1. ARTHUR BRENNAN
18 Danbury Dr. arthurbrennan@comcast.net Home: (603) 424-
1473
Merrimack, NH 03054 Cell: (603) 234-1866
SENIOR MARKETING & SALES PROFESSIONAL
Consumer Packaged Goods & Food Brokerage Industries
• Category Management Tactics • Merchandising & Promotions
• Account Planning & Management • Competitive Sales & Sales Management
• Market Planning & Business Development • Business Partnerships & Customer Management
• Product Development & Launch • Team Training & Leadership
Results-driven professional with 20 years of exceptional performance in identifying market/business opportunities and creating the
programs, promotions and account relationships to outpace the competition and dominate the marketplace. Proven success in
applying category management principles based on researching/analyzing consumer preferences and buying trends combined with
a solid comprehension of supplier, distributor and broker networks. Strong Internet, technology, budgeting, communication and
leadership qualifications. Keen presentation, negotiation, problem-solving and analytical skills.
PROFESSIONAL EXPERIENCE:
NESTLE USA, Quincy, MA 2015-Present
CUSTOMER DEVELOPMENT ACCOUNT MANAGER
Responsible for all sales aspects for the Nestle Beverage Division at C Store Level. Manage all distributors throughout
territory. Additional responsibilities include selling all the Nestle Dreyer’s Ice Cream portfolio of Brands to the independent
class of trade.
• Perform yearly and quarterly business reviews with all accounts
• Present new items and programs for each quarter and calendar year to achieve desired sales results.
• Manage trade promotion budgets by account.
• Manage individual distributors for Beverage and Nestle Dreyer’s Ice Cream Distribution.
NESTLE Dreyer’s Ice Cream Company, Dracut, MA 2010-2015
DISTRICT SALES LEADER
Responsible for all sales aspects for Nestle Dreyer’s Ice Cream Co. Lead and oversee day-to-day sales, sales operations,
logistics, inventory, scheduling, and training and performance management for 15-20 employees. Portfolio of brands
include Edy’s, Haagen Daz, Skinny Cow, and DiGiorno Pizza. Drive consistent revenue growth for approximately $25MM
in sales, exceeding revenue growth targets, maximizing sales and profits and executing business priorities within a
Performance culture.

2. • Perform weekly meetings with all full time employees to review weekly revenue forecasts and sales plans.
• Work with all employees to ensure using proper sales methods to work in the most efficient manner possible.
• Manage revenue budget to provide product sales support at local grocery chains. #1 DSL Northeast 2014 and 2015.
REGCO CORP, Haverhill, MA 2009-2010
NORTHEAST REGIONAL SALES MANAGER
Responsible for all sales aspects for Regenie’s All Natural Snack’s, a small manufacturer here in the Northeast region as
well as some National Customers. Sales calls include Shoprite, A&P/Pathmark, King Cullen, Shaws, Market Basket, Sam’s
Club, KeHE Distributor’s, Tree of Life, Independants and other local DSD distributors.
Information Resources Incorporated, Chicago, IL 2007-2008
Business Insights Manager, Loyalty Analytics
Recruited by IRI to assist their Loyalty Analytics Marketing program and effort at AHOLD USA(Stop & Shop).
• Responsible for retrieving, analyzing data and providing actionable insights to the Category Managers following
Customer Centric Retailing (CCR)principles. Category responsibilities include Beverage, Main Meals and Perishables.
• Maintain base business requests on a daily basis between manufacturer’s, IRI and Stop & Shop.
• Develop compelling presentations and prepare executive summaries for upper management as well as Category
Managers.
• Identify market trends, problems and opportunities via effective research to guide product positioning, new product
development needs, competitors’ reactions and strategies.
ARTHUR BRENNAN
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Gifford’s Ice Cream, Skowhegan, ME 2004-2007
REGIONAL SALES MANAGER
Responsible for all sales aspects for this seven million dollar premium ice cream company here in the New England region
from manufacturing to distributors (DSD) to retailers. Sales calls include Shaws, Hannaford, Market Basket, Sysco, Rite
Aid, BJ’s, Irving Oil and DSD distributors. Other responsibilities include market research, brand management, strategic
planning and sales forecasting duties.
• Successful in achieving 20% sales growth from seven million in sales to nine million over two and a half years.
Cleanwise Incorporated, Marlborough, MA 2000-2001
SUPPLIER RELATIONS COORDINATOR
Recruited to this start-up Internet company specializing in cleaning products/services for manufacturers and distributors in
the janitorial industry. Provide strategic, tactical and creative leadership to accelerate the business development pipeline,
with particular emphasis on communicating the business proposition, marketing/promotions, industry partnerships and
customer acquisition. Reported to the President.

