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in Japan
            Ayumu Aizawa
       Developer Marketing, Heroku
Safe Harbor: Safe harbor statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and
assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results
of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make. All statements other than statements of historical fact could be deemed forward-
looking, including any projections of product or service availability, subscriber growth, earnings, revenues,
or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with
developing and delivering new functionality for our service, new products and services, our new business
model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual
property and other litigation, risks associated with possible mergers and acquisitions, the immature market
in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our
limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise
customers. Further information on potential factors that could affect the financial results of
salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended
April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings
section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public
statements are not currently available and may not be delivered on time or at all. Customers who purchase
our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking
statements.
Me

     “   Ayumu Aizawa
             @ayumin
                          “
 Developer Marketing, Advocate
Heroku Evangelist at Salesforce.com

     Enterprise system architect
          Ruby committer
   2009-2011 RubyKaigi organizer
FAQ

    “    Are you a Heroku guy?
           or Salesforce guy?
                                      “
          The answer is both YES.

All Heroku guys are Employee of Salesforce.com.
      Bridging Heroku and Salesforce.com
          is my primary responsibility.
×
Heroku in Japan
Heroku in Japan
Video
ASICS - ING New York City Marathon
 'Support Your Marathoner' Program

  http://www.youtube.com/watch?v=SnrzClsOlyU
POWERED BY:                 REQUIREMENTS:
2 Processes                 Rapid deployment
Koi Database                Extensive third party services
Cron, Airbrake, SendGrid,   Painless video encoding
PG Backups, ZenCoder
REQUIREMENTS:
                                                   POWERED BY:                   Highly productive platform
                                                   90 Processes/Ika DB           Scalable for 25M fans
                                                   New Relic, Cron, PG Backups   Extensible with add-ons




                      REQUIREMENTS:
POWERED BY:           Highly productive platform
43 Processes/Koi DB   Scalable for 25M fans
New Relic Premium     Extensible with add-ons
What is Heroku?

“    Heroku (pronounced her-OH-koo) is a cloud application
   platform – a new way of building and deploying web apps.
   Our service lets app developers spend 100% of their time on      “
    their application code, not managing servers, deployment,
                  ongoing operations, or scaling.


Heroku (へろく) は、クラウド・アプリケーション・プラットフォーム
-- ウェブアプリケーションを開発・展開する新しい方法です。

私たちのサービスは、開発者が彼らの時間を100%アプリケーションコード
に費やすことができるようにし、サーバー管理、デプロイ、システム運用、
拡張から解放します。

                                    http://about.heroku.com/#what_is_heroku
Philosophy

 “           Developer productivity is our battle cry,
                at the core of everything we do.
  A deployment platform’s workflow and experience should be
 designed. Every decision – from what HTTP cache to use, to the
  order of command-line flags, to the color of the buttons – has
  been made with a maniacal focus on developer productivity.
                                                            “
  「開発者の生産性(Developer Productivity)」は、
我々がおこなうあらゆることについて中心的なテーマである。

 プラットフォームのワークフローと操作性について、
あらゆる議論は「開発者の生産性」に徹底的に拘っている。
Heroku in Japan
FAQ

  “    Why Salesforce.com
        bought Heroku?
                                               “
            Byron says …
      Salesfoce.com needs Platform
          for social enterprise.
Salesforceはエンタープライズのソフトウェア企業で、
それはそうです。しかしSalesforceはクラウドを理解して
いると同時に、Web2.0、ソーシャル、モバイルなどどんな呼び方をしても
いいですが、そうした新しいアプリのパワーを分かっています。
                    http://www.atmarkit.co.jp/news/201103/03/heroku.html
Heroku in Japan
Heroku in Japan
http://www.youtube.com/watch?v=HLtjdydaGo0
FAQ

            “       What are you doing
                   for Heroku in Japan?
                                                     “
                Everything for developers
              who are using Heroku in Japan.
For example:
     Holding events, meetup, workshop.
     Notice information via Twitter, Facebook, Blog … etc
     Gathering issue around Heroku from Japan.
     Preparing support for business in Japan.
Events
Heroku will held 2type of event.
      Meetup                 Workshop




Any events related to Heroku are WELCOME!
    Let me know if you need help 
Notifications
@herokujp      www.facebook.com/
                  herokujp
FAQ

            “        What can we do
                   for Heroku in Japan?
                                                    “
                   Having fun on Heroku.
For example:
     Tweeting, Blogging, Having presentation.   #herokujp
     Deep diving to Heroku architecture.        Github: heroku
     Small Apps for community.
     Create Social Apps on Facebook.
     Provide your service as Heroku add-on.
Facebook App

