Automotive social media platform market research Street Formation.comSlideSigma
Street Formation is undoubtedly , the most game changing platform being introduced into the automotive industry. This platform will be released globally, fully laced with various innovative features and concepts to make our adrenaline filled passion a much more interesting one to be apart of. Street Formation is using modern day technologies to their full potential, allowing us to experience things that are currently nonexistent. We have built this platform with unmatched creativity. The automotive niche is one with many colors, personalities, and characters, many of these being displayed through out vehicle. The goal is to unite the industry on a global scale. While also connecting users near each other. We are bringing the emotion back that once roamed the car scene, and creating new ones in ways you can not even imagine.
Published on Jun 29, 2020
Published on June 29, 2020
This is a DARTRAYS WHUD II pitch deck.
Read our website:
https://www.opticser.com/
All rights reserved, reprints must investigate.
Introduction to the existing automotive telematics software systems and the challenges facing the automotive industry to create the car app store of the future.
Presentation for ASCE's July Branch Luncheon on Autonomous Vehicles by Ryan Snyder, Transportation Planning Expert, of transpogroup. Existing technology, timeline, technological possibilities, and potential benefits.
Autonomous Driving (AD) has been said to be the next big disruptive innovation in the years to come. Considered as being predominantly technology driven, it is supposed to have massive societal impact in areas such as insurance, laws and regulations, logistics, automotive industry as well as all types of transportation methods, not only expected to have an enormous environmental and economic effect but also offer the possibility of saving millions of lives worldwide.
HYVE Science Labs, in cooperation with the Technical University Hamburg-Harburg and INSIUS have developed the unique worldwide study “Autonomous Driving: The User Perspective” focused on the customer view and acceptance of Autonomous Driving. The study analyses 106,305 comments on Autonomous Driving publicly posted in English on the Internet, finding a more positive than negative attitude towards this new technology in contrast to the most renowned surveys in the field. The focus was placed in the understanding of customer acceptance, a topic that until now under an Autonomous Driving context is limited. While a survey with more than 200 experts on autonomous vehicles by the IEEE (2014), the world's largest professional association for the advancement of technology, defines that the three biggest obstacles to reach the mass adoption of driverless cars are legal liability, policymakers and customer acceptance. Therefore it is essential to start understanding and integrating customers in order to build deep and meaningful customer insights which can be used to deliver the products they want and need. Furthermore it is important to understand the wants and needs of future users and who will the early adopters will be. They will influence how technologies evolve and if they provide enough benefits to reach the early majority.
Innovative Web Monitoring Technologies, User Generated Content (UGC) and the method of Innovation Mining were used within an Autonomous Driving context to understand user’s debate on the Internet. UGC is characterized by extensive volunteering effort, lack of central control and freedom of expression, while creating a basis for identifying and understanding opinions, desires, tastes, needs and decision-making influences of customers in a passive non-intrusive manner. UGC is perceived as being impartial and unbiased, while giving the chance to understand needs and doubts of the potential customers, as well as the used language within a certain topic. The method of Innovation Mining presented below reflects the process from the search for the UGC until the possible visualization and interpretation of the gained information.
• Analysis of the users language within an AD context
• Most relevant single sources of discussion
• Topic evolution including most impactful events
• Brand importance in the users perspective
• Most mentioned activities in an AD vehicle
• In depth language analysis of concepts and their drivers
This report explores the strategic issues that will have to be considered by authorities as more fully automated and ultimately autonomous vehicles arrive on our streets and roads. It was drafted on the basis of expert input and discussions amongst project partners in addition to a review of relevant published research and position papers.
Automotive social media platform market research Street Formation.comSlideSigma
Street Formation is undoubtedly , the most game changing platform being introduced into the automotive industry. This platform will be released globally, fully laced with various innovative features and concepts to make our adrenaline filled passion a much more interesting one to be apart of. Street Formation is using modern day technologies to their full potential, allowing us to experience things that are currently nonexistent. We have built this platform with unmatched creativity. The automotive niche is one with many colors, personalities, and characters, many of these being displayed through out vehicle. The goal is to unite the industry on a global scale. While also connecting users near each other. We are bringing the emotion back that once roamed the car scene, and creating new ones in ways you can not even imagine.
