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Shouse_SportsCastingofScience_PersonalBrand.pptx

This is a presentation for everyone an idea of who I am what I bring to the table as a future sportscaster.

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PERSONAL BRAND EXPLORATION
Scott Shouse
Project & Portfolio I: Week 1
February 4, 2023
I have always had a passion for sports
specifically Basketball and Football. I was born
with Scoliosis and my mother never let me play
Football fearing I would severely injure myself.
Even though I was never allowed to play I still
wanted to learn everything I could about the
game. My passion for it never faded away but
instead grew stronger and I am striving to
become a great Sportscaster.I love having a
debate and throwing key stats and finding facts
that complete my argument and the point I’m
making is right. I also been told I have the voice
for the on camera role. My skills as a speaker
and a critical thinker are my strong suits rather
than my writing and technical skills.
IDENTITY
PROFESSION
Potential Job Titles:
• On-air Reporter
• Television Director
• Broadcast Writer
BRAND ARCHETYPE - I connected
most with the Entertainer Archetype.
I utilize a humorous approach when
it comes to my writing to capture
and hold the audience’s attention.
Sportscaster for the Entertainment Industry
Picture Relevant
to Your Industry
Goes Here
Recuriters of
TARGET AUDIENCE
Kate Rodehau
Outreach Plan:
• I will research information about this company
• I will email the the HR representative to schedule a
meeting
• I will follow up within three to four days.
 At Bleacher Report
Recruiters
Outreach Plan:
• I will call and ask questions about the company
• I will look up job openings on the website and call the
main line to find out about the openings
• I will follow up within three or four days.
Lexington Sporting Club
Hiring Managers Outreach Plan:
• I will do research on the company
• I will look up “contact us” info and send a message
• I will follow up within a few days.
Brainbox Immersive
Marketing
GOALS
Short Term: 2024
• Specific goal you want to achieve in short term.
‣I will create and start a sports podcast and
grow my listener base by 10% within six
months.
Mid Term: 2026
Specific goal you want to achieve in mid term.
‣I will be doing play by play and video calling for
a local college within the next five years.
Long Term: 2035
• Specific goal you want to achieve in long term.
‣I will be a well known sportscaster on FOX or
ESPN sports within the next 15 years.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Technical Writing
SOFT
HARD
Novice / Adept / Expert
Data Analysis Novice / Adept / Expert
Communication Novice / Adept / Expert
Teamwork Novice / Adept / Expert
Problem Solving
SOFT
HARD
Novice / Adept / Expert
Project Management Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Creative Thinking Novice / Adept / Expert
Ad

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Shouse_SportsCastingofScience_PersonalBrand.pptx

