Recording: http://www.youtube.com/watch?v=JYrT73TamGc
A Networked Nonprofit is a simple, agile and transparent organization that lets outsiders in and insiders out. Large or small, they work more like a network than a single organization.
In The Networked Nonprofit: Connecting With Social Media To Drive Change, co-author Beth Kanter shows how social media is catalyzing a shift away from "organization-centric" advocacy, governance and communications toward a "networked" approach.
What you'll learn:
- How to understand social networks through social network analysis
- How to do more with less by leveraging your network
- How to create a social culture at your nonprofit
- How and why you must value relationships as well as transaction
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered Quality
The Networked NonProfit - Using Social Media to Accomplish More With Less
1. The Networked Nonprofit
Using Social Media To Do More
With Less
October 13, 2010
For audio, turn on your speakers,
or Call 1-416-900-1162; Code 446-698-044
2. Reminders
You can hear us, but we can’t hear you
Type questions in the Questions Log
Presentation slides
will be available on Slideshare
Turn up your volume
For the best webinar experience, close all other applications.
For audio, turn on your speakers,
or Call 1-416-900-1162; Code 446-698-044
3. CanadaHelps.org
What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
For audio, turn on your speakers,
or Call 1-416-900-1162; Code 446-698-044
5. Topics
Networked Nonprofit: Definition
Simplicity: Do more with less
Understand networks through social
network analysis
How to create a social culture
How and why you must value
relationships as well as transactions
#NETNON
16. The Networked Nonprofit
BE DO
Understand Networks Work with Free Agents
Create Social Culture Work with Crowds
Listen, Engage, and Build Learning Loops
Relationships
Trust Through Transparency Friending or Funding
Simplicity Govern through Networks
17. Type into the chat:
What resonated?
What have you thought about
before?
18. THemes
How to create a social culture
Simplicity: Do more with less
Understand networks through
social network analysis
How and why you must value
relationships as well as transactions
19. Theme: Social Culture
Uses social media to engage
people inside and outside the
organization to improve
programs, services, or reach
communications goals.
20.
21. Loss of control over their branding
and marketing messages
Dealing with negative comments
Addressing personality versus
organizational voice (trusting
employees)
Make mistakes
Make senior staff too accessible
Perception of wasted of time and
resources
Suffering from information overload
already, this will cause more
32. Do we have to share everything?
Flickr by uncorneredmarket
33.
34. Codifying A Social Culture: Policy
• Encouragement and support • Best practices
• Tone
• Why policy is needed • Expertise
• Cases when it will be used, • Respect
distributed • Quality
• Oversight, notifications, and
legal implications • Additional resources
• Training
• Guidelines • Operational Guidelines
• Identity and transparency • Escalation
• Responsibility
• Confidentiality • Policy examples available at
• Judgment and common wiki.altimetergroup.com
sense
Source: Charlene Li, Altimeter Group
35.
36.
37.
38. Be professional, kind, discreet,
authentic. Represent us well.
Remember that you can’t control it
once you hit “update.”
41. Social Culture
Treats skepticism as a conversation starter, not
stopper
Leaders understand the power behind the tools
Leaders are open to reverse mentoring if needed
Describe results
Social is the cultural norm
Try it and fix it approach
Values learning
Transparency is not viewed as black and white
Social media policy is not just a piece of paper
58. Exploring the Relationship
Are you even listening to me?
How well do I really know you?
Do we have anything in common?
Opera San Jose, 2010 (Creative Commons Attribution-NonCommercial-ShareAlike)
59.
60.
61.
62. Who is going to do the work?
Free Integrated Staff
• Intern • Tasks in • Full-Time
• Volunteer Job • Part-Time
• Fans
73. www.mycharityconnects.org
Free online resources
Next Webinar
• Information about technology
• Video demonstrations “How Tweet It Is”
• More webinars OCTOBER 27
• Past webinar recordings 2PM – 3PM
(Eastern Time)
• Learning opportunities
• Events
74. Question and Answer
You can hear us, but
we can’t hear you
Ask questions here
Ask away!
For audio, turn on your speakers,
or Call 1-416-900-1162; Code 446-698-044
75. Thank you for attending!
Webinar slides and recording will be up on:
www.mycharityconnects.org/pastwebinars
Check out www.mycharityconnects.org for resources!
Questions, feedback, comments? Email us at:
info@canadahelps.org