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The Use of Technology and
Social Media
to Educate and Motivate
By Danielle Brigida
U.S. Fish and Wildlife Service
@starfocus
Photo by: Kristine Sowl US
I’m a Wildlife and
Technology Geek
Social Media: Just a New Way To Do
Old Business
Some Reasons To Be on
Social Media
Fire = Criticism
Earth = Relationships
Flood = Support
Who Needs An Overview?
• Twitter
• Facebook
• Instagram
• Linkedin
• Tumblr
• Flickr
• Youtube
• Google+
• Pinterest
Types of Social Media
Owned
Your Branded Presences
Earned
Organic Shares and
Posts
Paid
Social
Advertising
Let’s Work to Remind the World
What’s Out There
Steps to Giving Your Message the
Best Shot at Being Heard
Photo: Steve Chase USFWS
Join the Community
(Don’t Just Talk At It)
• Listen Carefully
• Be Responsive
• Add Value
• Spark Discussion
• Be Present
• Follow Passion
@starfocus
Weave a Story Involving Your
Community
@klsnature
@starfocus
Consider ALL your communication
channels
Do not just “push it out”
Art of Quality Conversations
• Speak Less- Listen More
• Develop Your Sense of Humor
• Know Your Current Events
• Keep Track of Interesting Experiences
• Be a Bearer of Good Tidings
• Keep Comments Short and To the Point
@starfocus
Objectives and Visual Elements
Inspire Americans To
Protect Wildlife For Our
Children’s future
Photographs
Getting
Outdoors
Watching for
Wildlife
Instagram
Google+
Facebook
Flickr
Give Others the Microphone to Share
Your Work
Find Ways to Engage That Encourage
Social Behavior
Serve as a Resource:
Understand the Content Lifespan
Social
Blog Posts
News Articles
Features
Evergreen Content
Formal
Informal Right Now
3 years
from now
Let your content give
context to your work
Adapt to how people use the tools…
Listen to and Research Your Audience
For Example…
Search Keywords
• Organization’s Name
• Key individuals
• Branding mistakes
• Program references
Referring Traffic
• Google Analytics
• Facebook insights
Organize and Follow
Key Opinion Leaders
Repurpose Content
Combine Online and Offline Media
Make the presence benefit both YOU
and your community
Redefine the Tool
Be Strategic About What You Post
Make Sharing Easy and Accessible
Understand
How People are
Consuming and
Sharing Content
• Compelling Message
• Intriguing Visual
• Clear Action
Choose Your Metrics
How should
you use social
media?
br3akthru
Like (Mad)
Scientists!
Questions?
Danielle Brigida
National Social Media Manager
U.S. Fish and Wildlife Service
@USFWSHQ or @starfocus
danielle_brigida@fws.gov
Judy N, Flickr

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Editor's Notes

  1. Informal does not mean fabricated or under-researched. It simply means you are giving more of a voice to your content than you would if it was a scientific paper.