This document discusses principles of architectural planning and design. It outlines key concepts like contrast, balance, emphasis, repetition, alternation, transition, and transformation that guide good architectural composition. Contrast involves differences in size, shape, character or direction to create interest. Balance can be symmetrical or asymmetrical. Emphasis draws the eye through exceptional size, unique shapes, or strategic locations. Secondary principles like repetition, alternation between similar elements, smooth transitions, and transformations that change forms also influence effective architectural planning.