SlideShare a Scribd company logo
1 of 51
RI Convention, Bangkok, Thailand


    Using Social Media to
    Strengthen Your Club

                7 May 2012
            @rotary #ricon12
        www.facebook.com/rotary
      www.rotary.org/socialnetworking
           Presentation available on
  www.slideshare.net/Rotary_International
Moderator Antoinette Tuscano

   Works at RI, six years
   20 years in communication
   More than 13 years in online
    communication
   Four years in social media
John Borst
   Retired director of education, 1996
   Took blog “Tomorrow’s Trust” to top 1% of all
    blogs, 2006--2010.
   Took “Communities in Bloom-Dryden” blog to #3
    CiB site in Canada, 2009 -- 2010
   Joined Rotary Club of Dryden in December 2009
    – est. ClubRunner website Jan. 2010
   Communications director D5550 July 2011 – June
    2014 – updated Dist. CR site Nov. 2010
Simone Carot Collins




   Rotary Club of Freshwater Bay
    District 9455, Australia
   Founder of the Rotarians on Social Networks
    Fellowship (ROSNF)
Melissa Ward
•   District Governor-elect of District
    7190, located in NY, USA
•   Melissa is a thought leader in
    social media marketing
•   Owner of NewWard Development,
    LLC™ which focuses on social
    media planning and
    implementation and training,
    website development and
    marketing.
•   Favorite Rotary Moment: a
    baseball game during a mission in
    Zimbabwe
Using Social Media to Strengthen
             Your Club


Social media is a fancy way to
describe the billions of
conversations people are
having online 24/7.
Using Social Media to Strengthen
           Your Club
Using Social Media to Strengthen
               Your Club
There are millions of reasons to be on social
networks. There are

800 million Facebook users, and it’s the
No. 3 site visited by users 65 and older

   150 million LinkedIn users

   127 million Twitter users
Using Social Media to Strengthen
               Your Club
Through social networks you can

Listen to what’s going on in your community
and with friends and family
   Spread awareness of Rotary
   Amplify messages
Connect to your community and potential
Rotarians
Using Social Media to Strengthen Your
                Club
Using Social Media to Strengthen
                    Your Club
      Add value
   Comment on blogs or news stories

   Interact on Facebook/LinkedIn

   Tweet projects/activities

   Upload images or videos
Using Social Media to Strengthen
             Your Club
Rotary’s social media goals

1) Strengthen the Rotary brand

Showing Rotary as world-class humanitarian and social
service organization helps membership and fundraising
for all involved in Rotary.
Using Social Media to Strengthen
                Your Club
Rotary’s social media goals
2) Connect

This helps


   Listen to what Rotarians are saying
   Connect Rotarians to resources
Connect Rotarians to what other Rotarians are doing
worldwide
Using Social Media to Strengthen
               Your Club
Rotary’s social media goals

3) Collaborate and co-create

This can help us develop more meaningful and
engaging resources
Create the Rotary message to spread it around the
world.
Using Social Media to Strengthen
                Your Club
RI on social media
The three main sites are
   Facebook
   Twitter
   LinkedIn

What’s new?
   Rotary Voices
   Project Showcase
Using Social Media to Strengthen
             Your Club
Rotary’s newest tool for collaboration
is Rotary Showcase.
It will allow us to show the global
reach of Rotary.
Using Social Media to Strengthen
                      Your Club
http://map.rotary.org/en/project/pages/project_showcase.aspx
Using Social Media to Strengthen
             Your Club
Rotary Showcase has Facebook updates to show
that you have an active club.




 See a demo in a kiosk in the HOF
Using Social Media to Strengthen
             Your Club
Rotary Voices: http://blog.rotary.org/
Using Social Media to Strengthen
             Your Club
Purpose for Rotary Voices

To help people understand and relate to
Rotary by telling compelling stories
related to polio eradication and the six
areas of focus.
Using Social Media to Strengthen
             Your Club
www.facebook.com/rotary -- 173,000 likes
Using Social Media to Strengthen
                 Your Club
Twitter.com/rotary
136,000 followers
Using Social Media to Strengthen
                  Your Club
Join the
convention
conversation
using
hashtag
#ricon12
Using Social Media to Strengthen
            Your Club
LinkedIn – 27,000 members
Using Social Media to Strengthen
              Your Club
Our global reach -- During the week of World Polio Day, 24
October 2011, Rotary and World Polio Day were mentioned
together 803 times.
    In other words, Rotary was mentioned in nearly 25% of all
      World Polio Day conversations
    UNICEF and Gates Foundation trailed Rotary significantly
Using Social Media to Strengthen
                    Your Club
Before you start, ask
   Why do you need a presence on social media?
How does it fit with your communications/public
relations plan?
   Who is your audience?
What experience do you want your visitors to
have?
   What are your resources of time and abilities?
Using Social Media to Strengthen
               Your Club
   Look at what other clubs/districts are
    doing
   Update your page regularly
   Designate more than one moderator
   Look professional. Use spell check and
    the Rotary emblem correctly.
Using Social Media to Strengthen
               Your Club
Webinars

Try free webinars about social media at
www.rotary.org/webinars.

