1. SONIA MARIE SMITH
Madison, WI ♦ (608) 556-2080 ♦ smith_sonia@msn.com
ACCOUNT EXECUTIVE
Accomplished Account Executive with 15 years of proven success and expertise in all aspects of
marketing, sales and business development to increase revenue and generate new business. Award
winning, top producer with strong ability to establish profitable relationships with customers while
delivering account management efforts and exceeding results. Highly adaptable team player with
leadership strengths, capable of quickly learning new products and technology to achieve success.
Technically proficient in Microsoft Office Suite programs & Powersell.
AREAS OF EXPERTISE
Strategic & Tactical Planning Strategies ● New Business Development ● Negotiations ● Market Research
Brand Planning ● Tradeshow Sales ● Consumer Insights ● Product Development & Knowledge
Cross Functional Teams ● Customer Vendor Relations ● Cold Calling, Telemarketing ● Industry
Networking
PROFESSIONAL EXPERIENCE
LIPARI FOODS, Central WI 07/2009 –
08/2014
Food Sales Representative Level 2
Managed sales, marketing, & merchandising of 15K items specializing in deli, bakery, dairy, grocery,
packaging, confections and grab go categories. Emphasis on new product and new category
development.
Sold to all grocery store departments, chain stores, retail independents and C-stores
Collaborated successfully with category brokers for new business and promotion of new products
Key Accomplishments:
Achieved $3.75M in sales in 2013 fiscal year
Boosted business by 75% with new business development efforts and strategic partnerships
Awarded Most Accomplished Sales Representative Award in 2010
COCA-COLA ENTERPRISES, Mattoon, IL 02/2006 –
02/2009
Account Development Manager, Outside Sales, Business Development
Developed profitable relationships with beverage wholesales, food service business, retail stores,
hospitals and K-12 schools
Achieved gross profit expectations while consistently exceeding new business and product quotas
Worked successfully in a team selling environment to exceed quarterly sales
Key Accomplishments:
Provided sales and support to 1,200+ accounts in Southern IL
Opened and switched from the competition 35+ highly profitable restaurants
Won “Best of the Best” sales contest for workplace Hospital division sales in 2008
WURTH USA, Central, IL 06/2004 –
02/2006
Account Executive, Outside Sales, Business Development
Built a sales base of 285 clients utilizing cold calls, telemarketing, and developing customer relations
Gained new product knowledge and communicated benefits of specific industrial chemicals to
clients
Presented effective product demonstrations to maximize sales opportunities
SKYLINE EXHIBITS, Central IL 02/1996 –
10/2003
Marketing Consultant, Outside Tradeshow Sales
2. Managed 38+ county territory with a customer base of 1,500+ and sales up to $375K per year
Increased sales +50% in the first year and opened more than 350 accounts, including 5 major
hospitals
Ranked #5 in national sales among more than 500 sales representatives in the market region
Awarded Sales Representative of the Year twice and Achieved Career Benchmark Sales One Million
Award
EDUCATION & TRAINING
Bachelor of Science, Business Administration, Edgewood College, Madison, WI
