1. RENE ALONSO
9115 Baltimore Street │ Savage, MD 20763
(240) 917-7830 │ renealonso240@gmail.com
Marketing and Event Planning
Business Development | Logistics Supervision | Marketing Strategy
Results-driven marketing and sales expert with proven record in executing effective marketing strategies and meeting
sales targets. Skilled in all aspects of marketing and logistics management, with expertise in leading teams in content
production, multichannel promotions, and online asset optimization. Flexible communicator able to work effectively with
internal and external customers. Collaborative manager capable of translating overall marketing vision into goals and
results.
 Marketing Objectives
 Team Leadership
 Logistics Development
 Sales Management
 Social Media Platforms
 Client Relationships
 Brand Growth
 Event Planning
 Problem Solving
P R O F E S S I O N A L E XP E R I E N C E
BLIND INDUSTRIES AND SERVICES OF MARYLAND, Baltimore, MD 2015 – 2016
AbilityOne Sales Director, 2015 - 2016
 Oversaw all sales operations for AbilityOne products, including management of three sales representatives.
 Delivered training and supervision to sales representatives, increasing client base by expanding sales by 10 %in
Federal, State, and Commercial markets of the first year.
 Coached sales staff and provided leads, quotes on products, and guidance on bidding procedures for quotes.
 Collaborated with Graphics Department to develop promotional material designed to market AbilityOne
products to target audiences.
 Spearheaded Communication Department’s multichannel marketing, guiding content production for social
media, email marketing, press releases, and newspaper articles.
 Monitored daily sales in CRM for accuracy and analyzed buyer habits to grow sales to established customers.
Director of Marketing, 2005 - 2015
 Planned and executed all marketing activities, ensuring active participation at all customer events.
 Cultivated relationships with partners throughout marketing process, from leadership at various Base Supply
Centers (BSCs) to contracting office representatives, as well as end users.
 Conducted training to audience at Base/Post installations, ensuring solid knowledge of AbilityOne program.
 Developed marketing strategy to introduce ecommerce portal of BSC program to Installation population,
establishing goals for marketing of AbilityOne products, which had sales in excess of $20M.
 Guided BSC stores on merchandising and implementing purchasingstrategies to promote AbilityOne products.
 Performed audits and inventory counts at BSC stores to ensure a minimum of 90% accuracy rate.
 Conducted quarterly Market Basket Surveys to evaluate competitiveness of operations to commercial market.
COLUMBIA LIGHTHOUSE FOR THE BLIND, Washington, DC 2003 – 2005
Regional Store Manager
 Led initiative to open BSC store at Department of Commerce, collaborating with leadership throughout process.
 Utilized expert knowledge to establish store operations, providing consultations on product purchasing, staffing,
and development of goals based on leadership and customer needs.
WINSTON-SALEM INDUSTRIES FOR THE BLIND, Winston-Salem, NC 1997 – 2003
Manager, Store Operations
 Oversaw opening of 10 BSC stores in U.S. and Latin America, supervising contract negotiations, hiring of
personnel, product ordering, merchandising, and marketing for grand openings.
 Designed store layouts and managed all other aspects of BSC activities to ensure seamless operations.
E D U C A TI O N
Bachelor of Science, Business Administration, University of Phoenix, Phoenix, AZ, 2007