The document discusses the process of creating personas for user experience design. It explains that personas have three main components: purpose, process, and result. The purpose is to design with the user in mind. The process involves finding users, grouping them, collecting data on goals and motivations. This informs the creation of personas which represent clusters of similar users. Personas provide scenarios and needs to guide design decisions. The document walks through each step of creating personas for an app, resulting in profiles for a fitness trainer, student, and professional anchor.
Washington State Mental Health Conference 2013 Cross Cultural CommunicationRosetta Eun Ryong Lee
90 Minute Session delivered to caregivers, educators, social workers, etc. at annual Mental Health Conference. Humans communicate on many levels: spoken language, tone, body language, style and personality. The fact that we have complex cultural identities and a host of differing past experiences increases the probability of cross-cultural miscommunications. This workshop presents major cross-cultural communication theories, ways that cultural values, power, privilege and differences affect the way we communicate, tools for questioning assumptions, and ways to improve cross-cultural communications skills.
The document discusses key performance indicators (KPIs) for a housekeeping supervisor position. It provides information on developing KPIs, including defining objectives and key result areas, identifying tasks, and determining how to measure results. The document recommends that KPIs be clearly linked to strategy and empower employees. It also lists different types of KPIs and directs the reader to an external website for additional KPI materials.
This document introduces an 18-year-old single student who lives with their family in Sogamoso, Colombia. They enjoy watching movies with their family in their free time and their favorite sport is basketball and singer is Santiago Cruz. The document also mentions their daily routine, house, and activities they like and dislike doing alone or with family and friends.
This document outlines a mathematics lesson plan for teaching students about the perimeter of a circle. It includes the name of the teacher, subject, unit, topic, and date. It describes the learning outcomes which are for students to recall information about circles, describe circle properties, interpret and explain the concept of perimeter, and use the concept in other situations. It lists the pre-requisites of circles, radius, diameter, and circumference. The teaching resources include circle models and charts showing how to calculate perimeter. The lesson involves an example of birds on a wire, presenting circle diagrams, calculating perimeter with different radii, and giving practice problems for students to solve.
This document discusses the grammar point of a subjective infinitive complex. It explains that using "it is said/known/believed" followed by a clause is a passive construction, and can be rewritten by making the subject of the following clause the subject of the passive verb plus an infinitive. Some examples are given such as "It is said that Fred is a millionaire" becoming "Fred is said to be a millionaire". The subjective infinitive complex replaces a two-subject complex sentence with a simple sentence containing one subject, a passive verb, and an infinitive.
This document discusses key performance indicators (KPIs) for hospital dietitians. It provides information on developing KPIs, including defining objectives, identifying key result areas and tasks, determining work procedures, and creating measures. The document recommends that KPIs be clearly linked to strategy, answer important questions, and empower employees. It also lists types of KPIs and cautions against creating too many KPIs. The document encourages visiting an external website for more KPI materials and samples.
Washington State Mental Health Conference 2013 Cross Cultural CommunicationRosetta Eun Ryong Lee
90 Minute Session delivered to caregivers, educators, social workers, etc. at annual Mental Health Conference. Humans communicate on many levels: spoken language, tone, body language, style and personality. The fact that we have complex cultural identities and a host of differing past experiences increases the probability of cross-cultural miscommunications. This workshop presents major cross-cultural communication theories, ways that cultural values, power, privilege and differences affect the way we communicate, tools for questioning assumptions, and ways to improve cross-cultural communications skills.
The document discusses key performance indicators (KPIs) for a housekeeping supervisor position. It provides information on developing KPIs, including defining objectives and key result areas, identifying tasks, and determining how to measure results. The document recommends that KPIs be clearly linked to strategy and empower employees. It also lists different types of KPIs and directs the reader to an external website for additional KPI materials.
This document introduces an 18-year-old single student who lives with their family in Sogamoso, Colombia. They enjoy watching movies with their family in their free time and their favorite sport is basketball and singer is Santiago Cruz. The document also mentions their daily routine, house, and activities they like and dislike doing alone or with family and friends.
This document outlines a mathematics lesson plan for teaching students about the perimeter of a circle. It includes the name of the teacher, subject, unit, topic, and date. It describes the learning outcomes which are for students to recall information about circles, describe circle properties, interpret and explain the concept of perimeter, and use the concept in other situations. It lists the pre-requisites of circles, radius, diameter, and circumference. The teaching resources include circle models and charts showing how to calculate perimeter. The lesson involves an example of birds on a wire, presenting circle diagrams, calculating perimeter with different radii, and giving practice problems for students to solve.
