- The document discusses Docker's marketing and community strategies, focusing on building an online and offline community. Some key tactics mentioned include engaging with the Hacker News community, being active on all social media platforms, creating relevant content, and hosting both regular and special event meetups to build real-life community connections. The overall approach emphasizes doing what you can for your community rather than viewing the community as something that can benefit the company.
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Effectively Market Your Events and Your CommunitySarah Page
Presentation given during the Texas Midwest Community Network annual conference in Abilene, TX on October 23, 2013. Presentation is entitled "Effectively Market Your Events and Your Community".
What's All the Fuss About Pinterest & Why Should I Care? #SMM12AnalogFolk
Presentation made at Social Media Marketing 2012 on October 25th.
Dispelling the myth that Pinterest is solely the preserve of middle aged American women pinning about cupcakes.... with a couple of cupcakes.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social MediaMelanie Parlette-Stewart
f you are serious writer, having an online social media presence is something that can work to your advantage. You can use social media to market a book, yourself, or an organization. Social media is one of the most important tools we can use for marketing and communication. Learn about popular social media tools such as Facebook, Twitter, Pinterest, YouTube, Instagram, and blogging. This workshop will explore best practices for engagement and getting the conversation going. Other issues covered will include managing risk, analytics, picking the best tools for your strategy, and privacy.
Whether you’re building a community or a personal brand, this workshop will provide you with tips and tools to get you started on developing an effective social media plan.
Great social media execution is a powerful new weapon in Search Engine Optimization (SEO) that can lead to top search rankings for your company. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. However, most fail to deliver even close to the desired results.
Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank well in search results, and your optimization efforts will fall short.
So, how do you solve this?
To answer that, author and consultant Stephan Spencer shares how to deploy a structured process via social media that can help your company be found – and stand out – in search engine results.
To contact Stephan directly or look at more of his videos, interviews, and articles, check out his website at www.stephanspencer.com
“Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and You...Content Marketing World
Are you seeking a proven path to grow your business? Do you want to know how social media could build you a more profitable business? During this high-energy session,
Michael Stelzner (founder of one of the world’s largest blogs – Social Media Examiner) will share the strategy he used to attract more than 550,000 monthly readers and generate millions in revenue – all in less than two years. You’ll walk away with a new and exciting way to rapidly build a following that will fuel your business growth for years to come.
Cloud Native Night April 2016, Munich: Talk by Josef Adersberger (@adersberger, CTO at QAware).
Join our Meetup: www.meetup.com/cloud-native-muc
Abstract: This talk is about the Cloud Native Stack, cluster orchestration with Kubernetes and the QAware Cloud Native Landscape.
Going Social: Fernie Chamber of Commerce Feb 24Aerin Guy
Going Social: a workshop designed to explore the possibilities of the web and social media for small business. Delivered to a lovely audience at the Fernie Chamber of Commerce on February 24, 2011.
How to develop and deliver your content strategyAnalogFolk
Click on the notes tab to see speaker notes (not available in embeds).
Creating content for the always-on lives brands now live is intrinsically different to creating advertising content. I delivered this talk at Digital Shoreditch to pull apart those differences in the processes in an effort to explain how to develop and deliver content that bridges the gap between campaigns.
The talk is a whistle stop tour of a process we've developed at AnalogFolk squeezed into 15 minutes. The media analogy to the economic concept of Stock & Flow was introduced by Robin Sloan and is one we've embraced at AnalogFolk. Thanks go out to Noah Brier for drawing attention to it in his excellent AdAge article.
Thanks go out to Matt Dyke for his oversight and the always excellent Kate Sigrist for the sexy divider charts.
"Coca Cola is no longer about creative excellence, but content excellence. Burberry is "as much a media-content company and a design company". Red Bull Media House originate feature-length films from their own film crews and music from their own studio. Facebook and Twitter no longer want media spend to sell ads, but to generate reach for content. Consumers don't want ads, they want good content.
In this talk we're going to explore how agencies can lead the content generation process from ideation to partnership to delivering and seeding content across social platforms to maintain an always-on content strategy. We will bring our strategies to life by referring to successful case studies throughout the talk.
Questions answered :
How do I create content for my clients?
How can I create low/no budget content?
How do I focus on the right platforms?
How can I deliver an always-on content calendar?
How can I improve my content-creation process from receiving the brief to delivery?"
