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Content Marketing Best Practices
www.buzzsumo.com
Susan Moeller
Business Development
Manager
@susancmoeller
@buzzsumo
Create Better Content
At BuzzSumo we help content marketers improve their
content through research, amplification and moni...
RAM
The basics:
● Research what your
audience likes;
○ produce that
● Amplify your content;
○ work with influencers to
broaden...
What resonates with your
audience?
What is trending in your
industry?
What is trending online in
general?
What works best ...
Amplify:
Find Influencers
Build Relationships with
Influencers
Consider what you have to
offer
Interact
Offer to help
Look...
Amplify:
Find Influencers:
● Who tweets successful
content?
● Which twitter accounts are
relevant for your topic?
● Who is...
Amplify:
Build Relationships with
Influencers:
● Consider what you have to
offer
● Interact
● Offer to help
Monitor:
Who is linking to your
content?
Who is sharing your
content?
What did you learn about
how people reacted to this
...
The basics:
● Research what your
audience likes;
○ produce that
● Amplify your content;
○ work with influencers to
broaden...
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
ContBuzzSumo. Great Power of Content Marketing by Susan Moeller
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ContBuzzSumo. Great Power of Content Marketing by Susan Moeller

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In 2015 BuzzSumo became tool of a choice for majority marketeers, when it comes to content marketing. We have done little survey asking respondents to name 5 SEO tools they regularly use, BuzzSummo was included almost every time.

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ContBuzzSumo. Great Power of Content Marketing by Susan Moeller

  1. 1. Content Marketing Best Practices www.buzzsumo.com
  2. 2. Susan Moeller Business Development Manager @susancmoeller @buzzsumo
  3. 3. Create Better Content At BuzzSumo we help content marketers improve their content through research, amplification and monitoring.
  4. 4. RAM
  5. 5. The basics: ● Research what your audience likes; ○ produce that ● Amplify your content; ○ work with influencers to broaden distribution ● Monitor what works and what doesn’t ○ adjust
  6. 6. What resonates with your audience? What is trending in your industry? What is trending online in general? What works best for your competitors? Research:
  7. 7. Amplify: Find Influencers Build Relationships with Influencers Consider what you have to offer Interact Offer to help Look for Partnership Opportunites:
  8. 8. Amplify: Find Influencers: ● Who tweets successful content? ● Which twitter accounts are relevant for your topic? ● Who is tweeting your content already? ● Who is tweeting your competitors’ content? ● Which authors get the most shares? ● Which websites get the most shares?
  9. 9. Amplify: Build Relationships with Influencers: ● Consider what you have to offer ● Interact ● Offer to help
  10. 10. Monitor: Who is linking to your content? Who is sharing your content? What did you learn about how people reacted to this content asset
  11. 11. The basics: ● Research what your audience likes; ○ produce that ● Amplify your content; ○ work with influencers to broaden distribution ● Monitor what works and what doesn’t ○ adjust

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