Look under the archived tab for past
social media webinars.
Using Social Media to Strengthen
            Your Club
Global Outlook’s social media guide
Panelist John Borst
Using Social Media to Strengthen
               Your Club
Social media is open, inclusive,
listening, giving
Blogs – the granddaddy of social media; 10 years –
over 1 billion blogs, one of the big three content
domains, citizen journalism
 LinkedIn -- largest professional network on the
Internet with more than 150 million members following
over 1.9 million companies
Pinterest – the newbie, now #3 after FB and Twitter.
Pictures, pictures and more pictures
Using Social Media to Strengthen
               Your Club
Blogs
Now a mainstream content source along with
newsletters/papers and websites.
Three main types
     Informative stories
     Opinion pieces – editorial & op ed.
     Discussion initiators
Sources – Content Management System (CMS)
     WordPress
     Blogger by Google
Uses – Tie to website; DG’s story blog; use as inexpensive website; use as
aggregator
Using Social Media to Strengthen Your
                      Club
Why you should join LinkedIn!
      Advance your career
      Discuss & learn about Rotary & Rotarian’s ideas
      Only social media where B2B occurs

   Post detail C.V./resume – include Rotary role
Participate in Rotary discussion groups (also
social media-related groups)
      Official Rotary International Group
      Future Vision Pilot Group
      Rotary Leadership Institute
      ClubRunner Users Group
      Rotary E-clubs
Using Social Media to Strengthen
                Your Club
Pinterest
   Think of it as content curation using pictures
Create a series of boards on which you pin
pictures
   Link automatically to Facebook page
   Creates pintweet shortened URL & tweet
Use third-party apps to extend options &
gather data -- Repinly, Pinstamatic , Pinaquote, Snapito
Using Social Media to Strengthen
                Your Club
For social media, remember
   You are a publisher, not a marketer
   Content still rules (jeffbullas.com)
   Are you a member of Generation C
   Learn = study the field (CU, UX, B2C)
   Measure your success
   You are in a marathon
   Think mobile
   You are the face of Rotary
Panelist Simone Carot Collins
Using Social Media to Strengthen
                 Your Club
  Facebook
YOU are the best PR for your club
     Tell your own Rotary story on your own profile to
      your extended network
     Use status updates to share what you have enjoyed
      or something that you are looking forward to
     Share photos/videos of your participation in
      Rotary
     Consider adding a Rotary emblem to your profile
      or cover photo
Using Social Media to Strengthen
            Your Club
Facebook page (not profile) for
official club presence
  Select a cover photo that showcases a project or
   diversity of membership
  Use photos and videos to convey the variety of
   what you offer
  Pin important news and use milestones
  Use events to attract additional people to your
   activities
Using Social Media to Strengthen
             Your Club
SlideShare
Upload your bulletin and presentations to
SlideShare
   Can embed them in Facebook and your
    club website
   Don't include personal contact info!
   Seek permission before including photos,
    especially of children
Using Social Media to Strengthen
              Your Club
Twitter
Twitter is great for real-time news
    You can link your Twitter account to your
     Facebook page so that you only need to enter news
     in one place
    Journalists watch Twitter for news
    Use hashtags # to help people find a particular
     item of interest (eg, event)
    Do check for and respond to personal messages
Panelist Melissa Ward
Using Social Media to Strengthen
            Your Club
How to create a Facebook page
Using Social Media to Strengthen
            Your Club
Club pages
Using Social Media to Strengthen
                  Your Club
Creating a circle


 Like other club &
 district pages


 Repost info from
 club pages
Using Social Media to Strengthen
                    Your Club
Mobile
   Phones and tablets have apps
    that work with most social
    networks
   Easy to stay connected
   Useful for monitoring profiles
YouTube




Favorite videos

       Connected to RI channel
Using Social Media to Strengthen
                Your Club

Flickr for photo sharing
Share your convention photos
at
http://www.flickr.com/groups/riconventi
.
Using Social Media to Strengthen
             Your Club
Use RI’s free photos on rotary.org
Social media resources
   Convention presentations --
    http://www.slideshare.net/Rotary_International

   Rotarians on Social Networks Fellowship -- http://rosnf.net
   RI’s official social networking sites -- www.rotary.org/socialnetworking
   Rotary Images – www.rotary.org/images
   Official Rotary graphics – www.rotary.org/graphics
   Social media tips for clubs --
    www.rotary.org/en/MediaAndNews/News/Pages/110509_news_socialmediatips.aspx
   Rotary’s blog, Rotary Voices -- http://blog.rotary.org/
   Project Showcase --
    http://map.rotary.org/en/project/pages/project_showcase.aspx
   RI on Pinterest -- http://pinterest.com/rotary/
   RI webinars -- www.rotary.org/webinars
Social media resources
   Convention presentations --
    http://www.slideshare.net/Rotary_International/
   Facebook Causes -- www.facebook.com/causes
   General Facebook help -- www.facebook.com/help
   Facebook safely tips -- www.facebook.com/fbsafety
   Facebook custom username -- https://www.facebook.com/username/
   Rotary videos on Vimeo -- http://vimeo.com/rotary
   A Rotarian’s Guide to Social Media --
    http://www.rotary.org/RIdocuments/en_pdf/global_outlook_1011_en.pdf
   Archived issues of The Rotarian on Google Books --
    http://books.google.com/books/about/The_Rotarian.html?id=vzQEAAAAMBAJ
   RI on Google+ -- https://plus.google.com/u/0/s/Rotary
    %20International#103220154881031144795/posts
Questions?

More Related Content

What's hot

Symposium for Incoming Club Presidents
Symposium for Incoming Club PresidentsSymposium for Incoming Club Presidents
Symposium for Incoming Club PresidentsRotary International
 
Membership Models for the Future of Rotary
Membership Models for the Future of RotaryMembership Models for the Future of Rotary
Membership Models for the Future of RotaryRotary International
 
The Power of Asking: Setting the Rotary Network In Motion
The Power of Asking: Setting the Rotary Network In MotionThe Power of Asking: Setting the Rotary Network In Motion
The Power of Asking: Setting the Rotary Network In MotionRotary International
 
2017 First Time Convention Attendees Orientation
2017 First Time Convention Attendees Orientation2017 First Time Convention Attendees Orientation
2017 First Time Convention Attendees OrientationRotary International
 
Rotary social media & websites
Rotary social media & websitesRotary social media & websites
Rotary social media & websitesrotary3070
 
President-elect: Leading Your Club to Greatness
President-elect: Leading Your Club to GreatnessPresident-elect: Leading Your Club to Greatness
President-elect: Leading Your Club to GreatnessRotary International
 