Writers Workshop 2015 - Joining the Conversation: Fundamentals of Social MediaMelanie Parlette-Stewart
f you are serious writer, having an online social media presence is something that can work to your advantage. You can use social media to market a book, yourself, or an organization. Social media is one of the most important tools we can use for marketing and communication. Learn about popular social media tools such as Facebook, Twitter, Pinterest, YouTube, Instagram, and blogging. This workshop will explore best practices for engagement and getting the conversation going. Other issues covered will include managing risk, analytics, picking the best tools for your strategy, and privacy.
Whether you’re building a community or a personal brand, this workshop will provide you with tips and tools to get you started on developing an effective social media plan.
Great social media execution is a powerful new weapon in Search Engine Optimization (SEO) that can lead to top search rankings for your company. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. However, most fail to deliver even close to the desired results.
Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank well in search results, and your optimization efforts will fall short.
So, how do you solve this?
To answer that, author and consultant Stephan Spencer shares how to deploy a structured process via social media that can help your company be found – and stand out – in search engine results.
To contact Stephan directly or look at more of his videos, interviews, and articles, check out his website at www.stephanspencer.com
“Putting Social to Work: How to Rapidly Grow Your Fans, Your Prestige and You...Content Marketing World
Are you seeking a proven path to grow your business? Do you want to know how social media could build you a more profitable business? During this high-energy session,
Michael Stelzner (founder of one of the world’s largest blogs – Social Media Examiner) will share the strategy he used to attract more than 550,000 monthly readers and generate millions in revenue – all in less than two years. You’ll walk away with a new and exciting way to rapidly build a following that will fuel your business growth for years to come.
Cloud Native Night April 2016, Munich: Talk by Josef Adersberger (@adersberger, CTO at QAware).
Join our Meetup: www.meetup.com/cloud-native-muc
Abstract: This talk is about the Cloud Native Stack, cluster orchestration with Kubernetes and the QAware Cloud Native Landscape.
Ethnic Politics and the 2015 Elections in MyanmarMYO AUNG Myanmar
Myanmar Policy Briefing | 16 | September 2015
Ethnic Politics and the 2015 Elections in Myanmar
Recommendations
• The 2015 general election presents an important opportunity to give political
voice to Myanmar’s diverse ethnic nationality communities and empower them to
pursue their aspirations, provided that it is genuinely free and fair.
• If successfully held, the general election is likely to mark another key step in
the process of national transition from decades of military rule. However the
achievement of nationwide peace and further constitutional reform are still
needed to guarantee the democratic rights, representation and participation of all
peoples in determining the country’s future.
• Although nationality parties are likely to win many seats in the polls, the impact of
identity politics and vote-splitting along ethnic and party lines may see electoral
success falling short of expectations. This can be addressed through political
cooperation and reform. It is essential for peace and stability that the democratic
process offers real hope to nationality communities that they can have greater
control over their destiny.
• Inequitable distribution of political and economic rights has long driven mistrust
and conflict in Myanmar. The 2015 general election must mark a new era of
political inclusion, not division, in national politics. After the elections, it is vital
that an inclusive political dialogue moves forward at the national level to unite
parliamentary processes and ethnic ceasefire talks as a political roadmap for all
citizens.
Removal of Transformation Errors by Quarterion In Multi View Image RegistrationIDES Editor
This method is based upon the image registration
process and the application is when the text which is to be
identified is behind the mesh which works as a hurdle. We
know that the mesh as hurdle can be made less irritating by
either moving the camera or the source itself. The method
uses Radon Transform for extracting the mesh lines and
capturing the position of the mesh lines. The final process of
filling the deformed image is through the registration. The
method is adaptive to movement in any direction. The
transformation errors are removed by the Quarterions. It was
tested on a number of images [200] approximately and gave
excellent results.
Recorded on Thursday, April 12, 2012. This webinar is Part II of a two-part review of issues related to immigration, women, and children. It discusses situations involving immigration and family issues that may arise for non-citizen women and their children. It looks at situations such as non-citizen women with Canadian-born children, and sponsorship when relationships break down. Presenters are Tamar Witelson, Legal Director at The Metropolitan Action Committee on Violence Against Women and Children (METRAC) and Raoul Boulakia, a lawyer and certified specialist in Immigration, Refugee and Citizenship law. Those not already familiar with basic concepts related to immigration status should review Immigration, Women, and Children: Part I - Basic Concepts.
