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Building a developer community around hardware + software

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It's not all in the cloud -- let's discuss some of the challenges of creating great DevX when your platform includes IoT or other types of hardware. Session at #APIStrat in Austin, TX Nov 2015.

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Building a developer community around hardware + software

  1. 1. “It’s not all in the cloud” Building a developer community around software + hardware Amanda Whaley @mandywhaley Cisco DevNet API Strategy & Practice November 2015
  2. 2. /me Amanda Whaley @mandywhaley DevXdevs are users too
  3. 3. software + hardware
  4. 4. Yesterday: The Traditional App The Value Is Delivered by the App Itself (Even When Connected to a Backend Service)
  5. 5. Today: The Companion App The Value Is Delivered by the Device the App is the ‘Remote Control’
  6. 6. How do you apply these best practices when there is a “Thing” is involved?
  7. 7. But, why worry about hardware?
  8. 8. Developer Megatrends H1 2015 © 2015 VisionMobile MULTI-DEVICE,INTEGRATEDEXPERIENCES 54 2012 HomeKit Health / Watch CarPlay Nest Fit / Wear Android Auto Echo / Alexa N/A Kindle Fire Fire TV Mi Band + …Mi / MIUI Mi note Mi TV / Mi Box 2015 Mac computers iPhone iPad Apple TV Chrome browser Android Android tablets Google TV Windows WindowsWindows Phone Xbox PC smartphone tablet smart TV smart home Cortana Health / Band Windows in the Car ? Amazon.com Fire Phone N/A N/A N/A Mi Smart Home + … health / wearables connected car Multi devices – integrated experiences
  9. 9. “It is a paradox that the economic value of software is falling even as its strategic value rises” O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market
  10. 10. “US venture capitalists completed a record 31 fundraising deals for consumer- electronics makers last year, [….] $ 848 million into hardware startups, nearly twice the prior record of $442 million set in 2012.” O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market.
  11. 11. http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/ Since 2010, venture capital investment in hardware startups is up more than 30x.
  12. 12. http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/
  13. 13. Lessons Learned
  14. 14. Start a movement
  15. 15. But, what if Step 1 is “order device”? Goal: 5 minutes
  16. 16. Find a better way – Offer Remote Labs
  17. 17. Traffic + simulation + historical data Video confirmation More than just infrastructure
  18. 18. Events & Hackathons
  19. 19. Dependencies on the physical space
  20. 20. • Early Access to physical space • What is allowed in physical space? • Length of hackathon • Pre-training • Shipping Strategy • Take extras of everything • Nearest Best Buy? Can I bring a lamp? Plan
  21. 21. Evaluate the developer’s journey Discover  Deploy Find the roadblocks Define desired state Be your own critic
  22. 22. … document all the hiccups and roadblocks, and then get creative about how to improve Don’t be afraid of detail
  23. 23. … find the pain
  24. 24. Cheers!
  25. 25. Thanks Amanda Whaley @mandywhaley @CiscoDevNet #APIStrat
  26. 26. O'Grady, Stephen (2015-05-18). The Software Paradox: The Rise and Fall of the Commercial Software Market http://techcrunch.com/2015/09/12/who-invests-in-hardware-startups/ https://www.cisco.com/web/strategy/docs/scc/ioe_citizen_svcs_white_paper_idc_2013.pdf images https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCPaZ5rDMhskCFZMxiAod9tkH4A&url=http%3 A%2F%2Fwww.firstcovers.com%2Fusers%2F2%2Fthe%2Blorax.html&psig=AFQjCNELIk_X1p2scAFZtizCSnfQczD39A&ust=144727027628236 1 http://www.infiniti-redbullracing.com/article/spy-stuck-traffic-mexico https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCPbL6MGsickCFQjrJgodEF0IIw&url=http%3A %2F%2Fwww.stanforddaily.com%2F2013%2F05%2F28%2Finvasive-frog-species-wreaks-havoc-to-bay-area- wildlife%2F&bvm=bv.107406026,d.cWw&psig=AFQjCNFMV7ZtxzX0xGM7dIiuv5J4iR1VGQ&ust=1447364671519267 https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0CAcQjRxqFQoTCLPDiP2amskCFRBLiAodU0kAYg&url=http%3 A%2F%2Fwww.mactrast.com%2F2015%2F06%2Ftim-cook-apple-watch-generating-more-developer-interest-than-iphone-and-ipad- did%2F&bvm=bv.107763241,d.cGU&psig=AFQjCNE_J0lECGawGCWreIwXKa4eNHvvUQ&ust=1447944273201850 http://images.dailytech.com/nimage/image-HUE-PACK.jpeg References

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