Published on Jun 29, 2020
Published on June 29, 2020
This is a DARTRAYS WHUD II pitch deck.
Read our website:
https://www.opticser.com/
All rights reserved, reprints must investigate.
Introduction to the existing automotive telematics software systems and the challenges facing the automotive industry to create the car app store of the future.
Presentation for ASCE's July Branch Luncheon on Autonomous Vehicles by Ryan Snyder, Transportation Planning Expert, of transpogroup. Existing technology, timeline, technological possibilities, and potential benefits.
Autonomous Driving (AD) has been said to be the next big disruptive innovation in the years to come. Considered as being predominantly technology driven, it is supposed to have massive societal impact in areas such as insurance, laws and regulations, logistics, automotive industry as well as all types of transportation methods, not only expected to have an enormous environmental and economic effect but also offer the possibility of saving millions of lives worldwide.
HYVE Science Labs, in cooperation with the Technical University Hamburg-Harburg and INSIUS have developed the unique worldwide study “Autonomous Driving: The User Perspective” focused on the customer view and acceptance of Autonomous Driving. The study analyses 106,305 comments on Autonomous Driving publicly posted in English on the Internet, finding a more positive than negative attitude towards this new technology in contrast to the most renowned surveys in the field. The focus was placed in the understanding of customer acceptance, a topic that until now under an Autonomous Driving context is limited. While a survey with more than 200 experts on autonomous vehicles by the IEEE (2014), the world's largest professional association for the advancement of technology, defines that the three biggest obstacles to reach the mass adoption of driverless cars are legal liability, policymakers and customer acceptance. Therefore it is essential to start understanding and integrating customers in order to build deep and meaningful customer insights which can be used to deliver the products they want and need. Furthermore it is important to understand the wants and needs of future users and who will the early adopters will be. They will influence how technologies evolve and if they provide enough benefits to reach the early majority.
Innovative Web Monitoring Technologies, User Generated Content (UGC) and the method of Innovation Mining were used within an Autonomous Driving context to understand user’s debate on the Internet. UGC is characterized by extensive volunteering effort, lack of central control and freedom of expression, while creating a basis for identifying and understanding opinions, desires, tastes, needs and decision-making influences of customers in a passive non-intrusive manner. UGC is perceived as being impartial and unbiased, while giving the chance to understand needs and doubts of the potential customers, as well as the used language within a certain topic. The method of Innovation Mining presented below reflects the process from the search for the UGC until the possible visualization and interpretation of the gained information.
• Analysis of the users language within an AD context
• Most relevant single sources of discussion
• Topic evolution including most impactful events
• Brand importance in the users perspective
• Most mentioned activities in an AD vehicle
• In depth language analysis of concepts and their drivers
This report explores the strategic issues that will have to be considered by authorities as more fully automated and ultimately autonomous vehicles arrive on our streets and roads. It was drafted on the basis of expert input and discussions amongst project partners in addition to a review of relevant published research and position papers.
Global Advanced Driver Assistance Systems (ADAS) Market: Trends and Opportuni...Daedal Research
The report titled “Global Advanced Driver Assistance Systems (ADAS) Market: Trends and Opportunities (2013-2018)” provides an in-depth analysis of global advanced driver assistance system market. For more mail me: info@daedal-research.com
This report looks at the disruptive potential of automated vehicles: their impact on commuters, car companies, vehicle design and urban planning. It warns of the potential dangers of their unbridled proliferation and prerequisites to their effective deployment.
There are great expectations around the future of autonomous vehicles (AVs) and equally much uncertainty. Some believe that AVs will transform safety and efficiency and are making significant investments in this area. Others are concerned that the technological developments are outpacing society’s ability to adapt, and there is an urgent requirement to develop better regulation before there is widespread deployment. A global Open Foresight project exploring the key issues for the future of AVs is being undertaken by Future Agenda. Expert workshops around the world are building the informed view.
