1. #learningWithI
+ Everything You Ever Needed
to Know About Facebook
Messenger Marketing
Larry Kim, MobileMonkey
Aug 31, 2018
@mobilemonkey_ @buzzsumo
2. #CMCa2z #learningWithI
Today’s Agenda
1. Intro to Chatbots
& FB Messenger
Marketing
3. Chat
Blasting
4. Growing your FB
Messenger Contact List
2. Chatbot Building
Blocks
5. Facebook
Messenger
Ads
@mobilemonkey_ @buzzsumo
13. Messaging Apps have Surpassed Social Networks
Big 4 Social
Networking
Apps
Big 4
Messaging
Apps
Yet only 1% of businesses can automatically engage w/ customers via messaging!
31. @mobilemonkey_ @buzzsumo
Send ebooks,
PDF, Gift Cards,
etc. via Chat
Rather than Email
or Web Links!
Other Common
Widgets: Send
Video or
Attachments
Videos Are
Fantastic for
Chat!
32. Two Types of Chatbot Navigation Experiences
Button-Based Navigation
Natural Language
Processing
Vs.
@mobilemonkey_ @buzzsumo
33. Add a few Keyword
Triggers for your
Chat Pages
@mobilemonkey_ @buzzsumo
34. The Chatbot AI
analyzes the
intent of the
user request.
@mobilemonkey_ @buzzsumo
Then Serves the
Correct Page
You’ve Previously
Created
35. Tip: Periodically Review All
“Unanswered Questions”
and either create new
content or point those user
queries to existing content!
@mobilemonkey_ @buzzsumo
39. #learningWithI
You Can Chat-Blast Anyone Who
Messages Your FB Page (Please
Message Me!) Subject to a few
Restrictions*
https://facebook.com/ws.larrykim
@mobilemonkey_ @buzzsumo
52. Chat Blasting Restriction
#1: You Must honor all
unsubscribes.
(Type “Stop” or
“unsubscribe” – etc.)
User can also block you
and if your numbers are
bad you will get banned.
@mobilemonkey_ @buzzsumo
54. @mobilemonkey_ @buzzsumo
“Promotional Chat
Blasts”, according
to Facebook.
Machine Learning
Algos are used to
determine
promotional vs.
non-promotional
content.
Promotional vs. Non-Promotional Chat Blasts
55. Facebook Requires
That You Describe
the “Purpose” of
your Chat Blast as
either Promotional
or Non-Promotional
@mobilemonkey_ @buzzsumo
56. Tip: Every time the user messages you back, the clock resets. So always send
messages that provoke responses. E.g.: Do you Love Puppies?
@mobilemonkey_ @buzzsumo
First 24 Hours After first 24
Hours
For All Time
Send as many as
you want.
Only one
promotional
message
afterwards.
Non-promotional
chat blasts (like
shipping
confirmations or
blog posts) are
OK.
Chat Blasting Restriction #2: The “24+1 Rule”
57. Chat Blasting Loophole –
Subscription Messaging –
Apply for exemption if you
are sending news,
reminders or personal
trackers, etc.
@mobilemonkey_ @buzzsumo
58. (How to get FB messenger subscribers!)
@mobilemonkey_ @buzzsumo
70. #learningWithI
Mobile vs. Desktop Marketing Automation
Desktop
Mobile
Capture Emails via
Landing Pages
System Sends
Out Email Drip
Campaigns
Capture
Chat IDs
Via
Mobile
Pop-Ups
Automatically
Engage Via
Chatbot
72. #CMCa2z #learningWithI
7. Q&A
Automatically Answering
Common Business
Questions
6. Contact Hack
Get User Information for
All Your Bot Users
5. Chat Blasting
Email Marketing on Steroids
3. Contact Manager
Get everyone’s name,
location, photo,
language, etc.
2. Facebook Ads
Convert Ads at 3-5x Higher
Conversion Rates
1. Live Operator Takeover
Jump in on a conversation
at any time!
Larry’s Chatbot Building Hacks
4. Website Plugins
Checkbox Plugin, Website
Popup, Link Plugins, Etc.
@mobilemonkey_ @buzzsumo
74. Special Offer: MobileMonkey Professional
12-Month Subscription for $49 (save 92%)
http://bit.ly/buzzsumo-mobilemonkey
Use code “buzzsumo”
@mobilemonkey_ @buzzsumo