Here are some key points about evaluating your research: - Product research: Analyzing existing documentaries is a very useful way to understand effective documentary techniques and styles. However, it does take significant time. Focusing analysis on key elements like shots, lighting, structure helps make it more targeted. - Questionnaires: SurveyMonkey provided a good platform to gather audience data through questions. Getting responses took effort but yielded valuable insights. In the future, offering an incentive may boost response rates. - Interviews: Speaking directly to potential viewers provided first-hand perspectives. Developing focused questions that elicit meaningful feedback is important. Expanding the sample size could strengthen findings. - Response: Overall the research seemed to validate

1. Research
Thomas Dickinson

2. Existing Product
(39) Mealtimes at San Quentin
prison - Louis Theroux - Behind
Bars - BBC - YouTube
Link:
Type of Image: This type of image is real life photography like my documentary is going to be.
Location: The documentary is being filmed in San Quentin prison because the documentaries about meal time in San
Quentin prison.
Angle: At the beginning of the documentary, there’s an establishing shot of the prison and it’s surrounding areas
which helps to introduce the documentary. Then the camera loosely follows the host around the prison, while
recording the inmates doing their day to day routine to create an atmosphere. The main camera angle throughout the
documentary is a mid shot, so you can get a full look at the interviewers and interviewees.
Post-production: There has been a “BBC” logo put in the top left corner as that’s the company who made the
documentary.
Use of Lighting: The video has been colour corrected/has a filter overlayed to keep the image the same and therefore
has continuance, when entering the next shot.
Costume: In the video, all the prisoners are wearing an orange jumpsuit as that’s the uniform of the prison. Also, it
immediately introduces the characters as prisoners, as the outfit catches attention.
Audience appeal: This product appeals to the audience by being a good look at San Quentin Prison as a place but also,
a look at how the people behave and socialise on a day to day basis. The setting and topic helps improve the
documentary as it’s an environment that not everyone’s inhabited; therefore it peaks our curiosity and is interesting.

3. Existing Product
The Real Story Behind the Loch
Ness Monster | History -
YouTube
Link:
Type of Image: The type of images used in this video is a mix of: real life photography, illustration and animation. This
gives the product a look of professionalism as it’s very creative and well-crafted.
Location: The documentaries location is at Loch Ness in Scotland, because the documentaries about The Loch Ness
Monster.
Angle: The documentary has a few shots throughout to establish the location as Loch Ness, it also creates nice
transitionary shots to cut between different image styles. While interviewing the guest, they use a mid shot as to only
capture the important details.
Effects: In the documentary, they use animated effects to coincide with what the guest is saying due to lack of footage
of what he’s discussing.
Post-production: The only post-production was editing all the different images format in chronological order to match
the guests narration.
Lighting: All the shots are on a sunny day, so there's no need for lights as it’s extremely bright already.
Colours: The colours used in the documentary are blue and green as it’s a natural-looking documentary as it’s about a
lake; however, when showing the illustrations the colour schemes black and white.

4. Existing Product
https://youtu.be/z6laz7b2Ihw
Link:
Type of Image: The documentaries overarching image style is real life photography, as the basis of the documentary is
found footage which hadn’t been turned into a documentary because the creator died. Due to the creator dying, it
would be insensitive to include animation as it would take away from what Timothy Treadwell did while out there.
Location: The documentary is filmed on an Alaskan Reservoir as that is the bears natural habitat.
Angle: The two primary camera angles throughout are a mid shot and an extreme, long shot. The long shot is utilized
well, as it gives a lot of coverage of the location, and it helps to show the lengths Timothy Treadmill went to just to
record the bears. The other camera angle, the mid shot is used while recording people in an interview style as is
common in the genre. There’s a distinct difference between when Timothy Treadwell records a section then when the
director of the documentary does.
Post-production: There’s a minimal amount of post-production in this documentary except for editing all the footage
together.
Lighting: The documentary is mostly shot outside so the majority of the lighting is provided by the sun, except for the
interview which isn’t well lit as the guy's face is covered with shadow.
Colours: The primary colours in the documentary are blue and green, as the documentary takes place on Alaskan
Reservoir which is full of nature.
Audience Appeal: This products audience appeal is because it’s a real-life story and is an interesting one as a man
living in the wilderness with bears instantly grabs your attention. Also, because the documentary is edited in such a
professional way it’s a joy to watch it effortless switch between Timothy Treadwell's footages and the post-death
interviews.

5. Existing Product
Fourteen Days in May preview -
YouTube
Link:
Type of Image: The primary image style used in the documentary is real life photography, which is prominent in
documentaries as they're educational and are supposed to depict things exactly how they are.
Location: Fourteen Days in May was filmed in a prison in Mississippi, as it’s about a man on death row who might be
innocent.
Angle: The documentary has an extreme long shot of the sky as an establishing shot of the prison's location. After
that, its mid shots of the people in the documentary walking around and setting things up.
Post-Production: In the post-production, they’ve only edited the footage in a way that looks professional.
Lighting: The big industrial lights in the prison and the moon are the only two variations of light sources in the
documentary.
Colours: The primary colours in the documentary are black and white, because it’s a very dark documentary full of
shadows. The reason the other primary colour is white is because the industrial lights in the prison give everything a
blinding white glow.
Audience Appeal: This product has good camera work which helps to create a good background to a compelling story
about a guy on death row. Also, you can tell that the documentary maker had a passion for this story; therefore, they
put a lot of effort into it.

