This is a project I completed on behalf of my Portfolio One Course @ Full Sail University on November 18, 2019.

1. PERSONAL BRAND EXPLORATION
Darrion Newsome
Project & Portfolio I: Week 3
November 18, 2019

2. This gentleman hails from Memphis Tn. His
family was pretty large littered with cousins and
one sibling. Darrion being the oldest had to
assume many early responsibilities with the
upbringing of his younger brother. Raised
primarily by his grandmother Lorene the skills of
love, laughter, life were instilled in an early age.
Now a family man he is completing his studies in
Sportscasting Journalism @ Full Sail University
and when complete aspires to broadcasting
sporting events or coach sports on a high
school level & teach as well.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Radio & Television Announcer
• Reporter & Correspondents
• Coaches & Scouts
Guy Next Door Archetype - being
authentic and friendly while also
being ethical when completing
assignments. With many was to
consume your sports, I want to give
an alternative with an educated yet .
Sports Radio & Television Broadcasting

4. • DEMOGRAPHICS: 70% Male,
30-40 years old, Predominately
Married, Educated w/ Sports
Background, Located in all around
.
• PSYCHOGRAPHICS: Enjoys
sporting activities, spends free
time playing with kids outside,
regularly attends live sports
events.
• IDEAL AUDIENCE MEMBERS:
Kraig Kann Owner Sports
Broadcasting/Sports Media
Training/Sports Consulting, HR
Manager (PBR), Enrique G.
Washington Head of Executive
Talent Acquisition (ESPN)
Recruiters & Hiring at ESPN, FOX, NBC, or CBS
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at an
accredited sports communication network.
‣ Connect with, and send a follow up
promotional email to, 10 sports talent
acquisition leaders on LinkedIn by December
31, 2019.
Mid Term: (2025)
• Land a successful media platformed job e.g. (sports
radio host, sports commentator and/or sports
reporter.
Long Term: (2030)
• Have an established radio and/or television brand
with a syndicated sports radio show and/or sports
reporting job.
‣ Establish a brand in which my voice is
recognizable across airways and tv visuals
through sports commentating with ESPN/CBS/
FOX, or NBC.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 50%
Sports Subject Matter IQ 75%
Time Management 70%
Public Speaking 80%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

7. I help aspiring sports educators and sports
enthusiast alike reach some common
ground the sports that are played today. I
hope to inspire many other sports journalists
to dream big and get the next story.
PROMISE

8. CREDENTIALS
Work Experience:
• 15 years in General Management Roles
• 10 years in Restaurant Management
Education:
• Sportscasting Journalism @ Fulls Sail
University (2021)
Awards:
• 2 General Manager of the Year Awards

9. COMPETITION
Elijah Balcarcel
Industry Experience:
• Does not include work experience on
profile; assumed to still be in school
Education:
• Current student enrolled in Sportscasting , B.S. at Full
Sail University
Leadership Experience:
• Current student enrolled in Sportscasting , B.S. at Full
Sail University
Skills and Proficiencies:
• Current student enrolled in Sportscasting , B.S. at Full
Sail University
Eric Hasseltine
Overall Online Presence:
• Less than 200 connections, banner image not yet
customized
Industry Experience:
• Talk Show Host/ Play by Play
Announcer since Aug 2004
Education:
• BA, Rhetoric and Communication
1993-1996
Activities and Societies : Across Team, Member of
Sigma fraternity
Skills and Proficiencies:
• Radio - 90 endorsements
• Sports - 75 endorsements
• Sports Marketing - 37 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 year social media marketing for cattle
feed retail store
Education:
• Current student enrolled in Sports Marketing & Media,
B.S. at Full Sail University
Leadership Experience:
• U.S. Marine Corps, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• Adobe Creative Suite - 65 endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
sporadically active on personal social media accounts,
URL customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
Giving value to honest options from
committed sports journalist who are your
average everyday neighbor
DARRION L.NEWSOME

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Play By Play Sports Broadcast Camp
‣ January 17 - 19, 2020 Philadelphia, PA
• National Football League Super Bowl
‣ Hard Rock Stadium , Miami Gardens Florida
February 2, 2020
Digital Marketing
• Primary Content: Current student enrolled in Sportscasting ,
B.S. at Full Sail University
• Primary Tools: Current student enrolled in Sportscasting , B.S.
at Full Sail University
• Website: Current student enrolled in Sportscasting , B.S. at
Full Sail University

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a sports media announcer/broadcaster with at
least 10 yrs of experience in play by play or sideline
reporting;
Formal Education
• Complete Sportscasting , B.S. by expected graduation
date in 2021
Technical Skills
• Current student enrolled in Sportscasting , B.S. at Full
Sail University
Soft Skills
• Current student enrolled in Sportscasting , B.S. at Full
Sail University

14. Darrion L. Newsome
You know how fantasic sports have been the
previous 30 years? Well, what I do will be to chronicle
which what I have deemed “The Greatest 30 Years in Sports” along my
Journey. In fact, after studying and gathering research I will be able to put
together a most convincing article of facts that will indeed sway you. My
entitled “Sports the Greatest 30 Years”.
“

15. REFERENCES
Unsplash (2019). November 18, 2019, from https://
unsplash.com/s/photos/sports-broadcasting
Linkedin Eric Hasseltine (2019).Profile. Retrieved November
18, 2019, https://www.linkedin.com/in/eric-
hasseltine-19a64946/
ONETOnLine.org. (2019). Summary for Broadcasting .
Retrieved November 18, 2019, https://www.onetonline.org/find/
quick?s=sports+broadcast
Radio One On-Air Announcer (2019). Radio OnePage on
Glassdoor. Retrieved November 18,2019 from https://
www.glassdoor.com/Job/radio-and-television-announcers-jobs-
SRCH_KE0,31.htm?jl=3217244779
Elijah Balcarcel LinkedIn , (2019). Page on LinkedIn.
Retrieved November 18 2019, from https://www.linkedin.com/
in/elijah-balcarcel-97bb1a17a/
espn.com Retrieved on November 18, 2019 https://
929espn.radio.com Announcers