This presentation looks to address aspects of scoial media use by health professionals. It was developed for Physiotheraphy students at the University of Otago. It also points to lots of useful resources.

1. Social Media &
Health
Professionals
Sarah Gallagher, Academic Liaison Librarian
Health Sciences Library
@sarahlibrarina

2. How can we use social media to support our
career, collaborate with others and find updates on new
research?
• What is Social Media?
• What do you use?
• How to do it?
• Rules of engagement
• Follow #physiophd and tweet
Today

3. • Linked In / Facebook
/Twitter / Academia.edu
• What are the differences /
uses?
• Your academic /
professional brand
• Keep safe – mind your Source: http://www.flickr.com/photos/olliebray/5542813754
content
• DISCUSS
Digital Footprints

4. Facebook – connect with family / friends
Twitter – microblog / network
Linked in – network /employment / CPD / business
Date Facebook Twitter Linked in
2012 - June 2,148,080 351,108 576,178
2011 - Oct 2,080,940 87,875 499,364
Source: Social Media Statistics for NZ http://catalyst90.com/
Which does what?

5. Source: http://www.otago.ac.nz/administration/policies/otago026259.html
Otago

6. Consultation paper for the Revised Standards of Practice for Physiotherapy NZ
“Effective Communication - Social Media” (p15)
Professional Policy

7. Exercise
• What are you allowed to
share?
List 5 adjectives you’d want • What’s interesting?
to be described as
professionally. • What are you passionate
about?
List 5 adjectives you’d never • What amazing thing did
want to be described as you do?
professionally. • What small human
moments can you share?
Source: Geek Girls Design Camp
https://www.geekgirlsguide.com/_asset/hy8wt9/Design-
Camp.pdf [June 2012]
Having a presence

8. • Who’s your audience?
• What do they need to know?
• What do you want them to
know?
• What have you got that they
need (resources and services)
• Does HOW you get this
message across REALLY
MATTER?
• What’s important is WHAT
you say and HOW you say it.
But, what do we say?

9. • Personal v professional accounts
• Workplace practice
• Be responsive v reactive
• Be open and honest
• Consider keeping separate
services for personal and
professional use
• Social Media and the Medical
Profession [video]
• Fear of Facebook: Private
Ordering of Social Media Risks Source:
Incurred by Healthcare Providers http://www.flickr.com/photos/slayer23/2133360871
Doing it safely

10. • 1 = Lurker
• 2 = Novice
• 3 = Insider
• 4 = Colleague
• 5 = Collaborator
• 6 = Friend
• 7 = Confidant
Source: http://langwitches.org/blog/wp- Source:
content/uploads/2012/06/7degreesofconnectedness.png http://www.flickr.com/photos/sleepychinchilla/1763412503
7 degrees of
connectedness

11. • Become a better clinician
• Make professional connections
• Contribute to the body of
knowledge
• Influence healthcare conversations
• Get educated
• Promote better health amongst the
public
• Sell your services
• Peer review research
Source:
Source: http://www.flickr.com/photos/opensourceway/5364620846
http://physiotherapy.asn.au/images/communications/soci
al%20media%20inmotion.pdf
Why use Social Media?

12. • How to use
it, mentions, RTs, DM, hashtag
s, searches, lists
• Follow people in the field /
practice (make lists)
• Follow publishers / research
institutes / researchers /
industry
• Spammers and how to deal
with them
• Go to the website and see if
they have an SM presence
• #physiophd
Source: http://www.flickr.com/photos/id-
iom/6871086722
Twitter

13. • Start by searching keywords or
hashtags #
• #physio
• #physiotherapist
• #physiotherapy
• #phdchat
• Use these to find people /
institutions to follow
• @apaphysio
• @PEDro_CEBP
• @JOSPT
• Use these to find people /
institutions to follow
• https://twitter.com/PTJourn
alClub
Source:
http://www.flickr.com/photos/cobalt/7217055290
Doing it

14. http://storify.com/NZDoctor_news/tweeting-
for-answers-to-a-difficult-diagnosis
How physicians do it

15. • Keywords:
“social
media”, professionalis
m, “internet
use”, “medical
ethics”, communicatio
n policy”, “code of
conduct”
Literature

16. Tweet your thesis! #OUTweCon
Now on 27 August
http://www.otago.ac.nz/news/events/otago035302.html
#OUTweCon

17. • Consultation paper for the Revised Standards of Practice for Physiotherapy NZ
http://www.physiotherapy.org.nz/Folder?Action=View%20File&Folder_id=191&File=SOP%20Ful
l.pdf
• Fear of Facebook: Private Ordering of Social Media Risks Incurred by Healthcare Providers
http://works.bepress.com/cgi/viewcontent.cgi?article=1002&context=nicolas_terry
• Geek Girls Guide https://www.geekgirlsguide.com/designcamp/
• Health Students use of social media http://www.asahp.org/pdf/JAH_40%202-Giordano%20.pdf
• InMotion Sept 2011
http://physiotherapy.asn.au/images/communications/social%20media%20inmotion.pdf
• Networking and social media http://careers.unc.edu/students/networking-and-social-media
• Seven Degrees of Connectedness http://langwitches.org/blog/2012/06/07/seven-degrees-of-
connectedness/
• Social Media and the Medical Profession
http://ama.com.au/system/files/node/6231/Social+Media+and+the+Medical+Profession_FINAL+w
ith+links.pdf
• To tweet or not to tweet: How companies are reining in social media
http://www.flickr.com/photos/opensourceway/5364620846/
• University of Otago web policy http://www.otago.ac.nz/administration/policies/otago003330.html
• University of Otago web guidelines
http://www.otago.ac.nz/administration/policies/otago026259.html
References