You've created your People of Action ad, and you're ready to tell Rotary's story. Now what? Having a plan to share your ads in multiple places is vital to spreading Rotary's message. Use our easy-to-follow outline as you explore both new and traditional media outlets to share your story with your community.
5. A PAGE FOR BIG BOLDBULLET ITEMS
WE ARE
PEOPLE OF ACTION
Where others see problems, we see solutions.
Where others see challenges, we see opportunity and hope.
When we see what’s possible in our communities, we share
that vision with our fellow members, community partners and
experts to exchange ideas about potential, lasting solutions.
We mobilize others to take action and bring those ideas to life.
8. People of Action
Tell the story of Rotary and
show that we are people of
action in your community
and around the world.
We are Rotary.
We are People of Action.
9. A PAGE FOR BIG BOLDBULLET ITEMS
TELLING YOUR STORY
o What are you trying to accomplish?
o Who is your audience?
o How did you take action?
o What was your impact?
o What do you want your audience to do?
10.
11.
12.
13.
14. People of Action
Tell the story of Rotary and
show that we are people of
action in your community
and around the world.
Planning
Goal Setting
Collaborating
16. People of Action
Tell the story of Rotary and
show that we are people of
action in your community
and around the world.
Tracking and
Measuring
Results
22. This presentation and others
from throughout the convention
will be available through the
convention mobile app and on
SlideShare at
www.SlideShare.net/Rotary_International.
23. Rate this session in the Rotary
Events app, available in your
Apple or Android app store.
Editor's Notes
Nancy – welcome break out participants
Breakout session overview:
People of Action campaign – back ground and how to get started
Campaign planning - Tips and best practices for planning and executing your campaign,
Bringing the campaign to life - Stories from us about bringing the campaign to life – showing how we are people of action
People of Action is the latest Rotary public image campaign.
It is designed to build understanding of Rotary.
It provides us with a way to tell the public who we are and the what impact Rotary makes in our communities
It answers the questions
What is Rotary?
Who are Rotarians?
How is Rotary different from other organizations?
What impact do Rotarians make in my community?
Where others see problems, we see solutions.
Where others see challenges, we see opportunity and hope.
When we see what’s possible in our communities, we share that vision with our fellow members, community partners and experts to exchange ideas about potential, lasting solutions.
We mobilize others to take action and bring those ideas to life.
This is built on Rotary’s essence statement,
Rotary brings together leaders from all continents, cultures, and occupations to exchange ideas to take action for communities around the world.
We know who we are, do others know us?
What we know about Rotary and how we see ourselves is not the same as how others view us.
Our research revealed a need to strengthen our image.
Through our brand strengthening efforts, our awareness is growing.
Research showed that most people have little understanding of who we are and what we do.
Close to 60% did not know there was a Rotary club in their community
Much of what they know is based on mis-perceptions and have truths.
People join Rotary for:
Sense of purpose, Champions causes important to me and makes a difference locally
Friendship/fellowship, Networking
Organization has an established reputation/strong heritage
The People of Action campaign is designed to narrow the gap between awareness and understanding of Rotary.
The campaign allows clubs to tell our local stories – the stories of Rotary - and show that we are people of action in our communities and around the world
Increased awareness and understanding will generate increased involvement, support and membership
It can’t be over emphasized that this campaign is FOR YOU.
For Rotary clubs.
The People of Action campaign revolves around Rotary clubs and the difference we make in our communities.
The campaign to spread the word on the good work your club is doing.
It’s time to tell our stories!
Telling your story
To help you choose the story that you are going to tell, answer these questions
What are you trying to accomplish?
Who is your audience?
How did you take action?
What was your impact?
What do you want your audience to do?
Brand Center - one-stop-shop for materials for People of Action
Campaign guideline
Video, print ads, radio ads, digital ads, outdoor ads
Templates to create your own ads – social media share graphics, digital ads, print ads
You can select your preferred language and then the action word that you would like to use.
Each action word has a preset photo that accompanies it.
If you would like to use your own photo, simply select your action verb and then select the custom tab that is highlighted. Upload your photo that fits best with the action verb that you chose.
Planning is Key
Planning – getting an early start, consider the key milestones of the Rotary year; consider your club’s projects, activities, events
Goal setting – what do you want to accomplish, what do you have the capacity to do, SMART goals
Collaborating – what do you have the capacity to do?
Who from your club can help?
What outside resources can you access?
Working with other clubs, working with other districts
Working with media outlets – tips and best practices
Making connections
Considerations for lead times
Budget considerations
Low cost/no cost options
Slide 13: Nancy
Tracking and measuring your results
People of Action in San Diego example
The ads – POA ads from Brand Center
The media – FB, Wayz
The landing pages
Key learning
Reccomentations to others
Kathy example
District 6290 collaboration example
Multi-club broadcast and digital campaign –
Digital ads
People of Action PSA
Monthly news features – highlighting district service projects and programs:
Funding collaboration among clubs/districts; landing page – D6290 club locator page
Wrap up
Each provides suggestion for audience to get started with their campaigns
Each reinforces a key message:
Scott: We all have a role to play in promoting Rotary
Kathy: The resources you need to get started on the Brand Center on MyRotary.org
Nancy: It’s easy, it’s fun, it’s worthwhile – to promote Rotary and your club
Questions
[Keep this slide at the end]
[Keep this slide at the end, and read this suggested text]
Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.