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2012 Call-on Congress
• Advocacy Tools – what in your shed?
  – Facilitator: Anjee Davis
  – Presenters:
     • Michael Sola
     • Kim Ryan
     • Ben Basloe
Michael Sola
Advocate Tool Box: Social Media




       - Michael Sola @michaelsola
           Hashtag: #ConC2012
Social is just ONE of the
many tools

                  Asking
                  WHY, and
                  WHO before
                  HOW
Social Media Explained
•   Twitter : Me eating a Cookie
•   Facebook : Me like Cookies
•   Foursquare : This is where me eat Cookies
•   Pinterest : Here’s a photo of my Cookie
•   YouTube : Watch me eating a Cookie
•   LinkedIn : Me have serious Cookie eating skills
•   Google+ : I’m a Google nut who eats Cookies
It’s not just about engaging …




                        6
Use Social Media
                   to…
•   Listen – Google reader/ Search terms
•   Connect - (regionally and nationally)
•   Explore – to better our work and stay
•   Learn – from others
•   Stay in touch – with members, family and
    supporters
Use Powerful Imagery and Ask
Questions
Gartner predicts that you won’t have
a choice about email
     • By 2014, Gartner predicts that social
       networking services will replace e-
       mail as the primary vehicle for
       interpersonal communication by as
       many as 20% of business users.
           Source: “Tapping the positive from social networks for collaboration,”
           eWeek, November 15, 2020




                                                                   9
And, it’s not just the millennials …
 • Social networking among
   internet users 50 and
   older nearly doubled to
   47% from 25% between
   April 2009 and May 2010




    http://online.wsj.com/article/SB10001424052748703559504575630404070140386.html?KEYWORDS=older+adults+and+soci
    al+media
    http://www.pewinternet.org/Reports/2010/Older-Adults-and-Social-Media/Report.aspx
                                                                                        10
How do you spell success? Focus
on tangible metrics – not adoption
• User adoption should not be used as a proxy for
  success.
• Ask the right questions - don’t be broad, get
  specific - Pet owners: STAND     UP




                                        11
Know YOUR Network
Pay Attention to Audiences
Experiment!
Develop Your Community and
Establish Credibility
Engagement Tips

• Ask questions they can answer
• Use @_name to mention other
  pages/people
• Post colorful/interesting photos
• Comment again after other
  comments have been made
Find Ways to Share Your Events
•   Facebook Events
•   Evite.com
•   Plancast
•   Yelp
•   Meetup
•   Gowalla
Great Social Media Resources
I can run but there’s no hiding from
Social Networking

• Michael Sola,
  @michaelsola – twitter
  michael@FightCRC.org
  http://michaelsola.posterous.com/
  LinkedIn.com/michaelsola
  Pinterest/michaelsola
Ben Basloe
HELP THESE PROGRAMS THRIVE
HOW WE ARE FUNDED
 •   Corporate Giving
     o   Sponsorships
     o   Educational Grants
     o   Matching Gifts

 •   Individual Giving
     o   Major Gifts
     o   Memorial & Tribute Donations
     o   Personal Fundraising Efforts
     o   Third-Party Events
     o   Workplace Giving

 •   Foundation Giving
     o   Grants
     o   Private Foundation Support
HOW YOU CAN HELP
•   Memorial & Tribute Donations
    o   General Fund & Lisa Fund
•   Personal Fundraising
    o   Personal Fundraising Page
    o   Individual Efforts
    o   Third-Party Events
•   Online Fundraising / Social Media
    o   Facebook
           Birthday Wish
           Promote Personal Page / Efforts
•   Workplace Giving
    o   CFC Campaign
    o   Individual workplace giving programs
    o   Corporate matching gifts
HOW YOU CAN HELP

•   Be a Champion Year-Round for
    Fight Colorectal Cancer
    o   Tell your GI and/or oncologist about the
        organization and programs
    o   Bring materials to your GI’s office /
        oncologist’s office to distribute
    o   Tell your friends and family about your efforts
    o   Leverage your contacts and make
        introductions / connections
HOW YOU CAN HELP
HOW YOU CAN HELP
HOW YOU CAN HELP
HOW YOU CAN HELP
HOW YOU CAN HELP
HOW YOU CAN HELP
HOW YOU CAN HELP
HOW YOU CAN HELP
HOW YOU CAN HELP
WHAT ARE YOU COMFORTABLE DOING?
                       WHAT IDEAS DO YOU HAVE?
      MOST IMPORTANTLY, PLEASE KNOW . . .
              I AM HERE TO HELP!
HOW WILL YOU HELP?
WOULD YOU COMMIT TO DO JUST ONE
    THING IN THE COMING YEAR?
WE THANK YOU!
Kim Ryan -
Fight Colorectal Cancer
PATIENT EDUCATION & AWARENESS
         Answer Line
         Newsletters
           Website
          Webinars
Fight Colorectal Cancer
Fight Colorectal Cancer

1. What can you do?
     - In treatment, or have a friend/family member in
             treatment ~ choose 1 of these materials to take
             into your oncologists office
     - Not in treatment ~ tell 5 of your friends/family about
             our services
2. Why should you do it?
Welcome to our 6th Annual Call on Congress