3. • Performed a comprehensive assessment of the industry to identify specific opportunities and generated qualified
leads. Sold/marketed to Johnson Wax Professional, 3M, Rubbermaid, Kimberly Clark, Himolene, Impact Products
and other manufacturers nationwide.
• Spearheaded high-profile marketing campaigns, successfully integrating electronic media with traditional marketing
tactics (press releases, direct mail, corporate website development).
• Strategized/promoted the company’s value proposition of a full-service online provider of not only products but also
safety, regulatory, OSHA and instructional information. Penetrated a diverse customer base and captured high-dollar
contracts (including one with USPS valued at $100 million).
Information Resources Inc., Waltham, MA 1998-2000
BUSINESS ANALYST/SUBJECT MATTER EXPERT
Joined this leading sales/marketing information provider for the global consumer goods industry to plan and direct all
product management and business analysis functions. Leveraged industry expertise and through knowledge of research
methods in support of several high-profile projects.
Performed extensive market research and provided information on competitive trends, products and markets for the
company’s Chicago-based Marketing Solutions Team.
• Played a key role in product development of two software packages, from prototyping/testing to final market launch.
Included a user-centered design of the PromoProphet software based on industry-specific task requirements/business
processes, and case scenarios to assess performance and testing.
Buckley Thorne Messina, Needham, MA 1997 - 1998
KEY ACCOUNT MANAGER
High profile account management position marketing this $850 million brokerage firm’s entire grocery line including
Unilever, Black Pearl Olives, Malt-O-Meal, Marcal, Adirondack, Osram Sylvania, Celestial Seasonings and Gatorade
beverages). Managed ten direct reports.
• Forged, strengthened and protected one of the company’s most critical accounts (SuperValu), which was valued at
$50 million. Demonstrated expert relationship management skills and established loyalty/rapport.
• Increased regional sales 20% in 1997 despite intense competition. Recognized for consistently achieved/surpassed
quota targets.
ARTHUR BRENNAN Page Three

4. Toomey-Delong, Inc., Framingham, MA 1987-1996
BUSINESS DEVELOPMENT MANAGER (1995 to 1996)
KEY ACCOUNT MANAGER (1993 to 1995) / RETAIL SALES MANAGER (1992 to 1993)
ACCOUNT MANAGER (1990 to 1992) / RETAIL SALES REPRESENTATIVE (1987 to 1990)
• Managed the entire sales management cycle, from initial prospecting and direct sales calls at targeted customer
accounts through presentation, price quotes, contracts and final closing.
• Targeted, secured and strengthened key account relationships, including Stop & Shop, Hannaford, Shaws, Star
Market, BJ’s, Market Basket, Big Y, A&P, Super Valu and C&S.
• Credited with consistently capturing accounts for while significantly increasing volume within existing customer base.
Provided strong attention-to-detail to monitor product movement for all accounts.
• Managed several of the company’s most critical accounts including Gorton’s of Gloucester, Luigino’s Inc., Celentano’s,
and guided merchandising programs for manufacturers leveraging media, consumer and seasonal promotional
campaigns.
• Launched numerous new products to expedite market penetration, create strong revenue streams and create a
competitive market advantage. Included Snickers Ice Cream Bars, Gorton Fish Fillets, Poland Spring Water 24oz
Sport Bottle, Ragu and 5Brothers Spaghetti Sauces, and Gatorade Flavors.
• Built sales volume by 30% for Gorton’s of Gloucester for two consecutive years and territory sales volume by 35% for
Celentano’s in 1996.
• Recognized as winner of the company-wide “Clip the Cost Of A College Education Program Contest” (1994) and the
Kingsford “Grand Slam Display Contest” (1992).
• Honored with “Gold Standard Awards” for outstanding performance with Minute Maid and Dannon Yogurt accounts.
AFFILIATIONS: SOFTWARE:
New England Frozen Food Association Microsoft Word, Excel, Powerpoint, Access, Outlook
Grocery Manufacturer’s Representatives of America Lotus Notes, Analyzer, Xlerate, Apollo, CDW, IDW
Targeter, Reporter, RPM
EDUCATION:
BS – Marketing – Northeastern University, Boston
Highlights Of Continuing Professional Education:
• Category Management Training Seminar – Toomey DeLong, Inc.
• Management Training – Babson College
• Feature Advantage Benefit Approach to Selling – Drackett