William Ward Coffey is a dynamic and results-driven sales strategist with over 25 years of experience growing revenue through national account sales, distribution, marketing development, and management. He has a proven track record of securing key clients, increasing product distribution and market share, and building and retaining top-performing sales teams. His most recent role was as Branch Sales Manager for Hostess Brands, where he oversaw 25 sales routes generating over $10 million in annual sales.

1. WILLIAM WARD COFFEY
Phone: 954-394-2797 /email-coffeypalm22@aol.com
www.linkedin.com/profile/view?id=220205530&trk
Dynamic, results-driven sales strategist with a 25+ year record of achievement and
demonstrated success driving multimillion-dollar revenue growth in highly
competitive markets. Solid track record securing key clients and increasing product
distribution to grow market share. Tenacious in building new business, securing
customer loyalty, and forging strong relationships with external business partners.
Exceptional mentor and coach: combine business acumen with innate leadership
abilities to recruit, build, and retain top-performing sales teams.
Proven abilities in National Account Sales, Distribution Marketing Development, Management and
Operations.
Key strengths and competencies:
High-impact Sales Presentation
Strategic Market Position
Territory Growth Management
General Sales Manager
New York Bakeries Corporation 06/2013 to Present
Developing the grow of sales and daily operations
Expending the business in resorts, hotels, restaurants and export.
Branch Sales Manager 01/2010 to 06/2013
Hostess Brands Company Miami, Florida
Overseeing 25 sales routes with annual sales exceeding $10 million.
Managing a depot with 10 warehouse employee.
Oversea two bakeries in Freeport and Nassau Bahamas over 1 million annual sales
Dominican Republic and Dutch Antilles
Growing business in Miami area by adding new accounts as CVS Drug chain with 80 stores and
grow income $ 500,00/year and as well getting Tom Thumb, 16 stores average of
$150,000/month.
In the last two years Miami branch averaged over 100% in sales monthly, while adding several
chain accounts and small independents accounts as well adding to our growth income of close to
$1.000000 in sales.
Consistently developed strong, sustainable relationships with VAR partners and executive
decision makers of Fortune 500 client companies.

2. Area Manager 01/2009 to 01/2010
Arizona Beverages. Florida City Florida City
Responsible for large chain and independent accounts, totaling over 800 stores in the market.
Managed sales strategies and logistics, warehouse inventories and placing equipment in market.
Sales Consultant 01/2008 to 01/2009
Vel Pitar Bakeries, Bucharest-Romania Bucharest – Romania
Vel Pitar group is the leader of the Romanian market for products of the milling and baking and a
major player in the field of production and distribution of biscuits.
Trained and help to grow their DSD Bakery Route Sales.
Worked with Sales Management Team and route drivers in Bucharest.
Increased sales volume by 25% in first three months.
Giving new ideas how to deal with their customer and build a relationship.
Sales Supervisor 2000 to 2008
Southeast Atlantic Beverage Company Tampa - Florida
Managed and responsible for 10 sales representatives in Pinellas County, Florida.
Developed and built relationships with Publix, Win-Dixie, Albertsons, Sweet bay and Circle K.
Bulk Account Sales Representative 1985 to 2000
Pepsi Cola Washington DC – Tampa Florida
Developed and maintained new and existing accounts in the region
Prepared timely sales forecasts and account status reports to provide management with critical
territory information.
Education: Bachelor of Science, George Mason University, Fairfax, VA
Willing to travel and relocate.