This document discusses the grammar point of a subjective infinitive complex. It explains that using "it is said/known/believed" followed by a clause is a passive construction, and can be rewritten by making the subject of the following clause the subject of the passive verb plus an infinitive. Some examples are given such as "It is said that Fred is a millionaire" becoming "Fred is said to be a millionaire". The subjective infinitive complex replaces a two-subject complex sentence with a simple sentence containing one subject, a passive verb, and an infinitive.
This document discusses key performance indicators (KPIs) for hospital dietitians. It provides information on developing KPIs, including defining objectives, identifying key result areas and tasks, determining work procedures, and creating measures. The document recommends that KPIs be clearly linked to strategy, answer important questions, and empower employees. It also lists types of KPIs and cautions against creating too many KPIs. The document encourages visiting an external website for more KPI materials and samples.
This document provides a summary and introduction to a professional programmer's guide to Fortran77. It discusses the early development and standardization of Fortran. It also provides an overview of the contents of the guide, which aims to cover the entire Fortran77 language as defined by standards at the time. The guide has been converted to digital format and made freely available online as the original published version is now out of print.
Human beings have 32 teeth, one tongue, and three pairs of salivary glands in the mouth. Each tooth is fixed in the lower jaw's cavities. The first teeth formed after birth are called milk teeth, while the four wisdom teeth appear only in adulthood. The five main parts of a tooth are the enamel, dentin, pulp, cementum, and periodontal ligament.
Planning is the process of determining in advance what actions need to be taken, when they need to be taken, and by whom, in order to achieve organizational goals. Key features of planning include being goal-oriented, occurring at all management levels, being flexible to accommodate changes, and taking a forward-looking perspective to prepare for future objectives. Planning lays the foundation for other managerial functions and is a continuous and dynamic process that establishes goals and steps to achieve them over specific time periods.
This document discusses key performance indicators (KPIs) for surgical nurses. It provides steps to create KPIs for surgical nurses, including defining objectives, identifying key result areas and tasks, and determining methods to measure results. The document cautions that KPIs should be clearly linked to strategy and provide answers to important questions. It also lists different types of KPIs such as process, input, output, leading, and lagging KPIs. Resources for additional KPI materials are provided.
Addco Association Mission Statement to make prescription medications affordable to all, especially the uninsured and underinsured, while using only the highest standards and ethics in the discount prescription drug card field"
El documento habla sobre el software libre y sus características. El software libre ofrece libertad a los usuarios para usar, copiar, estudiar, modificar y redistribuir el software. Puede ser usado con fines educativos al compartir conocimiento en varios idiomas. Los autores del documento son María Paula Chiappani y Gisela Medina.
The document provides details about equipment for a photo-shoot, including a Canon 550d digital SLR camera with a CMOS sensor, various lens and flash options, and shutter speeds up to 1/4000 second. It also lists Interfit Stellar X studio flashlights for lighting and flash memory cards to directly upload photos from the shoot to a computer for security.
The document summarizes the findings of a usability review of SnapDeal's website. It identifies several issues with key pages like the home screen, navigation, product display, cart and payment processes. These usability issues negatively impact important metrics like bounce rate, time on site, pages per visit and abandonment rate. The review proposes a design approach involving evaluation, user research, ideation and analysis to address the issues and improve the customer experience and key metrics.
Get the most effective research strategies for communications professionals. The key topics covered include:
How to define and select the right audience
Identifying the pitfalls to avoid
Making the most of digital platforms and other tools
How to develop a strategy with the support of statistics
Practical methods which you can implement immediately
Knowing Your Audience: Communications Research Masterclass Enesha Nash, MBA
This document provides an overview of how to get to know your audience through internal and external research. It discusses defining your audience and personas, questioning them to understand their needs and interests, researching them through internal reports, interviews, and external sources like social data and media trends. The toolkit section lists various tools that can help with this research. Creating personas involves synthesizing this research into fictional character profiles. Finally, the document advises developing a strategy centered around your personas' needs, using channels and topics they engage with to generate new leads and meaningful relationships.
This document provides information about conducting focus groups and audience research. It discusses how to plan a focus group, including creating the right environment, using various recruitment methods, and selecting appropriate content. It also offers tips for ensuring you get the desired information, such as asking a balance of open and closed questions. For recording and analyzing the data, it recommends using tools like cameras, voice recorders, and Excel for organizing responses. The document then covers observations from visiting other media companies and different types of audience research classifications like demographics, psychographics, and geodemographics that can help profile target audiences.