6. Research Analysis
• What common features do the researched products
have?
• The common features in the researched product are the good use of camera angles. For example,
an establishing shot helps to create a sense of atmosphere in the locations the documentaries take
place. Also, the use of mid shots on people while being interviewed and in general give the
documentary a sense of professionalism.
• Another thing the documentaries all contain is real life photography, and the lighter hearted ones
contain animation which would be helpful in mine as there's no concrete evidence of The Loch
Ness Monster.
• What aspects of the research will you include within
your on work?
• I will definitely include real life photography as I’d like to improve my skills with a camera and it just
makes sense in context with the documentary. I also might use animation to show The Loch Ness
Monster and other creatures depending if I have enough time after I’ve recorded and edited.
• The use of establishing shots is something I will attempt to replicate in my documentary, as I think
it gives a good start to the documentary because it creates atmosphere. When talking into the
camera, I will use mid shots to try and create the same levels of professionalism like in the
documentaries I analysed.

7. Questionnaire
Analysis
Survey Monkey Link:
https://www.surveymonkey.co.uk/r/
3P5NZHV

8. Audience research
• Observation: My survey says that 76.92% of my audience have heard of The Loch
Ness Monster. Whereas, 23.08% of my audience have never heard of The Loch Ness
Monster.
• What this says about my audience: This shows me that the majority of my
audience have heard of The Loch Ness Monster which is beneficial to me as that’s what
my documentary is about.
• How will your product appeal to this audience: My product is about The Loch
Ness Monster so people who have heard of it can learn more and people who haven’t
can discover it for the first time.

9. Audience research
• Observation: My survey says that 30.77% think that The Loch Ness Monster is real,
53.85% don’t think it’s real and 16.38% chose other. The answers for “other” were that
they were on the fence but they weren’t opposed to it.
• What this says about my audience: It is almost an even split on if they at least
slightly believe it and if they don’t believe it all.
• How will your product appeal to this audience: This product will show all the
facts and wont be biased, therefore anyone from either side can enjoy it.

10. Audience research
• Observation: From my survey, I can see that 7.69% of my audience have been to Loch
Ness; whereas, 92.31% have never been to Loch Ness.
• What this says about my audience: This shows me that almost all of my audience
have never been to Loch Ness.
• How will your product appeal to this audience: I will appeal to my audience
by teaching them about a place they don’t know anything about. I’ll do this
in hopes they one day go to Loch Ness; maybe to hunt the loch ness
monster.

11. Audience research
• Observation: 38.46% of my audience have considered paying for a
boat tour of Loch Ness. 61.54% of my audience wouldn’t pay to go on
a boat tour of Loch Ness.
• What this says about my audience: This shows that it’s nearly 50/50
but it falls to no slightly more.
• How will your product appeal to this audience: I will try and make the
audience interested to the point that they would consider taking a
boat trip after watching my documentary.

12. Audience research
• Observation: 53.85% would watch a documentary about The Loch Ness
Monster. 30.77% wouldn’t watch a documentary about The Loch Ness
Monster. 15.38% already have watched a documentary about The Loch
Ness Monster.
• What this says about my audience: It says that the majority of my audience
would watch or have seen a Loch Ness Monster documentary.
• How will your product appeal to this audience: It’s about The Loch Ness
Monster so anyone interested should hopefully enjoy it.

13. Audience research
• Observation: 30.77% of my audience usually watch documentaries. 30.77%
of my audience sometimes watch documentaries. 30.77% of my audience
rarely watch documentaries. Finally, 7.69% of my audience never watch
documentaries.
• What this says about my audience: An overwhelming majority of my
audience watch documentaries at least rarely.
• How will your product appeal to this audience: My products format is a
documentary, so if they enjoy documentaries they should like mine as I’m
going to replicate documentary tropes.

14. Audience research
• Observation: 30.77% of my audience watch documentaries on YouTube.
61.54% of my audience tend to watch documentaries on Netflix. 7.69% of
my audience selected other and said they don’t watch documentaries.
• What this says about my audience: Some of my audience watch
documentaries on YouTube, but the majority watches documentaries on
Netflix.
• How will your product appeal to this audience: The people that watch
documentaries on YouTube will enjoy it as I’m putting it on YouTube. I
would put it on Netflix if I could but that’s extremely unlikely.

15. Audience research
• Observation: 46.15% of my audience said the documentary should
be 30 minutes long. 23.08% of my audience said it should be 20
minutes long. 30.77% of my audience selected other and wrote an
hour or longer.
• What this says about my audience: A lot of my audience said half
an hour, a few said an hour and a couple said 20 minutes.
• How will your product appeal to this audience: It appeals to the
audience because it’s going to be about half an hour long. I would
make it an hour or longer, but I don’t have enough production or
post-production time.