Watch an archived version at:
http://yourlegalrights.on.ca/webinar/immigration-women-and-children-part-ii-%E2%80%93-sample-situations
These are slides for a workshop for The Gazette in Montreal on using social media and other engagement tools and techniques in reporting. For links relating to this workshop, check my blog: http://wp.me/poqp6-1Yd
Social Media Boot Camp Kuala Lumpur Malaysia November 2014Shane Gibson
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Social Media Planning – Now that you’ve got your staff and board excited about social media, what’s next? Like most plans, it starts with a strategy, one that's based on a desire to build relationships. What does a social media plan look like? What are the key elements? Where should you dedicate your time and how can you make most of your efforts? This session will present strategies and tactics you can employ, and will touch on how it all ties into the communications plan you’ve already got.
Building a community - BuildStuff Lithuania 2014Gill Cleeren
You want to be a user group lead? Thinking of starting your own user group? Awesome! But there are a number of things to think about before starting. Is your whole idea viable? Where do I get speakers and attendees? Should I create a legal entity? How do I finance the whole thing?
In this session, Gill Cleeren will tell you how he has had a successful user group in Belgium for almost 10 years now.
An overview of Social Networks and which ones matter for businesses, especially local businesses and their associated social marketing efforts. Examples of how to use social networks for marketing are included.
Sharing your club message through social media steve hayterMark Huddleston
Based on a similar presentation at the Rotary International Convention in Sydney, 2014, Steve has modified the existing presentation for D9520 and added a few slides.
Join Brian Pichman of the Evolve Project as he helps uncover great ways to find alternative funding opportunities. From using different methods and strategies, you can really do more for your library; from learning how to communicate with vendors in a different way or leveraging your community for support. We will also focus on crowdsourcing support (through sites such as Kickstarter or Indiegogo) is a challenging and often daunting task. In order for a truly successful campaign, there are a variety of steps that need to be meticulously maintained and followed. This session helps you learn the basics, from start to finish, about launching your new idea through a crowd- sourced campaign. It also discusses various methods and strategies to find extra money so that you may do more! It shares strategies and methods from a business perspective that libraries can use to have successful wins. Learn how to do more with less, find new sources for funding, and build a strategy to get more for your school.
This training covers the 4 steps to social media success using tips that even power users will find useful.
Learn best practices for:
✅ setting up a great profile
✅ connecting with the right people and growing your network
✅ creating posts that get results
✅ participating in an online community
This workshop is packed with power tips for using LinkedIn, Facebook, Instagram and Twitter to build an online presence and connect with the right people at the right time in the right place with the right message.
The Boot Camp Digital team of Digital Marketing and Social Media Speakers is in high demand and we speak to organizations and businesses of all sizes, all over the world! If you'd like one of our experts to speak to your group, or want to have a social media workshop for your organization, contact us at https://bootcampdigital.com/digital-marketing-social-media-speakers/
Content is the Fire, Social Media is the GasolineSarah Zink
Social media is a slippery eel. Each platform has its pros and cons, and two seemingly 'identical' businesses will have two entirely different social media strategies.
How do you figure out what platform is best for you? How do you know how best to use each platform?
This slideshow barely touches the tip of the iceberg on what you need to know/is out there to learn about social media - but I think it will give you a good place to start.
Email questions/comments to Sarah at PlaidforWomen dot com.
Similar to Marketing & Community at Docker (30-min presentation to Trinity Ventures' portfolio companies) (20)
Build Your Own SaaS using Docker. A proof of concept with a simple Memcached SaaS.
