promising self-driving cars, medical breakthroughs, and new ways of working. But how do you separate hype from reality? How can your company apply AI to solve real business problems?
Here’s what AI learnings your business should keep in mind for 2017.
Study: The Future of VR, AR and Self-Driving CarsLinkedIn
We asked LinkedIn members worldwide about their levels of interest in the latest wave of technology: whether they’re using wearables, and whether they intend to buy self-driving cars and VR headsets as they become available. We asked them too about their attitudes to technology and to the growing role of Artificial Intelligence (AI) in the devices that they use. The answers were fascinating – and in many cases, surprising.
This SlideShare explores the full results of this study, including detailed market-by-market breakdowns of intention levels for each technology – and how attitudes change with age, location and seniority level. If you’re marketing a tech brand – or planning to use VR and wearables to reach a professional audience – then these are insights you won’t want to miss.
A presentation I did for Leduc County on how municipalities can use social media. I provided some background info about how communication is changing, what social media is, which channels to focus on, and how some other cities are using social media.
This document discusses how technology is changing communication and outlines goals and strategies for social media engagement. It provides statistics on social media platforms and their users. The presentation emphasizes storytelling, community building, and user engagement to recruit supporters and inspire action. Key strategies include educating people about issues, sharing stories, allowing users to advocate for the organization, and translating ambitions into specific actions.
The document outlines a framework for developing a 21st century communications plan using a 7 P's approach of purpose, people, plan, produce, promote, participate, and progress to effectively engage citizens through various online and social media channels. It provides examples of how different government entities have used tools like websites, mobile apps, social media, and video to communicate with constituents. The presentation aims to help participants apply these strategies to address their own communications challenges.
Oikos workshop presentation on Social Media. The presentation takes a high-level strategy view of Social Media for small charities and community groups, along with providing statistics, hints and tips and some fun as we go.
This is Not a Facebook Session #hewebSYRAshley Budd
This document discusses strategies for building an effective social media ambassador program for student recruitment. It recommends selecting currently active student leaders, defining the program structure, motivating the team through impact on institutional and student goals as well as incentives, and analyzing return on investment. The key aspects are selecting the right student rock stars, determining reporting lines and resources, and keeping the ambassadors motivated through professional growth opportunities while also benefiting the institution.
This document discusses social media and how to effectively use it. It introduces Jeff Schneider and his company Marketing Ninjas, which helps clients use internet marketing. It explains that social media is a communication tool, not sales. The top social networks - Facebook, Twitter, LinkedIn, YouTube and Google+ are summarized. It provides tips on using social media effectively including spending 20 minutes 3 times a day, only on peak times, cross-promoting between networks, and using HootSuite to manage accounts.
Back to Basics: Developing a Social Media Strategy for Your Organization
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit --- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
The document discusses how social networking tools can help churches reach more people by allowing two-way communication rather than just one-way messages. It examines various social media platforms like Facebook, Twitter, blogs, YouTube and LinkedIn, providing statistics on their usage. The document addresses objections to using social media and provides tips on how to effectively engage online in a way that helps others and avoids inappropriate content. The overall message is that these digital tools can help fulfill the biblical command to spread the gospel message if used properly.
Join Kirstin Beardsley, Marketing & Communications Manager at CanadaHelps, and Kara Golani, Nonprofit Training Associate at CanadaHelps, for a morning of social media strategy training.
Back to Basics: Developing a Social Media Strategy for your Organization
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up. But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh. This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
Achieving Reach, Spread, Influence, and Impact on TwitterNHS Horizons
This document discusses how to achieve reach, spread, influence and impact on Twitter. It covers defining social media and personal brands, maximizing engagement through communities and quality content, and measuring impact beyond just numbers of retweets or likes. The key aspects emphasized are focusing on spread over going viral, engaging authentically with like-minded people, and telling the story behind influence metrics to demonstrate real impact. Authenticity, generosity, and inclusive conversations are presented as the most effective strategies over superficial interactions or one-time slactivism. Goals should be SMART and complementary platforms used to give messages longevity.
Congratulations, you have an online community! Odds are, you also have an offline community. Are you using one to strengthen the other?
Most of the organizations I work with in my practice already have all the ingredients in place for a real, vibrant community that lives on and off line. Too often though, on- and offline are treated as separate worlds, with little effort made to bridge the gap. Communities thrive when there is varied and ongoing interaction. Merging physical and non-physical conversations, events, and activities is one of the strongest tactics for building community in the real world.
In this session, we'll talk about how communities form, the ingredients for engagement, the importance of culture, and tactics for bridging the gap.
Takeaways:
- An understanding of the different types and benefits of online and offline communities
- Tactics to kickstart their online and offline communities
- Ways to engage their communities both online and offline
The document provides an overview of using social media for agencies. It discusses that social media is not just for kids and there is no single way to do it. The key is to listen on social media by following friends, community members, competitors and industry leaders. It also emphasizes thinking through a plan and strategy before getting involved on different social media platforms like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+. Metrics like reach, engagement and revenue opportunities should be considered for measuring goals.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
How To Use Social Media For Business Part 1 of 2Jeff Schneider
The document discusses how to effectively use social media for business. It introduces Jeff Schneider, founder of Marketing Ninjas, and discusses the importance of becoming a trusted authority. It outlines the current social media landscape, focusing on the top 5 platforms: Facebook, Twitter, LinkedIn, YouTube, and Google+. It emphasizes that social media is a communication tool to build relationships, not directly for sales.