The document provides information on how to plan and conduct focus groups and audience research to inform media production. It discusses:
- Planning a focus group by creating the right environment, using social media for invites, selecting materials and questions.
- Ensuring relevant information is collected through a balance of open and closed questions, comment boxes, and follow up questions.
- Recording focus groups using cameras and voice recorders, then analyzing the data in Excel and presenting findings using PowerPoint or other tools.
- Conducting audience research through demographics, psychographics and geodemographics to better understand target audiences. Lifestyle and location considerations are important for designing websites that promote activities like walking.
Beyond the Business Card: Networking in a Digital AgeAliera Peterson
The rules of Professional Networking have changed! Come and spend an insightful & educational evening with your IMPACTjax peers while enjoying a presentation by representatives from Thomas Marketing Consulting and Dalton Agency. Arm yourself with tips, best practices and learn what pitfalls to avoid to take your networking to the next level!
Beyond the Business Card: Networking in the Digital AgeJessica Thomas
The document outlines a plan for using social media. It discusses the evolution of social media and critical questions to consider, such as what to share, who to share it with, and why others should care. It then provides tips for seeking out audiences, observing conversations, creating and implementing action plans, and analyzing effectiveness. Specific advice is given for using Facebook, Twitter, LinkedIn, and Foursquare to develop influence and network.
Train the Trainer: Tips for Enhancing Employee Learning (Presented at HighEdW...Katie Santo
Let’s be honest: no one truly enjoys sitting through an hour or more of training that is required as part of their job. This is especially the case when said topic is less than exciting or ever so slightly technical in nature. “Come sit for an hour to learn a web content management system so I can update the university website? Well, that sounds super fun and at the top of my to-do list!” Said no one, ever. When it’s your job to facilitate training, it can be discouraging to know that your participants may not be as engaged in the topic at hand as you are. In this presentation, we’ll cover three things that you as a training facilitator can do to enhance the learning experience of your participants, so they walk away not only having learned the required material, but actually having enjoyed their time with you.
Facilitating user research - being aware of bias and techniques to overcome itNicola Dobiecka
This document provides guidance on conducting effective user research through facilitation techniques. It discusses 5 principles of human behavior that are important for user researchers to understand: 1) Users do not think like researchers, 2) Users lack insight into their own behaviors, 3) Past behavior predicts future behavior, 4) Behavior is context dependent, and 5) People are prone to biases. The document then offers tips for moderators to avoid biases, including observing nonverbal cues, using open-ended questions, and focusing on users' behaviors rather than feelings.
Don't solve the wrong problem rocketconf may 2016Ben Sauer
Zengenti and Clearleft recently partnered on a redesign, which began with user research that defined the trajectory of the whole project. In this talk you’ll learn about why user research should never be treated as a ’nice to have’, how the team did it, and how to get research to stick in peoples' minds.
The document provides guidance on developing user personas based on user research. It discusses the importance of user research to understand users and gain empathy. Effective personas are described as realistic representations of key user groups based on qualitative and quantitative research. Sample personas are presented to demonstrate how they capture a user's background, goals, needs and pain points. The document also outlines how personas can be used throughout the user-centered design process, from research and discovery to testing and validation.
This presentation provides career coaching guidance for high school students. It covers introducing students to career planning, assessing their personality and interests through various tests, exploring the labor market and different careers, and setting goals. The program consists of several sessions that guide students through self-assessment, understanding the world of work, and developing a career plan. Students learn about their personality type, values, skills, and career interests to help them choose an appropriate career path.
Game-Changing Audience Research TechniquesBlackbaud
This document discusses low-cost user research methods that non-profits can use to test their websites and improve outcomes. It promotes brief user tests at Starbucks to observe people completing tasks on a website. Card sorting is presented to understand how users organize information. Surveys are suggested to answer specific questions about current users, with tips on keeping them short and analyzing responses. The presentation aims to demonstrate user research can be done easily and cheaply.
The document provides an overview of person-centred outcomes and approaches. It discusses:
1. Understanding the difference between what is "important to" a person versus what is "important for" them and how to collect information to create a one-page profile.
2. The value of identifying a person's aspirations, which differ from outcomes in focusing on personal goals rather than service goals.
3. The difference between a person-centred outcome, which is measurable and has the person's influence, versus a service solution.