This project was kicked-off with a global review of the emerging landscape for autonomous vehicles. As well looking at the historical context for self-driving cars and trucks, this initial perspective explores the benefits of AVs; different issues for the movement of people vs. goods; the three primary drivers of adoption and the primary centres for innovation. It also includes commentary on the parallel developments in seaborne and air-based autonomous vehicles. It ends with some of the key questions to be explored by the project.
Future of autonomous vehicles interim report summary - 29 august 2019-compr...Future Agenda
The Future of Autonomous Vehicles
Throughout 2019 we are undertaking a series of expert workshops around the world exploring the future of autonomous vehicles. To date 5 discussions have taken place in Los Angeles, Frankfurt, Singapore, Wellington and Melbourne.
This is the summary of a detailed interim report which is being shared from September 8th on www.futureautonomous.org
Additional events are taking place during Q4 of 2019 ahead of the release of a final report.
With increasingly autonomous capabilities and a declining interest in ownership, the auto industry needs to focus on in-transit innovation, purpose-driven design and a transition to a service-based business model.
Connected cars a rising trend in the global automobile sectorAranca
Connected cars a rising trend in the global automobile sector.Find special reports on industries, latest innovations & technology trends, business analysis, intellectual property & patent industry & other knowledge reports created by Aranca, a global provider of outsourced research & analytics services firm & a trusted research partner for various global clients.
5 Autonomous Cars Trends Everyone Should Know About In 2019Bernard Marr
Autonomous cars are coming. Even if we might not have completely self-driving cars on all our roads by 2019, there are some important trends that map out the path of autonomous driving. Here we look at the key ones.
Global Advanced Driver Assistance Systems (ADAS) Market: Trends and Opportuni...Daedal Research
The report titled “Global Advanced Driver Assistance Systems (ADAS) Market: Trends and Opportunities (2013-2018)” provides an in-depth analysis of global advanced driver assistance system market. For more mail me: info@daedal-research.com
This report looks at the disruptive potential of automated vehicles: their impact on commuters, car companies, vehicle design and urban planning. It warns of the potential dangers of their unbridled proliferation and prerequisites to their effective deployment.
There are great expectations around the future of autonomous vehicles (AVs) and equally much uncertainty. Some believe that AVs will transform safety and efficiency and are making significant investments in this area. Others are concerned that the technological developments are outpacing society’s ability to adapt, and there is an urgent requirement to develop better regulation before there is widespread deployment. A global Open Foresight project exploring the key issues for the future of AVs is being undertaken by Future Agenda. Expert workshops around the world are building the informed view.
This project was kicked-off with a global review of the emerging landscape for autonomous vehicles. As well looking at the historical context for self-driving cars and trucks, this initial perspective explores the benefits of AVs; different issues for the movement of people vs. goods; the three primary drivers of adoption and the primary centres for innovation. It also includes commentary on the parallel developments in seaborne and air-based autonomous vehicles. It ends with some of the key questions to be explored by the project.
Future of autonomous vehicles interim report summary - 29 august 2019-compr...Future Agenda
The Future of Autonomous Vehicles
Throughout 2019 we are undertaking a series of expert workshops around the world exploring the future of autonomous vehicles. To date 5 discussions have taken place in Los Angeles, Frankfurt, Singapore, Wellington and Melbourne.
This is the summary of a detailed interim report which is being shared from September 8th on www.futureautonomous.org
Additional events are taking place during Q4 of 2019 ahead of the release of a final report.
With increasingly autonomous capabilities and a declining interest in ownership, the auto industry needs to focus on in-transit innovation, purpose-driven design and a transition to a service-based business model.
Connected cars a rising trend in the global automobile sectorAranca
Connected cars a rising trend in the global automobile sector.Find special reports on industries, latest innovations & technology trends, business analysis, intellectual property & patent industry & other knowledge reports created by Aranca, a global provider of outsourced research & analytics services firm & a trusted research partner for various global clients.
