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PERSONAL BRAND EXPLORATION
Durand Torrence
Project & Portfolio I: Week 3
October 20, 2019
The youngest of three siblings, Durand
Torrence was born and raised in Atlanta,
Georgia, which shaped his work ethic and
character. He’s in insurance sales where he
gained his passions for data analytics and
dreams of managing events and sales
within the hospitality industry. Durand is
currently enrolled in the Entertainment
Business program at Full Sail University
where he’s focused on developing
analytical marketing skills.
IDENTITY
PROFESSION
Potential Job Titles:
• Sales Coordinator
• Marketing Coordinator
• Sales Manager
The Gut Next Door Archetype -
producing results with a more
personable interaction. Being
able to use learned traits and
my character to achieve goals
and task.
Entertainment Business Management
• DEMOGRAPHICS: 55%
Female, 35-45 years old, Mostly
White, Single, College
Educated, Located
predominantly in the United
States.
• PSYCHOGRAPHICS: Adheres
to schedules, highly organized.
Enjoys social life and events
just as much as their career
goals and life aspirations.
• IDEAL AUDIENCE
MEMBERS: Melissa Sollid,
Senior Recruiter (Marriott),
Pedro Ibarra, Management &
Leadership Recruiter(Marriott)
Recruiters at Marriott, Hilton and InterContinential Hotels
TARGET AUDIENCE
GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at
Marriott.
‣Connect with 10 Marriott team members
on LinkedIn by July 31, 2021.
Mid Term: (2026)
• Lead a successful property in sales company
wide.
‣Increase property sales by 10% each year
by December 31, 2026.
Long Term: (2041)
• Establish a strong international reputation for
property sales.
‣Lead multiple properties with multiple
years over profit by December 31, 2041.
SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Excel 80%
Marketing 55%
Data Analytics 70%
Public Speaking 55%
SOFTHARD
Marriott Inventory 10%
Marriott Software 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

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Personal Brand

  • 1. PERSONAL BRAND EXPLORATION Durand Torrence Project & Portfolio I: Week 3 October 20, 2019
  • 2. The youngest of three siblings, Durand Torrence was born and raised in Atlanta, Georgia, which shaped his work ethic and character. He’s in insurance sales where he gained his passions for data analytics and dreams of managing events and sales within the hospitality industry. Durand is currently enrolled in the Entertainment Business program at Full Sail University where he’s focused on developing analytical marketing skills. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Sales Coordinator • Marketing Coordinator • Sales Manager The Gut Next Door Archetype - producing results with a more personable interaction. Being able to use learned traits and my character to achieve goals and task. Entertainment Business Management
  • 4. • DEMOGRAPHICS: 55% Female, 35-45 years old, Mostly White, Single, College Educated, Located predominantly in the United States. • PSYCHOGRAPHICS: Adheres to schedules, highly organized. Enjoys social life and events just as much as their career goals and life aspirations. • IDEAL AUDIENCE MEMBERS: Melissa Sollid, Senior Recruiter (Marriott), Pedro Ibarra, Management & Leadership Recruiter(Marriott) Recruiters at Marriott, Hilton and InterContinential Hotels TARGET AUDIENCE
  • 5. GOALS Short Term: (Immediately After Graduation, 2021) • Land an entry-level marketing position at Marriott. ‣Connect with 10 Marriott team members on LinkedIn by July 31, 2021. Mid Term: (2026) • Lead a successful property in sales company wide. ‣Increase property sales by 10% each year by December 31, 2026. Long Term: (2041) • Establish a strong international reputation for property sales. ‣Lead multiple properties with multiple years over profit by December 31, 2041.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Excel 80% Marketing 55% Data Analytics 70% Public Speaking 55% SOFTHARD Marriott Inventory 10% Marriott Software 10% Professional Writing 40% Public Speaking 60% SOFTHARD
  • 7. I help clients realize their dreams and turn their dreams into memories . PROMISE
  • 8. CREDENTIALS Work Experience: • 10 years in insurance sales Education: • GA Insurance License • Entertainment Business, B.S., Full Sail University (Exp. 2021) Awards: • State Farm CCC Sales Top Sales for the quarter.
