8. The Reality of Facebook
• Difficult to foster community
• Challenging to connect with individuals
• Few people interact with brands
• Low response to advertisements
10. Tips for Effective Facebook Posts
• Use photos
• Ask questions
• Experiment!
• Think bigger picture
• Link where applicable
• Create photo albums
11. Empower Your Community
• Use social media to listen
• Be consistent and form relationships
• Ask questions
• Find ways to give your supporters a voice
16. Use Web Analytics To:
• Know your referring traffic from social
• Top content (site sections/overall)
• See earned social traffic
• Identify influential websites
• See timing and content trends
• Compare web and social audiences
18. Invest in Relationships Too!
Group we created has
20 mothers blogging to
get kids outside
Grace raised $1,400
for wildlife. We met
her mom on Twitter.
20. Things to Consider
• Users reach about 61% of their friends each
month
• Not everyone likes brand pages
• 73% of users will “unlike” you for:
– Posting too frequently
– When they stop liking your product
– Bad customer experience
Here’s an example of NWF’s quarterly report that talks about some of the most successful blog posts. By comparing long term trends we can make educated guesses about the content that works.
