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Secrets of Linkworthy Content

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Webinar focused on creating content that will attract backlinks and increase SEO

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Secrets of Linkworthy Content

  1. 1. Secrets of Linkworthy Content
  2. 2. Steve Rayson @steverayson steve@buzzsumo.com
  3. 3. Dixon Jones @dixonjones djones@majestic.com
  4. 4. Our partnership Sources: Content Marketing Institute, CMO council, Content 2012
  5. 5. Our partnership Sources: Content Marketing Institute, CMO council, Content 2012
  6. 6. Why Links Matter
  7. 7. Sources: Content Marketing Institute, CMO council, Content 2012
  8. 8. Links remain an important ranking factor Sources: Content Marketing Institute, CMO council, Content 2012
  9. 9. Why do people link to content?
  10. 10. People share and link for different reasons Sources: Content Marketing Institute, CMO council, Content 2012 Why People Share Content Why People Link To Content To share entertaining content To nourish relationships To get the word out about causes they care for To share helpful and valuable content To be part of a tribe and define themselves As reference to support an article To share authoritative content including research and facts To share valuable content such as guides To share evergreen content that is less likely to change
  11. 11. Shares do not equal links
  12. 12. Shares do not equal links
  13. 13. Linkworthy Content: Examples
  14. 14. Strong opinion posts and political posts
  15. 15. Why? Provocative opinion post Jumping off point for agreeing or disagreeing
  16. 16. Dynamic, Regularly Updated Content
  17. 17. Why? Updated, authoritative reference data (at least until the election)
  18. 18. Original Insights & Research
  19. 19. Why? Authoritative research Significant data point
  20. 20. Practical Updates on New Developments
  21. 21. Why? Authoritative information on a new development of interest Does your research for you
  22. 22. Answers To Questions
  23. 23. Why? Authoritative answer to a common question
  24. 24. Reference Tables & Guides
  25. 25. Why? Infographic, made for sharing Reference table
  26. 26. Will your next post be linkworthy? • Authoritative content that answers a question customers are asking, such as ‘what is ..?’ • Strong opinion post, controversial or counter viewpoint • Original research and insights • Practical ‘how to’ content or guide • Regularly updated content
  27. 27. How is your content performing?
  28. 28. Thank you.

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