4. The Evidence
• Google has been working on a smart car prototype since 2009
• In 2012, testing began with the Lexus RS450h
• They completed over 300,000 California highway miles
• In December 2014, Google revealed its first real build of its
prototype
5. Smart Cars: Diffusion of Innovations
Centers on the conditions that
increase or decrease the
likelihood that an innovation, a
new idea, product or practice,
will be adopted by members of
a given culture.
• People must believe that the innovation has a relative advantage over
what is currently being used
• Smart cars are still in the innovation phase
• Once this technology is adopted by the risk takers, it will then go to the
early adopters, early majority, late majority, and finally, the laggards.
6.
7. The Evidence:
• HoloLens by Microsoft are holographic glasses that enable the
user to see the world around them as a holographic world
• The Developmental Edition was released March 30,2016 and
costs $3,000.
• They contain more computing power than the average laptop
• No wires, external cameras, or phone or PC connection
required
8. Smart Glasses: Critical Mass Theory
Definition: A small segment of the population that chooses to
make big contributions to the public good
• With more and more people seeing the success of smart
glasses the demand for this product will only increase
• This is true, because a large company like Microsoft (the few
who make the choices such as new products) are creating a
version of holographic ‘smart’ glasses and have been since
2012
9.
10. The Evidence
• CEO and founder of X.AI has already created a male
alternative to their female digital assistant, named Andrew
Ingram
• Going forward, companies will need to introduce new
customizable options to keep digital assistants relevant
- This benefits customers by offering more diverse features
11. Definition: Our culture and economy is increasingly shifting away from a focus
on a relatively small number of ‘hits’ at the head of the demand curve and
towards a huge number of niches in the tail
• Siri and Cortana are not widespread ‘hits’ because they do not occupy
multiple niches
• By limiting digital assistants to one voice and gender it could only be
selectively used
12. Conclusion
• With the inventions over the last 100 years, it
is apparent that people will continue to invent
new and improved technologies.
• The future should be filled will new and
exciting technologies.