16. Audience research
• Observation: 69.23% of my audience said they’d like to know more
about the monster than the Loch itself. 23.08% of my audience
said they’d like to know about the Loch than the Monster. 7.69%
selected other and then said to do an equal amount on the
monster and the Loch.
• What this says about my audience: The majority of my audience
want more on the monster than the Loch.
• How will your product appeal to this audience: I will include more
facts about The Loch Ness Monster than I will about the Loch itself.

17. Audience research
• Observation: 92.31% of my audience think I should have
guests on my documentary. 7.69% of my audience think I
shouldn’t have any guests on the documentary.
• What this says about my audience: Almost all of my audience
think I should have guests on the documentary.
• How will your product appeal to this audience: To appeal to
this audience, I will include a number of guests with differing
opinions on the documentary.

18. Interviews

19. Interview 1
What’s your favourite topic to watch a documentary on?
My favourite documentary to watch is where they talk
about penguins and why and how they do stuff.
Is the Loch Ness Monster interesting to you?
Yes because it’s interesting to see other peoples theories.
Do you believe in The Loch Ness Monster?
No, personally I think it was some snake or worm.
What else do you believe The Loch Ness Monster could
be if not a Plesiosaur?
If it was wouldn’t there be any remains.
Male 16

20. Interview 1
• Observation: From the interview I can tell that
the interviewee is interested in animals but
doesn’t believe in The Loch Ness Monster.
• What this says about my audience: This tells me
my audience would be open to something
involving animals –maybe not The Loch Ness
Monster.
• How will your product appeal to this audience: I
will try and include information about other
animals as well as The Loch Ness Monster, to
keep them entertained.

21. Interview 2
What’s your favourite topic to watch a documentary one?
Nature and animals.
Is the Loch Ness Monster interesting to you?
Yes.
Do you believe in The Loch Ness Monster?
Partially but there are a lot of other things it could have
been .
What else do you believe The Loch Ness Monster could
be if not a Plesiosaur?
An elephant, they are surprisingly good at swimming.
Male 16

22. Interview 2
• Observation: The interviewee enjoys nature
documentaries and is open to the existence of
The Loch Ness Monster.
• What this says about my audience: From this I
can tell that my audience will at least be
interested in the surroundings of The Loch Ness
Monster.
• How will your product appeal to this audience: I
will include a lot of shots of nature and water;
possibly some birds flying.

23. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
Primary: 19+
Secondary: 10-18
I will appeal to my primary audience by making it informative
and educational to be interesting to older audiences.
To appeal to my secondary audience, I will include a lot of
pictures to keep their attention and maybe some animation if I
have enough time.
Gender
Males and Females equally To appeal to males and females, I will try and get a male guest
and a female guest on the podcast to give equal coverage.
Psychographic
Primary: Achievers
Secondary: Belongers
I will appeal to my primary audience by including a lot of
information so it’d be worthwhile to watch.
To appeal to the secondary audience, it’s about an extremely
common conspiracy theory that a lot of people know about.
Social Status
Primary: Upper class
Secondary: Working class
and middle class
I will appeal to my primary audience by making it educational,
which will appeal to someone who’s upper class as they’ll
probably have a higher education and may be more likely to
learn in their spare time.
My documentary will appeal to the secondary audience as
that’s my background; therefore, we might have similar
opinions.

24. Research
Evaluation

25. Research Evaluation
• Give an overview of how you conducted your research. Discuss the
strengths and weaknesses of each method
– Product Research
For the product research, I analysed documentaries I had either seen or had just heard good things
about. I looked into the use of shots and types of shots mostly, as I would like to make a good-
looking documentary. The strengths of this method are looking at the key ingredients that go into
a good documentary, and how they accomplished them through lighting and angles. The primary
weakness of this method is that it takes a lot of time analysing all the documentaries.
– Questionnaires
The questionnaire was set up on a website called “SurveyMonkey” and then I copied the link and
put it on teams. The strengths of the questionnaire were a lot of answers to a lot of important
questions to do with the documentary; for example, what people would like to see in the
documentary. The weaknesses were that it took ages to get replies because it costs money to
branch it out instead of using a link.
– Interviews
For the interview, I came up with 4 questions relating to the documentary format and topic and asked
two classmates who have seen documentaries to answer them. The strengths were finding out from
people I know what they look for in a documentary and what appeals to them. The weaknesses were
coming up with 4 questions that would benefit me the most as it was difficult to think of really good
questions.

26. Research Evaluation
– What sort of a response did you get?
I got a helpful response which mainly supported my ideas. For example,
having a guest/guests on the podcast is something I was thinking of doing
and because the survey said I should, I’m going to.
– How did you distribute your survey? Give an advantage and a
disadvantage
– I made my survey on a website called “SurveyMonkey”. I then distributed
my survey by pasting the link onto teams so my peers could fill it out.
– An advantage of the survey was that it helped to get answers to essential
questions like what the audience enjoy.
– A disadvantage of the survey was it took a while to get enough responses
as I could only send it to people through a link because uploading it costed
money.