This document discusses how communication technology will advance and influence society over the next decade. It predicts that by 2024, people will benefit from flexible screens, voice control of appliances, autonomous vehicles, advanced social media and more personalized mobile experiences. The document also references several communication theories - like Diffusion of Innovations and Uses and Gratifications Theory - to explain how and why technology spreads and is adopted in culture. It suggests that within 10 years, the technology of 2014 will seem outdated and society will come to expect greater convenience through emerging innovations.

1. Communication
Landscape
2024
Devontre Parnell
Comm 303
Professor Brantley
December 10, 2014

2. Technology has been and continues to
advance at a rapid rate!
Within the next decade we will
reap the benefits of advanced
technology. We will see flexible,
transparent screens based on
organic light-emitting diode
(OLED). These screens will be
used in many of our devices

3. Advances won’t just be found in OLED
screens, we will see advanced technology
communication in other areas
• Smart TVs
• Smart windows
• Smart Phones
• Kitchen Appliance
Voice recognition used to turn on
appliances will be a norm in the
kitchen of 2024

4. Diffusion of Innovations
• In the past few decades, technology has
advanced and shows no signs of slowing down.
• Roger’s theory of Diffusion of Innovation explains
how, why and at what rate technology spreads in
our culture.
• We as a society want our lives to be easy and
efficient, we are becoming more and more used
to convenience and now expect it. 10 years
from now 2014 will seem archaic when it
comes to technology

5. The Future of Automobiles
Automobiles:
Cars are already being made
that are autonomous or self-driving.
Also, the future for the
inside options for cars is only
going to be more advanced and
will likely involve wireless
communications:
•The mobile user interface will
prove pivotal in creating a desired
driver experience.
•wireless communication
technologies will be responsible for
vehicles that contain the
intelligence to read the road
conditions and act as a failsafe for
driver error.

6. Technology in Transportation
Continued…
By 2024 we will see fully autonomous vehicles!
• We will move from the current automated driver aids, such as,
emergency breaking systems, lane drifting alerts, blind spot
sensors and auto parking assists to technology doing all the work
for us

7. Principle of Relative Constancy
• This theory explains that a product that might
have seemed peculiar actually becomes
something that defines an industry.
• Currently cars that are autonomous are being
tested, there are sure to be skeptics when
these car hit the streets; However, soon
enough it will only seem normal to own and
ride in a totally autonomous vehicle.

8. The Future of Social Media
• Social media makes big
data even bigger
As data becomes more
commoditized, platforms will
open their data. That will
create huge new opportunities
for social marketing.
• Mobile and entertainment
will morph
Utilizing video, tappable post
elements, and other tools to
increase the richness of the
customer experience and
interaction with you

9. Uses and Gratification Theory
• This theory explains why and how people actively
seek out specific media to satisfy their own personal
needs.
• People post to different forms of social media to
fulfill certain needs. Instagram allows a person to
receive the verbal compliments they must feel they
need to hear to feel relevant.

10. Technology in Air Travel
NASA Reveals The Airplanes Of the near future
• NASA Engineers are working to
have their future airplane
design selected. Each design
has to fly up to 85 percent of
the speed of sound; cover a
range of approximately 7,000
miles; and carry between
50,000 and 100,000 pounds of
payload, either passengers or
cargo. Engineers will be
exploring, testing, simulating,
keeping and discarding
innovations and technologies
to make their design a winner.

11. Summary
• In summary, technology communication
influence the lives of our society. Moreover,
people will be able to benefit from the
advancement of technology in the next 10 years.
In our society technology make life easier, and
more convenient. As a society we are always
looking forward to new technology. In the next 10
years, we will most definitely see technology
advance in all areas.

12. References
• Rogers, E. M. (2003). Diffusion of innovations
(5th edition). New York, NY: Free Press
• McCombs, M., & Nolan, J. (1992). The relative
constancy approach to consumer spending for
media. Journal of Media Economics, 5(2), 43-
52.
• Ruggiero, T. E. (2000). Uses and gratifications
theory in the 21st century. Mass
communication & society, 3(1), 3-37.