Marc Lazich is an experienced operations and sales management executive with a track record of driving profitable growth. He has crafted innovation strategies and created new business globally. Lazich is an analytical leader who identifies marketing opportunities and develops innovative products. He has grown businesses profitably through establishing customer relationships and global partnerships. Lazich's background spans sales, marketing, operations and management.

1. Marc Lazich...TAKING COMPANIES TO THE NEXT LEVEL, PROFITABLY
Huntington Beach, CA 92646 • (310)692-5855 • lazichmarc@gmail.com * linkedin.com/in/marc-lazich
Experienced Operations and Sales Management Executive who drives profitable growth and global market
share through crafting new innovation development strategies and consistently creating new business
marketing, worldwide. Analytical capacity to size-up content marketing potential, market insights, and
identifying opportunities to develop the most innovative products. Accountable customer-oriented relationship
builder who establishes and maintains long-term customer trust, as well as global partnerships. Visionary leader
with multifaceted background spanning sales, marketing, operations and management skills. Noted for strong
Interpersonal ability, positive ethical behavior and a high-level of accomplishment.
 Driving Profitable Business Growth: Played key role in growing International Distributor business from 1.50M in
2013 to 3.75M+ by 2015, a business growth increase of 150%.
 Consistently Maintain Premier Customer Service: Resulting in over 60% of new Product sales coming from
repeat customers attesting to product quality, reliability, and overall customer satisfaction.
 Lean Management : Instituted key structural changes to enhance productivity, reducing expenses by 25%, while
improving productivity by 20%
 Optimizing Product Development Efforts: Improved new product development process through first reviewing
market viability, and then implementing only higher probability product ideas through the Winnovation stage-gate
process.
Competencies that Create Results
 Strategic Channel Planning and Implementation
 Network Procurement | Lean Management
 Customer Relationship Mgmt. | Salesforce.com
 Cross-Functional Team Leader |C-Level OPS Exec.
 Project, Process and Production Management
 Operations Management | Proven Track Record
 P&L Management | Budgeting | Forecasting
 Market Assessment | New Opportunity Identification
A Successful Career Built on Integrity and Proven Results
California Creations, Tustin, CA 2010 - 2016
VICE PRESIDENT OF OPERATIONS
Direct the daily operations of a $10 million Toy Importer. Responsible for overall operations, Product Development,
Purchasing, Key Account Sales Management, IT Technologies, Third Party Warehouse, Marketing, Retail maintenance integration,
Budgeting and Human Resources.
 Introduced new technologies to improve back office productivity and enhance overall efficiencies in Product Development
and Marketing.
 Restructured warehouse operations which improved productivity by 20%.
 Initiated a comprehensive review of SOP for factory audits, and improved efficiencies, quality and adherence to mandatory
testing regulations.
 Instituted restructuring of China factory management team, resulting in a $50,000 savings in fiscal 2015.
Small World Toys, Torrance, CA 2008 – 2010
CHIEF OPERATING OFFICER
Direct the Planning, Staffing, Budgeting, and Operations of a $35 million Toy Importer. Responsible for overall operations,
Product Development, Human Resources, Purchasing, Sales Management, IT Technologies, 3PL Integration, and Budgeting.
 Initiated change from fixed expense model to variable expense model.
 Reduced staff by 30% while maintaining existing productivity levels.

2.  Moved warehouse operations to a 3PL, reducing expenses by 30%
 Implemented moving IT department to Hosting service, and reducing IT expenses by 40%.
 Improved Gross profit margin by 5% through improved sourcing and reorganizing the supply chain
 Reduced item count from 850 to 400, eliminating poor performing items and reducing the size of core Categories.
 Increased sales in the Mass accounts by 10%, and the Specialty accounts by 8%
EJ Toys and Gifts, City of Industry, CA 1994 – 2008
VICE PRESIDENT OF OPERATIONS
Direct the Planning, Staffing, Budgeting and Operations of a $30 million Distributor / Importer with 4000 items. Scope
of responsibilities includes but not limited to, Product Development, Marketing, Purchasing, Sales Management, IT Technologies,
Office / Warehouse operations.
 Product Development- Supervise the Creative Director, Director of Product Development and Product
Managers to ensure all proprietary products are thoroughly researched and planned for timely and effective
launches.
 Sales Management- Supervise National Sales Manager, Key Accounts Manager, and in house Sales team.
Review and analyze sales trends and statistics. Set sales goals for both in house and Independent Sales Groups.
Create and execute sales strategies to coordinate with company marketing plan and sales goals.
 Increased sales from $7 million to $30 million
 Implemented RFP for Business software upgrade, resulting in a 30% increase in productivity. Additionally a 20%
reduction in staffing was realized.
 Introduced Lean Management practices to continuously improve efficiencies in all departments.
 Implemented Inventory Replenishment based on EOQ and Min / Max, improved the in stock % by 25%.
Gloria Jean’s Coffee, Buffalo Grove, IL 1992 – 1994
REGIONAL MARKETING MANAGER
 Managed 3 District Managers, 2 Area Managers, totaling 50 Corporate Stores
 Provided support and assistance to 30 Franchise owners
 Supervised Regional Warehouse operations
 Initiated internal controls and procedures for compliance to Sarbanes Oxley Act.
 Increased sales in corporate stores by 20%, through improved Marketing Plan and in store incentive programs
Education
University of Wisconsin- Green Bay