An Introduction to Rotary Community Corps (RCCs)
An Introduction to Rotary Community Corps (RCCs)An Introduction to Rotary Community Corps (RCCs)
An Introduction to Rotary Community Corps (RCCs)Rotary International
 
Is Your Membership a Revolving Door?
Is Your Membership a Revolving Door?Is Your Membership a Revolving Door?
Is Your Membership a Revolving Door?Rotary International
 
Rotary Community Corps: Community Solutions for Community Challenges
Rotary Community Corps: Community Solutions for Community ChallengesRotary Community Corps: Community Solutions for Community Challenges
Rotary Community Corps: Community Solutions for Community ChallengesElizabeth Toms
 
Presidents-nominee: Preparing For Your Role
Presidents-nominee: Preparing For Your RolePresidents-nominee: Preparing For Your Role
Presidents-nominee: Preparing For Your RoleRotary International
 
Global grants overview for Rotary Peace Fellows
Global grants overview for Rotary Peace FellowsGlobal grants overview for Rotary Peace Fellows
Global grants overview for Rotary Peace FellowsRotary International
 
Rotary Community Corps: Community Solutions for Community Challenges
Rotary Community Corps: Community Solutions for Community ChallengesRotary Community Corps: Community Solutions for Community Challenges
Rotary Community Corps: Community Solutions for Community ChallengesRotary International
 

What's hot (20)

Symposium for Incoming Club Presidents
Symposium for Incoming Club PresidentsSymposium for Incoming Club Presidents
Symposium for Incoming Club Presidents
 
Membership Models for the Future of Rotary
Membership Models for the Future of RotaryMembership Models for the Future of Rotary
Membership Models for the Future of Rotary
 
Global Grants 102
Global Grants 102Global Grants 102
Global Grants 102
 
The Power of Asking: Setting the Rotary Network In Motion
The Power of Asking: Setting the Rotary Network In MotionThe Power of Asking: Setting the Rotary Network In Motion
The Power of Asking: Setting the Rotary Network In Motion
 
2017 First Time Convention Attendees Orientation
2017 First Time Convention Attendees Orientation2017 First Time Convention Attendees Orientation
2017 First Time Convention Attendees Orientation
 
Rotary social media & websites
Rotary social media & websitesRotary social media & websites
Rotary social media & websites
 
Rotary Alumni Awards 2018-19
Rotary Alumni Awards 2018-19Rotary Alumni Awards 2018-19
Rotary Alumni Awards 2018-19
 
President-elect: Leading Your Club to Greatness
President-elect: Leading Your Club to GreatnessPresident-elect: Leading Your Club to Greatness
President-elect: Leading Your Club to Greatness
 
Orienting Your Newest Members
Orienting Your Newest MembersOrienting Your Newest Members
Orienting Your Newest Members
 
Speaking in Rotary's Voice
Speaking in Rotary's VoiceSpeaking in Rotary's Voice
Speaking in Rotary's Voice
 
An Introduction to Rotary Community Corps (RCCs)
An Introduction to Rotary Community Corps (RCCs)An Introduction to Rotary Community Corps (RCCs)
An Introduction to Rotary Community Corps (RCCs)
 
Courageous leadership
Courageous leadershipCourageous leadership
Courageous leadership
 
Is Your Membership a Revolving Door?
Is Your Membership a Revolving Door?Is Your Membership a Revolving Door?
Is Your Membership a Revolving Door?
 
Stregnthening Rotary's Brand
Stregnthening Rotary's BrandStregnthening Rotary's Brand
Stregnthening Rotary's Brand
 
Rotary Community Corps: Community Solutions for Community Challenges
Rotary Community Corps: Community Solutions for Community ChallengesRotary Community Corps: Community Solutions for Community Challenges
Rotary Community Corps: Community Solutions for Community Challenges
 
Presidents-nominee: Preparing For Your Role
Presidents-nominee: Preparing For Your RolePresidents-nominee: Preparing For Your Role
Presidents-nominee: Preparing For Your Role
 
Becoming a Better Storyteller
Becoming a Better StorytellerBecoming a Better Storyteller
Becoming a Better Storyteller
 
Global grants overview for Rotary Peace Fellows
Global grants overview for Rotary Peace FellowsGlobal grants overview for Rotary Peace Fellows
Global grants overview for Rotary Peace Fellows
 
Rotary Community Corps: Community Solutions for Community Challenges
Rotary Community Corps: Community Solutions for Community ChallengesRotary Community Corps: Community Solutions for Community Challenges
Rotary Community Corps: Community Solutions for Community Challenges
 
Engage Rotary Alumni!
Engage Rotary Alumni!Engage Rotary Alumni!
Engage Rotary Alumni!
 

Similar to Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, Thailand, 6-9 May 2012

Using social media as an engagement tool
Using social media as an engagement toolUsing social media as an engagement tool
Using social media as an engagement toolJocelyn Titone
 
Using Social Media to Focus and Increase Humanitarian Service
Using Social Media to Focus and Increase Humanitarian ServiceUsing Social Media to Focus and Increase Humanitarian Service
Using Social Media to Focus and Increase Humanitarian ServiceRotary International
 
Finding The Social Media Platform That Works For You
Finding The Social Media Platform That Works For YouFinding The Social Media Platform That Works For You
Finding The Social Media Platform That Works For YouAngela Connor
 
Integrating Social Media Into Your Fundraising Strategy
Integrating Social Media Into Your Fundraising StrategyIntegrating Social Media Into Your Fundraising Strategy
Integrating Social Media Into Your Fundraising StrategyJudy Wernette
 
Using Facebook for Rotary
Using Facebook for RotaryUsing Facebook for Rotary
Using Facebook for RotaryOperation Warm
 
Cosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD PresentationCosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD Presentationcosmicuk
 
Using Social Media for Nonprofits
Using Social Media for NonprofitsUsing Social Media for Nonprofits
Using Social Media for NonprofitsProfiles, Inc.
 
