During this 60-minute webinar hosted by your Regional Membership Officers, we’ll show a live demo on how to manage and admit membership leads, share best practices in communicating with prospective members through the Manage Membership Leads page on My Rotary, and answer your questions.

1. HOT, WARM,
AND COLD LEADS:
Rotary International | Membership Development | October 2017
ENGAGING YOUR PROSPECTIVE MEMBERS

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BEFORE AND AFTER THE WEBINAR
• Ask district leaders to assign leads to your club
• Develop a clear process for responding to leads
• Access and update the status of lead online
• Follow up with leads effectively
How comfortable are you managing
membership leads through My Rotary?
Never heard of membership leads 42%
Not comfortable 27%
Somewhat comfortable 18%
Extremely comfortable 12%
We use a different system for tracking
potential members
1%

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WITH US TODAY:
• Regional Membership Officers
• Ted Waters, Rotary club of Manly Australia
• Scott Yochum and Pepper Pettit, a.k.a
“Scott and Pepper,” Dawson County Rotary
Club

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SCOTT & PEPPER

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WHO ARE MEMBERSHIP LEADS?
Prospective
Members
Relocating/
Rejoining
Members
Referred
Members

9. 9
ROTARY.ORG/JOIN

10. 1 0
MANAGING MEMBERSHIP LEADS
District reviews
information
Relationship
established
Club updates
status

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WHO ARE THESE PROSPECTIVE MEMBERS?
• Prospective, relocating, or referred members
• 50% hear about Rotary through a personal
connection
Membership Leads Current Rotarians
Under 40 63% 5%
Women 35% 21%

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REAL PEOPLE, REAL STORIES

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WHO CAN MANAGE LEADS
Roles
(as reported to
Rotary International)
Receives
e-mail
Can manage
(update status,
admit)
Can view
through
“Manage” page
President X X X
Membership Chair X X X
Secretary X X X
Executive Secretary X X X
All Current Officers X
Assistant Governor
assigned to club
X X
Officers elect X
Immediate Past Officers X

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WHAT DOES MANAGE MEAN?

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1 JULY 2016 – 30 JUNE 2017

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1 JULY 2016 – 30 JUNE 2017
Club Level Leads

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54% : No longer
interested in
Rotary at all

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WHY DO PEOPLE JOIN ROTARY?
DEVELOP
RELATIONSHIPS
&
MAKE A
DIFFERENCE

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SUBJECT LINE: ROTARY MEMBERSHIP INQUIRY

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MANAGE MEMBERSHIP LEADS PAGE

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MEMBERSHIP LEADS – MANAGE

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MEMBERSHIP LEADS - MANAGE

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MEMBERSHIP LEADS - MANAGE

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MEMBERSHIP LEADS - MANAGE

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MEMBERSHIP LEADS - MANAGE

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MEMBERSHIP LEADS - MANAGE

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MEMBERSHIP LEADS - MANAGE

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MEMBERSHIP LEADS – BEST PRACTICES
• Get to know your lead
• Find the right fit
• No lead left behind

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MEMBERSHIP LEADS – CALL TO ACTION
• Discuss the value of managing leads online
• Clarify the process for contacting leads and
updating a status
• Talk with your District leaders about
receiving leads and your club experience
• Encourage new leads by listing
rotary.org/join on website and brochures, and
referring qualified candidates

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QUESTIONS?THANK YOU