4. Various person-centred approaches and tools that can be used to develop outcomes focused on what matters to the person.
This document provides a summary and introduction to a professional programmer's guide to Fortran77. It discusses the early development and standardization of Fortran. It also provides an overview of the contents of the guide, which aims to cover the entire Fortran77 language as defined by standards at the time. The guide has been converted to digital format and made freely available online as the original published version is now out of print.
Human beings have 32 teeth, one tongue, and three pairs of salivary glands in the mouth. Each tooth is fixed in the lower jaw's cavities. The first teeth formed after birth are called milk teeth, while the four wisdom teeth appear only in adulthood. The five main parts of a tooth are the enamel, dentin, pulp, cementum, and periodontal ligament.
Planning is the process of determining in advance what actions need to be taken, when they need to be taken, and by whom, in order to achieve organizational goals. Key features of planning include being goal-oriented, occurring at all management levels, being flexible to accommodate changes, and taking a forward-looking perspective to prepare for future objectives. Planning lays the foundation for other managerial functions and is a continuous and dynamic process that establishes goals and steps to achieve them over specific time periods.
This document discusses key performance indicators (KPIs) for surgical nurses. It provides steps to create KPIs for surgical nurses, including defining objectives, identifying key result areas and tasks, and determining methods to measure results. The document cautions that KPIs should be clearly linked to strategy and provide answers to important questions. It also lists different types of KPIs such as process, input, output, leading, and lagging KPIs. Resources for additional KPI materials are provided.
Addco Association Mission Statement to make prescription medications affordable to all, especially the uninsured and underinsured, while using only the highest standards and ethics in the discount prescription drug card field"
El documento habla sobre el software libre y sus características. El software libre ofrece libertad a los usuarios para usar, copiar, estudiar, modificar y redistribuir el software. Puede ser usado con fines educativos al compartir conocimiento en varios idiomas. Los autores del documento son María Paula Chiappani y Gisela Medina.
The document provides details about equipment for a photo-shoot, including a Canon 550d digital SLR camera with a CMOS sensor, various lens and flash options, and shutter speeds up to 1/4000 second. It also lists Interfit Stellar X studio flashlights for lighting and flash memory cards to directly upload photos from the shoot to a computer for security.
The document summarizes the findings of a usability review of SnapDeal's website. It identifies several issues with key pages like the home screen, navigation, product display, cart and payment processes. These usability issues negatively impact important metrics like bounce rate, time on site, pages per visit and abandonment rate. The review proposes a design approach involving evaluation, user research, ideation and analysis to address the issues and improve the customer experience and key metrics.
Get the most effective research strategies for communications professionals. The key topics covered include:
How to define and select the right audience
Identifying the pitfalls to avoid
Making the most of digital platforms and other tools
How to develop a strategy with the support of statistics
Practical methods which you can implement immediately
Knowing Your Audience: Communications Research Masterclass Enesha Nash, MBA
This document provides an overview of how to get to know your audience through internal and external research. It discusses defining your audience and personas, questioning them to understand their needs and interests, researching them through internal reports, interviews, and external sources like social data and media trends. The toolkit section lists various tools that can help with this research. Creating personas involves synthesizing this research into fictional character profiles. Finally, the document advises developing a strategy centered around your personas' needs, using channels and topics they engage with to generate new leads and meaningful relationships.
This document provides information about conducting focus groups and audience research. It discusses how to plan a focus group, including creating the right environment, using various recruitment methods, and selecting appropriate content. It also offers tips for ensuring you get the desired information, such as asking a balance of open and closed questions. For recording and analyzing the data, it recommends using tools like cameras, voice recorders, and Excel for organizing responses. The document then covers observations from visiting other media companies and different types of audience research classifications like demographics, psychographics, and geodemographics that can help profile target audiences.
The document provides information on how to plan and conduct focus groups and audience research to inform media production. It discusses:
- Planning a focus group by creating the right environment, using social media for invites, selecting materials and questions.
- Ensuring relevant information is collected through a balance of open and closed questions, comment boxes, and follow up questions.
- Recording focus groups using cameras and voice recorders, then analyzing the data in Excel and presenting findings using PowerPoint or other tools.
- Conducting audience research through demographics, psychographics and geodemographics to better understand target audiences. Lifestyle and location considerations are important for designing websites that promote activities like walking.