Social Networking Who Are You Jonnie Jensen Digital Coach To Be Social
Social Networking   Who Are You   Jonnie Jensen   Digital Coach   To Be SocialSocial Networking   Who Are You   Jonnie Jensen   Digital Coach   To Be Social
Social Networking Who Are You Jonnie Jensen Digital Coach To Be Socialtobesocial
 
Is social media right for your nonprofit?
Is social media right for your nonprofit?Is social media right for your nonprofit?
Is social media right for your nonprofit?JD Lasica
 
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Patty Swisher
 
Get Ready, Set, Engage! Using Social Media to Connect with Your Members
Get Ready, Set, Engage!  Using Social Media to Connect with Your MembersGet Ready, Set, Engage!  Using Social Media to Connect with Your Members
Get Ready, Set, Engage! Using Social Media to Connect with Your MembersAIA National
 
Social Media - Resilient Leaders – Resilient Organizations: A Blue Cross and ...
Social Media - Resilient Leaders – Resilient Organizations: A Blue Cross and ...Social Media - Resilient Leaders – Resilient Organizations: A Blue Cross and ...
Social Media - Resilient Leaders – Resilient Organizations: A Blue Cross and ...Steve Gasser
 
PRP Social Media Training
PRP Social Media TrainingPRP Social Media Training
PRP Social Media Trainingkcscharnberg
 
Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Strategies
 
Social Media 101: Online Communication as Stakeholder Engagement
Social Media 101: Online Communication as Stakeholder EngagementSocial Media 101: Online Communication as Stakeholder Engagement
Social Media 101: Online Communication as Stakeholder EngagementifPeople
 
Using social media to build community & measure impact
Using social media to build community & measure impactUsing social media to build community & measure impact
Using social media to build community & measure impactJD Lasica
 
2011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-42011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-4NEA
 
Fundraising with Social Media
Fundraising with Social MediaFundraising with Social Media
Fundraising with Social MediaElon iMedia
 
Social Networking for Rotarians
Social Networking for RotariansSocial Networking for Rotarians
Social Networking for RotariansSimone Collins
 

Similar to Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, Thailand, 6-9 May 2012 (20)

Using social media as an engagement tool
Using social media as an engagement toolUsing social media as an engagement tool
Using social media as an engagement tool
 
Using Social Media to Focus and Increase Humanitarian Service
Using Social Media to Focus and Increase Humanitarian ServiceUsing Social Media to Focus and Increase Humanitarian Service
Using Social Media to Focus and Increase Humanitarian Service
 
Using Social Media in Rotary
Using Social Media in RotaryUsing Social Media in Rotary
Using Social Media in Rotary
 
Finding The Social Media Platform That Works For You
Finding The Social Media Platform That Works For YouFinding The Social Media Platform That Works For You
Finding The Social Media Platform That Works For You
 
Integrating Social Media Into Your Fundraising Strategy
Integrating Social Media Into Your Fundraising StrategyIntegrating Social Media Into Your Fundraising Strategy
Integrating Social Media Into Your Fundraising Strategy
 
Using Facebook for Rotary
Using Facebook for RotaryUsing Facebook for Rotary
Using Facebook for Rotary
 
Cosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD PresentationCosmic Ethical IT Presents : CIPD Presentation
Cosmic Ethical IT Presents : CIPD Presentation
 
Using Social Media for Nonprofits
Using Social Media for NonprofitsUsing Social Media for Nonprofits
Using Social Media for Nonprofits
 
Social Networking Who Are You Jonnie Jensen Digital Coach To Be Social
Social Networking   Who Are You   Jonnie Jensen   Digital Coach   To Be SocialSocial Networking   Who Are You   Jonnie Jensen   Digital Coach   To Be Social
Social Networking Who Are You Jonnie Jensen Digital Coach To Be Social
 
Is social media right for your nonprofit?
Is social media right for your nonprofit?Is social media right for your nonprofit?
Is social media right for your nonprofit?
 
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
Social Media HandsOn Lessons Basics for Nonprofits 2014-02-19
 
Get Ready, Set, Engage! Using Social Media to Connect with Your Members
Get Ready, Set, Engage!  Using Social Media to Connect with Your MembersGet Ready, Set, Engage!  Using Social Media to Connect with Your Members
Get Ready, Set, Engage! Using Social Media to Connect with Your Members
 
Social Media - Resilient Leaders – Resilient Organizations: A Blue Cross and ...
Social Media - Resilient Leaders – Resilient Organizations: A Blue Cross and ...Social Media - Resilient Leaders – Resilient Organizations: A Blue Cross and ...
Social Media - Resilient Leaders – Resilient Organizations: A Blue Cross and ...
 
PRP Social Media Training
PRP Social Media TrainingPRP Social Media Training
PRP Social Media Training
 
Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits Social Media Marketing for Nonprofits
Social Media Marketing for Nonprofits
 
Social Media 101: Online Communication as Stakeholder Engagement
Social Media 101: Online Communication as Stakeholder EngagementSocial Media 101: Online Communication as Stakeholder Engagement
Social Media 101: Online Communication as Stakeholder Engagement
 
Using social media to build community & measure impact
Using social media to build community & measure impactUsing social media to build community & measure impact
Using social media to build community & measure impact
 
2011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-42011 marlc-socialmedia-session-1-4
2011 marlc-socialmedia-session-1-4
 
Fundraising with Social Media
Fundraising with Social MediaFundraising with Social Media
Fundraising with Social Media
 
Social Networking for Rotarians
Social Networking for RotariansSocial Networking for Rotarians
Social Networking for Rotarians
 

More from Rotary International

THE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptx
THE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptxTHE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptx
THE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptxRotary International
 
IC22 Winning Teams - Nicole Peña.pptx
IC22 Winning Teams - Nicole Peña.pptxIC22 Winning Teams - Nicole Peña.pptx
IC22 Winning Teams - Nicole Peña.pptxRotary International
 
