1. DANIEL E. BEDNAR
30 Fetters Mill Dr., Malvern, PA 19355 ♦ (610) 256-6843 ♦ thespiceman328@verizon.net
MANAGEMENT PROFESSIONAL
Dynamic, versatile manager with 20+ years of experience in various management roles particularly
in the food service industry. Exceptional business skills combined with the proven ability to drive
marketing strategies, manage and nurture talent, deliver sales growth, form strategic partnerships,
and successfully implement and oversee complex projects. Outstanding strategist distinguished for
proven leadership and team-building skills and excellent conflict resolution abilities. Expert at
implementing processes that improve efficiency; accomplished in all areas of marketing and the
food service industry. Exceptional expertise in building and maintaining both customer and
employee relationships. Demonstrated management skills that enhance productivity and drive
sustained organizational performance.
AREAS OF EXPERTISE
Commercial / Non-Commercial Foodservice Management ● Business Development ● Customer
Service
● Communications ● Leadership ● Problem-Solving ● Critical Thinking ● Training ● Office
Management
Organization ● Time Management ● Customer Satisfaction ● Microsoft Office
● Mac and iPad expertise ● Business & Revenue Growth
PROFESSIONAL EXPERIENCE
MCCORMICK & COMPANY, INC., Hunt Valley, MD 21031
Business Development Manager, January 2003-April 1, 2014
 Managed, developed, negotiated, drove sales & profits at the top 3 non-commercial food
management - $50M + annual volume in 2014, 2003 baseline was $2.3 M.
 Built relationships at the C-Level and presented annually in order to top business reviews,
requiring leadership teams to engage regarding Programs.
 Drove an annual 14 % organic growth through strategic planning, past 6 years.
Key Accomplishments:
Compass/Foodbuy – Signed a new 3-year agreement, $120,000,000 – Largest Customer for
Foodservice, customer since 1994 ($1M) to $32M.
Aramark – Signed a new 2-year agreement - $15,000,000, customer for 35+ years.
Premier – Secured 3-year agreement, after 15 years of follow up - $9M to $20M new volume, largest
Healthcare GPO in US.
SSP – The Travel Experts – New agreement for the fastest growing Airport Feeder - $400,000, opens
new distribution channel – DMA.
MCCORMICK & COMPANY, INC., Hunt Valley, MD 21031
Senior Regional & Regional Manager for NE, U.S., July 1997- January 2003
 Performance Foods – Managed and grew the 3rd
largest distributor in the U.S. – 2 year
agreement.
 UNIPRO Buying Group – supported and grew 145 Independent DC’s through strategic
marketing and new products practices, supporting national sales and brokers.
 Managed the NE food service market through brokers, through training, planning, and driving
distributor’s growth, i.e., Sysco, U.S. Foods, PGF, and independents, through key targeted
accounts.

2. Key Accomplishments:
 Rastelle Foods/US Military Procurement - $2.4M new agreement for military operations
globally.
NYC – Went from $900,000 to $5M in 4 years through FOCUS, i.e. distributors and key operators.
 Broker change for Philadelphia/Central Pennsylvania, after 30+ year broker relationship.
 Market changed and broker did not, requiring a change, first year growth was 25% and
resulted in 3 new distributors, and 12 Atlantic City casinos that purchased McCormick spices.
DANIEL E. BEDNAR,
Page 2
SUPHERB FARMS, TURLOCK, CA, 95380
VP, Retail & Food Service Products, May 1995- July 1997
 Managed Foodservice Channel and retail volume on West Coast, volume $300,000, with 1 sales
person.
 Developed and profitably grew Foodservice Channel with a $6M target and a new packaging
and Sysco Label Program.
Key Accomplishments:
Sold Darden Restaurants, $500,000 of IQF Basil, direct customer.
Sysco Private Label, supporting McCormick dry spice program, sold 50% of OPCO’s, $120,000.
VAN DEN BERGH FOODS, DIVISION OF UNILEVER, Lisle, IL 60532
NE Divisional Manager, April 1991- May 1995
 Managed 10 sales people for $40M in In-store/retail bakery market through distributors and
direct warehouse sales.
 Restored sales and profitability to largest bakery division in U.S., through strategic focus and
targeting Giant (PA), Weis, A & P, TOP’s, Waldbaum’s, Wegman’s, Price Chopper, Stop ‘n Shop,
ACME, and Giant (DC), through new products.
 Added $15M of new frozen dough volume, through 4 new bakery tech support and added to
support Customer Commitment for on-going tech support.
Key Accomplishments:
Price Chopper added $3.5M in incremental frozen purchases.
TOP’s added $2M in incremental frozen volume purchases.
A & P added $3.5M in incremental frozen volume purchases for all divisions.
Waldbaum’s added $1.5M in incremental frozen volume purchases.
Retail Bakery Distributors added $3M in incremental frozen volume.
VAN DEN BERGH FOODS, DIVISION OF UNILEVER, Lisle, IL 60532
General Sales Manager, September 1989-April 1991
 Managed, developed, streamlined and trained 3 sales organizations for an $80M retail bakery
market for new company.
 New U.S. company for Unilever, which kept leadership and division management abreast of
competitive markets weekly, especially for slim margin commodity bakery shortenings and dry
mixes.
Key Accomplishments:

3. Sold two different frozen labels (same product) in Puerto Rico.
Made decision to sell or close Fasano Pie plant, losing money because of QA issues, and also was not
a focus category.
Reduced headcount from 28 to 18 sales people, based on P & L/budget constraints that were tied to
the acquisition’s expense.
EDUCATION
 Kent State University, Kent, OH, Bachelor of Business Administration/Marketing