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Fight Colorectal Cancer Advocacy Toolbox 830am session

  • 1. 2012 Call-on Congress • Advocacy Tools – what in your shed? – Facilitator: Anjee Davis – Presenters: • Michael Sola • Kim Ryan • Ben Basloe
  • 3. Advocate Tool Box: Social Media - Michael Sola @michaelsola Hashtag: #ConC2012
  • 4. Social is just ONE of the many tools Asking WHY, and WHO before HOW
  • 5. Social Media Explained • Twitter : Me eating a Cookie • Facebook : Me like Cookies • Foursquare : This is where me eat Cookies • Pinterest : Here’s a photo of my Cookie • YouTube : Watch me eating a Cookie • LinkedIn : Me have serious Cookie eating skills • Google+ : I’m a Google nut who eats Cookies
  • 6. It’s not just about engaging … 6
  • 7. Use Social Media to… • Listen – Google reader/ Search terms • Connect - (regionally and nationally) • Explore – to better our work and stay • Learn – from others • Stay in touch – with members, family and supporters
  • 8. Use Powerful Imagery and Ask Questions
  • 9. Gartner predicts that you won’t have a choice about email • By 2014, Gartner predicts that social networking services will replace e- mail as the primary vehicle for interpersonal communication by as many as 20% of business users. Source: “Tapping the positive from social networks for collaboration,” eWeek, November 15, 2020 9
  • 10. And, it’s not just the millennials … • Social networking among internet users 50 and older nearly doubled to 47% from 25% between April 2009 and May 2010 http://online.wsj.com/article/SB10001424052748703559504575630404070140386.html?KEYWORDS=older+adults+and+soci al+media http://www.pewinternet.org/Reports/2010/Older-Adults-and-Social-Media/Report.aspx 10
  • 11. How do you spell success? Focus on tangible metrics – not adoption • User adoption should not be used as a proxy for success. • Ask the right questions - don’t be broad, get specific - Pet owners: STAND UP 11
  • 13. Pay Attention to Audiences
  • 15. Develop Your Community and Establish Credibility
  • 16. Engagement Tips • Ask questions they can answer • Use @_name to mention other pages/people • Post colorful/interesting photos • Comment again after other comments have been made
  • 17. Find Ways to Share Your Events • Facebook Events • Evite.com • Plancast • Yelp • Meetup • Gowalla
  • 18. Great Social Media Resources
  • 19. I can run but there’s no hiding from Social Networking • Michael Sola, @michaelsola – twitter michael@FightCRC.org http://michaelsola.posterous.com/ LinkedIn.com/michaelsola Pinterest/michaelsola
  • 22. HOW WE ARE FUNDED • Corporate Giving o Sponsorships o Educational Grants o Matching Gifts • Individual Giving o Major Gifts o Memorial & Tribute Donations o Personal Fundraising Efforts o Third-Party Events o Workplace Giving • Foundation Giving o Grants o Private Foundation Support
  • 23. HOW YOU CAN HELP • Memorial & Tribute Donations o General Fund & Lisa Fund • Personal Fundraising o Personal Fundraising Page o Individual Efforts o Third-Party Events • Online Fundraising / Social Media o Facebook  Birthday Wish  Promote Personal Page / Efforts • Workplace Giving o CFC Campaign o Individual workplace giving programs o Corporate matching gifts
  • 24. HOW YOU CAN HELP • Be a Champion Year-Round for Fight Colorectal Cancer o Tell your GI and/or oncologist about the organization and programs o Bring materials to your GI’s office / oncologist’s office to distribute o Tell your friends and family about your efforts o Leverage your contacts and make introductions / connections
  • 25. HOW YOU CAN HELP
  • 26. HOW YOU CAN HELP
  • 27. HOW YOU CAN HELP
  • 28. HOW YOU CAN HELP
  • 29. HOW YOU CAN HELP
  • 30. HOW YOU CAN HELP
  • 31. HOW YOU CAN HELP
  • 32. HOW YOU CAN HELP
  • 33. HOW YOU CAN HELP WHAT ARE YOU COMFORTABLE DOING? WHAT IDEAS DO YOU HAVE? MOST IMPORTANTLY, PLEASE KNOW . . . I AM HERE TO HELP!
  • 34. HOW WILL YOU HELP? WOULD YOU COMMIT TO DO JUST ONE THING IN THE COMING YEAR?
  • 37. Fight Colorectal Cancer PATIENT EDUCATION & AWARENESS Answer Line Newsletters Website Webinars
  • 39. Fight Colorectal Cancer 1. What can you do? - In treatment, or have a friend/family member in treatment ~ choose 1 of these materials to take into your oncologists office - Not in treatment ~ tell 5 of your friends/family about our services 2. Why should you do it?
  • 40.
  • 41. Welcome to our 6th Annual Call on Congress

Editor's Notes

  1. Social computing is also about listening – and you should care about that too!
  2. At the end of the day, the real secret is not about adoption – it’s about meaningful business improvement.Adoption metrics do not measure what matters most to any level of the organization. Employees care about working efficiently. Managers care about operating metrics. Executives care about financial metrics. But they are all related.