SlideShare a Scribd company logo

Diaa Asaad Resume

D
diaa asaad
1 of 3
Download to read offline
DIAA MUSTAFA ASAAD
Mobile: +20-122 3610 820
E-Mail: diaa.asaad@yahoo.com
In quest of senior to top level positions to lead Profit Centre Operations / Sales & Marketing /
Business Development with a reputed and growth-driven organisation.
Preferred Industry: Automotive / Electronics & Home Appliances
EXECUTIVE DIGEST
 A competent professional with nearly 20 years of rich experience in Sales & Marketing, Channel
Management as well as Team Management across industry vertical.
 Excels in devising and implementing strategies to ensure smooth business operations, attainment of
top-line/bottom-line, promotion of products and achievement of business goals through system
based approach.
 Adept in leading Sales and Business Development functions from a comprehensive perspective and
continuing to drive the business forwards.
 Proficient in heading customer relations, business administration, finalisation of strategic alliances,
market analysis, and product promotions to strengthen the company’s base in the market.
 Well organised with a successful track record that demonstrates self-motivation, entrepreneurial
ability, creativity, and initiative to achieve corporate goals.
 Demonstrated communication and relationship management skills with the ability to lead and work in
cross-functional teams.
LEADERSHIP ATTRIBUTES
~ Driven to succeed and excel ~ Organisation Building
~ Innovative in thought and solutions ~ Effective Business Negotiations
~ Team Management & Mentoring ~ Individual Contributor
AREAS OF EXPERTISE
~ Profit Centre Operations ~ Strategy Planning ~ Sales Budgeting & Forecasting
~ Sales & Marketing ~ Business Development ~ Strategic Business Alliances
~ Distribution Management ~ Product Promotion ~ Territory Management
~ Channel Management ~ Key Account Management ~New Product/Division Launches
ORGANISATIONAL EXPERIENCE
June, 2011 – Till Date Sales & Marketing Manager
MISR DIESEL (Automotive Parts)
Key Deliverables:
 Heading sales and marketing activities within Egypt Market.
 Formulating and implementing sales & marketing plans.
 Formulated and implemented strategies to expand the customer base in the marketing area and
contributed to the development of training programs sales team
Major Attainments:
 Merit of having increased sales by 200%,
 Meticulously re-instruct the sales force.
 Increase Retail distribution 300%
Jan’10 – May ’11 Sales Manager
Universal Group (Electronics & Home appliances) - Egypt
Key Deliverables:
 I was responsible of planning and set objectives & making a long and short terms plans to meet these
objectives.
 Introduced new channels that improved organization market identity and awareness and as a result
increased the company’s credibility and potential for business transactions.
 Formulated and implemented strategies to expand the customer base in the marketing area and
contributed to the development of training programs sales team
Major Attainments:
 Merit of having increased sales by 152%, salesmen productivity by 248%
 Meticulously re-instruct the sales force.
 Yearly BDA with the mega customers
 Increase Retail distribution from 5 % to 40% Market share
 Mega promotions Whole sale / Retail/key accounts /sales force
 Market Scanning
 Increase no of prospective customers by 200 %
Feb’02 – Dec’09 Sales Manager
Middle East Company (Healthcare) - Cairo -Egypt
Key Deliverables:
 Headed all sales activities in Egyptian market and ensured achievement of maximum profitability and
growth in line with company vision.
 Formulated and implemented strategies to expand the customer base in the marketing area and
contributed to the development of training programs sales team
 Finalised monthly sales target for the team and monitored the sales team to ensure that sales,
distribution and collection objectives are achieved.
 Conducted one-on-one review with all sales executives to build effective communications,
understand training and development needs and provided insight for improving Account Executive’s
Sales’ performance.
 Provided timely, accurate, competitive pricing on all completed prospect applications submitted for
pricing and approval, while striving to maintain maximum profit margin.
 Assisted key account in preparation of proposals and presentations.
 Ensured adherence to all company policies, procedures and business ethics codes and ensures that
they are communicated and implemented within the team.
 Mapped prospective customers and developed creative selling strategies.
Major Attainments:
 Successfully increased sales by up to 250%.
 Was responsible of the sales & distribution of many companies as (NOVARTIS, SANDOZ,
GILLITTE, ORAL B-BRUN, and CREST)
 Added key account promotions.
 Efficiently developed new sales and marketing teams.
Nov’97 – Jan’02 Sales Manager
Proctor & Gamble (Healthcare)- Egypt
Key Deliverables:
 Headed a team of 3 Supervisors, 25 Salesmen.
 Managed all the key accounts at Al Gharbyia Relations.
 Finalised all Business Development Agreements.
Major Attainments:
 Distinction of having covered market by up to 98% and increased sales by 200%.
Oct ’95 – Oct’ 97 Sales Manager
Medical Union Pharmaceuticals - Egypt
Key Deliverables:
 Steered a team of 15 persons, 1 sales supervisor, 14 salesmen as well Accounts & Store team.
 Monitored day to day operations to insure proper sales distributions stock.
Major Attainments:
 Successfully increased sales by 300%
 Efficiently developed new sales and marketing teams.
Feb’92 – Sep ’95 Sales Representative
Medical Union Pharmaceuticals - Egypt
Key Deliverables:
 Part of a highly developed and motivated sales force, achieved aggressive sales targets by ensuring
compliance to guidelines and procedures.
 Developed contacts with high net worth clients and generated leads to build/maintain database of
the potential clines.
Major Attainments:
I have a proven record of achieving highest sales targets and as a result I was the best achiever
during 1995).
TRAININGS ATTENDED
 Win & Win Negotiation Skills
 Sales Skills
 Persuasive Selling
 Handling Objections
 Problem Solving Through Productive Thinking
 Time management.
 Motivation Methods and Strategies Leading for Commitment
 Perfection in Customer Service.
EDUCATIONAL QUALIFICATION
SWB Tanta University 1990
COMPUTER QUALIFICATION
Very good knowledge of Ms. Office, Outlook and Internet usage.
PERSONAL MINUTIAE
Date of Birth : 3rd
July, 1966
Permanent Address : Cairo-Egypt
Marital Status : Married
Nationality : Egypt
Linguistic Abilities : Arabic/ English
Driving License : Egypt/ International