See the Memcached as a service application in action at http://www.memcachedasaservice.com
Find the source code on GitHub: https://github.com/jbarbier/SaaS_Memcached
Who wants to be an entrepreneur @ European Institute of TechnologyJulien Barbier
Conference @ European Institute of Technology, 2012
With
- Julien Barbier, founder, emerchant (twitter @julienbarbier42)
- Jean Michel Billaut, founder of l'Atelier BNP-PARIBAS (twitter @Billaut)
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Marketing & Community at Docker (30-min presentation to Trinity Ventures' portfolio companies)
1. #trinitysmarketing
30 minutes of Docker Marketing & Community
By Julien Barbier, Sr Dir of Growth, Marketing & Community at Docker
2. Agenda
About
• TL;DR;
• The San Francisco VIP Club
• Hacker News
• All social medias
• SERP
• Offline
• Mix Online & Offline
• Real life case study
3. About this presentation
• 30 minutes is not enough
• It may take more than 42 minutes :)
• Focus on:
• Community
• Content
• Will not cover (but we can discuss in Q&A):
• Traditional marketing
• Messaging & Positioning
• Enterprise vs community/users Marketing
• Swags
• Funnel
• Online paid campaigns
• Retargeting
• Drip campaigns
• Press
• Webinars
• Hiring
• Sponsoring events and shows
• Organizing conferences (DockerCon)
• Talking at conferences
• Staying lean in marketing
• Marketing & sales
• New / Next challenges
• …
#trinitysmarketing
4. About me
• Julien Barbier
• 2004-2008: Software engineer & Product Manager
(Paris, France)
• 2008-2012: Entrepreneur (Paris, France & Miami,
FL)
• Oct 2012-now: co-Founder of #while42
(International French Tech Engineers Network,
1500+ members in 30+ chapters around the World)
• Oct 2012-now: Sr Director of Growth, Marketing &
Community at Docker (ex-dotCloud, San Francisco,
CA)
• Contact me: julien@docker | @julienbarbier42
5. About Docker
• Build, Ship and Run Any App, Anywhere
• dotCloud, Founded my Solomon Hykes, in
France (2008), and “relaunched” in SF
(2010)
• dotCloud released Docker open source,
Mar 2013
• Huge traction since then, in both user and
enterprise adoptions led to a pivot
• Huge online and offline community
• Learn more: www.docker.com | @docker
6. Agenda
• About
TL;DR;
• The San Francisco VIP Club
• Hacker News
• All social medias
• SERP
• Offline
• Mix Online & Offline
• Real life case study
7. Community, TL;DR;
• You do NOT control the community
• It is NOT your community: you are part of it, you can influence it, but you
do not own it
• It is not what your community can do for you, but what you can do for your
community
• Your product/brand is not what you say it is. It is what THEY say it
is
• Lower budget, Higher conversion rate vs traditional marketing
• Community is like a network
• A community/network is as strong as the number of links between its
members
• IRL links are more precious than Online links
• Communities everywhere!
• At the end of the day everything is always about people
9. Track and monitor EVERYTHING
• Track and measure EVERYTHING
• If it is useless now, it WILL be useful later
• Integrate tracking and metrics EVERYWHERE
• Should be part of your product release cycles
• Should be part of every offline & online
marketing campaign
• Measure the impact of every change,
update, new feature, campaign, tweet,
meetup, event, press release…
• Be both HUMAN and DATA DRIVEN
10. Agenda
• About
• TL;DR;
The San Francisco VIP Club
• Hacker News
• All social medias
• SERP
• Offline
• Mix Online & Offline
• Real life case study
11. The San Francisco Docker VIP club
• Jan 18, 2013: Initial commit
• Closed source
• Private presentations to startups by Solomon & Andrea
• Word of mouth
• “VIP” club on GitHub, by invitation only
• Belonging, Self-Esteem
• Mar 20, 2013: the project leeks on Hacker News
• Hits front page & #1
• 15K visits in a day
• Huge interest from the
HN community
12. Agenda
• About
• TL;DR;
• The San Francisco VIP Club
Hacker News
• All social medias
• SERP
• Offline
• Mix Online & Offline
• Real life case study
13. Hacking Hacker News 1/3
• HN = Tech early adopters
• Use / Create tools for monitoring
• Reminder: Track EVERYTHING
• If the tool does not exist, create it!
• Track your company and product &
join the conversation as soon as possible
• And track competitors too!
• www.hnwatcher.com
• Upvote and get to the front page
• More traffic and brand awareness
• Join the conversation as soon as possible
• Your product/brand is not what you say it is.
It is what THEY say it is
• Create and/or Post Content that
this community like
• It is about what you can do for your community
14. Hacking Hacker News 2/3
• Timing is important
• Experiment
• And track + document
• Target different groups
of people by posting at different times
Source: http://blog.itlater.com/whats-the-best-time-to-post-to-hackernews/
15. Hacking Hacker News 3/3
• Do not post obvious marketing content
• Remember: you are here to help this community
• Post in other social networks BEFORE
• You will get more upvotes due to community posts
• Belonging, Recognition
• If it’s good content and if it does not work, Recycle!