Beyond the Business Card: Networking in a Digital AgeAliera Peterson
The rules of Professional Networking have changed! Come and spend an insightful & educational evening with your IMPACTjax peers while enjoying a presentation by representatives from Thomas Marketing Consulting and Dalton Agency. Arm yourself with tips, best practices and learn what pitfalls to avoid to take your networking to the next level!
Beyond the Business Card: Networking in the Digital AgeJessica Thomas
The document outlines a plan for using social media. It discusses the evolution of social media and critical questions to consider, such as what to share, who to share it with, and why others should care. It then provides tips for seeking out audiences, observing conversations, creating and implementing action plans, and analyzing effectiveness. Specific advice is given for using Facebook, Twitter, LinkedIn, and Foursquare to develop influence and network.
Train the Trainer: Tips for Enhancing Employee Learning (Presented at HighEdW...Katie Santo
Let’s be honest: no one truly enjoys sitting through an hour or more of training that is required as part of their job. This is especially the case when said topic is less than exciting or ever so slightly technical in nature. “Come sit for an hour to learn a web content management system so I can update the university website? Well, that sounds super fun and at the top of my to-do list!” Said no one, ever. When it’s your job to facilitate training, it can be discouraging to know that your participants may not be as engaged in the topic at hand as you are. In this presentation, we’ll cover three things that you as a training facilitator can do to enhance the learning experience of your participants, so they walk away not only having learned the required material, but actually having enjoyed their time with you.
Facilitating user research - being aware of bias and techniques to overcome itNicola Dobiecka
This document provides guidance on conducting effective user research through facilitation techniques. It discusses 5 principles of human behavior that are important for user researchers to understand: 1) Users do not think like researchers, 2) Users lack insight into their own behaviors, 3) Past behavior predicts future behavior, 4) Behavior is context dependent, and 5) People are prone to biases. The document then offers tips for moderators to avoid biases, including observing nonverbal cues, using open-ended questions, and focusing on users' behaviors rather than feelings.
Don't solve the wrong problem rocketconf may 2016Ben Sauer
Zengenti and Clearleft recently partnered on a redesign, which began with user research that defined the trajectory of the whole project. In this talk you’ll learn about why user research should never be treated as a ’nice to have’, how the team did it, and how to get research to stick in peoples' minds.
The document provides guidance on developing user personas based on user research. It discusses the importance of user research to understand users and gain empathy. Effective personas are described as realistic representations of key user groups based on qualitative and quantitative research. Sample personas are presented to demonstrate how they capture a user's background, goals, needs and pain points. The document also outlines how personas can be used throughout the user-centered design process, from research and discovery to testing and validation.
This presentation provides career coaching guidance for high school students. It covers introducing students to career planning, assessing their personality and interests through various tests, exploring the labor market and different careers, and setting goals. The program consists of several sessions that guide students through self-assessment, understanding the world of work, and developing a career plan. Students learn about their personality type, values, skills, and career interests to help them choose an appropriate career path.
Game-Changing Audience Research TechniquesBlackbaud
This document discusses low-cost user research methods that non-profits can use to test their websites and improve outcomes. It promotes brief user tests at Starbucks to observe people completing tasks on a website. Card sorting is presented to understand how users organize information. Surveys are suggested to answer specific questions about current users, with tips on keeping them short and analyzing responses. The presentation aims to demonstrate user research can be done easily and cheaply.
The document provides an overview of person-centred outcomes and approaches. It discusses:
1. Understanding the difference between what is "important to" a person versus what is "important for" them and how to collect information to create a one-page profile.
2. The value of identifying a person's aspirations, which differ from outcomes in focusing on personal goals rather than service goals.
3. The difference between a person-centred outcome, which is measurable and has the person's influence, versus a service solution.
4. Various person-centred approaches and tools that can be used to develop outcomes focused on what matters to the person.
5 Ways to Find Your Voice, Share Your Passion, and Build a Platform - NNSTOY17Vicki Davis
This document outlines a 5-step process for teachers to find their voice and build an online platform:
1. Understand your power to influence and decide your values and priorities.
2. Choose your preferred social media platforms and topics to share based on your strengths and interests.
3. Develop realistic habits such as scheduling posts in advance to consistently share your message outside of classroom time.
4. Focus on building relationships and highlighting other educators rather than selfish promotion or arguments.
5. Start small by committing to one daily habit, such as blogging or podcasting, to make an impact.
This is a talk I gave to students of the Manukau Institute of Technology, focusing on key usability heuristics, and giving them tips on how to run their own user research or usability testing.
