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Content Curation: 
Your Next Social Media Marketing Idea




                                      Guillaume Decugis
                               Co-Founder & CEO – Scoop.it
                                               @gdecugis
Content Curator ?
1.  “Someone who continually finds, groups, organizes
    and shares the best and most relevant content on a
    specific issue online” (Rohit Bhargava)

2.  “A Web Super Hero” (Steve Rosenbaum)
Why Curation ?
The Social Web is crowded


  I’m talking
    to you!




                    I’m looking
                      for you!
It’s hard to get heard !
It’s hard to be found !
“Brands must become media to
earn relevance.”

                      Brian Solis
So how can you make an impact to
   develop your Organization?
Try to be everywhere?
Spend hours creating relevant
content to engage your audience?
Here come the passers
The Interest Graph: where Social
Discovery meets Search Relevancy
                            discover	
  


            Social Graph
                  Interest Graph




noisy	
                                                      relevant	
  

                                              Search



                              find	
  
7 Content Curation Best Practices:

1
   Start from what you already do and define your format
     accordingly


                  •  What Content do you already read? Send by email? Tweet?	
  
What do you
already do?	
  




                  •  Images, Articles, Blog Posts, Events, Videos, SlideShares…	
  
What type of
 Content?	
  




   What           •  Pinboard      
Story       
Magazine         
Video Channel	
  
  Curation
  format?	
  
7 Content Curation Best Practices:

1
   Start from what you already do and define your format accordingly

2
   Organize your Sources
7 Content Curation Best Practices:

1
   Start from what you already do and define your format accordingly

2
   Organize your Sources

3
   Filter with purpose
7 Content Curation Best Practices:

1
   Start from what you already do and define your format accordingly

2
   Organize your Sources

3
   Filter with purpose

4
   Add your point of view
7 Content Curation Best Practices:

1
   Start from what you already do and define your format accordingly

2
   Organize your Sources

3
   Filter with purpose

4
   Add your point of view

5
   Make it your Content Hub
7 Content Curation Best Practices:

1
   Start from what you already do and define your format accordingly

2
   Organize your Sources

3
   Filter with purpose

4
   Add your point of view

5
   Make it your Content Hub

6
   Measure your impact
7 Content Curation Best Practices:

1
   Start from what you already do and define your format accordingly

2
   Organize your Sources

3
   Filter with purpose

4
   Add your point of view

5
   Make it your Content Hub

6
   Measure your impact

7
   Build your Community of interests
Content Curation Ethics:




                  Beth Kanter (@kanter)	
  
Ashoka.org
Leading the way to 
an Everyone a Changemaker World
http://changemaking.ashoka.org
CancerCommons.org
   Bringing science to the patient, and patient
   insights to science in Rapid Learning
   Communities
   http://www.scoop.it/u/beat-cancer
ABroaderView.org
     Humanitarian missions & Volunteering
     http://www.scoop.it/t/travel-information
The Encouraging Report
        Curating good news! 
        by Pastor Timothy Utton
        http://news.encouragingreport.com
Beth Kanter




           @kanter
           www.scoop.it/u/beth-kanter
Thank you!



                 Join us!
  TweetChat on Content Curation for Non-Profits

     With JD Lasica (@jdlasica) #scoopitchat
           October 18, 2012 – 11am PT


                                      Guillaume Decugis
                               Co-Founder & CEO – Scoop.it
                                               @gdecugis

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Content curation: your next Social Media Marketing idea

  • 1. Content Curation: Your Next Social Media Marketing Idea Guillaume Decugis Co-Founder & CEO – Scoop.it @gdecugis
  • 2. Content Curator ? 1.  “Someone who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online” (Rohit Bhargava) 2.  “A Web Super Hero” (Steve Rosenbaum)
  • 4. The Social Web is crowded I’m talking to you! I’m looking for you!
  • 5. It’s hard to get heard !
  • 6. It’s hard to be found !
  • 7. “Brands must become media to earn relevance.” Brian Solis
  • 8. So how can you make an impact to develop your Organization?
  • 9. Try to be everywhere?
  • 10. Spend hours creating relevant content to engage your audience?
  • 11. Here come the passers
  • 12. The Interest Graph: where Social Discovery meets Search Relevancy discover   Social Graph Interest Graph noisy   relevant   Search find  
  • 13. 7 Content Curation Best Practices: 1 Start from what you already do and define your format accordingly •  What Content do you already read? Send by email? Tweet?   What do you already do?   •  Images, Articles, Blog Posts, Events, Videos, SlideShares…   What type of Content?   What •  Pinboard Story Magazine Video Channel   Curation format?  
  • 14. 7 Content Curation Best Practices: 1 Start from what you already do and define your format accordingly 2 Organize your Sources
  • 15. 7 Content Curation Best Practices: 1 Start from what you already do and define your format accordingly 2 Organize your Sources 3 Filter with purpose
  • 16. 7 Content Curation Best Practices: 1 Start from what you already do and define your format accordingly 2 Organize your Sources 3 Filter with purpose 4 Add your point of view
  • 17. 7 Content Curation Best Practices: 1 Start from what you already do and define your format accordingly 2 Organize your Sources 3 Filter with purpose 4 Add your point of view 5 Make it your Content Hub
  • 18. 7 Content Curation Best Practices: 1 Start from what you already do and define your format accordingly 2 Organize your Sources 3 Filter with purpose 4 Add your point of view 5 Make it your Content Hub 6 Measure your impact
  • 19. 7 Content Curation Best Practices: 1 Start from what you already do and define your format accordingly 2 Organize your Sources 3 Filter with purpose 4 Add your point of view 5 Make it your Content Hub 6 Measure your impact 7 Build your Community of interests
  • 20. Content Curation Ethics: Beth Kanter (@kanter)  
  • 21. Ashoka.org Leading the way to an Everyone a Changemaker World http://changemaking.ashoka.org
  • 22. CancerCommons.org Bringing science to the patient, and patient insights to science in Rapid Learning Communities http://www.scoop.it/u/beat-cancer
  • 23. ABroaderView.org Humanitarian missions & Volunteering http://www.scoop.it/t/travel-information
  • 24. The Encouraging Report Curating good news! by Pastor Timothy Utton http://news.encouragingreport.com
  • 25. Beth Kanter @kanter www.scoop.it/u/beth-kanter
  • 26. Thank you! Join us! TweetChat on Content Curation for Non-Profits With JD Lasica (@jdlasica) #scoopitchat October 18, 2012 – 11am PT Guillaume Decugis Co-Founder & CEO – Scoop.it @gdecugis