5 Autonomous Cars Trends Everyone Should Know About In 2019Bernard Marr
Autonomous cars are coming. Even if we might not have completely self-driving cars on all our roads by 2019, there are some important trends that map out the path of autonomous driving. Here we look at the key ones.
A.T. Kearney: Positioning for the Telematics Tipping PointbengillTU
Here is one of the keynote presentations from the hugely successful Insurance Telematics USA 2010.
During the presentation, two Vice Presidents from A.T. Kearney answer the following questions:
- How will the insurance telematics market evolve in the next 3-5 years?
- What are the implications for insurance companies?
- How should insurance companies position themselves for success in the face of uncertainty?
To view the presentation WITH AUDIO then click here:
http://www.telematicsupdate.com/insurance-telematics/presentations.shtml
Artificial Intelligence Computing for Automotive 2019 Report by Yole Développ...Yole Developpement
Artificial Intelligence for automotive: why you should care.
More information on that report at: https://www.i-micronews.com/produit/artificial-intelligence-computing-for-automotive-2019/
Presentation at Automotive Leaders Summit on April 7, 2016
Connecting the automotive value chain from design through consumer information and vehicle usage
The automotive industry is experiencing disruption everywhere! Today’s vehicles are computers on wheels. There are more “lines of code” in today’s cars than a Boeing 777. According to McKinsey and Company, today’s connected cars create up to 25GB of data per hour. Moreover, OEM’s manufacturers are moving towards a “mobility model”, data warehousing, autonomous vehicles, subscription services and technology integrators while technology companies are also entering the space. Will you and your business be ready, willing and able to thrive or even survive the auto industry’s mass disruption? By reviewing this presentation, you will learn about the major technology disruptions occurring in the automotive industry and walk away with at least five ideas on what your business can do to survive and thrive!
Ey semiconductor-supplies-hitting-vehicle-salesEYIndia1
How Supply Chain challenges can be effectively managed through Digital Technology & Solutions for planning
URL:- https://assets.ey.com/content/dam/ey-sites/ey-com/en_in/news/2021/03/ey-semiconductor-supplies-hitting-vehicle-sales.pdf
The way drivers interact with their cars is evolving, driven by changes in domains like car technology, consumer electronics, demography and economics.
Therefore, the ultimate challenge for HMI experts is the creation of an interface that is engaging, functional and easy to reach and use. Information technology and software that enables next generation multimodal, multi-touch and multi-zone HMI design is the key for OEMs.
The 2nd international conference automotive cockpit HMI USA 2015 will draw together extensive experience from industry professionals and encourage the exchange of knowledge, and promote dialogue in an interactive networking surrounding.
For more information visit our Website on the following link: http://bit.ly/HMI-USA
If you would like to be part of our conference please register here: http://bit.ly/hmi-usa
Digital disruption and the future of the automotive industryPeter Tutty
Digital services centered on increasingly empowered consumers will bring disruption to the automotive industry.
Economic value within this industry and across adjacent markets will be forever altered. In a world where the future is far from certain, automotive companies will need to develop new core capabilities to survive.
What is going to happen next and how to respond? Download the report or explore the infographic, below.
Digital disruption and the future of the automotive industryPeter Tutty
Digital services centered on increasingly empowered consumers will bring disruption to the automotive industry.
Economic value within this industry and across adjacent markets will be forever altered. In a world where the future is far from certain, automotive companies will need to develop new core capabilities to survive.
What is going to happen next and how to respond? Download the report or explore the infographic, below.
Sensors for robotic vehicles 2018 report by yole developpement i-micronewsYole Developpement
High end industrial sensors will win in the emerging robotic vehicle industry.
