Ada Juristovski presents on using social media professionally. She discusses why businesses and professionals should use social media since customers, employees, and competitors are active online. She emphasizes listening in on conversations to stay informed on sources, keywords, and trends, and then communicating and sharing strategically across networks. Her presentation provides tips on developing a social media strategy and starting small with social media engagement.

1. Social Media & Design
Ada Juristovski
Social Media Coach, Team Lead
@HootAda

2. Who am I?
Ada Juristovski
Social Media Coach, Team Lead
@HootAda
Social Media Coach
Passionate about working
with start-ups
Bikram Yoga Instructor

3. • Why social?
• Social Media in a professional sense
• Social Listening
• Find your sources: Be in the know
• Find your keywords: Be an advocate
• Find your surroundings: Be one step ahead
• Social Sharing
• Choose your networks, own them
Agenda
#HootVCAD

4. Be where your audience is.
Why social?
#HootVCAD

5. Your Friends are on social.
Why social?
#HootVCAD

6. Your Friends are on social.
Your Employers are on social.
Why social?
#HootVCAD

7. Your Friends are on social.
Your Employers are on social
Your Customers are on social.
Why social?
#HootVCAD

8. Your Friends are on social.
Your Employers are on social
Your Customers are on social
Your Advocates are on social.
Why social?
#HootVCAD

9. Your Friends are on social.
Your Employers are on social
Your Customers are on social
Your Advocates are on social.
Your Competitors are on social.
Why social?
#HootVCAD

10. Have a strategy
Source: intersectionconsulting.com
#HootVCAD

11. 3. Analyze
Keep it simple
1. Listen
2. Communicate
#HootVCAD

12. Keep it simple
1. Listen
Find your sources: Be in the know
#HootVCAD
Find your keywords: Be an advocate
Find your surroundings: Be one step ahead

13. Conversations in social media
mimic conversations that
happen in real life.
#HootVCAD

14. Start Small

15. Start Small

16. Thank You!
Ada Juristovski
@HootAda
More Info:
Ada.juristovski@hootsuite.com