IC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptx
IC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptxIC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptx
IC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptxRotary International
 
Service Ambassadors Presentation.pptx
Service Ambassadors Presentation.pptxService Ambassadors Presentation.pptx
Service Ambassadors Presentation.pptxRotary International
 
DRR Training_The Trainer 2022.pptx
DRR Training_The Trainer 2022.pptxDRR Training_The Trainer 2022.pptx
DRR Training_The Trainer 2022.pptxRotary International
 
Leadership Development Program Presentation.pptx
Leadership Development Program Presentation.pptxLeadership Development Program Presentation.pptx
Leadership Development Program Presentation.pptxRotary International
 
RI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptx
RI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptxRI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptx
RI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptxRotary International
 
IC22 Rotaract Intro to DRR Training.pptx
IC22 Rotaract Intro to DRR Training.pptxIC22 Rotaract Intro to DRR Training.pptx
IC22 Rotaract Intro to DRR Training.pptxRotary International
 
IC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptx
IC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptxIC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptx
IC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptxRotary International
 
IC22 Rotaract Networking Impactful Service Project.pptx
IC22 Rotaract Networking  Impactful Service Project.pptxIC22 Rotaract Networking  Impactful Service Project.pptx
IC22 Rotaract Networking Impactful Service Project.pptxRotary International
 
Membership Engagement Presentation.pptx
Membership Engagement Presentation.pptxMembership Engagement Presentation.pptx
Membership Engagement Presentation.pptxRotary International
 
Nurturing Strategic Partnerships.pdf
Nurturing Strategic Partnerships.pdfNurturing Strategic Partnerships.pdf
Nurturing Strategic Partnerships.pdfRotary International
 
Panel Discussion environment_ (003).pptx
Panel Discussion environment_ (003).pptxPanel Discussion environment_ (003).pptx
Panel Discussion environment_ (003).pptxRotary International
 

More from Rotary International (20)

THE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptx
THE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptxTHE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptx
THE_PROMOTER_-_DRR_TRAINING_PRECON_2022.pptx
 
RIC 22 MDIO Breakout.pptx
RIC 22 MDIO Breakout.pptxRIC 22 MDIO Breakout.pptx
RIC 22 MDIO Breakout.pptx
 
IC22 Winning Teams - Nicole Peña.pptx
IC22 Winning Teams - Nicole Peña.pptxIC22 Winning Teams - Nicole Peña.pptx
IC22 Winning Teams - Nicole Peña.pptx
 
DRR Training The Organizer.pptx
DRR Training The Organizer.pptxDRR Training The Organizer.pptx
DRR Training The Organizer.pptx
 
IC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptx
IC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptxIC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptx
IC22 Rotaract - Keys to level up your influence_Casas&Guerra (2).pptx
 
Service Ambassadors Presentation.pptx
Service Ambassadors Presentation.pptxService Ambassadors Presentation.pptx
Service Ambassadors Presentation.pptx
 
DRR Training_The Trainer 2022.pptx
DRR Training_The Trainer 2022.pptxDRR Training_The Trainer 2022.pptx
DRR Training_The Trainer 2022.pptx
 
Burnout management.pptx
Burnout management.pptxBurnout management.pptx
Burnout management.pptx
 
Leadership Development Program Presentation.pptx
Leadership Development Program Presentation.pptxLeadership Development Program Presentation.pptx
Leadership Development Program Presentation.pptx
 
RI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptx
RI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptxRI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptx
RI Convention 2022_Rotaract Pre Convention_2022.06.04 NewGen Peacebuilders.pptx
 
IC22 Rotaract Intro to DRR Training.pptx
IC22 Rotaract Intro to DRR Training.pptxIC22 Rotaract Intro to DRR Training.pptx
IC22 Rotaract Intro to DRR Training.pptx
 
351 930-1020.pptx
351 930-1020.pptx351 930-1020.pptx
351 930-1020.pptx
 
IC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptx
IC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptxIC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptx
IC22 Rotaract Precon_Making an Impact Through Rotary Grants.pptx
 
Lets Celebrate Inclusion.pptx
Lets Celebrate Inclusion.pptxLets Celebrate Inclusion.pptx
Lets Celebrate Inclusion.pptx
 
IC22 Rotaract Networking Impactful Service Project.pptx
IC22 Rotaract Networking  Impactful Service Project.pptxIC22 Rotaract Networking  Impactful Service Project.pptx
IC22 Rotaract Networking Impactful Service Project.pptx
 
Membership Engagement Presentation.pptx
Membership Engagement Presentation.pptxMembership Engagement Presentation.pptx
Membership Engagement Presentation.pptx
 
Lessons Learned.pptx
Lessons Learned.pptxLessons Learned.pptx
Lessons Learned.pptx
 
Nurturing Strategic Partnerships.pdf
Nurturing Strategic Partnerships.pdfNurturing Strategic Partnerships.pdf
Nurturing Strategic Partnerships.pdf
 
Panel Discussion environment_ (003).pptx
Panel Discussion environment_ (003).pptxPanel Discussion environment_ (003).pptx
Panel Discussion environment_ (003).pptx
 
General Session June 4.pptx
General Session June 4.pptxGeneral Session June 4.pptx
General Session June 4.pptx
 

Recently uploaded

SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsNathaniel Shimoni
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rick Flair
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfLoriGlavin3
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersNicole Novielli
 
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demoHarshalMandlekar2
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxLoriGlavin3
 
What is Artificial Intelligence?????????
What is Artificial Intelligence?????????What is Artificial Intelligence?????????
What is Artificial Intelligence?????????blackmambaettijean
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embeddingZilliz
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESmohitsingh558521
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 

Recently uploaded (20)

SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...Rise of the Machines: Known As Drones...
Rise of the Machines: Known As Drones...
 