THE ROBOTIC VEHICLE SUPPLY CHAIN IS NOW STARTING
Announcements are piling up from companies like
Waymo, Uber, Lyft, Baidu and their automotive
manufacturing partners such as Fiat Chrysler
Automobiles, Mercedes, BMW and Renault-
Nissan. 2018 will most probably be the initial launch
year for robotic taxis in several cities around the
globe. The move has direct consequences for
technology providers in high-end sensing and
computing equipment. The vehicle count that we
can collect suggests several tens of thousands of
vehicles on the road worldwide before end of
2022. As far as we know, each robotic vehicle will
be equipped with a suite of sensors encompassing
Lidars, radars, cameras, Inertial Measurement
Units (IMUs) and Global Navigation Satellite
Systems (GNSS). The technology is ready and
the business models associated with autonomous
driving (AD) seem to match the average selling
prices for those sensors.
What's Next: The Next Frontier in Automotive Industry Ogilvy Consulting
Between homes and offices most of us spend large amounts of time commuting but a growing awareness of transportation’s ecological impact has triggered a shift towards public and shared transport. Automobiles continue to play a significant role in society, but one that is changing. The entire automotive industry is witnessing massive disruption throughout the value chain.
Digital technology in particular is proving the lever that is shifting the gears of transformation and driving ever more innovative customer experiences. In this session we will understand the major trends driving the automotive industry and how creating and being a part of a pivotal ecosystem experience, is critical for shared success.
Alpaca VC Field Study: EV & Mobility TechDaniel Fetner
With global automakers doubling down on pledges to offer EVs, current infrastructure needs to catch up nationwide. This will soon be part of our landscape for future highways, schools, airports, and every property type. Property managers will be expected to offer EV charging stations as an amenity to tenants, no different than providing free coffee or internet.
Considering this vital factors, with great enthusiasm Insights Success has shortlisted, “The 10 Most Innovative Automotive Tech Solution Providers 2019”, which are changing the world of automotive technology.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
20140506 edge presentation_part1
1. Technology x
Automobile industry
EDGE (FTMBA’14)
Alan, Sun A, Taecko, Yoshi
5/6/2014
Who is going to be a next generation
winner in automotive industry?
1
10. Industry at a Glance in the US
IBIS World(January 2014) 10
11. Industry at a Glance
Automotive profits now exceed precrisis levels,
but the sources have changed.
(The road to 2020 and beyond: McKinsey&Co 2013) 11
12. Industry at a Glance in the US
-Market Share
IBISWorld Industry Report 33611a (January 2014)
Major Players
Toyota
GM
Ford
Hyundai-
Kia
Honda
Other 18.9%
18.6%
14.0%
8.1%
7.3%
33.1%
Market share (Revenue)
12
13. Industry at a Glance in the US
-Products Segmentation
IBISWorld Industry Report 33611a (January 2014)
• Fuel efficiency has become a top design concern for
manufacturers, with more car models featuring hybrid-electric
drivetrains, smaller forced-induction engines and more advanced
transmissions delivering fuel economy gains.
13
14. Industry at a Glance in the US
- Five Forces Analysis
Fierce Competition
with low margin
Usually buy one car at
one time
Entirely new players are coming!!!
Powerful auto union
Weak small suppliers
High upfront capital
requirement
14
24. Car Evolution (Current to Future)
Telematics
Infotainment
Driverless
Connected
Automatic
Safety
Navigation
Smart control
Eco
Cloud
Communication
CarUser
Single service Convergence
• Automotive is getting smarter
(More user-oriented and More converged)
24
25. Catalysts for Smart Cars
Regulation Technology Needs
• Safety
• Protect people
• Standard
• Energy efficiency
• Environment
• Carbon emission
• Electronics
• Eco technology
• Telematics
• Contents
• Smart phone
• Mobile
• Connectivity
• Technology safety
• Convenience
• Second room
• Emotional privacy
• Efficient mobility
Government Market
Companies
Smart Car
25
26. Smart Car Market Trend(Hyundai security report 2014)
0
500
1000
1500
2000
2500
3000
2012 2013 2014 2015 2016 2017
Global Smart car market ($B)
0
500
1000
1500
2000
2500
2008 2009 2010 2011 2012 2013 2014 2015
Automotive with IT market ($B)
0
10
20
30
40
50
60
1960 1970 1980 1990 2000 2010 2020 2030
Electric Component of a Car (%)
