10. Influencer Types
Celebrities or names in your industry
(typically these have large followings)
Journalists
(amplification and reach through distribution)
Academics or industry analysts
(authority and influence with a targeted audience)
11. 1. Find heavily shared content and see who
shared and amplified it
19. How can you help your influencers?
• Link to the influencer’s personal site, valuable if you have
a high authority or highly ranked site
• Recommend their services
• Free or discounted use of your services
• Research/share insights before they are public
• Share and promote their content
20. Ok, but how do I execute an influencer
campaign that gets results?
22. Ideation LaunchEditing/StagingContent Creation
Content Collaboration - big
influencers
Early access:
Customers
Targeted
Social Ads
Owned
Media
Promotion
Early access:
Advocates
Relationship Nurturing –
influencers, promoters, advocates
The Project Plan
23. Created a project in
BuzzStream for each
segment
For each segment, we
had unique:
○ Goals
○ Workflow
○ Email templates
26. 1.Set threshold metric filters (DA 60+, posted in past
year, 1,000+ Twitter followers)
2.Enter relevant keyword (link building)
3.Review influencers by content to determine
collaboration candidates
BuzzStream Discovery Workflow
27. Influencers, Advocates,
Promoters
Nurtured relationships prior to
launch
Outreach to likely promoters:
○ Requested feedback on the
eBook outline before writing
○ Provided early access to the
eBook (soliciting feedback)
Included shout-outs in the blog
post.
Benefits:
○ Improved the eBook
○ Drove sharing
○ Built loyalty
28. Find Research Nurture Outreach Analyze
Workflow for Influencers, Advocates, Promoters
29. Find content sharers
with BuzzSumo:
• Filter out websites
that are heavily
shared by bots
• View sharers for
highly shared content
Find Influencers
30. Research sharers to
determine fit:
• Our goal – sharing…
look for high RTs,
followers, reply ratio
• View links shared to
determine likelihood
they’ll share
– Focused on your
topics?
– Share content from
other sites?
Research Influencers
31. 1. Twitter influencer search in the “Amplification” section in
BuzzSumo
2. Content search in BuzzSumo to find influential authors
3. Influencer search in BuzzStream Discovery (filter to limit
results to twitter influencers)
4. Use the BuzzStream chrome extension (BuzzMarker) to
turn twitter lists into “prospecting lists.”
Find and Research Influencers – Additional
Methods
32. • Add to nurture lists in
BuzzSumo
• Engage in the
“Amplification”
section
– Answer questions
– Retweet/like tweets
with matching keywords
– Share content
• Import nurture lists
into BuzzStream
project
Nurture Influencers
33. • Includes:
– People who share/link to us
– People we share/link to
– Customers
– People we talk to regularly
• Tools for identifying advocates and friends
– BuzzSumo brand monitoring and URL searches
– BuzzStream Discovery brand search
– BuzzStream Outreach – filtering by outreach history, tweet
history, link history
Find Advocates/Friends
34. Using filters in
BuzzStream outreach
• Tags
• Tweet history
• Email history
• Link history
Find Advocates/Friends