This presentation provides career coaching guidance for high school students. It covers various topics to help students understand career planning, including self-assessment tests to determine personality and career interests, information about the labor market and different careers, and free online resources for career planning. The presentation schedule includes sessions on self-assessment, career exploration based on skills and interests, goal setting and planning for life after high school. Students will learn about personality types, values that guide career choices, and skills needed for school and work.
High school career guidance presentationchito Lorete
This presentation provides career coaching guidance for high school students. It covers various topics to help students understand career planning, such as understanding their personality and career interests through tests and quizzes. The presentation schedule includes sessions on self-assessment, labor market trends, exploring occupations on O*Net, and setting career goals. Students learn how their skills, interests and values relate to different career paths in areas like realistic, investigative, artistic, social, enterprising and conventional careers. The goal is for students to gain important information about the working world and determine a suitable career path for themselves.
This presentation provides career coaching guidance for high school students. It covers various topics to help students understand career planning, including self-assessment tests to determine personality and career interests, information about the labor market and different careers, and free online resources for career exploration. The presentation schedule includes sessions on self-assessment, career exploration, goal setting and includes tests and quizzes to help students discover their interests and skills.
This presentation provides career coaching guidance for high school students. It covers various topics to help students understand career planning, such as understanding their personality and career interests through tests and quizzes. The presentation schedule includes sessions on self-assessment, labor market trends, exploring occupations on O*Net, and setting career goals. Students learn how their skills, interests and values relate to different career paths in areas like realistic, investigative, artistic, social, enterprising and conventional careers. The goal is for students to understand themselves and the world of work in order to determine a suitable career path.
This presentation provides career coaching guidance for high school students. It covers:
- Defining career coaching and its objectives of assisting students with career planning, work information, personality and career interest assessments, and online career resources.
- A program schedule that includes self-assessment tests, labor market facts, the O*Net career exploration tool, goal setting exercises, and topics on the labor market.
- Details on personality, values, skills and world of work assessments to help students understand themselves and their career interests and options.
9. “keep the user at the heart of every UX project”
The Purpose
1
st thing to do at the
beginning of project
represents cluster
of users who exhibits
similar behaviour patterns
Includes decision making process,
technology use, lifestyle, motivation,
education and demographic.
Work as a help guide for
every design or business
decision.
3 to 7 personas for a
project.
11. Same product but different design
Examples
Different users different needs
12. THE PROCESS
“how we climb a mountain is more important then reaching the top”
aka How
13. Finding the users Building Hypothesis Verifications
Constructing Personas
Defining SituationsValidationDissemination
1 2 3
678
4
5
Finding Pattern
14. Finding the users
1
Who are the users?
How many users are there?
What do they do with the system?
Brainstorming
Random Interview (30)
Competitive Analysis
Analytics
Question Asked Methods Used
15. Finding the users
1
Who are the users?
How many users are there?
What do they do with the system?
Timepass
Wannabe Actors
Fitness Trainer
Yoga Trainer
Students
Wannabe Singers
Get Famous
More Followers
Follow Celebrity
Live Performance
New Friends
All Age Groups
Live Broadcast
Brainstorming
Random Interview (30)
Competitive Analysis
Analytics
16. Finding the users
1
Who are the users?
How many users are there?
What do they do with the system?
Timepass
Wannabe Actors
Wannabe Comedians
Wannabe Entertainers
Fitness Trainer
Yoga Trainer
Students
Wannabe Singers
Professional Actors
Professional Comedians
Professional Entertainers
Professional Singers
Social Engagement
Social Gratification
Get Famous
More Followers
Follow Celebrity
Spreading Message
Live Performance
Watch Performance
Chatting
New Friends
Young Audience
All Age Groups
Tips & Tricks
Help
Live Broadcast
Brainstorming
Random Interview (30)
Competitive Analysis
Analytics
17. Finding the users
1
Who are the users?
How many users are there?
What do they do with the system?
Timepass
Wannabe Actors
Wannabe Comedians
Wannabe Entertainers
Fitness Trainer
Yoga Trainer
Students
Wannabe Singers
Professional Actors
Professional Comedians
Professional Entertainers
Professional Singers
Social Engagement
Social Gratification
Get Famous
More Followers
Follow Celebrity
Spreading Message
Live Performance
Watch Performance
Chatting
New Friends
Young Audience
All Age Groups
Tips & Tricks
Help
Live Broadcast
Brainstorming
Random Interview (30)
Competitive Analysis
Analytics
Delhi Mumbai
Bangalore
Hyderabad
16 - 30
31 - 40 40 & Above
Likes
Dislikes
Show Off
Costly Gadgets
Smart Phones Desktops
Tablets
At Home
On Move
Office
School
Park Event
18. Finding the users
1
Who are the users?