Moving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdfMoving Beyond Passwords: FIDO Paris Seminar.pdf
Moving Beyond Passwords: FIDO Paris Seminar.pdf
 
A Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software DevelopersA Journey Into the Emotions of Software Developers
A Journey Into the Emotions of Software Developers
 
Sample pptx for embedding into website for demo
Sample pptx for embedding into website for demoSample pptx for embedding into website for demo
Sample pptx for embedding into website for demo
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptxDigital Identity is Under Attack: FIDO Paris Seminar.pptx
Digital Identity is Under Attack: FIDO Paris Seminar.pptx
 
What is Artificial Intelligence?????????
What is Artificial Intelligence?????????What is Artificial Intelligence?????????
What is Artificial Intelligence?????????
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Training state-of-the-art general text embedding
Training state-of-the-art general text embeddingTraining state-of-the-art general text embedding
Training state-of-the-art general text embedding
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 

Using Social Media to Strengthen Your Club, RI Convention workshop, Bangkok, Thailand, 6-9 May 2012

  • 1. RI Convention, Bangkok, Thailand Using Social Media to Strengthen Your Club 7 May 2012 @rotary #ricon12 www.facebook.com/rotary www.rotary.org/socialnetworking Presentation available on www.slideshare.net/Rotary_International
  • 2. Moderator Antoinette Tuscano  Works at RI, six years  20 years in communication  More than 13 years in online communication  Four years in social media
  • 3. John Borst  Retired director of education, 1996  Took blog “Tomorrow’s Trust” to top 1% of all blogs, 2006--2010.  Took “Communities in Bloom-Dryden” blog to #3 CiB site in Canada, 2009 -- 2010  Joined Rotary Club of Dryden in December 2009 – est. ClubRunner website Jan. 2010  Communications director D5550 July 2011 – June 2014 – updated Dist. CR site Nov. 2010
  • 4. Simone Carot Collins  Rotary Club of Freshwater Bay District 9455, Australia  Founder of the Rotarians on Social Networks Fellowship (ROSNF)
  • 5. Melissa Ward • District Governor-elect of District 7190, located in NY, USA • Melissa is a thought leader in social media marketing • Owner of NewWard Development, LLC™ which focuses on social media planning and implementation and training, website development and marketing. • Favorite Rotary Moment: a baseball game during a mission in Zimbabwe
  • 6. Using Social Media to Strengthen Your Club Social media is a fancy way to describe the billions of conversations people are having online 24/7.
  • 7. Using Social Media to Strengthen Your Club
  • 8. Using Social Media to Strengthen Your Club There are millions of reasons to be on social networks. There are 800 million Facebook users, and it’s the No. 3 site visited by users 65 and older  150 million LinkedIn users  127 million Twitter users
  • 9. Using Social Media to Strengthen Your Club Through social networks you can Listen to what’s going on in your community and with friends and family  Spread awareness of Rotary  Amplify messages Connect to your community and potential Rotarians
  • 10. Using Social Media to Strengthen Your Club
  • 11. Using Social Media to Strengthen Your Club Add value  Comment on blogs or news stories  Interact on Facebook/LinkedIn  Tweet projects/activities  Upload images or videos
  • 12. Using Social Media to Strengthen Your Club Rotary’s social media goals 1) Strengthen the Rotary brand Showing Rotary as world-class humanitarian and social service organization helps membership and fundraising for all involved in Rotary.
  • 13. Using Social Media to Strengthen Your Club Rotary’s social media goals 2) Connect This helps  Listen to what Rotarians are saying  Connect Rotarians to resources Connect Rotarians to what other Rotarians are doing worldwide
  • 14. Using Social Media to Strengthen Your Club Rotary’s social media goals 3) Collaborate and co-create This can help us develop more meaningful and engaging resources Create the Rotary message to spread it around the world.
  • 15. Using Social Media to Strengthen Your Club RI on social media The three main sites are  Facebook  Twitter  LinkedIn What’s new?  Rotary Voices  Project Showcase
  • 16. Using Social Media to Strengthen Your Club Rotary’s newest tool for collaboration is Rotary Showcase. It will allow us to show the global reach of Rotary.
  • 17. Using Social Media to Strengthen Your Club http://map.rotary.org/en/project/pages/project_showcase.aspx
  • 18. Using Social Media to Strengthen Your Club Rotary Showcase has Facebook updates to show that you have an active club. See a demo in a kiosk in the HOF
  • 19. Using Social Media to Strengthen Your Club Rotary Voices: http://blog.rotary.org/
  • 20. Using Social Media to Strengthen Your Club Purpose for Rotary Voices To help people understand and relate to Rotary by telling compelling stories related to polio eradication and the six areas of focus.
  • 21. Using Social Media to Strengthen Your Club www.facebook.com/rotary -- 173,000 likes
  • 22. Using Social Media to Strengthen Your Club Twitter.com/rotary 136,000 followers
  • 23. Using Social Media to Strengthen Your Club Join the convention conversation using hashtag #ricon12
  • 24. Using Social Media to Strengthen Your Club LinkedIn – 27,000 members
  • 25. Using Social Media to Strengthen Your Club Our global reach -- During the week of World Polio Day, 24 October 2011, Rotary and World Polio Day were mentioned together 803 times.  In other words, Rotary was mentioned in nearly 25% of all World Polio Day conversations  UNICEF and Gates Foundation trailed Rotary significantly
  • 26. Using Social Media to Strengthen Your Club Before you start, ask  Why do you need a presence on social media? How does it fit with your communications/public relations plan?  Who is your audience? What experience do you want your visitors to have?  What are your resources of time and abilities?
