When you charter a new club, you increase Rotary’s capacity to improve lives in communities around the world. Chartering new clubs allows you to attract a more diverse membership, explore new ways to incorporate flexibility, pursue new project possibilities, hear ideas from new leaders, and grow Rotary. Join us to learn: • How to determine when a new club is needed • Ideas for recruiting charter members • The importance of celebrating every achievement • Why new club development requires a strong team

1. BUILDING NEW
CLUBS TOGETHER
Rotary International
Membership Development
August 2018

2. 2
RID Jeffry Cadorette
Rotary Club of Media, PA
IN CONVERSATION WITH:
PDG Kevin Walsh
Rotary Club of Brampton
& Longtown, ENGLAND
Emily Tucker
Regional Membership Officer
Zones 25B &29

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POLL

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James ‘Jim’ Damato, Jr
Senior Supervisor
https://my.rotary.org/en/contact/representatives
John Hannes
Senior Officer
CDS EXPERTS, THE AMERICAS

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RESOURCES ON MY ROTARY
STARTING A CLUB ROTARACT CLUBS

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NEW CLUB CHARTER – ROTARY CLUB OF WEST CHESTER PASSPORT
http://www.rotarypassportwc.org/

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ROTARY 2 PROJECT: 250 NEW OPPORTUNITIES

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NEW OPPORTUNITIES THAT ARE:
Flexible
Project focused
Family friendly
Diverse

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WHAT DOES A CLUB IN 2018 LOOK LIKE?

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IN-PERSON CLUB, “TRADITIONAL”
Signature projects
Established in the community
Business and community leaders
Higher cost of membership

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IN-PERSON CLUB, FLEXIBLE FORMAT
Flexible meeting & attendance
Reacting to community needs for service
New demographics
Lower cost of membership
Takes time to establish public image

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SATELLITE CLUBS
Short term, transitional step to becoming a Rotary club
Need 8 members to form
Belong to membership roster of sponsor club
Have their own leadership, committees and service projects
Receive mentoring and support from sponsor club

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CLUBS THAT MEET ONLINE (E-CLUBS)
International reach
Convenient
Perform service
Donate to the Foundation
Fellowship opportunities

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ROTARACT CLUBS
Ages 18-30
Globally, 70% are community based, 30% university based
In the US: 30% community based, 70% university based
Currently, just 27% of clubs sponsor Rotaract clubs

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SHARED VISION AND VALUES
Rotary Club of Den
Haag Nieuwspoort,
Netherlands
Rotary Club of Bentley
(Corporate Club)

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SHARED VISION AND VALUES
Sustainable Service
(Eco Club, in development)
Rotary Club of San
Francisco Castro

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SHARED VISION AND VALUES
Roc City Rotary

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POLL

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OPPORTUNITY

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Review
the Need
Decide to
Proceed
Promote
and Invite
Initial
Meetings
Identify
Leaders
Service
Projects
Build the
Team
Apply for
Charter
Continue
to Develop

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LOOKING FOR OPPORTUNITIES – USING ROTARY CLUB CENTRAL

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REPORTS: CLUB MEETING TIME AND DAY
Club Meeting Time
Club Meeting Day

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LOOKING FOR OPPORTUNITIES
POPULATION
DENSITIES
DISTRIBUTION OF CLUBS, LOCALITY
CLUB SIZE

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THE 7 P’S QUESTIONS TO ASK:
PRODUCT
What service opportunities are we missing?
Do existing clubs meet the needs or prospective members?
PRICE Price is what you pay, value is what you get?
PLACE Where we will we meet? In person or online?
PROMOTION How we will get the message to our prospective members?
PEOPLE
Who are the prospective members? Potential leaders?
Is there a willing club mentor?
PROCESS How will someone join
PHYSICAL EVIDENCE
What do people know about Rotary?
What Rotary clubs already exist?

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THE 7 P’S QUESTIONS TO ASK:
PRODUCT
What service opportunities are we missing?
Do existing clubs meet the needs or prospective
members?
PRICE Price is what you pay, value is what you get?
PLACE Where we will we meet? In person or online?
PROMOTI
ON
How we will get the message to our prospective
members?
PEOPLE
Who are the prospective members? Potential leaders?
Is there a willing club mentor?
PROCESS How will someone join
PHYSICAL
EVIDENCE
What do people know about Rotary?
What Rotary clubs already exist?
Meet people where
they are, not where
you expect them to be

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POLL

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COMMITTMENT

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COMMITTING TO SUCCESS
 Notify existing clubs in the area
 Identify leaders/leadership for 3 years
 Jump into service
 Address conflict early
 Keep members engaged (programs &
six areas of focus)
 Celebrate success

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ACTION

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WHERE TO START
 Say “yes” to opportunities
 Make a plan
 Emphasize projects over meetings
 Work with Club and District Support early
 Consider partnerships
(with other clubs and businesses)
 Stay present and be a resource

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POLL

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QUESTIONS
MembershipDevelopment@Rotary.org

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QUESTIONS?THANK YOU