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Storytelling with video

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BuzzSumo slides from Facebook Live presentation with Mari Smith

Published in: Marketing
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Storytelling with video

  1. 1. 3000 Most Engaging Videos on Facebook Column1 total interactions comments shares likes Average 1,008,727 88,471 592,621 327,634 Median 752,737 47,790 410,358 262,441 Minimum 228,723 467 1 3,109 Maximum 8,479,543 2,509,367 6,426,345 2,642,631
  2. 2. Research shows common elements in the content people like to share: EMOTION CONTENT TOPIC FORMAT PROMISE Amusing Video Trendy Recipes How to Inspiring Facts ● Celebrities Lists DIY Beautiful Quotes ● Pokemon go Quiz Practical Tips Surprising Charts Evergreen Stories Complete guide Controversy Images ● Cute kids Research Personal improvement Shocking ● Animals Curated
  3. 3. The most engaging videos on Facebook follow the same patterns 1. Inspiring 2. Animals 3. Amusing 4. DIY 5. Recipes 6. Celebrity 7. Cute kids 8. Shocking 9. Controversy 10.Beautiful 11.Warning 12.Contest
  4. 4. Frequently occurring words and phrases in most viral messages 1 like our page for more 2 get the full recipe 3 like share and comment 4 to spin the wheel 5 beauty and the beast 6 step by step instructions 7 how to make 8 by occupy democrats 9 the best 10 recipe
  5. 5. Frequently occurring words and phrases in most viral messages 11 trump 12 people 13 know 14 first 15 trailer 16 today 17 donald 18 dog 19 year 20 love 21 world
  6. 6. The Dodo Site, Cute Kids and Animals: 8.4 million total interactions
  7. 7. Power of Positivity, Inspiring: 6 Million interactions
  8. 8. BuzzFeed Tasty, Recipe: 6.7 Million total interactions
  9. 9. The Lava Lamp Effect The Lava Lamp Effect
  10. 10. BoredPanda 2.7 million interactions ABCNews 163,000 interactions
  11. 11. Elements of a story Setting Characters Conflict Resolution
  12. 12. Even the shortest clips can have story elements! World Surf League 2.5 million total interactions
  13. 13. Set your product in the context of a story Edinburgh Casting 3.7 Million Interactions
  14. 14. If my company is B2B, can I use video storytelling?
  15. 15. 950 Most Engaging Videos B2B Industry Facebook Pages
  16. 16. 950 Most Engaging Videos B2B Industry Sites
  17. 17. Try this Employee stories Explainer stories Office tours--with a twist Volunteer work Tell customer stories Remember: Facebook is about everyday life--parenting, kids, jokes, stories, growing up, forgiveness, thankfulness, life issues, celebrities
  18. 18. Senior Manager of Global Advertising, Yogi 42.7k interactions Oracle, Employee Story
  19. 19. Bruno Borges, Principal Product Manager at Oracle, shares the joy of having 9 #goldenretriever puppies. What a ruff life. #NationalPuppyDay 794 interactions Oracle, Employee Story
  20. 20. VMware, Corporate Campus through the eyes of turtles 229 interactions
  21. 21. SAS: Two pilots on day 1 of a new route 6730 interactions
  22. 22. Symantec: Explainer video as a story 84 Interactions

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