The document discusses building and managing online communities. It introduces concepts like community managers predating social media, the value of exclusivity to attract members, different types of community members like "pundits" who provide feedback and help others, testing ideas through small experiments, and keeping messages simple. The overall messages are that community is about people not numbers, building trust is key, and communities should focus on long term growth and innovation for their members.

1. @tamcdonald #fagfestival

2. What is
Community?
We’ve been asking the wrong question.
It should be…
Who is
Community?
@tamcdonald #fagfestival

3. A
Is
NOT
a Community
@tamcdonald #fagfestival

4. It’s people who come and go
@tamcdonald #fagfestival

5. @tamcdonald #fagfestival

6. Who is a
Community Manager?
Hint: They’ve been around long before social media
@tamcdonald #fagfestival

7. @tamcdonald #fagfestival

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11. Exclusivity
If everyone can have it,
why would I want it?
@tamcdonald #fagfestival

12. When your community is exclusive
Everyone on this side is excited to be in
And everyone on this side,
wants to get IN
@tamcdonald #fagfestival

13. Meet Murph
Member of the community who:
• Provides feedback
• Gives insights on new features
• Offers assistance to other community
@MurphTheSurf350
@tamcdonald #fagfestival
members

14. Murph is a pundit.
Pundits can:
• Use hyperlinnks
• Format text
• Have their comments
featured at top
Pundits earn this privilege by
being responsible and helpful
community members.
@tamcdonald #fagfestival

15. WIIFT?
What’s in it for
THEM?
@tamcdonald #fagfestival

16. @tamcdonald #fagfestival

17. Becoming the magnet
Attract people to you and get them
to stick around.
@tamcdonald #fagfestival

18. Trust
Tweetable
“People will support people
they know, like and trust.”
@tamcdonald #fagfestival
@tamcdonald #ccdk

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21. Meet Wendy
Member of the community who:
• Promotes segments
• Watches, comments and is a guest
• Helps recruit other guests
@WendyWidom
@tamcdonald #fagfestival

22. And when she introduces new community members…
She keeps introducing new community members!
Most importantly, these community members do exactly
what Wendy does: promote, introduce and participate
@tamcdonald #fagfestival

23. Experiment
Always be experimenting
Start small by:
• Testing with little or no
budget
• Testing with no add’l
resources
• Getting buy-in from at least
one other stake-holder
• Measuring results
@tamcdonald #fagfestival

24. Experiment
Tweetable
“The truth lies between what the
community tells you and the data
shows you.” @tamcdonald
#fagfestival
@tamcdonald #fagfestival

25. K.I.S.S.
@tamcdonald #fagfestival

26. K.I.S.S.
@tamcdonald #fagfestival

27. K.I.S.S.
Tweetable
“Making your message easy to
share is letting your words be told
from the user’s voice.”
@tamcdonald #fagfestival
@tamcdonald #fagfestival

28. WIIFY?
What’s in it for you?
• Long term growth
• Scalable Community
@tamcdonald #fagfestival

29. What’s in it for you?
• Innovation
• Loyalty
WIIFY?
@tamcdonald #fagfestival

30. • Community is not the crowd
(make it exclusive)
• Be the magnet, Not the
bulldozer
• Trust
• Experiment (always)
• K.I.S.S.
@tamcdonald #fagfestival

31. @tamcdonald #fagfestival

32. @tamcdonald #fagfestival