Recommended

More Related Content

What's hot (19)

ROBERTS-KIMBERLY-RESUME-FINAL
ROBERTS-KIMBERLY-RESUME-FINALROBERTS-KIMBERLY-RESUME-FINAL
ROBERTS-KIMBERLY-RESUME-FINAL
 
Sharief CV PDF
Sharief CV PDFSharief CV PDF
Sharief CV PDF
 
Sherif William
Sherif WilliamSherif William
Sherif William
 
Roberts Mays Resume 2
Roberts Mays Resume 2Roberts Mays Resume 2
Roberts Mays Resume 2
 
CV - UD 1
CV - UD 1CV - UD 1
CV - UD 1
 
Fayaz Ahmad Matta2
Fayaz Ahmad Matta2Fayaz Ahmad Matta2
Fayaz Ahmad Matta2
 
fakhruddin cv2
fakhruddin cv2fakhruddin cv2
fakhruddin cv2
 
Waleed Al Kady CV-
Waleed Al Kady  CV-Waleed Al Kady  CV-
Waleed Al Kady CV-
 
Brock hollowayresume 2016m
Brock hollowayresume 2016mBrock hollowayresume 2016m
Brock hollowayresume 2016m
 
Karan Chopra
Karan ChopraKaran Chopra
Karan Chopra
 
Jcav resume
Jcav resumeJcav resume
Jcav resume
 
Sayeed CV
Sayeed CVSayeed CV
Sayeed CV
 
hello
hellohello
hello
 
ecsresume1
ecsresume1ecsresume1
ecsresume1
 
Bardenheier Resume
Bardenheier ResumeBardenheier Resume
Bardenheier Resume
 
Schnell_Lorne_Resume
Schnell_Lorne_ResumeSchnell_Lorne_Resume
Schnell_Lorne_Resume
 
Minds and More capabilities
Minds and More capabilitiesMinds and More capabilities
Minds and More capabilities
 
