New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Presentation fundraising with social media final
1.
2. Using ReadyTalk
• Chat and raise hand
• All lines are muted
• If you lose your Internet
connection, reconnect
using the link emailed
to you.
• If you lose your phone
connection, re-dial
the phone number
and re-join.
• ReadyTalk support:
800-843-9166
Your audio will play through your computer’s speakers.
3. • This seminar will be available on the TechSoup
website along with past webinar
presentations:
www.techsoup.org/community/events-
webinars
• You will receive a link to this
presentation, material and links.
• Twitter hashtag: #techsoup
You Are Being Recorded…
6. TechSoup is part of TechSoup Global,
working towards the day when every
nonprofit, library, and social benefit
organization on the planet has the
technology, knowledge, and resources
they need to operate at their full potential.
Who Is TechSoup?
7. Who Is TechSoup?
• TechSoup is a 501(c)(3) nonprofit organization.
• As of April 30, 2013, TechSoup Global has served more than
208,300 organizations — including over 67,000 organizations
outside of North America. We have distributed more than 11
million software and hardware product donations and enabled
recipients to save more than US$3.61 billion in IT expenses in 56
countries around the world.
8. Who Is TechSoup?
• Technology donations available through the TechSoup catalog: 401
• Number of donor partners for US programs, including
Adobe, Cisco, Microsoft, and Symantec: 63
• NetSquared Local monthly meetup groups around the world: 48
• TechSoup’s community blog and forums have participation from
more than 50,000 monthly NPO and library users.
• Reach more than 200,000 NPO, library, and philanthropy
subscribers in the United States with our newsletters each month.
19. Pick a Well-Defined Goal & Deadline
• $20,000
• By October 15, 2013
• SFES Playground
• For 647 Kids
How to Launch
20. Start End
Your fundraiser
should look like this
promote
promote Deadline panic. Promote!
promote promote
Not like this
Fundraiser = Campaign
Start End
How to Launch
26. Build momentum, then branch out
• Staff
• Board of Directors
• Key Influencers
• Donors
• Your Social Network
• Volunteers
• Friends
Start With Your Inner Circle
How to Launch
27. Ask Clearly
Tie to Direct Impact
“$10 provides 500 liters of clean drinking
water to refugees in Somalia.”
“
”
Don’t Be Afraid to Ask
How to Launch
29. • Editorial Calendar
• Facebook < 3 / Day
• Twitter 1+ / Day
• P2P Asks Are Key
• Seed the Tip Jar
Using Social Media
Plan for Success
30. • Mornings: 8 – 9AM
• Lunch: 12 – 1PM
• End of Day: 4:30 – 6PM
• Nights: 9:30 – 11PM
•Weekends vs. Wednesdays!
Active Social Media Times
Using Social Media
31. • ? Vs. .
• Media: Photos, Vids
• Tag Everyone!
• Emoticons Rock! :)
• URLs: Less Vs. More
• Respond, Recognize & Retweet
ROI = Realization of Influence
Using Social Media
40. Thank You to Our Webinar Sponsor!
ReadyTalk offers dedicated product demos for
TechSoup organizations 4 times per week.
For more information:
pages.readytalk.com/techsoup.html