0
50
100
150
200
250
2011 2012 2013 2014 2015 2016
# of connected Cars (million)
26
28. For example…. Tesla!
• Tesla is a smart EV
• 17” touch screen controls
• Model S can be connected and controlled with
iPhone, iPad, iTouch through Tesla App
• No emission, Advanced electric technology
• More seating, More technology, More storage
28
30. #1 Google
• Google formed Android based Open Automotive Alliance
(OAA) with Audi, GM, Honda, and Hyundai (Kia)
• Announced to bringing the Android platform to cars
starting in 2014
30
31. Google SWOT
² Experiences in dealing with multiple hardware
manufacturers (Android Alliance with majors)
² Driverless car technology lends an advantage
² WAZE (crowd-based)
² Google Now as the brain
u No manufacturing capabilities
(pure software company)
u No control over any car brand
ü A huge potential market
ü No standard service yet
ü Emerging driverless cars era q Competition from Apple/MS
q Car manufacturers rise like Samsung, into
developing their own systems
Strength
Weakness
Opportunity
Threat
31
32. #2 Microsoft
•Current partnership
–Kia UVO system, Lexus enform (Bing), Ford Sync system, Fiat
Blue&Me in-car system
•Windows in the car Concept
–Mirrorlink, to project the phone onto the central display, very much
like CarPlay
32
33. Microsoft SWOT
² Cortana, the Microsoft version of Siri
² Experiences in developing central systems
for cars
u Windows mobile is less recognized
as a mobile platform
ü A huge potential market
ü No standard service yet
q Competition from Google/Apple, and
incumbents
q Ford is leaving from MS
Strength
Weakness
Opportunity
Threat
33
34. #3 Apple
• CarPlay (iOS in the car):
Smarter and safe way to use iPhone in your Car
34
36. Apple SWOT
² Siri technology for voice control
² Strong brand recognition.
Apple provides ubiquitous Apple
experiences on its mobile devices
u No iPhone, No CarPlay
u A second music player, second
navigation system, second phone
app, and second voice control
ü A huge potential market
ü No standard service yet
q Intensive competition in smartphone market
q Decreasing iPhone’s market share
Strength
Weakness
Opportunity
Threat
36
37. #4 Electronic companies
(Samsung, LG)
• Provide electronic components to car makers
• Develop smart car technologies
• They are waiting for right time to launch their technology
• They may dominate Smart Car market….
37
38. Electronics companies SWOT
² Hardware technology in automotive
electronics components
² Manufacturing
u No brand image in automotive and
software (OS)
u No popular software/application
ü A huge potential market
ü No standard service yet
q Intensive competition in electronic market
q Too big organization
Strength
Weakness
Opportunity
Threat
38
45. Conclusion: While Incumbents competing at
hardware layer, Insurgents may appear with
innovative approach (Cloud/Crowd services)
Cloud
OS
Hardware
Incumbents
Insurgents
45
46. Suggestions for Incumbents
● OS layer: Should create own OS
o Merge edgy software companies
o Create Autodrive software and standardize it
o Acquire talented software engineers and technology
o Create software/application platform (ecosystem)
faster than competitors
● because…. WINNER TAKES ALL!!
● Cloud/application layer
o Create edgy software community (platform) online
o Gather cloud/crowd based edgy applications
o Differentiate from other competitors by apps
…to be continued to part #2 46
47. Suggestions for Insurgents
● Leverage Internet-based business models
o Transfer OS/Apps into the automobile industry
● Connect the same platform with Cars
● Leverage existing customer base
o Utilize network effects
● Customers are the best sales reps
● Wider Connectivity
o Network connectivity is important issue
● AT&T announced car 4G service $80/m = insane!!
o Create own network resource like Drone, Satellite
…to be continued to part #2 47
48. Who’s going to be a winner?
Incumbent?
● Toyota, GM, Ford, BMW, Audi
or Insurgent?
● Google, Apple, Amazon
● Tesla?
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