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CMX Series - Building Developer Community Through Hackathons

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Learn more about building developer community through hackathon presence.

Published in: Engineering, Technology
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CMX Series - Building Developer Community Through Hackathons

  1. 1. BUILDING DEVELOPER COMMUNITYTHROUGH HACKATHONS @SarahJaneMorris Developer Community Manager Intel Services/Mashery #cmxseries 😍💻 📱
  2. 2. @SarahJaneMorris? • Marketing and community for 10+ years • Developer community building for the last 5 years • Built out an early stage developer community at Context.IO in Montreal • Moved to SF in 2012 to manage Intel Mashery’s community of 342,000 devs.They’ve built over 99K active apps! <3 • Sponsored, helped to organize and/or produced over 200 hackathons since 2011
  3. 3. How do Developer Communities Differ from Consumer Communities?
  4. 4. SOLUTIONS FOCUSED Developers engage in community in an effort to discover tools, exchange knowledge and solve problems. @SarahJaneMorris #cmxseries How delighted is she!
  5. 5. KNOWLEDGE EXCHANGE For both online and offline community building: solid docs, sample apps, lightning fast tech support, forum presence and knowledge gathering/sharing@SarahJaneMorris #cmxseries My man Rex St. John sharing his skillz
  6. 6. SWAG! STARDOM! <3! Developers love the spotlight too, and they love free stuff! img courtesy:TechCrunch @SarahJaneMorris #cmxseries <3 Neil <3
  7. 7. PROTIP: If they’re spelling it Hack-a-thon, think long and hard about participating@SarahJaneMorris #cmxseries What Makes a Great Hackathon?
  8. 8. COLLEGIATE Large scale, 1000+ students. Great for recruitment, tinkering and engaging with upcoming developers to build community img courtesy:TechCrunch @SarahJaneMorris #cmxseries
  9. 9. BRAND HACKATHONS Anywhere from 80-300 developers and designers, building apps around specific branded APIs and partners. Large prizes. @SarahJaneMorris #cmxseries
  10. 10. INDEPENDENT/THEME Anywhere from 80-300 developers, usually brand agnostic w/ a handful of sponsors and a theme. Great for open-minded devs,API adoption and a fun weekend! @SarahJaneMorris #cmxseries
  11. 11. http://truthforhumanity.com
  12. 12. SOCIAL GOOD HACKATHONS 50-200 developers hacking for a cause @SarahJaneMorris #cmxseries
  13. 13. FOR PROFIT HACKATHONS Sometimes charge developers to attend, large cash prizes, major sponsorship fees img courtesy: BrightSideofNews @SarahJaneMorris #cmxseries
  14. 14. HOWTO GAUGE HACKATHON SUCCESS? • How much feedback did you gather from developers? • How many API keys/new accounts were created? • How many applications built leveraged your technology?
  15. 15. SO,YOU WANTTO HOST A HACKATHON?• Start small: one location, one targeted group • MVPs/functional prototypes only! No PowerPoint! • Icebreaking: Developers can be introverts. Plan to help with team formation • Minimize Friction: simple/noT/Cs, clear judging criteria • Fun prizes! Experiential, unique and tangible always beats cash • Hackathons are at their best with your API/Tech tool friends @SarahJaneMorris #cmxseries • DON’T ALLOW EXISTING CODE • Make it so much fun, and make it comfy! • Make it inclusive and remember to be professional
  16. 16. THANKYOU! @SarahJaneMorris http://sarah-janemorris.com morrissarahjane@gmail.com @HerbieTLPug facebook.com/herbiethelovepug

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