• Try same blog post but with a different URL
• Try with different format
• Blog post, Gist, Slideshare presentation, Youtube video, e-book, …
• Help the Docker community
• It is about what you can do for your community
• Upvote and post their content too!
• Recognition, Respect, Love
• Add more links to your community
• More brand awareness
16. Agenda
• About
• TL;DR;
• The San Francisco VIP Club
• Hacker News
All social medias
• SERP
• Offline
• Mix Online & Offline
• Real life case study
17. The social network strategy
• Tips from HN strategy are true here too (cf previous 3 slides)
• Be everywhere!
• Reddit, Twitter, Facebook, Google+, Slideshare, Youtube, GitHub,
Stack Overflow…
• But do know where to put more efforts when you do not have enough time
(track & measure!)
• Use the specificity of each social network
• Different users, different features, different post previews, etc…
• Join the conversation as soon as possible
• Your product is not what you say it is. It is what THEY say it is -> you
want to be part of this conversation!
• Identify leaders / influencers on each social media
18. Twitter tips of the day
• Include authors & companies handles in your
tweets
• Recognition, Respect, Love
• Add more links to your community
• -> More RTs -> More reach -> even more links for
your community + recognition for authors
• NOTE: this is true for your team too!
• Your team is a community
• Everything is a community!
• NOTE2: this is true for journalists too!
• Everything is a community!
• NOTE3: this is true for partners too!
• Everything is a community!
• It is ok to post several times
20. Which twitter account should I use?
• Founder: 5K followers
• Company / product / brand: 500 followers
• Who should post product releases, news & co?
• Brand!
• Build your company brand first!
• Build your company’s community (vs founder’s community)
• Be careful of Ego / Personal branding
• The founder may leave, but the brand will stay
• You don’t want the community to leave with the founder
• Have the founder(s) RT the company tweet
• Your logo is (theoretically) more eye-catchy & recognizable than your
founder’s picture in a twitter stream
21. Social Networks: more tips 1/2
• Post / RT your community’s content (blog post, articles,
videos, …)
• It is your way to say thank you
• It is about what you can do for your community
• Belonging, Recognition, Respect, Love
• Add more links to your community
• Encourages them to write more
• Do the same for every social media
• Use specificity
• Don’t be lazy!
• Do NOT use automatic / auto-posts tools
• Do NOT use AddThis (or equivalent buttons) on your blog and websites
-> terrible branding!
22. Social Networks: more tips 2/2
• Include Photos / pictures in your articles
• Or even better: Use Open Graph or equivalent
(ogp.me)
• -> More reach! (min 30% more clicks when you
have a picture)
BAD GOOD
23. Social Network: tracking tools
• Use the right tools
• It does not have to be fancy or expensive
• What we use at Docker for Social Networks
(& web)
• Mention.net
• HNWatcher.com
• Twitter.com
• (+ Google News for press)
• Forget about Google Alert, it does NOT work
• Track EVERYTHING
24. Agenda
• About
• TL;DR;
• The San Francisco VIP Club
• Hacker News
• All social medias
SERP
• Offline
• Mix Online & Offline
• Real life case study
25. Content strategy
• Write good content, unique & relevant
• Write content your community wants to read
• It is about what you can do for your community
• Target likely amplifiers!
• Forget about your SEO magic tricks
• It does not work in the long run
• Encourage your community to build content
• Say thank you, repost, post, upvote, RT, include them in your
newsletter, itw them, …
• Belonging, Recognition, Respect, Love
• Your team is your community too!
• Say thank you, gamify, hall of fame, tweet, post, recycle, etc…
• Belonging, Recognition, Respect, Love
26. Google search auto complete
• This is what your community is looking for
• Free tool!
• Automate: http://keywordtool.io/
28. Agenda
• About
• TL;DR;
• The San Francisco VIP Club
• Hacker News
• All social medias
• SERP
Offline
• Mix Online & Offline
• Real life case study
29. Why IRL community is so important
• Community is like a network
• Adds more link to your network
• IRL links are more precious than Online links
• It is all about people, so you want to meet them and build a stronger
relationship
• People like meeting other people to talk about ideas, problems,
discover new tricks, etc...
