1. DHEERAJ BHARDWAJ
Mobile: 07509628104-Mail: dheerajbhardwaj74@yahoo.co.in
Senior Level Assignments: FMCG/Foods/Beverage Industry
Strategic Planning, Sales & Marketing, Business Development
PROFESSIONAL ABRIDGEMENT
A competent professional with around 18 years’ widespread experience in Strategic Planning, Sales &
Marketing, Business Development, Channel Management and Team Management in liquor / dairy products at
various locations. Capability in forecasting monthly / annual sales targets and executing the m in the given time
frame. Remains on the cutting edge, driving new business dealers and establishing strategic partnership to
increase the revenue.A proactive leader and planner with expertise in strategic planning and market planning
with skills in targeted marketing.Proficient in preparation of business plans, competitors profile & monitoring
operations at regular intervals with focus on profitability. Experience in organizing various promotional
activities / events and escalating business, profitability and market coverage.An excellent communicator with
exceptional presentation & problem solving skills & abilities in forging business partnerships in markets.
BUSINESS SKILLS
 Strategic Planning
- Formulating Sales Strategy - Territory Planning - Cost / Expense Planning
- Generating Field Force Reports - Revenue Maximisation - Market Share Enhancement
 Marketing / Business Development
- Market Segmentation - Competitor Analysis - Territory Expansion
- Product Promotion & Launches - Market Visibility - Brand Awareness
 Client Relationship Management
- Identifying Key Accounts - Customer Satisfaction - RelationshipBuilding
 Channel / Distribution Management
- Identifying Channel Partners - Market Coverage - Performance Evaluation
- Relationship Management - Collection Monitoring - Inventory Management
 Team Management
- Recruitment - Mentoring - TeamBuilding
- Product Training - Performance Monitoring - Feedback & Career Planning
 Analyzing business potential, conceptualising & executing strategies for driving sales, augmenting turnover
and achieving desired targets as well as profitability of operations.
 Identifying, qualifying and pursuing business opportunities through market surveys and mapping as per
targeted plans as well as through lead generation.
 Reviewing market response / requirements and communicating the same to the sales teams for
accomplishment of the business goals.
 Overseeing the sales & marketing operations, thereby achieving increased sales gro wth. Conducting
competitor analysis by keeping abreast of market trends and achieving the market share metrics.
 Implementing pre / post launch sales promotional activities for brand building and market development /
penetration. Developing relationships with key decision-makers in target organizations for further business
development / growth.
 Liaising with Govt./ Civil Authorities for approvals, licenses, permission, etc. needed for business.
 Interfacing with clients for suggesting most viable services & product range; cultivating relations with them
for securing repeat business.
EMPLOYMENT SCAN
March-16 till sales and market consultant with jagpin breweries ltd Madhya Pradesh .
Highlights sales forecast secoundry planning staff recruitment collections liason with government
dept.
May – 10 Dec 15 with Food solutions ltd Nigeria as Regional Sales manager south east
Port Harcourt Nigeria

2. The Highlights
Overseeing the sales & marketing operations of Rivers Abia Anambara Bayelsa Imo Cross river Delta
Edo Enugu Owerri State
Sales and collection of the Region
Handeling the volume sales of 700mn pm
Competition price track for regular market
Bring new customers to Regional sales
Mar’09-Dec’09 with Sahel Impex Company Ltd., Nigeria as Sales Manager
The Highlights
 Credited for getting the products registered with national author.
 Drove the sales to grow from 5k USD to 25000 USD.
 Identified and added new customers.
 Increased revenue from 0 to 25 k USD per month as new start up.
 Managed many new orders for direct supply which were finalized and catered.
 Added new people to get more business and get new market open.

 Jan 2008 Nov-08-dec-08 with Watanmal ltd. as Area sales manager
Worked at onistha branch
Area –Enugu Delta Edo Anambara State
Overseeing the sales and marketing operation of branch.
The Highlights
 Ensured a consistent growth in sales from 3 Million Naira to15 million Naira p.m.
 Involved in smooth new product launch and achieved the set targets every month.
 Recorded 25million Naira per month and increased market share from 10% to 26%.
 Cash and carry & advance for future sales were developed to get smooth operations.
Aug’06-Dec’07 with Cobra Indian Beer Pvt. Ltd., Mumbai as Regional Sales Manager
The Highlights
 Increased the sales from 100to 1000 cases.
 Played a vital role in new brand launch.
 Identified and added / appointed distributors to ensure greater visibility in the market.
 Increased the sales from 4-5 lakhs to 60 lakhs in 2 months; market share from 0.5 % to 4 % and added
star bazaar many star hotels and business associates; from 1 truck to 15 trucks in short span of 2 months.
 Developed new markets and added new people into the system.
PREVIOUS ASSIGNMENT
Feb’02-Aug’06 with RadicoKhaitan Ltd., Mumbai as Zonal Sales Executive
Oct’99-Jan’02 with BDA Ltd., Nagpur Upcountry as Sales Executive
Jan’97-Sep’99 with Associated Alcohol & Breweries Ltd., Gwalior Division as Sales Executive
SCHOLASTICS
 MBA (Corporate & International Marketing) from DR. C.V. RAMAN UNIVERCITY RIAPUR CHATTISGARH
with Grade A.
 B.Com. from Jiwaji University ,Gwalior in 1995 with first class / 67%.
Other Courses / Trainings / Workshops
 ABC of Windows from TULEC, Gwalior [covering Computer Basics,Excel& Internet].
 Trainings:
- How Will You Earn Profit for Corporate at Khandala.
- Channel Sales Management in Present Scenario at Khandala.

3. IT SKILLS: MS Office, UNIX, FoxPro and Oracle 8.0 with Developer 2000.
PERSONAL DOSSIER
Date of Birth: 14th
February 1974
Address: 105 shree valabh shanty nawa gaon dahisar west mumbai
Languages: Hindi &English
References: Available upon request
Skype id dheeraj.bhardwaj72