The Fundamentals of Developer Marketing - 2013
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Given at the Evans Data Developer Marketing Conference on March 18, 2013.
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The Fundamentals of Developer Marketing - 2013
- 1. The Fundamentals of What We Do
- 2. The Hook A new perspective? Be able to explain it to your mother? Predict the future?
- 3. Bruce Jones @BMcCJ C Programmer, MBA Entrepreneur Developer Evangelist GetJar, HTC, Verifone Head of NA, PayPal
- 6. The first person to celebrate 150 birthdays has already been born. -Aubrey De Grey Chief Scientist SENS Mountain View
- 7. Earth, Inc Global Mind Power Shifts Economic Compass Science Revolutions Human Influence
- 10. Show of Hands Brain Wave Recognition Voice Recognition Character Recognition Faxing
- 12. Brain Wave Helicopter September 2012
- 13. Hits the makersphere December 2012
- 14. Imagine that YOU have to get developers to build to that?
- 15. 4 Ps & 3 Cs Product Price Cost of Developement Place Online In the field Promotion Discounts T Shirts Benefits Co Promotion
- 16. 4 Ps & 3 Cs Company Competition Customers Developers End Consumer
- 17. Product
- 18. Place Fields Events Groups, MeetUps, Conferences, Parties eMails CRM VCs, Incubators, Exubators, Accelerators, Vertical Accelerators, HackerSpaces, Peer Evangelists
- 21. Company Are we perceived to be cool? Are we trustworthy? Where will our APIs be in the future? Should developers invest their time with us?
- 22. People / Roles Developer Marketing Developer Advocate Technical Evangelist Developer Evangelist
- 23. Measuring Candidates Developer / Technical Evangelist / Public Speaking Money / Business Development / Delivering Value
- 24. Competition What are the other APIs in your space? What are the alternatives to implementation?
- 25. Consumers Consumers of the API = Developers Consumers of the final product
- 26. Tinkerer / Academic Professional Walled Garden Everyone Publishes html Independent Developers
- 27. Let’s Get Some Developers Some dudes in a garage, with spare time
- 28. Crowd Sourcing vs. Developer Sourcing* *© 2013 Bruce Jones
- 29. Inside their Heads Who Are They? Which ones can we influence? What do they believe now? What do we ACTION want them to What do they Believe? do today? What do we want them to do?
- 30. Price The Cost of Development 1 man month, $12,500 A Car A Commitment
- 31. DRM Developer Relationship Management* *© 2013 Bruce Jones
- 32. Funnel Event List Business Card DRM System
- 33. Awar Pipeline e Consider & Trust Commitment Trial Usage
- 34. Benchmark Example: Cost per App Built: My Cost: $nnn Competitor’s Cost: $nn,nnn
- 35. The Close A new perspective on what we do. Be able to explain it to your mother. Predict the future.
- 40. The Fundamentals of What We Do
Editor's Notes
- I want to talk about the future, first.How many people have children in their lives?Future adopters?
- How many of you consider yourselves, Early adopter?Any idea on current life expectancy?What should be our perspective – time frame to look?
- By 2100, our destiny is to become like the gods we once worshipped and feared. But our tools will not be magic wands and potions but the science of computers, nanotechnology, artificalintellegence, biotechnology, and most of all, the quantum theory. - MichioKaku
- Who is an early adopter?
- That was in china in Sept 2012
- How do we find and entice developers to build for our mentalcopter?
- Think about how developers have evolved.
- Talk about the difference between crowd sourcing and developer sourcing