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Personal brand canvas joseph gross
- 1. PERSONAL BRAND EXPLORATION Joseph Gross Project & Portfolio I: Week 3 February 22, 2020
- 2. Joseph Gross grew up with Mike and Mike always playing in his Dad’s car and would frequently see some sort of game playing on the family TV whether it be basketball, baseball, or football. The thing Joseph Liked most about all of this was the constant chatter. He loved to hear what was going on, who thought of what, or who is saying what! Thats when he knew he had a passion for sports journalism. After taking several TV and Journalism classes in high school, Joseph would go on to broaden his knowledge of broadcast journalism by enrolling at Full Sail University's Dan Patrick School of Sportscasting. IDENTITY
- 3. PROFESSION Potential Job Titles: • News Director • News Reporter • Sports Writer Sage Archetype - I am analytical, impactful, and wise. This is extremely accurate because as a sportscasting student being analytical, impactful, and wise is the name of the game and something I have always been. My goal is to understand the world, and to teach others what I know. I make MY clients feel inquisitive, trusting, and educated. Reporter for Professional Football Organizations
- 4. • DEMOGRAPHICS: 80% Male, 28-42 years old College Educated, Located in middle-America. • PSYCHOGRAPHICS: Enjoys watching and keeping up with all sports, particularly the game of football and everything pertaining to it. • IDEAL AUDIENCE MEMBERS: Rachel Kohn- Digital Video Coordinator at National Football League (NFL), Jason Brooksby- Producer (NFL Network), Seth Gillitzer- Associate Producer at National Football League (NFL) • Recruiters & Hiring Managers of NFL Organizations TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2021) • Land an entry-level writing position at ESPN. ‣ Connect with, and send a follow up promotional email to, 35 NFL team members on LinkedIn by December 31, 2021. Mid Term: (2026) • Become a writer for an NFL organization. ‣ Network with several organizations and faculty to get your name out for more promising jobs by December 31, 2026. Long Term: (2040) • Become a lead reporter for The Green Bay Packers ‣ Work with several other NFL organizations as a writer, Network with team members at the Green Bay Packers, build up an impeccable resumé.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Play by play 40% Sports Knowledge 50% Commentary 60% SOFTHARD Editing 20% Writing 40% Desktop Publishing software 0% Public Speaking 50% SOFTHARD Communication 50%
- 7. I help professional Football organizations portray news to their directed audience by informing and entertaining readers/viewers with a captivating story about sports. PROMISE
- 8. CREDENTIALS Work Experience: • 6 years TV production and journalism (middle/high school) • Rollins college sports Radio Host Education: • Estero High School • Full Sail University Dan Patrick School of Sportscasting
- 9. COMPETITION Michael Warren Industry Experience: • Vending Manager • Still enrolled in full sails Dan Patrick School of Sportscasting. Education: • Current student enrolled in Dan Patrick School of Sportscasting. B.S. at Full Sail University Leadership Experience: • None Skills and Proficiencies: • Public Speaking - 1 endorsements • Leadership - 0 endorsements • Research - 0 endorsements Joseph Gross Overall Online Presence: • Less than 25 connections, banner image not yet customized, amateur headshot, lack of details throughout profile, no articles published, inactive on social media. Grade: Poor, 15 out of 100 Industry Experience: • Still enrolled in Full Sail’s Dan Patrick School of Sportscasting. Education: • Current student enrolled in Dan Patrick School of Sportscasting. B.S. at Full Sail University Leadership Experience: • Editor in chief of Schoo newspaper (High school) Skills and Proficiencies: • Communication- 0 endorsements • Leadership- 65 endorsements • Public Speaking - 0 endorsements Overall Online Presence: • Less 10 connections, banner image not yet customized, professional headshot, lack of details throughout profile, no articles published, inactive on social media. Grade: Poor, 15 out of 100
- 10. COMPETITION Joe Cook Industry Experience: • Both sides of the ball (Sports Podcast Education: • Current student enrolled in Dan Patrick School of Sportscasting. B.S. at Full Sail University Noteworthy Experience: • Both sides of the ball (Sports Podcast • Assistant Basketball coach Skills and Proficiencies: • Works well with others- 2 endorsements • Microsoft word- 1 endorsement • Adobe Premier Pro- 1 endorsement Joseph Gross Overall Online Presence: • 30+ connections, banner image not yet customized, polished headshot, detailed profile summaries, two recommendations, notable volunteer work. Grade: Good 60 of 100 Industry Experience: • Still enrolled in Full Sail’s Dan Patrick School of Sportscasting. Education: • Current student enrolled in Dan Patrick School of Sportscasting. B.S. at Full Sail University Leadership Experience: • Editor in chief of Schoo newspaper (High school) Skills and Proficiencies: • Communication- 0 endorsements • Leadership- 65 endorsements • Public Speaking - 0 endorsements Overall Online Presence: • Less 10 connections, banner image not yet customized, professional headshot, lack of details throughout profile, no articles published, inactive on social media. Grade: Poor, 15 out of 100
- 11. BRAND POSITION Inform Readers/viewers the buzz surrounding Wisconsin professional sports teams such as the Brewers, Bucks, Badgers, and Packers. JOSEPH “WISCOJOE” GROSS Joseph earned the nickname “WiscoJoe” in thigh school as he often reported news of Wisconsin sports teams.
- 12. NETWORKING & MARKETING Industry Events & Organizations • 2020 Daytona 500 Media Day ‣ February 16th- 19th | Daytona, FL • Orlando City Soccer Fan Interaction position • April 18th 2020 | Orlando, FL • PLAY ORLANDO media coverage • March 5th 2020 I Orlando, FL Digital Marketing • Primary Content: est. podcast called “The Wisco Report with Wisco Joe”; 15 min. episodes detailing the sports news coming out of Wisconsin each week. • Primary Tools: Twitter and Instagram - promote podcast through 30 sec. promo videos; LinkedIn - network with industry pros and publish monthly articles highlighting some of the podcast stories • Website: Full Sail digital portfolio site to showcase school work; use blog to showcase articles written and podcasts recorded.
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level Reporter with at least 25 yrs of experience in the Sports Industry. Formal Education • Complete Sportscasting B.S. by expected graduation date in 2021 Technical Skills • Adobe Premiere Pro certification lynda.com may 2021 • Adobe creative suite certification- lynda.com June 2021 • Microsoft Word Certification- lynda.com December 2021 Soft Skills • Writing Formal Business Letters & Emails - Lynda.com, August 2021 • Business Writing Principles - Lynda.com, October 2021 • Impromptu Speaking - Lynda.com, march 2021
- 14. Joseph Gross You know how some websites only focus on one team Well, what I do is produce content for the state of Wisconsin’s sports fan base to view news from all teams from the collegiate to Pro level. I create podcasts and write articles on the buzz surrounding Wisconsin sports, My content is informative, and entertaining as well as funny and relatable. “