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13 Content Amplification Strategies to effectively
promote your content
by Rohit Uttamchandani
Why content amplification is essential
Source: http://www.exacttarget.com/blog/50-content-marketing-stats/
Content
Marketing
Ideation + Creation + Publishing
Content
Marketing
Ideation + Creation + Publishing
+
Promotion
=
Content Amplification Strategies
Implementing these strategies helped reach nearly 500 organic
views/month & over 850 flares within 7 weeks of this blog be...
 1. Respond to questions on Quora
Respond to questions on Quora
 2. Tweet various different snippets from your content
Tweet the title, Ask a question, Make a statement, Cite a statisti...
 Tweet various different snippets from your content
Have a content promotion plan
Image Courtesy - https://blog.kissmetri...
Search for roundup + <your industry> or “weekly roundup “+ <your industry> on Google & Twitter;
Limit search results to th...
Get featured in industry roundups
Step 2 – Reach out to them and suggest your content
Get featured in industry roundups
 4. Contact people who have shared similar content
Listen and pitch in on conversations related to the subject
 5. Link to relevant sites/Mention entities when sharing
 Link to relevant sites/Mention entities when sharing
 6. Use Sniply to leverage the reach of content from more reputed sources
Use Sniply to leverage the reach of content from more reputed sources
Use Sniply to leverage the reach of content from more reputed sources
 7. Post on relevant Google+ Communities
 8. Post on relevant LinkedIn Groups
Do a Google search for all main keywords related to your content and pick the top 3 – 5 search results in each
 9. Contac...
Use backlink checker tools like https://ahrefs.com/ and https://moz.com/researchtools/ose/ to identify backlinks to
compet...
 Contact People Who Have Linked to Similar Content
Step 3 – Reach out and suggest your content
 Contact People Who Have Linked to Similar Content
 10. Promote on Content Discovery services – StumbleUpon, Outbrain,
Taboola
 Promote on Content Discovery services – StumbleUpon, Outbrain, Taboola
 11. Post on relevant Industry Forums
Search for relevant industry forums in your niche
For best results, stick to active...
 12. Turn content into a ppt/pdf and upload on slideshare
Widens your reach by reaching out to a new audience
 13. Leverage the reach of Influencers
Leverage the reach of influencers for your blog with www.influencer.in
Analytics
Analytics – Google Search Ranking
Rank 1
Rank 8
Analytics – Organic Impressions & Clicks
Analytics – Growth in organic traffic
team@socialbeat.in and + 91 44 42065648
www.socialbeat.in
Digital Marketing. Focus on Results.
Follow us
Happy Content Mar...
13 Content Amplification Strategies to effectively promote your content
13 Content Amplification Strategies to effectively promote your content
13 Content Amplification Strategies to effectively promote your content
13 Content Amplification Strategies to effectively promote your content
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13 Content Amplification Strategies to effectively promote your content

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Why content promotion is essential
Good content can go a long way in effectively building brand recall and trust with a brand’s target audience. This has made content marketing a key ingredient in every business’ digital marketing strategy.

With all marketers the world over dishing out content to reach, inform, engage, educate and connect to their target audience to build their brand, the amount of content produced on a daily basis has grown exponentially. Sure, the internet population has grown as well, but content creation and publishing is growing at a rate much faster than the growth in internet connectivity. In fact, as per a recent AOL and Nielsen report, over 27,000,000 pieces of content are shared everyday! Even if we assume that only 1% of this content is great content, that’s a really huge number of great content pieces being published everyday! In such a scenario, it is critical to ensure that content cuts through the clutter and reaches the audience it has been created for.

Content amplification strategies
Simply ideating, creating and publishing content does not work anymore and content distribution requires as much, if not more, effort as content creation. A word of caution here though – content amplification works best for content that has been ideated and created keeping in mind the interests and needs of the target audience. So, here are 13 content amplification strategies you can use to effectively promote your content.

If there are any content distribution channels which you have tried that could be added to the list, do let us know in the comments below.

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13 Content Amplification Strategies to effectively promote your content

  1. 1. 13 Content Amplification Strategies to effectively promote your content by Rohit Uttamchandani
  2. 2. Why content amplification is essential
  3. 3. Source: http://www.exacttarget.com/blog/50-content-marketing-stats/
  4. 4. Content Marketing Ideation + Creation + Publishing
  5. 5. Content Marketing Ideation + Creation + Publishing + Promotion =
  6. 6. Content Amplification Strategies
  7. 7. Implementing these strategies helped reach nearly 500 organic views/month & over 850 flares within 7 weeks of this blog being published
  8. 8.  1. Respond to questions on Quora
  9. 9. Respond to questions on Quora
  10. 10.  2. Tweet various different snippets from your content Tweet the title, Ask a question, Make a statement, Cite a statistic, Use different images
  11. 11.  Tweet various different snippets from your content Have a content promotion plan Image Courtesy - https://blog.kissmetrics.com/
  12. 12. Search for roundup + <your industry> or “weekly roundup “+ <your industry> on Google & Twitter; Limit search results to the past month on Google for best results  3. Get featured in industry roundups Step 1 – Find popular roundups in your industry/category
  13. 13. Get featured in industry roundups Step 2 – Reach out to them and suggest your content
  14. 14. Get featured in industry roundups
  15. 15.  4. Contact people who have shared similar content Listen and pitch in on conversations related to the subject
  16. 16.  5. Link to relevant sites/Mention entities when sharing
  17. 17.  Link to relevant sites/Mention entities when sharing
  18. 18.  6. Use Sniply to leverage the reach of content from more reputed sources
  19. 19. Use Sniply to leverage the reach of content from more reputed sources
  20. 20. Use Sniply to leverage the reach of content from more reputed sources
  21. 21.  7. Post on relevant Google+ Communities
  22. 22.  8. Post on relevant LinkedIn Groups
  23. 23. Do a Google search for all main keywords related to your content and pick the top 3 – 5 search results in each  9. Contact People Who Have Linked to Similar Content Step 1 – Search for best competitor content
  24. 24. Use backlink checker tools like https://ahrefs.com/ and https://moz.com/researchtools/ose/ to identify backlinks to competitor content  Contact People Who Have Linked to Similar Content Step 2 – Find backlinks to this content
  25. 25.  Contact People Who Have Linked to Similar Content Step 3 – Reach out and suggest your content
  26. 26.  Contact People Who Have Linked to Similar Content
  27. 27.  10. Promote on Content Discovery services – StumbleUpon, Outbrain, Taboola
  28. 28.  Promote on Content Discovery services – StumbleUpon, Outbrain, Taboola
  29. 29.  11. Post on relevant Industry Forums Search for relevant industry forums in your niche For best results, stick to active forums where conversation is recent
  30. 30.  12. Turn content into a ppt/pdf and upload on slideshare Widens your reach by reaching out to a new audience
  31. 31.  13. Leverage the reach of Influencers Leverage the reach of influencers for your blog with www.influencer.in
  32. 32. Analytics
  33. 33. Analytics – Google Search Ranking Rank 1 Rank 8
  34. 34. Analytics – Organic Impressions & Clicks
  35. 35. Analytics – Growth in organic traffic
  36. 36. team@socialbeat.in and + 91 44 42065648 www.socialbeat.in Digital Marketing. Focus on Results. Follow us Happy Content Marketing!

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