Raed Abu Omar
Raed Abu Omar Raed Abu Omar
Raed Abu Omar
 
Cv 1
Cv 1Cv 1
Cv 1
 

Viewers also liked

Design Thinking contributions for sustainability_october2015
Design Thinking contributions for sustainability_october2015Design Thinking contributions for sustainability_october2015
Design Thinking contributions for sustainability_october2015Margarida Monteiro de Barros
 
Проект - Komunalka.org
Проект - Komunalka.orgПроект - Komunalka.org
Проект - Komunalka.orgforum-osbb
 
Фінансові виклики сталого розвитку
Фінансові виклики сталого розвиткуФінансові виклики сталого розвитку
Фінансові виклики сталого розвиткуЕкатерина Яценко
 
Public_Administration_KNEU
Public_Administration_KNEUPublic_Administration_KNEU
Public_Administration_KNEUKNEPA KNEU
 
в.п. пилипчук
в.п. пилипчукв.п. пилипчук
в.п. пилипчукLibrary Franko
 
ДЕРЖАВНА ПОЛІТИКА ПОДОЛАННЯ ТІНЬОВОЇ ЗАЙНЯТОСТІ В КОНТЕКСТІ МІНІМІЗАЦІЇ СОЦІА...
ДЕРЖАВНА ПОЛІТИКА ПОДОЛАННЯ ТІНЬОВОЇ ЗАЙНЯТОСТІ В КОНТЕКСТІ МІНІМІЗАЦІЇ СОЦІА...ДЕРЖАВНА ПОЛІТИКА ПОДОЛАННЯ ТІНЬОВОЇ ЗАЙНЯТОСТІ В КОНТЕКСТІ МІНІМІЗАЦІЇ СОЦІА...
ДЕРЖАВНА ПОЛІТИКА ПОДОЛАННЯ ТІНЬОВОЇ ЗАЙНЯТОСТІ В КОНТЕКСТІ МІНІМІЗАЦІЇ СОЦІА...Катерина Дзензелюк
 
git fail --force (make it up with your pull requests)
git fail --force (make it up with your pull requests)git fail --force (make it up with your pull requests)
git fail --force (make it up with your pull requests)Carlos Duarte do Nascimento
 

Viewers also liked (10)

Design Thinking contributions for sustainability_october2015
Design Thinking contributions for sustainability_october2015Design Thinking contributions for sustainability_october2015
Design Thinking contributions for sustainability_october2015
 
конференция
конференцияконференция
конференция
 
Проект - Komunalka.org
Проект - Komunalka.orgПроект - Komunalka.org
Проект - Komunalka.org
 
Фінансові виклики сталого розвитку
Фінансові виклики сталого розвиткуФінансові виклики сталого розвитку
Фінансові виклики сталого розвитку
 
Public_Administration_KNEU
Public_Administration_KNEUPublic_Administration_KNEU
Public_Administration_KNEU
 
в.п. пилипчук
в.п. пилипчукв.п. пилипчук
в.п. пилипчук
 
Canada: An Exemplary Immigration Model
Canada: An Exemplary Immigration ModelCanada: An Exemplary Immigration Model
Canada: An Exemplary Immigration Model
 
ДЕРЖАВНА ПОЛІТИКА ПОДОЛАННЯ ТІНЬОВОЇ ЗАЙНЯТОСТІ В КОНТЕКСТІ МІНІМІЗАЦІЇ СОЦІА...
ДЕРЖАВНА ПОЛІТИКА ПОДОЛАННЯ ТІНЬОВОЇ ЗАЙНЯТОСТІ В КОНТЕКСТІ МІНІМІЗАЦІЇ СОЦІА...ДЕРЖАВНА ПОЛІТИКА ПОДОЛАННЯ ТІНЬОВОЇ ЗАЙНЯТОСТІ В КОНТЕКСТІ МІНІМІЗАЦІЇ СОЦІА...
ДЕРЖАВНА ПОЛІТИКА ПОДОЛАННЯ ТІНЬОВОЇ ЗАЙНЯТОСТІ В КОНТЕКСТІ МІНІМІЗАЦІЇ СОЦІА...
 
harsha_thesis
harsha_thesisharsha_thesis
harsha_thesis
 
git fail --force (make it up with your pull requests)
git fail --force (make it up with your pull requests)git fail --force (make it up with your pull requests)
git fail --force (make it up with your pull requests)
 