Heroku is Default server
   for Facebook App
Heroku in Japan
Add-on

You can provide your service
     as Heroku Add-on
Heroku in Japan
Heroku in Japan
Your Cloud
       Service




App   Resource




App   Resource
FAQ

     “   How to contact Heroku,
          when I had problem?
                                                 “
Status:          https://status.heroku.com/
Resources:       http://devcenter.heroku.com/
Support:         https://support.heroku.com/
             ayumin@heroku.com
              (if you necessarily in Japanese)
www.heroku.com
One more thing …
Heroku in Japan

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Heroku in Japan

  • 1. in Japan Ayumu Aizawa Developer Marketing, Heroku
  • 2. Safe Harbor: Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward- looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
  • 3. Me “ Ayumu Aizawa @ayumin “ Developer Marketing, Advocate Heroku Evangelist at Salesforce.com Enterprise system architect Ruby committer 2009-2011 RubyKaigi organizer
  • 4. FAQ “ Are you a Heroku guy? or Salesforce guy? “ The answer is both YES. All Heroku guys are Employee of Salesforce.com. Bridging Heroku and Salesforce.com is my primary responsibility.
  • 5. ×
  • 8. Video ASICS - ING New York City Marathon 'Support Your Marathoner' Program http://www.youtube.com/watch?v=SnrzClsOlyU
  • 9. POWERED BY: REQUIREMENTS: 2 Processes Rapid deployment Koi Database Extensive third party services Cron, Airbrake, SendGrid, Painless video encoding PG Backups, ZenCoder
  • 10. REQUIREMENTS: POWERED BY: Highly productive platform 90 Processes/Ika DB Scalable for 25M fans New Relic, Cron, PG Backups Extensible with add-ons REQUIREMENTS: POWERED BY: Highly productive platform 43 Processes/Koi DB Scalable for 25M fans New Relic Premium Extensible with add-ons
  • 11. What is Heroku? “ Heroku (pronounced her-OH-koo) is a cloud application platform – a new way of building and deploying web apps. Our service lets app developers spend 100% of their time on “ their application code, not managing servers, deployment, ongoing operations, or scaling. Heroku (へろく) は、クラウド・アプリケーション・プラットフォーム -- ウェブアプリケーションを開発・展開する新しい方法です。 私たちのサービスは、開発者が彼らの時間を100%アプリケーションコード に費やすことができるようにし、サーバー管理、デプロイ、システム運用、 拡張から解放します。 http://about.heroku.com/#what_is_heroku
  • 12. Philosophy “ Developer productivity is our battle cry, at the core of everything we do. A deployment platform’s workflow and experience should be designed. Every decision – from what HTTP cache to use, to the order of command-line flags, to the color of the buttons – has been made with a maniacal focus on developer productivity. “ 「開発者の生産性(Developer Productivity)」は、 我々がおこなうあらゆることについて中心的なテーマである。 プラットフォームのワークフローと操作性について、 あらゆる議論は「開発者の生産性」に徹底的に拘っている。
  • 14. FAQ “ Why Salesforce.com bought Heroku? “ Byron says … Salesfoce.com needs Platform for social enterprise. Salesforceはエンタープライズのソフトウェア企業で、 それはそうです。しかしSalesforceはクラウドを理解して いると同時に、Web2.0、ソーシャル、モバイルなどどんな呼び方をしても いいですが、そうした新しいアプリのパワーを分かっています。 http://www.atmarkit.co.jp/news/201103/03/heroku.html
  • 18. FAQ “ What are you doing for Heroku in Japan? “ Everything for developers who are using Heroku in Japan. For example:  Holding events, meetup, workshop.  Notice information via Twitter, Facebook, Blog … etc  Gathering issue around Heroku from Japan.  Preparing support for business in Japan.
  • 19. Events Heroku will held 2type of event. Meetup Workshop Any events related to Heroku are WELCOME!  Let me know if you need help 
  • 20. Notifications @herokujp www.facebook.com/ herokujp
  • 21. FAQ “ What can we do for Heroku in Japan? “ Having fun on Heroku. For example:  Tweeting, Blogging, Having presentation. #herokujp  Deep diving to Heroku architecture. Github: heroku  Small Apps for community.  Create Social Apps on Facebook.  Provide your service as Heroku add-on.
  • 22. Facebook App Heroku is Default server for Facebook App
  • 24. Add-on You can provide your service as Heroku Add-on
  • 27. Your Cloud Service App Resource App Resource
  • 28. FAQ “ How to contact Heroku, when I had problem? “ Status: https://status.heroku.com/ Resources: http://devcenter.heroku.com/ Support: https://support.heroku.com/ ayumin@heroku.com (if you necessarily in Japanese)