University of Maine Rockland: Social Media for personal and business useShannon Kinney
This document discusses the personal and professional uses of social media. It notes that while connecting, communicating and self-expression are not new behaviors for young people, social media allows one to reach a wider audience and lose some control over how one is portrayed online. It provides an overview of popular social media platforms like Facebook, Twitter, LinkedIn and Pinterest and tips for using each in a professional context. It also discusses how social media has changed news consumption, marketing, and reputation management for both individuals and businesses.
A foundation course on networked journalism I gave to journalism graduate students from Azerbaijan, Armenia and Georgia at the European Commission, 17 November 2011.
This document summarizes a presentation given by Dr. Nathan Bonilla-Warford on how optometrists can market their practice using social media. Some key points include:
- Social media is a good way for optometrists to market their practice as it is low cost and allows them to interact with patients in real-time.
- Optometrists should establish social media profiles on major platforms like Facebook and create content that patients will find interesting while also promoting their practice.
- When using social media, optometrists need to be mindful of maintaining appropriate boundaries between their public and private personas online.
- While social media takes effort, it is a good way for optometrists
Do Users Really Generate Content? Tips and Tools for Building Engaged Online ...Laura Norvig
This document summarizes a presentation on cultivating user-generated content through online communities. The presentation covered listening to online conversations, curating and highlighting user content, and a case study of a summer challenge campaign by KaBOOM! that successfully engaged users to map and review playgrounds. Tips included finding where user interests meet organizational goals, providing high-touch support, and giving solutions rather than restricting users.
Join Beth Kanter in a workshop that explores the themes in her recently published book, and discover how to put them into practice. Social media has broken free from the marketing communications and fundraising silos, changing the way nonprofits deliver programs, lead, manage, and even govern. This session will take a look at these trends and how organizations can equip themselves to be fully networked.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
32. Why Do People Use It?
• Personal and professional networking
33. Why Do People Use It?
• Personal and professional networking
• Content creation and sharing
34. Why Do People Use It?
• Personal and professional networking
• Content creation and sharing
• Conversing and collaborating
35. Why Do People Use It?
• Personal and professional networking
• Content creation and sharing
• Conversing and collaborating
• Getting information, news, and assistance
36. Why Do People Use It?
• Personal and professional networking
• Content creation and sharing
• Conversing and collaborating
• Getting information, news, and assistance
• Advertising and marketing
45. We use it because...
• it connects us to our peers/coworkers/orgs
46. We use it because...
• it connects us to our peers/coworkers/orgs
• it’s where conversations happen
47. We use it because...
• it connects us to our peers/coworkers/orgs
• it’s where conversations happen
• it’s capable of local and global networking
48. We use it because...
• it connects us to our peers/coworkers/orgs
• it’s where conversations happen
• it’s capable of local and global networking
• it delivers realtime news
49. We use it because...
• it connects us to our peers/coworkers/orgs
• it’s where conversations happen
• it’s capable of local and global networking
• it delivers realtime news
• we’re interested and engaged
61. Anticipated Reciprocity
• We contribute and share valuable
information hoping to receive the same
• Active participants get more responses to
questions faster than those who are not
68. Impact on Environment
• We want to have an effect on our
environment
• Regular, high-quality contributions make us
feel that we’ve made a difference
69. Impact on Environment
• We want to have an effect on our
environment
• Regular, high-quality contributions make us
feel that we’ve made a difference
• We want to be the signal, not the noise
83. Wrap-Up
• Social media is a communication tool
• Anyone can use it for any reason
• There’s no “right way” but you may be able
to increase the effectiveness of your usage
88. Thanks!
www.lnmg.ca Jeff Cho @gojeffcho
Twitter: @lnmg Naila Jinnah @NailaJ
Facebook: /lnmg.ca Tommy Vallier @tommyvallier
Editor's Notes
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- general points that relate to social media at large\n- applicable for both personal and professional use. \n- equal parts presentation and discussion\n
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How do you define social media?\n
How do you define social media?\n
How do you define social media?\n
If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
If you had to take the vast amount of social networks that are out there and try to categorize them, how would you tackle that task? Give me some ideas for “types” of social media.\n\n[Answers]\n\nHow would you categorize Facebook?\n
Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
Accessible - It’s free or low-cost and available to everyone\nApproachable - You don’t need a degree to use social media. It’s easy to understand.\nImmediate - Most social networks run in realtime or very close to it.\nGlobal - You can connect to peers, experts, and friends all around the world\nInteractive - Information is no longer a one-way flow. You can react, respond, and converse.\n
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According to Dr. Peter Kollock, there are four primary motivations to contributing to online communities.\n
According to Dr. Peter Kollock, there are four primary motivations to contributing to online communities.\n
According to Dr. Peter Kollock, there are four primary motivations to contributing to online communities.\n
According to Dr. Peter Kollock, there are four primary motivations to contributing to online communities.\n