Similar to Diaa Asaad Resume

Similar to Diaa Asaad Resume (20)

Fadi Demian .CV
Fadi Demian .CVFadi Demian .CV
Fadi Demian .CV
 
Wael yehia ahmed maged
Wael  yehia ahmed magedWael  yehia ahmed maged
Wael yehia ahmed maged
 
Sales and Marketing Expert
Sales and Marketing ExpertSales and Marketing Expert
Sales and Marketing Expert
 
Sales and Marketing Expert
Sales and Marketing ExpertSales and Marketing Expert
Sales and Marketing Expert
 
drpProfile2017
drpProfile2017drpProfile2017
drpProfile2017
 
Vivek Kumar
Vivek KumarVivek Kumar
Vivek Kumar
 
Amy Calliss - Resume
Amy Calliss - ResumeAmy Calliss - Resume
Amy Calliss - Resume
 
Resume-Ajeev-GM-Jun15
Resume-Ajeev-GM-Jun15Resume-Ajeev-GM-Jun15
Resume-Ajeev-GM-Jun15
 
MBS Resumeeeeee
MBS ResumeeeeeeMBS Resumeeeeee
MBS Resumeeeeee
 
Personal Power Point Present
Personal Power Point PresentPersonal Power Point Present
Personal Power Point Present
 
Waleed Al Kady CV-
Waleed Al Kady  CV-Waleed Al Kady  CV-
Waleed Al Kady CV-
 
Yousaf CV 1 (1) (1)
Yousaf CV 1 (1) (1)Yousaf CV 1 (1) (1)
Yousaf CV 1 (1) (1)
 
Saleem CV 4
Saleem CV 4Saleem CV 4
Saleem CV 4
 
Moizcvvv
MoizcvvvMoizcvvv
Moizcvvv
 
TAHA HUSSAIN AHMED 2016
TAHA HUSSAIN AHMED 2016TAHA HUSSAIN AHMED 2016
TAHA HUSSAIN AHMED 2016
 
Tushar_Thube review 2
Tushar_Thube review 2Tushar_Thube review 2
Tushar_Thube review 2
 