  • 9. COMPETITION Patrick Brush Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Eagle Scout and 5th Degree Black Belt, would allude to well-disciplined young man • MOAA Award, AFJROTC award for leadership recognition Skills and Proficiencies: • Public Speaking - 9 endorsements • Social Media - 5 endorsements • Microsoft Office - 4 endorsements Fullie Salen Overall Online Presence: • Less than 200 connections, banner image not yet customized, amateur headshot, lack of details throughout profile, no articles published, inactive on social media, URL not yet customized • Grade: Poor, 15 out of 100 Industry Experience: • 2 year social media marketing for cattle feed retail store Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • U.S. Marine Corps, multiple leadership roles Skills and Proficiencies: • Social Media Marketing - 87 endorsements • Adobe Creative Suite - 65 endorsements • Public Speaking - 60 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 58 out of 100
  • 10. COMPETITION Tracie Kalkbrenner Industry Experience: • ~13 years of marketing experience, 1 year as a marketing manager at PBR Education: • Marketing, B.A. • Sports & Exercise Management, M.A. Noteworthy Experience: • Entrepreneurship - President of promotions company for over 3 years with respectable clientele • Entrepreneurship - Real estate company for nearly 6 years; could be distracting attention from PBR work Skills and Proficiencies: • Ticket Sales - 25 endorsements • Live Events - 20 endorsements • Event Planning - 17 endorsements Fullie Salen Overall Online Presence: • 500+ connections, banner image not yet customized, polished headshot, detailed profile summaries, two recommendations, notable volunteer work, URL not yet customized, premium membership • Grade: Good, 70 out of 100 Industry Experience: • 2 year social media marketing for cattle feed retail store Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • U.S. Marine Corps, multiple leadership roles Skills and Proficiencies: • Social Media Marketing - 87 endorsements • Adobe Creative Suite - 65 endorsements • Public Speaking - 60 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 58 out of 100
  • 11. BRAND POSITION Renewing integrity and positive work attitude , something that is missing in most industries . DURAND “THE MAN” TORRENCE Durand earned the nickname “The Man” from college cheer where he was often busy with Captain duties.
  • 12. NETWORKING & MARKETING Industry Events & Organizations • 2019 Global Rodeo Conference ‣ June 19 - 21 | Reno, NV • American Marketing Association (AMA) ‣ Collegiate Membership | Orlando Chapter • Annual Silver Spurs Rodeo ‣ May 31 - June 1, 2019 | Kissimmee, FL Digital Marketing • Primary Content: est. podcast called “Slack-jawed Stories”; 15 min. episodes telling personal stories of rodeo stars; 1 episode per week; host and syndicate through Libsyn • Primary Tools: FB and Instagram - promote podcast through 30 sec. promo videos; LinkedIn - network with industry pros and publish monthly articles highlighting some of the podcast stories • Website: Full Sail digital portfolio site to showcase school work; use blog to showcase rodeo marketing knowledge and embed podcast episodes
  • 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking someone in senior-level management to assist in my growth and future endeavors. Expected by July 2021 Formal Education • Complete Entertainment Business, B.S. by expected graduation date in 2021 Technical Skills • WordPress 5 Essential Training - Lynda.com, October 2019 • Excel- Lynda.com, September 2019 Soft Skills
  • 14. Durand Torrence You know must candidates would start by saying how they can make the company better with all the formal education they have received. But, I would just like to let you know about my continuing of education to constantly better myself which allows me too consistently be better for my role. “
  • 15. REFERENCES Ibarra, P. (n.d.). Retrieved October 20, 2019, from https://www.linkedin.com/in/pedroibarra1/. Solid, M. (n.d.). Retrieved October 20, 2019, from https://www.linkedin.com/in/melissa- sollid-8823a84/. Marriott . (n.d.). Retrieved October 20, 2019, from https://jobs.marriott.com/marriott/jobs/ 19133473?lang=en-us. ONET Online. (2019, October 15). Summary Report for: 11-2022.00 - Sales Managers. Retrieved October 20, 2019, from https:// www.onetonline.org/link/summary/11-2022.00.