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- 1. PERSONAL BRAND EXPLORATION Ryan Loe Project & Portfolio I: Week 3 November 16, 2019
- 2. Ryan Loe is the oldest of 3 boys and was raised in Alpharetta, GA, thus being the reason for his extreme love for state of Georgia’s sports teams. He’s been an avid football lover from a very young age and hopes to broadcast for the sport for years to come. After taking 2 years of Graphic Design courses at MWSU and 8 years in the restaurant management industry, Ryan enrolled at Full Sail University in the Sportscasting Program in hopes of improving his producing and broadcasting skills. IDENTITY
- 3. PROFESSION Potential Job Titles: • Radio/Television Announcer • Producer/Director • Camera Operator Guy Next Door Archetype - using my kindness and sense of community to run a successful podcast or television show for the NFL. Making my co-workers perform at their best by bringing a sense of comfort and leadership to the program. Television/Podcast Producer for the NFL
- 4. • DEMOGRAPHICS: 62% Male, 18-40 years old, White & African Amercian, Married, College Educated, Located in the United States. • PSYCHOGRAPHICS: Enjoys outdoor activities, spends free time playing with kids outside, political opinions vary, enjoys competitive sports. • IDEAL AUDIENCE MEMBERS: Paul Richardson, Senior Vice President, Human Resources (ESPN), Kim McFadden, Vice President - Human Resources at National Football League(NFL), JC Cornell, Owner/Operator (TDN) Recruiters & Hiring Managers at NFL, ESPN, and TDN TARGET AUDIENCE
- 5. GOALS Short Term: (Immediately After Graduation, 2020) • Land an entry-level as a podcast producer at TDN. ‣Upgrade my connections on LinkedIn by 50% by December 31, 2020. Mid Term: (2025) • Lead a successful podcast covering the NFL . ‣Expand year-over-year podcast views by 30% nationwide by December 31, 2025. Long Term: (2040) • Take my established role as a producer to the NFL and producer content for them on NFL Network. ‣Save a total of $50,000, and secure 3 different television shows by December 31, 2040.
- 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Social Media Marketing 87% Adobe Creative Suite 50% Time Management 70% Public Speaking 60% SOFTHARD Video Editing 10% WordPress CMS 10% Professional Writing 60% Public Speaking 60% SOFTHARD
- 7. I help professional sports organizations increase their popularity and content by providing entertaining and forward- thinking television/podcast production broadcasts. PROMISE
- 8. CREDENTIALS Work Experience: • 10 years management in restaurant industry • 2 years writing sports articles online Education: • 2 Years Graphic Design, MWSU • Sportscasting, B.S., Full Sail University (Exp. 2020) Awards: • Promoted to General Manger of multiple restaurant locations
- 9. COMPETITION Patrick Brush Industry Experience: • Does not include work experience on profile; assumed to still be in school Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • Eagle Scout and 5th Degree Black Belt, would allude to well-disciplined young man • MOAA Award, AFJROTC award for leadership recognition Skills and Proficiencies: • Public Speaking - 9 endorsements • Social Media - 5 endorsements • Microsoft Office - 4 endorsements Fullie Salen Overall Online Presence: • Less than 200 connections, banner image not yet customized, amateur headshot, lack of details throughout profile, no articles published, inactive on social media, URL not yet customized • Grade: Poor, 15 out of 100 Industry Experience: • 2 year social media marketing for cattle feed retail store Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • U.S. Marine Corps, multiple leadership roles Skills and Proficiencies: • Social Media Marketing - 87 endorsements • Adobe Creative Suite - 65 endorsements • Public Speaking - 60 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 58 out of 100
- 10. COMPETITION Tracie Kalkbrenner Industry Experience: • ~13 years of marketing experience, 1 year as a marketing manager at PBR Education: • Marketing, B.A. • Sports & Exercise Management, M.A. Noteworthy Experience: • Entrepreneurship - President of promotions company for over 3 years with respectable clientele • Entrepreneurship - Real estate company for nearly 6 years; could be distracting attention from PBR work Skills and Proficiencies: • Ticket Sales - 25 endorsements • Live Events - 20 endorsements • Event Planning - 17 endorsements Fullie Salen Overall Online Presence: • 500+ connections, banner image not yet customized, polished headshot, detailed profile summaries, two recommendations, notable volunteer work, URL not yet customized, premium membership • Grade: Good, 70 out of 100 Industry Experience: • 2 year social media marketing for cattle feed retail store Education: • Current student enrolled in Sports Marketing & Media, B.S. at Full Sail University Leadership Experience: • U.S. Marine Corps, multiple leadership roles Skills and Proficiencies: • Social Media Marketing - 87 endorsements • Adobe Creative Suite - 65 endorsements • Public Speaking - 60 endorsements Overall Online Presence: • 500+ connections, banner image customized, professional headshot, detailed summaries throughout profile with two content pieces, no articles published, sporadically active on personal social media accounts, URL customized • Grade: Average, 58 out of 100
- 11. BRAND POSITION Bringing creativity and a breathe of fresh air to the sports media industry through podcasting and television production. RYAN LOE - A BREATHE OF FRESH AIR
- 12. NETWORKING & MARKETING Industry Events & Organizations • National Sports Media Association ‣ Collegiate Membership | Winston Salem, NC • American Sportscasters Association (ASA) ‣ Collegiate Membership | TNT Sports • SEC Championship Game ‣ December 7, 2019 | Atlanta, GA Sportscasting & Production • Primary Content: est. podcast called “Football of the Gods” • Primary Tools: FB, Instagram, & Twitter - promote podcast through 30 sec. promo videos; Use LinkedIn to also advertise podcast • Website: Full Sail digital portfolio site to showcase school work; use blog to showcase my personal productions and embed podcast episodes
- 13. PROFESSIONAL DEVELOPMENT Mentor • Seeking senior-level sportscaster with at least 10 yrs of experience in football industry; outgoing, creative partner to bounce great ideas off of, Jan. 2020 Formal Education • Complete Sportscasting, B.S. by expected graduation date in 2020 Technical Skills • iSky Video Editor, Jan, 2020 • Adobe Creative Cloud, May 202 • WordPress 5 Essential Training - Lynda.com, May 2020 Soft Skills • LibreOffice Writer, Feb 2020 • Business Writing Principles - Lynda.com, Oct. 2020 • Impromptu Speaking - May2020
- 14. Ryan Loe Do you ever get tired of listening to the same boring football takes over and over from analysts who only have their agenda on their mind? Do you crave a fresh, new type of sports reporting that covers your specific wants and needs? What I provide is a new type of sports reporting that isn’t solely focused on just the casual sports fan, but digs deep for the extreme diehard sports fans that want more from their sports experience. I intend to bring content that is ground breaking and makes the reader, listener, or viewer, never want to leave the page. “