• Belonging, Self Actualization
• A “meetup” visitor has more “value” than a website visitor
• More engaged
• More likely to stick with the product
• Actually more likely to stick with YOU, the person they have just met
• It is all about people
• Use IRL as many times as possible
• Mix formats
• Regular meetups, Panels, Hack day, Hackathon, etc…
• Provide Food + Drinks + Wifi! :)
30. Start small, and scale
• Target meetups in your area
• Target by topics, competitors, & attendees personas
• Try to get a team member to talk (lightning talks)
• Create your own meetup group
• Can be in your office
• Treat the first members with care and love
• Scale yourself
• Create second, third group where your team can go
• Help your community build your community
• See next slide
• It does take more time and effort to grow the Offline community
• Be sure to track this too!
• RSVPs
• Attendees
• Members of local groups
• Feedback (online/offline, surveys)
31. Help the community build the community!
• Help Meetup (co-)organizers with
• Best practices
• Updates on the product & messaging + Content
• Your product/brand is not what you say it is. It is what THEY say it
is
• Tools
• SWAG
• Tee-shirts
• Stickers
• Invite users to speak
• People love to hear real life stories
• Your product/brand is not what you say it is. It is what THEY say it
is
• Users love to speak (Recognition, Mastery, Self-Esteem)
• Don’t make it a sales event!
• It should be about the community first
• Help them promote their event
• Event page
• Twitter and co
• Newsletter
• Love, Recognition, Belonging
32. Agenda
• About
• TL;DR;
• The San Francisco VIP Club
• Hacker News
• All social medias
• SERP
• Offline
Mix Online & Offline
• Real life case study
33. Bring IRL back online
• Adds more link to your community
• Tweet about IRL events
• Quotes, photos (tag ppl -> love!), numbers,
interesting facts, etc…
• Follow up with emailing / survey
• Say thank you (send love!)
• No sales speech
• Add content they care about (it is about helping your community)
• Include links to presentations they just saw
• Include links to anything that could answer their questions
• Include a link to your newsletter and / or online tutorial…
34. Bring online back to IRL
• Adds more link to your community
• IRL links are more precious than Online
links
• Add a page with the upcoming meetups and events
• Include meetups and events calendar in your newsletter
• Use twitter and co to inform people about the next event
• Find any excuse to invite people to meet you
• Regular meetup
• Giving a talk at a conference
• Panel
• Celebration
• Big news, Announcements, Previews, Proposals…
• Hack day
• Hackathon
• Product update
35. Agenda
• About
• TL;DR;
• The San Francisco VIP Club
• Hacker News
• All social medias
• SERP
• Offline
• Mix Online & Offline
Real life case study
36. Global Docker Hack Day
• 1500+ attendees, in 30+ cities around the world
• Includes both Online & Offline communities
• More links!
• Belonging
• Each meetup group provides a (safe) venue + food + drinks + wifi
• Main event in SF was broadcasted live
• 2500+ views in 64 different countries
• Recorded -> great content we then did post on social networks and co
• Preview of 3 proposals
• Self actualization
• And get feedback from the community
• 4 Partners involved (MSFT Azure, Rackspace, Digital Ocean, Online Labs)
• Partners are part of your community (everything is a community, give love to your partners too)
• 1 customer involved
• How Docker is used at Yelp (Achievement Mastery Recognition Respect for the speaker)
• People hack on Docker
• They have to submit title + video + description -> great content
• Best hack wins tickets to DockerCon Europe
• DockerCon sold out, this is the only way to get tickets (Achievement Mastery Recognition Respect)
• The community votes on social networks for the winner
38. The voting page
• 36 projects submitted
• Tweet to vote!
• Add team twitter
handles in the tweet!
• Recognition, Love
• Reach on Twitter: 3M+
• https://docker.com/community/globalhackday
39. End result
• This was super FUN
• Huge reach & noise everywhere
• So much that press already referred and linked to content in several articles. (more SEO)
• Thousands of tweets around Docker
• And Docker Global Hack Day
• Great position + Messaging was out and buzzing
• Great feedback from the community
• Great content was built
• The whole Maslow pyramid was covered
• We strengthened the community
• Co-organizers
• Hackers
• Partners
• Users
• Online community
• Community is happy
• And winners will be super happy
• They also wrote blog posts referring our content (more traffic + SEO)
• Partners are happy
• They also built content referring our content (more traffic + SEO)
• Docker is happy
• So Dan is Happy :)
40. Thank you!
• Any questions?
• Ping me to chat more about Marketing & Community:
• julien@docker.com
• @julienbarbier42