1. THOMAS EGANS
6615 Surrey Meadow Court │ Houston, Texas 77049
(713) 422-3984 │ tegans.mri@gmail.com
BRAND AND MARKETING MANAGER
Brand Development | Marketing Strategist | Competitive Intelligence
Proficient Brand and Marketing professional with 15 years of experience has managerial experience in researching
consumer markets and monitoring market trends. Has expertise to identify potential areas to invest capital based on
consumer needs and spending trends. Apply extensive knowledge to price products and analyzethe potential profitability.
Employ strategies to plan, prepare, and implement advertising and promotional campaigns in targeted markets.
 Brand Development Strategist
 Corporate Brand Presentations
 Company Image Marketing
 Company Positioning
 Marketing and Promotion Campaigns
 Sales and Trend Analyst
 Forecasting and Pricing
 Competitive Analysis
 Consumer Evaluation
P R O F E S S I O N A L E XP E R I E N C E
MEXICAN RESTAURANTS INC, Houston, Texas (Acquired May 2014) 2005 – 2015
Marketing and Brand Development Manager
Mexican Restaurants, Inc. operates and franchises five restaurant concepts totaling 57 locations. Successfully
managed the development of the company’s growth vehicle, Uberrito Mexican Grill. Increased sales by 7% to $82.3
million securing a position as a Fortune 500 company. Successfully managed $3.5 million annual marketing budget.
Brand Management
 Displayed keen creative skills to rebrand the Mission Burrito concept
 Demonstrated the capability to develop and execute brand management plans
 Identified brand profit centers to drive sales and increase brand awareness
 Leveraged customer insight data to refine brand image and enhance customer loyalty
 Ensured branding strategies are consistent with organizational goals and objectives
Marketing
 Coordinated marketing objectives to ensure alignment with overall corporate goals
 Directed marketing and promotional campaigns to augment position in new and existing markets
 Employed innovative methods to predict sales and industry trends
 Developed and implemented media planning, buying, and innovative strategies
 Created cohesive key agency and partner relationships
PSYCHOLOGICAL SERVICES INC, Burbank, California 2002 – 2004
Test Developer
A leader in the assessment industry. Designed and ensured the consistency in security, and registration procedures for
the Nevada State Home Inspector examination.
Program Management
 Applied strong skills in new business development and account management to create a national client base in the
construction and petroleum sectors
 Composed competitive proposals to secure major accounts for territory development
 Managed databanks and inventory of testing content to certify quality control and assurance
Content Development
 Created, designed, and edited curriculum for state licensing and aptitude examinations
 Facilitated the revision of the Nevada State Home Inspector examination making it the most comprehensive
examination to date
 Developed a task-driven flowchart to monitor test development processes from concept stage to result analysis

2. THOMAS EGANS Resume, Page 2
HOWE PROMOTIONS, Pasadena, California 1995 – 2002
Marketing and Sales Analyst
National marketing company specializing in combining manufacturers and their products with national retailers,
identified new strategies for data processing that contributed to nearly $50 million in revenue making Howe
Promotions the 10th largest agency in the U.S.
Forecasting and Pricing
 Utilized effective data mining tactics to develop annual marketing plans for volume forecasting, sales
information, and new product performance
 Employed creative techniques to identify new strategies for data processing
 Generated forecasting reports to efficiently increase productivity and reduce random errors
Sales and Trend Analysis
 Doubled client base and generated record sales revenue by using analytical skills to review client’s sales, category
management, and brand marketing groups
 Tracked key transactions and competitive activity to enable manufacturers and retailers to successfully market
sales promotions
 Coordinated and executed on-going reports, ad-hoc request, and corporate presentations to support a 22 member
sales and marketing team
E D U C A TI O N & CR E D E N TI A L S
Pursuing Bachelors Degree in Marketing, San Jacinto College, Houston, California, 2013 - Present