  • 27. Using Social Media to Strengthen Your Club  Look at what other clubs/districts are doing  Update your page regularly  Designate more than one moderator  Look professional. Use spell check and the Rotary emblem correctly.
  • 28. Using Social Media to Strengthen Your Club Webinars Try free webinars about social media at www.rotary.org/webinars. Look under the archived tab for past social media webinars.
  • 29. Using Social Media to Strengthen Your Club Global Outlook’s social media guide
  • 31. Using Social Media to Strengthen Your Club Social media is open, inclusive, listening, giving Blogs – the granddaddy of social media; 10 years – over 1 billion blogs, one of the big three content domains, citizen journalism  LinkedIn -- largest professional network on the Internet with more than 150 million members following over 1.9 million companies Pinterest – the newbie, now #3 after FB and Twitter. Pictures, pictures and more pictures
  • 32. Using Social Media to Strengthen Your Club Blogs Now a mainstream content source along with newsletters/papers and websites. Three main types  Informative stories  Opinion pieces – editorial & op ed.  Discussion initiators Sources – Content Management System (CMS)  WordPress  Blogger by Google Uses – Tie to website; DG’s story blog; use as inexpensive website; use as aggregator
  • 33. Using Social Media to Strengthen Your Club Why you should join LinkedIn!  Advance your career  Discuss & learn about Rotary & Rotarian’s ideas  Only social media where B2B occurs  Post detail C.V./resume – include Rotary role Participate in Rotary discussion groups (also social media-related groups)  Official Rotary International Group  Future Vision Pilot Group  Rotary Leadership Institute  ClubRunner Users Group  Rotary E-clubs
  • 34. Using Social Media to Strengthen Your Club Pinterest  Think of it as content curation using pictures Create a series of boards on which you pin pictures  Link automatically to Facebook page  Creates pintweet shortened URL & tweet Use third-party apps to extend options & gather data -- Repinly, Pinstamatic , Pinaquote, Snapito
  • 35. Using Social Media to Strengthen Your Club For social media, remember  You are a publisher, not a marketer  Content still rules (jeffbullas.com)  Are you a member of Generation C  Learn = study the field (CU, UX, B2C)  Measure your success  You are in a marathon  Think mobile  You are the face of Rotary
  • 37. Using Social Media to Strengthen Your Club Facebook YOU are the best PR for your club  Tell your own Rotary story on your own profile to your extended network  Use status updates to share what you have enjoyed or something that you are looking forward to  Share photos/videos of your participation in Rotary  Consider adding a Rotary emblem to your profile or cover photo
  • 38. Using Social Media to Strengthen Your Club Facebook page (not profile) for official club presence  Select a cover photo that showcases a project or diversity of membership  Use photos and videos to convey the variety of what you offer  Pin important news and use milestones  Use events to attract additional people to your activities
  • 39. Using Social Media to Strengthen Your Club SlideShare Upload your bulletin and presentations to SlideShare  Can embed them in Facebook and your club website  Don't include personal contact info!  Seek permission before including photos, especially of children
  • 40. Using Social Media to Strengthen Your Club Twitter Twitter is great for real-time news  You can link your Twitter account to your Facebook page so that you only need to enter news in one place  Journalists watch Twitter for news  Use hashtags # to help people find a particular item of interest (eg, event)  Do check for and respond to personal messages
  • 42. Using Social Media to Strengthen Your Club How to create a Facebook page
  • 43. Using Social Media to Strengthen Your Club Club pages
  • 44. Using Social Media to Strengthen Your Club Creating a circle Like other club & district pages Repost info from club pages
  • 45. Using Social Media to Strengthen Your Club Mobile  Phones and tablets have apps that work with most social networks  Easy to stay connected  Useful for monitoring profiles
  • 46. YouTube Favorite videos Connected to RI channel
  • 47. Using Social Media to Strengthen Your Club Flickr for photo sharing Share your convention photos at http://www.flickr.com/groups/riconventi .
  • 48. Using Social Media to Strengthen Your Club Use RI’s free photos on rotary.org
  • 49. Social media resources  Convention presentations -- http://www.slideshare.net/Rotary_International  Rotarians on Social Networks Fellowship -- http://rosnf.net  RI’s official social networking sites -- www.rotary.org/socialnetworking  Rotary Images – www.rotary.org/images  Official Rotary graphics – www.rotary.org/graphics  Social media tips for clubs -- www.rotary.org/en/MediaAndNews/News/Pages/110509_news_socialmediatips.aspx  Rotary’s blog, Rotary Voices -- http://blog.rotary.org/  Project Showcase -- http://map.rotary.org/en/project/pages/project_showcase.aspx  RI on Pinterest -- http://pinterest.com/rotary/  RI webinars -- www.rotary.org/webinars
  • 50. Social media resources  Convention presentations -- http://www.slideshare.net/Rotary_International/  Facebook Causes -- www.facebook.com/causes  General Facebook help -- www.facebook.com/help  Facebook safely tips -- www.facebook.com/fbsafety  Facebook custom username -- https://www.facebook.com/username/  Rotary videos on Vimeo -- http://vimeo.com/rotary  A Rotarian’s Guide to Social Media -- http://www.rotary.org/RIdocuments/en_pdf/global_outlook_1011_en.pdf  Archived issues of The Rotarian on Google Books -- http://books.google.com/books/about/The_Rotarian.html?id=vzQEAAAAMBAJ  RI on Google+ -- https://plus.google.com/u/0/s/Rotary %20International#103220154881031144795/posts