  • 1. PERSONAL BRAND EXPLORATION Scott Shouse Project & Portfolio I: Week 1 February 4, 2023
  • 2. I have always had a passion for sports specifically Basketball and Football. I was born with Scoliosis and my mother never let me play Football fearing I would severely injure myself. Even though I was never allowed to play I still wanted to learn everything I could about the game. My passion for it never faded away but instead grew stronger and I am striving to become a great Sportscaster.I love having a debate and throwing key stats and finding facts that complete my argument and the point I’m making is right. I also been told I have the voice for the on camera role. My skills as a speaker and a critical thinker are my strong suits rather than my writing and technical skills. IDENTITY
  • 3. PROFESSION Potential Job Titles: • On-air Reporter • Television Director • Broadcast Writer BRAND ARCHETYPE - I connected most with the Entertainer Archetype. I utilize a humorous approach when it comes to my writing to capture and hold the audience’s attention. Sportscaster for the Entertainment Industry Picture Relevant to Your Industry Goes Here
  • 4. Recuriters of TARGET AUDIENCE Kate Rodehau Outreach Plan: • I will research information about this company • I will email the the HR representative to schedule a meeting • I will follow up within three to four days. At Bleacher Report Recruiters Outreach Plan: • I will call and ask questions about the company • I will look up job openings on the website and call the main line to find out about the openings • I will follow up within three or four days. Lexington Sporting Club Hiring Managers Outreach Plan: • I will do research on the company • I will look up “contact us” info and send a message • I will follow up within a few days. Brainbox Immersive Marketing
  • 5. GOALS Short Term: 2024 • Specific goal you want to achieve in short term. ‣I will create and start a sports podcast and grow my listener base by 10% within six months. Mid Term: 2026 Specific goal you want to achieve in mid term. ‣I will be doing play by play and video calling for a local college within the next five years. Long Term: 2035 • Specific goal you want to achieve in long term. ‣I will be a well known sportscaster on FOX or ESPN sports within the next 15 years.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Technical Writing SOFT HARD Novice / Adept / Expert Data Analysis Novice / Adept / Expert Communication Novice / Adept / Expert Teamwork Novice / Adept / Expert Problem Solving SOFT HARD Novice / Adept / Expert Project Management Novice / Adept / Expert Public Speaking Novice / Adept / Expert Creative Thinking Novice / Adept / Expert
  • 7. I want to help Fantasy managers on turn their seasons around. PROMISE
  • 8. CREDENTIALS Work Experience: • DHL- operations lead Education: • Sportscasting, B.S., Full Sail University (Exp. 2024) Leadership Roles: • Operations Lead at DHL Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Kyle Brandt Industry Experience: • Producer and Head writer of Jim Rome show • Co-Host of Good Morning Football Education: • Princeton University Leadership Experience: • Producer and Head Writer of Jim Rome Show. Skills and Proficiencies: • Writing Skills are very Proficient • Humorous on TV can relate to audience Scott Shouse Overall Online Presence: • Kyle Brandt has a very popular online presence. He has multiple head shots, He has made countless connections with people especially from his time on Days of our Lives • His grade gets a Superior and 95 out 100 Industry Experience: • N/A Education: • High School Diploma • Bachelors degree sportscasting (student) Leadership Experience: • Team leader at DHL Skills and Proficiencies: • Very vocal and vocabulary skills are satisfactory • Writing skills are average and a work in process Overall Online Presence: • I have made zero connections have very little online presence. My LinkedIN URL is not customized either. • Grade: 4 out of 100
  • 10. COMPETITION Stephen A Smith Noteworthy Experience: • Executive Producer of ESPNs First take • NBA Countdown Scott Shouse HEADSHOT Industry Experience: • Industry experience goes here Education: • Fashion Institute one Technology • Winston-Salem State University Skills and Proficiencies: • Great vocal and vocbulary skills • Proficient writing skills Overall Online Presence: • Stephan A Smith is probably the most popular Sportscaster out there. Who as made connections with millions due to his wild personality and hot takes. • Grade: Superior,100 out of 100 Industry Experience: • N/a Education: • High School Diploma • Bachelors degree sportscasting (student) Leadership Experience: • Team Leader at DHL Skills and Proficiencies: • Very vocal and vocabulary skills are satisfactory • Writing skills are average and a work in process Overall Online Presence: • I have made zero connections have very little online presence. My LinkedIN URL is not customized either. • Grade: 4 out of 100
  • 11. BRAND POSITION For sportsfans, I provide truthful, non exaggerated content because I am a trustworthy person DOUBLE COVERAGE
  • 12. NETWORKING & MARKETING Industry Events & Organizations • National Association of Broadcasting ‣ 4/15/2023- Las Vegas, Nevada • Sports Broadcasting Camp ‣ 7/10/2023- New Jersey • Sportspro Broadcast Week ‣ 11/28-12/2- sportsmedia.com Digital Marketing • Primary Content: Sports debates, sports highlights • Primary Tools: Facebook, instagram, YouTube, podcasting • Website: Creating more relevant content that the audience can relate to. Keeping everything up to date and accurate
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek a mentor who is knowledgable on how the sports world works and who knows what sports fans are looking for. Formal Education • Bachelors Degree Sportscasting September 2024 Technical Skills • Data Analysis- August 2023 • Computer Literacy- January 2024 • Web Development- June 2023 Soft Skills • Organization- April 2023 • Confidence- June 2023 • Critical Thinking- January 2024
  • 14. Scott Shouse You know people who live for sports debates? Well, what I do is give these people all of the information needed to have the best debates with the most accurate information. In fact, I provide all the latest juicy details.
  • 15. REFERENCES Careers. Lexington Sporting Club. (2023, February 5). Retrieved February 5, 2023, from https://www.lexsporting.com/careers/ IMDb. (n.d.). Kyle Brandt. IMDb. Retrieved February 5, 2023, from https://www.imdb.com/name/nm1128095/ Inventions. BRAINBOX Immersive Marketing. (2022, August 9). Retrieved February 5, 2023, from https://bbim.com/inventions/ Kate Rodehau - human resources business partner - linkedin. (n.d.). Retrieved February 6, 2023, from https://www.linkedin.com/in/kate-rodehau- 80314a149 Stephen A. Smith. ESPN Press Room U.S. (2022, November 3). Retrieved February 5, 2023, from https://espnpressroom.com/us/bios/stephe n-a-smith/

Editor's Notes

  1. Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/ Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung Methodology: Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.