How many users are there?
What do they do with the system?
Timepass
Wannabe Actors
Wannabe Comedians
Wannabe Entertainers
Fitness Trainer
Yoga Trainer
Students
Wannabe Singers
Professional Actors
Professional Comedians
Professional Entertainers
Professional Singers
Social Engagement
Social Gratification
Get Famous
More Followers
Follow Celebrity
Spreading Message
Live Performance
Watch Performance
Chatting
New Friends
Young Audience
All Age Groups
Tips & Tricks
Help
Live Broadcast
Brainstorming
Random Interview (30)
Competitive Analysis
Analytics
Delhi Mumbai
Bangalore
Hyderabad
16 - 30
31 - 40 40 & Above
Likes
Dislikes
Show Off
Costly Gadgets
Smart Phones Desktops
Tablets
At Home
On Move
Office
School
Park Event
Brands Expensive
Smart Watch
Day
Night
In Group
Live Events
Functions
Birthday
Anniversary
Anniversary
Alone
Chitchat
19. 2
What are the differences
among the users?
Building Hypothesis
Analyse the material.
Grouping the users.
Identifying & Naming the groups.
Question Asked Methods Used
20. Wannabe Actors
Wannabe Comedians
Wannabe Entertainers
Fitness Trainer
Yoga Trainer
Students
Wannabe Singers
Professional Actors
Professional Comedians
Professional Entertainers
Professional Singers
2
What are the differences
among the users?
Building Hypothesis
Analyse the material.
Grouping the users.
Identifying & Naming the groups.
Professional Anchor Wannabe Anchor
21. 31 - 40 20 - 30 31 - 45 15 - 25
Age Groups
2
What are the differences
among the users?
Building Hypothesis
Analyse the material.
Grouping the users.
Identifying & Naming the groups.
Wannabe Actors
Wannabe Comedians
Wannabe Entertainers
Fitness Trainer
Yoga Trainer
Students
Wannabe Singers
Professional Actors
Professional Comedians
Professional Entertainers
Professional Singers
Professional Anchor Wannabe Anchor
22. 3
Data of Personas: likes / dislikes,
needs, Goals & Motivations.
Qualitative Data Collection
In Person Interviews
Verifications
Question Asked Methods Used
23. Likes
• Maintaining a Status Quo.
• Expensive gadgets.
• Love the spotlight.
• Have an eye for fashion.
• Curious in exploring new
things & eager to get out of
their comfort zone.
• Likes to talk and be witty at
the same time.
• Likes to get appreciated a
lot for the things they do.
• Loves travelling.
• Loves to follow celebrity and
their style statement.
• Meeting new people and showoff
their talent.
• Want to live an independent life.
• Constantly help people inside
and outside their friend circle.
• Likes to Maintain a Status Quo.
• Expensive gadgets.
• Love the spotlight.
• Have an eye for fashion.
• Curious in exploring new things
& eager to get out of their
comfort zone.
• Likes to talk and be witty at the
same time.
• Maintains a day schedule
and stick to it.
• Plans the things in
advance and stick to it.
• Showoff their body curves.
• Keep educating others on
the benefits of being fit.
• Motivates people around
them to be fit and healthy.
• Loves writing and reading.
• Quick in grasping new
things.
• Spreading the message
they believe in.
• More & more friends.
• Facebook & WhatsApp is
the lifeline.
• Heaving newest phone.
• Getting lots of sleep.
• Hanging out with friends.
• Going to the movies.
• Checking online social
status first thing in
morning.
Wannabe Anchor Fitness Trainer StudentsProfessional Anchor
24. Dislikes
• Keep themselves away
from conflict.
• Easily bored and can’t sit
ideal.
• Hate planning and face
difficulties in sticking to
plans.
• Staying away from their phones.
• Hate to be lectured.
• Philosophical subjects are a big
turning off.
• Things that involve analytical
skills is a poor fit.
• Not good in responding to their
own criticism.
• Don’t like to follow orders.
• Getting late to the planned
things.
• Missing daily routine.
• Hate people who don't pay
attention during fitness
session.
• Cluttered environment.
• Doing something without a
purpose.