Editor's Notes

  1. 36 years in education, blog niche Catholic education, data supplied by Technorati CiB –Dryden town of 8000, only CiB Canada, & CiB Ontario had more visits. Data by Google
  2. Simply put, social media is a conversation, allowing people to connect online -- to create, share, and comment on content such as: News Photos Video It can be used for compelling reasons – such as support for causes, disaster relief, as well as enhancing a club’s public image and help it attract members. A very powerful communication tool that breaks down the walls between people around the world. It’s all about your Rotary story.
  3. Social media is a communication tool that lets you add your voice to the conversation.
  4. You can add value to the conversation by participating and telling the Rotary story. That attracts people to want to know more and be a part of Rotary.
  5. Rotary Voices is a blog Project Showcase is a new tool for Rotarians
  6. The challenge: we’ve never collected this before; our estimates are largely based on anecdotal information. Casting our net wide. This application marks the first step in the new model encouraging Rotarian-generated content: Any member of the Rotary family can login and add a service project The interface will be in the 9 Rotary languages Rotarians can post their projects in any language; they are not limited to the 9 “official” languages. Any visitor can “like” or “share” a project on their Facebook wall. All of the data lives @ www.rotary.org Really touches on 2 tenets of the strategic plan: Enhance Public Image and Awareness and Focus and increase humanitarian service
  7. Rotary Showcase allows any authenticated member of the Rotary family to post information about a service project with pictures, video and participating clubs. While Rotary Showcase will reside on rotary.org, users will also have the option to update their Facebook status with their Rotary Showcase projects. This is the landing page on Rotary.org This page has: Featured projects: Staff will review and select completed projects to feature at the top of the page – but any member of the Rotary family can post any project; RI approval is not required. Project Showcase also has Projects can be filtered by category (the 6 areas of focus, polio, new generations, vocational service or other), country, foundation, status (open/closed) The Impact Tracker will eventually be dynamic, calculating the aggregate impact of money raised, number of volunteers and volunteer hours and the estimated value of in-kind donations
  8. If the user has a Facebook account and gives permission, then project updates will be posted to Facebook status: When project is first posted When any updates are made, e.g. add photos or video, member joins a project, impact data is added
  9. Platform: WordPress Submissions from Rotarians are welcomed and encouraged. Share your story! Email blog@rotary.org for more information or to send a submission. Contributor guidelines are at http://rotaryinternationalblog.files.wordpress.com/2012/01/contributorguidelines_final.pdf
  10. With over 173,000 Fans on Facebook, Rotary is sharing its story to new audiences. Many posts drive traffic directly to rotary.org
  11. Definition of hashtag: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created by Twitter users as a way to categorize messages. Hashtags: Categorizing Tweets by Keyword People use the hashtag symbol # before relevant keywords (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search.  Clicking on a hashtagged word in any message shows you all other Tweets in that category. Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end. Hashtagged words that become very popular are often Trending Topics.
  12. Together, with clubs, districts, individual Rotarians, and family of Rotary – our voice is loud.
  13. Panelists will now talk about some of the ways they use social media to strengthen Rotary and their club.
  14. The last social media webinars were in October and November
  15. A guide featured in The Rotarian magazine and regional magazine about two years ago. www.rotary.org/RIdocuments/en_pdf/global_outlook_1011_en.pdf Panelists will now talk about some of the ways they use social media to strengthen Rotary and their club.
  16. 36 years in education, blog niche Catholic education, data supplied by Technorati CiB –Dryden town of 8000, only CiB Canada, & CiB Ontario had more visits. Data by Google
  17. For John Borst
  18. For John Borst Start bottom up: Sources WordPress can be free or can pay for theme and/or hosting. WordPress is the CMS product of choice – more choices. Key reason SM is because permits comments – replies; newspapers copied. Discuss each type of content –show examples (a) Rotary Voices, (b) 5550opinions –Websites article; ( c ) Commonweal – Many DG’s have blogs as info stories; fewer op eds; have not found discussion initiators… Question of local community – be a community blog and integrate Rotary with it. Include pictures – do not go overboard. Use/insert pullquotes
  19. For John Borst Rotary made up of business & service professionals – this is the place for Rotarians to be. So join both your profession groups & Rotary groups. You can start and moderate a group. This is only SM where worth while to do B2B marketing- plug that Rotary should advertise. Other sites are B2C. Note: More info about e-clubs at http://www.rotary.org/en/Members/RunningADistrict/membershipanddevelopment/Pages/eclubs.aspx
  20. For John Borst 1st quarter of 2012 Pinterest took off; explain CU/aggregation; SHOW EXAMPLES On Net , do quick pin . Emphasize need for pictures …on all social media FB especially & now Pinterest…Thumbnails as in ClubRunner not good enough. Must put larger picture into story. If Chrome doesn’t Pin picture try Firefox./IE
  21. For John Borst – his last slide and then it switches to Simone [publisher] Let you content do the marketing- indirect ; [content] e-newsletters, websites, & blogs are the base content of SM, pictures are content; context as NB as content[Gen C] means Generation “Connect” – inclusive of all ages, genders; [Language] Social media is a business world all its own with its own language CU Content Curation, UX User experience, SMB small business; also metaphor for learning– follow SM at Zite, join or monitor SM groups at Linkedin etc [measure] study, analyze your follow, like, visits, links, data – listen in; [marathon] very slow process – think long term – no gaps [face] involve all members, think of your club/district as a small business… don’t go crazy – think smart (engagement, low $ cost – high involvement, emotional, repeat cost,) Think mobile Rotary does with newsletters
  22. For Simone
  23. For Simone
  24. Slide for Simone: Note – This presentation will be on RI’s SlideShare account at http://www.slideshare.net/Rotary_International/
  25. Simone’s last slide.
  26. Melissa’s slide
  27. Melissa’s slide
  28. Melissa’s slide
  29. Melissa’s slide
  30. From Melissa – her last slide
  31. Note: Professional photos of the convention from RI are also on Flickr and can be found on rotary.org RI photo gallery page will be here: http://www.rotary.org/en/MediaAndNews/News/Pages/110503_IC12_photos.aspx   It pulls from this Set within our photostream, http://www.flickr.com/photos/rotaryinternational/sets/72157629445488682/
  32. Note: Professional photos of the convention from RI are also on Flickr and can be found on rotary.org RI photo gallery page will be here: http://www.rotary.org/en/MediaAndNews/News/Pages/110503_IC12_photos.aspx   It pulls from this Set within our photostream, http://www.flickr.com/photos/rotaryinternational/sets/72157629445488682/