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Social Networking
Visualizing Your Network
By Danielle Brigida
U.S. Fish and Wildlife Service
I’m a Wildlife and
Technology Geek
U.S. Fish and Wildlife Service
• Over 300 Social Media Accounts
• Profiles include regions, programs, topics,
refuges, hatcheries, & field offices
Photo: Lisa Hupp / USFWS
Social Media Across the Country
Know Your Social Media Contact…
Benefits of Social Networking
Fire = Criticism
Earth = Relationships
Flood = Support
Community, Network, and Crowd
Let’s Reflect
Who is in your current community?
4 Elements of Social Strategy
Listen
Identify community needs
Create
Post content
Measure Impact
Evaluate efforts
Engage
Talk with the community
Find Your
Community
OnlineSearch Keywords
• Refuge name variations
• Key individuals
• Topic areas
• Program references
Referring Traffic
• Google Analytics
• Facebook Insights
Monitor Your
Mentions & Keywords
www.google.com/alerts
Research… Google Trends
Tips for Listening on Social Media
• Tweetdeck
• Tagboard
• Facebook Search
• Hashtagify
• Search.Twitter
• Mentions.net
• Google Scripts
Search within Social Platforms
Audience Information
https://analytics.twitter.com
Facebook Audience
Tagboard Searches Hashtags
#RaganMSFT
@starfocus
Interact with and
Join the Community
Be Present
Care for it.
Interact with Hashtags
Instagram: Location and Hashtags
Listening: Tweetdeck
Keys to Building a Network
• Listen and observe
• Have fun
• Be relevant
• Be consistent
• Invest in relationships
• Ask questions
• Use images,
storytelling and
passion
Listening Helps You
Identify Trends
Reflection
How can you experiment?
Create Content
Don’t Take Yourself Too Seriously
Engage: Get Involved in Trends
Weave Communications
Together to be a Resource
add context
with content
Learn From Your Community
• Use their interactions to inspire action
• Correct misinformation
• Answer frequently asked
questions
• Join discussions
Act on What Listening
Tells You
Empower
Your
Friends
No Matter the Platform…
• Get to know the users
• Learn the functionality
• Find your niche
• Provide value
• Learn and Grow
Interact with People
Through Instagram
Do Not Just “Push it Out”
Have a Posting Strategy
From SmartInsights.com
Track Things. Google Analytics.
Explore Social Platform Data
Measure Impact
• Top shared content – what works, what should
you produce more of?
• Who is your current active audience?
• Where are there growth opportunities?
Metrics to Collect
• Distribution: fans,
followers, mentions,
reach
• Interaction: sharing,
pageviews, reviews
• Influence: sentiment,
brand evangelists
• Action: conversions,
lead cost, sales
• Internal: blog posts,
presentations, content
Image: Flickr / Iowa Red Bulls
Let’s Reflect
What are ways you can better
engage your network?
Enhance Your Community
Then include them to inspire content.
Explore Trip Advisor, Yelp, Meetup etc
Events Help Reach Your Network
Before: Do your research around attendees
During: Engage with other attendees
After: Maintain contacts and share resources
Bring Unique Events to Life
with Live Broadcasting
Bald Eagle Release on Periscope
Facebook Live
Create and Monitor a Single Hashtag
Follow Your Hashtag and
Accounts that Use it
Consider Your Outreach Options
• Website
• Facebook/Twitter
Submit Content To:
• Open Spaces Blog
• Facebook page – Regional
• Instagram - @USFWS
• Snapchat - USInterior
Visualize Your Network
Use Free Technology
• Live video capabilities
• Visual stories – steller/ snapchat
• Snapchat geofilters: snapchat.com/geofilters
• 360 degree images
Just Remember:
Process for New Accounts
• Contact your social contact in your region
• Follow best practices on fws.gov/social
• Think long-term and big picture
• Empower your community
• Keep in touch with us
Social Media Contact…
Thank You!
Danielle Brigida
National Social Media Manager
U.S. Fish and Wildlife Service
@USFWS or @starfocus
danielle_brigida@fws.gov
Judy N, Flickr

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Social Media - Visualizing Your Network

Editor's Notes

  1. Listen – join the community, identify what they care about Create – tweet to blog post – your tool box (don’t have to use everything) – frame in a way that resonates with them Engage – respond to comments/messages (not just on your page), share user submitted content, correct misinformation Measure Impact – quantitative and qualitative START OVER