• Boring people around
especially teachers &
professors.
• Long queues
(Restaurants, bars,
grocery stores etc.)
• Getting up early in the
morning.
Fitness Trainer StudentsWannabe AnchorProfessional Anchor
25. Goals
• Becoming host for “Show
Name” a famous show.
• Increase fan following.
• Want to live a luxurious life
at least for couple of years.
• Improve anchoring skills on
regular basis.
• Want to have his online
anchoring channel.
• Improve or learn on his
anchoring skills.
• Want to interact with famous
anchors.
• Increase his fan following.
• Want to have a style statement.
• Spreading the fitness
message.
• Conduct online fitness
training classes.
• Help others to maintain a
healthy lifestyle.
• Wants to be featured in
famous health magazine.
• Remain in touch with
friends 24/7.
• Showoff everything that
happens in everyday life.
• Become a online star.
• Buy latest iPhone.
• Have distinct style
statement.
Fitness Trainer StudentsWannabe AnchorProfessional Anchor
26. Motivations
• Watch famous international
shows like reality shows,
Awards events etc.
• Dreaming about playing as
anchor to famous show.
• Follows various FM radio
RJ’s on social sites.
• Anchoring is a primary
source of earning.
• Watch famous international
shows like reality shows, Awards
events etc.
• Dreaming about playing as
anchor to famous show.
• Follows various FM radio RJ’s
on social sites.
• Earn livelihood by opting
Anchoring as a career.
• Healthy lifestyle.
• Remain active all day.
• Providing fitness training is
a primary source of
earning.
• Feel more confident &
happy when body is in a
good shape.
• Timepass on social media
• Follow trending fashion
and celebrities styles.
• Share interesting and fun
things with friends.
Fitness Trainer StudentsWannabe AnchorProfessional Anchor
27. 4
Does the initial grouping holds?
Are there other groups to
consider?
Are all equally important?
Categorisation
Finding Pattern
Question Asked Methods Used
28. 4Finding Pattern
Does the initial grouping holds?
Are there other groups to
consider?
Are all equally important?
Categorisation
Fitness Trainer StudentsProfessional Anchor
Primary Users Primary UsersSecondary Users
31. 6
What are the needs of the
Persona?
What are the situations &
Scenarios?
Analyse Data for Situation &
needs
Question Asked Methods Used
Defining Situations
32. A day in a life
12 AM to 12 PM
SLEEP
Freshen up
Check Social sites
Messages and Whatsapp
Gym
FITBIT & iPHONE
Ready for Shooting
Talk to friends
Breakfast
Social Sites
Getting Ready
12 PM to 12 AM
DRIVING
Listening Songs
DRIVING
Listening Songs
Calling Friends &
Relatives
OWN TIME
Watching TV
Social Sites
Video Calls
Rehersing for next day
Dinner
SHOOTING
Interacting with peoples
Reading Script
Rehersing
Taking calls inbetween
Chatting
Clicking Snaps
SHOOTING
Interacting with peoples
Reading Script
Rehersing
Taking calls inbetween
LUNCH
Interacting with Director
Next shot planning
33. Scenarios
12 AM to 12 PM
SLEEP
Freshen up
Check Social sites
Messages and Whatsapp
Gym
FITBIT & iPHONE
Ready for Shooting
Talk to friends
Breakfast
Social Sites
Getting Ready
Can broadcast himself for
short duration and talk about
how staying fit provides him
confidence and helps in
professional growth.
Explore the app or respond to
comments received on last
beam
Explore the app or respond to
comments received on last
beam, Schedule future beam
or beam for a longer duration.
34. Scenarios
12 PM to 12 AM
DRIVING
Listening Songs
DRIVING
Listening Songs
Calling Friends &
Relatives
OWN TIME
Watching TV
Social Sites
Video Calls
Rehersing for next day
Dinner
SHOOTING
Interacting with peoples
Reading Script
Rehersing
Taking calls inbetween
Chatting
Clicking Snaps
SHOOTING
Interacting with peoples
Reading Script
Rehersing
Taking calls inbetween
LUNCH
Interacting with Director
Next shot planning
Going Live whenever possible
will help the persona to
increase his following.
Can broadcast himself and
get engaged with viewers.
35. 7
Do you know someone like this? People who knows personas read
and comment on the persona
description
Question Asked Methods Used
Validation
36.
37. 8
How can we share the personas
with the organisation?
Posters, meetings, emails,
events etc.
Question Asked Methods Used
Dissemination