1. CChheerryyll BBuurrggggrraaff
8837 Estes St | Westminster CO 80021
cburggraf@gmail.com| (815) 988-8870
PROFESSIONAL OVERVIEW
 Exceptional Customer
Service
 Key Account Retention
 Talent
Retention/Acquisition
 Contract Negotiations
 Category Innovation
 Alliances / Partnerships
 Budget Management
 Strategic Planning
 Highly accomplished revenue generating management professional.
Managed territories to drive profitable growth and improve performance in
revenue, market share, and profitability.
 Consistently exceeded sales quotas and increased bottom-line profits while
building market share in new territories. Leveraged a proven ability to
catapult sales, automate core business functions, leverage alliances with
industry partners, and drive account growth through customer centricity
and innovation.
 Skilled in driving the cycle from opportunity identification to delivering
high-impact presentations, differentiating features and benefits, closing
accounts, and bolstering client loyalty.
PROFESSIONAL WORK EXPERIENCE
FurstSearch
Vice President
 Executive level recruiting company focusing on business owners and C level management teams.
Development, implementation and execution for a successful sales and marketing endeavor in
both the Midwest region and nationally. Providing direct business to business solutions, to
Fortune 500 companies through small to medium-sized companies. Travel 40%.
Rockford Area Convention & Visitors Bureau
Senior Sales Manager
 Leadership responsibilities include the management of more than 200 events and 50 projects at the
local, regional and state level. Oversight responsibility includes prospect and sales reporting and
monitoring, sales and services contracts. Responsible for managing one direct report and more
than seven college interns during peak season.
 Strong marketing presentations and proposals to local, regional and national meeting planners.
Key stakeholders, civic leaders, and executive directors. Travel 45%.
Rockford Register Star
Healthcare Advertising Representative
 Consistently top seller year after year. Directors Club status
 Successfully managed 95+ new and established accounts, overseeing all phases of the sales
lifecycle, including opportunity identification, sales presentations, contract negotiations,
exceptional customer service, retention and sales reporting.
 Increased sales revenue by 120% in year one, 123% in year two, and 134% in year three.
 Designed and executed a strategic business plan to achieve territory revenue objectives by key
account and market segment; analyzed and reported sales trends and market opportunities.

2. Cheryl Burggraf 2 Resume
Rockford Health Systems
Marketing Support Manger
Administrative Medical Services Manager
Provided comprehensive administrative support to sales and marketing teams in order to drive sales
across multiple product lines including HMO, PPO and Self-Funded group renewals.
 Managed external communication, departmental budgets, customer contracts and regulatory
compliance. Direct reports included nine team members.
 Lead educational seminars for sales representatives on new product line development to ensure
that rates and other relevant information was properly communicated in an ever-changing
regulatory environment.
 Successfully assisted in managing five Invasive Medicine departments
 Maintained the highest staff retention rate. Created a high performance culture within the
administrative team. Provided feedback and development opportunities to motivate and keep
employees engaged.
 Recognized for exceptional customer service satisfaction, as reflected in client satisfaction surveys.
EDUCATION
Bachelor’s Degree in Management Communications
CONCORDIA UNIVERSITY, Mequon, WI
Associate of Applied Arts in Fashion Merchandising/Textiles and Management
HAWKEYE COMMUNITY COLLEGE, Waterloo, IA
COMMUNITY INVOLVEMENT
Success by Six, United Way, Board Member
ISAE, Committee Member
CERTIFICATIONS
Life and Health Insurance License, Illinois and Iowa