Brahim zebbar cv
Brahim zebbar cvBrahim zebbar cv
Brahim zebbar cv
 
sreenivas
sreenivassreenivas
sreenivas
 
Cv
CvCv
Cv
 
Cv
CvCv
Cv
 

Diaa Asaad Resume

  • 1. DIAA MUSTAFA ASAAD Mobile: +20-122 3610 820 E-Mail: diaa.asaad@yahoo.com In quest of senior to top level positions to lead Profit Centre Operations / Sales & Marketing / Business Development with a reputed and growth-driven organisation. Preferred Industry: Automotive / Electronics & Home Appliances EXECUTIVE DIGEST  A competent professional with nearly 20 years of rich experience in Sales & Marketing, Channel Management as well as Team Management across industry vertical.  Excels in devising and implementing strategies to ensure smooth business operations, attainment of top-line/bottom-line, promotion of products and achievement of business goals through system based approach.  Adept in leading Sales and Business Development functions from a comprehensive perspective and continuing to drive the business forwards.  Proficient in heading customer relations, business administration, finalisation of strategic alliances, market analysis, and product promotions to strengthen the company’s base in the market.  Well organised with a successful track record that demonstrates self-motivation, entrepreneurial ability, creativity, and initiative to achieve corporate goals.  Demonstrated communication and relationship management skills with the ability to lead and work in cross-functional teams. LEADERSHIP ATTRIBUTES ~ Driven to succeed and excel ~ Organisation Building ~ Innovative in thought and solutions ~ Effective Business Negotiations ~ Team Management & Mentoring ~ Individual Contributor AREAS OF EXPERTISE ~ Profit Centre Operations ~ Strategy Planning ~ Sales Budgeting & Forecasting ~ Sales & Marketing ~ Business Development ~ Strategic Business Alliances ~ Distribution Management ~ Product Promotion ~ Territory Management ~ Channel Management ~ Key Account Management ~New Product/Division Launches ORGANISATIONAL EXPERIENCE June, 2011 – Till Date Sales & Marketing Manager MISR DIESEL (Automotive Parts) Key Deliverables:  Heading sales and marketing activities within Egypt Market.  Formulating and implementing sales & marketing plans.  Formulated and implemented strategies to expand the customer base in the marketing area and contributed to the development of training programs sales team
  • 2. Major Attainments:  Merit of having increased sales by 200%,  Meticulously re-instruct the sales force.  Increase Retail distribution 300% Jan’10 – May ’11 Sales Manager Universal Group (Electronics & Home appliances) - Egypt Key Deliverables:  I was responsible of planning and set objectives & making a long and short terms plans to meet these objectives.  Introduced new channels that improved organization market identity and awareness and as a result increased the company’s credibility and potential for business transactions.  Formulated and implemented strategies to expand the customer base in the marketing area and contributed to the development of training programs sales team Major Attainments:  Merit of having increased sales by 152%, salesmen productivity by 248%  Meticulously re-instruct the sales force.  Yearly BDA with the mega customers  Increase Retail distribution from 5 % to 40% Market share  Mega promotions Whole sale / Retail/key accounts /sales force  Market Scanning  Increase no of prospective customers by 200 % Feb’02 – Dec’09 Sales Manager Middle East Company (Healthcare) - Cairo -Egypt Key Deliverables:  Headed all sales activities in Egyptian market and ensured achievement of maximum profitability and growth in line with company vision.  Formulated and implemented strategies to expand the customer base in the marketing area and contributed to the development of training programs sales team  Finalised monthly sales target for the team and monitored the sales team to ensure that sales, distribution and collection objectives are achieved.  Conducted one-on-one review with all sales executives to build effective communications, understand training and development needs and provided insight for improving Account Executive’s Sales’ performance.  Provided timely, accurate, competitive pricing on all completed prospect applications submitted for pricing and approval, while striving to maintain maximum profit margin.  Assisted key account in preparation of proposals and presentations.  Ensured adherence to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.  Mapped prospective customers and developed creative selling strategies. Major Attainments:  Successfully increased sales by up to 250%.  Was responsible of the sales & distribution of many companies as (NOVARTIS, SANDOZ, GILLITTE, ORAL B-BRUN, and CREST)  Added key account promotions.  Efficiently developed new sales and marketing teams. Nov’97 – Jan’02 Sales Manager Proctor & Gamble (Healthcare)- Egypt
  • 3. Key Deliverables:  Headed a team of 3 Supervisors, 25 Salesmen.  Managed all the key accounts at Al Gharbyia Relations.  Finalised all Business Development Agreements. Major Attainments:  Distinction of having covered market by up to 98% and increased sales by 200%. Oct ’95 – Oct’ 97 Sales Manager Medical Union Pharmaceuticals - Egypt Key Deliverables:  Steered a team of 15 persons, 1 sales supervisor, 14 salesmen as well Accounts & Store team.  Monitored day to day operations to insure proper sales distributions stock. Major Attainments:  Successfully increased sales by 300%  Efficiently developed new sales and marketing teams. Feb’92 – Sep ’95 Sales Representative Medical Union Pharmaceuticals - Egypt Key Deliverables:  Part of a highly developed and motivated sales force, achieved aggressive sales targets by ensuring compliance to guidelines and procedures.  Developed contacts with high net worth clients and generated leads to build/maintain database of the potential clines. Major Attainments: I have a proven record of achieving highest sales targets and as a result I was the best achiever during 1995). TRAININGS ATTENDED  Win & Win Negotiation Skills  Sales Skills  Persuasive Selling  Handling Objections  Problem Solving Through Productive Thinking  Time management.  Motivation Methods and Strategies Leading for Commitment  Perfection in Customer Service. EDUCATIONAL QUALIFICATION SWB Tanta University 1990 COMPUTER QUALIFICATION Very good knowledge of Ms. Office, Outlook and Internet usage. PERSONAL MINUTIAE Date of Birth : 3rd July, 1966 Permanent Address : Cairo-Egypt Marital Status : Married Nationality : Egypt Linguistic Abilities : Arabic/ English Driving License : Egypt/ International